Pernambucanas Executive and Leadership Team

Ricardo Doebeli, the Chief Executive Officer at Pernambucanas, directs the overarching retail strategy and long-term growth initiatives for the organization. Overseeing the integration of fashion apparel, home goods, and electronics, the Chief Executive Officer ensures that the product mix meets the evolving needs of Brazilian families. Ricardo Doebeli manages the alignment between physical store operations and digital service platforms to optimize the customer experience. By prioritizing competitive pricing and accessible financial solutions, the Chief Executive Officer drives market expansion across diverse regions. This leadership role involves constant collaboration with the board to refine operational efficiency and brand positioning. Through the implementation of robust retail frameworks, the Chief Executive Officer secures the company's status as a primary destination for household essentials. Ultimately, Doebeli maintains the operational health and strategic trajectory of the entire retail enterprise.

Gisele Pereira Alves, the Assistente Chief Executive Officer I Governança Corporativa at Pernambucanas, manages the internal governance frameworks and corporate compliance standards. Overseeing the alignment of executive decision-making with regulatory requirements, the Assistente Chief Executive Officer I Governança Corporativa ensures transparency across all departments. Gisele Pereira Alves coordinates board communications and monitors the implementation of ethical business practices throughout the retail network. By streamlining administrative processes, the Assistente Chief Executive Officer I Governança Corporativa supports the executive team in maintaining organizational integrity. This role involves mitigating operational risks while fostering a culture of accountability within the company. Through the rigorous oversight of corporate policies, the Assistente Chief Executive Officer I Governança Corporativa protects the interests of stakeholders and customers alike. Ultimately, Alves strengthens the foundational structure required for sustainable growth and long-term stability within the competitive Brazilian retail market.

Mauricio Hasson, the Vice President Administração, Finanças E RI - Chief Financial Officer at Pernambucanas, directs the financial planning, capital allocation, and investor relations for the organization. Overseeing the provision of loans, insurance, and credit services, the Vice President Administração, Finanças E RI - Chief Financial Officer ensures the fiscal health of the company's diverse financial solutions. Mauricio Hasson manages the budgetary oversight for retail operations, including fashion apparel and electronics procurement. By optimizing revenue streams and monitoring market trends, the Vice President Administração, Finanças E RI - Chief Financial Officer supports the company's ability to offer competitive pricing to families. This role involves frequent reporting to the board regarding financial performance and strategic investment opportunities. Through the rigorous management of assets and liabilities, the Vice President Administração, Finanças E RI - Chief Financial Officer secures the capital required for regional expansion. Ultimately, Hasson drives the financial stability of the entire retail enterprise.

Olimpio De, the Chief Information Officer at Pernambucanas, architects the digital infrastructure supporting the company's omnichannel retail strategy. Overseeing the development of secure payment systems and digital account platforms, the Chief Information Officer ensures seamless integration between online shopping and in-store pickup services. Olimpio De manages the data analytics teams to refine inventory management and personalize the customer journey for families. By modernizing the technological backbone of the organization, the Chief Information Officer drives efficiency in supply chain logistics and personal care item distribution. This leadership role involves constant collaboration with the finance department to protect consumer data and enhance digital security protocols. Through the deployment of scalable software solutions, the Chief Information Officer supports the company's mission to provide convenient shopping options. Ultimately, De enables the digital transformation necessary to maintain a competitive edge in the modern retail landscape.