Pernambucanas Executive and Leadership Team

June, 2026

Leadership Overview

Pernambucanas has 4 executives leading key functions including strategy, technology, operations, and finance.

Driven by a commitment to value, Pernambucanas provides families with a broad selection of home goods, fashion, electronics, and personal care items, complemented by accessible financial solutions, aiming to be a trusted partner in everyday life.

Leadership Roles at Pernambucanas

  • Chief Executive Officer - Ricardo Doebeli
  • Vice President Administrao, Finanas E RI - Chief Financial Officer - Mauricio Hasson
  • Chief Operating Officer - Leidi Sousa
  • Chief Information Officer - Olimpio De
  • Ricardo Doebeli - Chief Executive Officer

    Ricardo Doebeli, the Chief Executive Officer at Pernambucanas, directs the overall strategic vision and operational execution for the company. Overseeing all departments, Ricardo Doebeli ensures alignment with the mission to provide families with quality home goods, fashion, electronics, and personal care items at competitive prices. This leadership role involves driving market expansion and enhancing customer value through innovative product offerings and financial solutions. By optimizing business processes and fostering a culture of excellence, Ricardo Doebeli directly impacts the company's growth and market position. Ultimately, Doebeli secures long-term financial stability and strengthens Pernambucanas' presence in the retail sector, focusing on delivering comprehensive solutions that meet diverse consumer needs across Brazil.

    Mauricio Hasson - Vice President Administrao, Finanas E RI - Chief Financial Officer

    Mauricio Hasson, the Vice President Administrao, Finanas E RI - Chief Financial Officer at Pernambucanas, directs the financial strategy, administrative functions, and investor relations. Overseeing all financial planning, budgeting, accounting, and risk management, Mauricio Hasson ensures the fiscal health and sustainability of the company's extensive operations, which include home goods, fashion, electronics, and personal care items. This role is pivotal in managing the financial solutions offered, such as digital accounts, loans, and insurance, while maintaining competitive pricing for customers. By optimizing capital allocation and driving financial performance, Hasson directly supports Pernambucanas' growth objectives and market competitiveness. Ultimately, Hasson safeguards the company's assets and enhances shareholder value, ensuring robust financial governance across all business segments.

    Leidi Sousa - Chief Operating Officer

    Leidi Sousa, the Chief Operating Officer at Pernambucanas, manages the day-to-day operational activities and optimizes business processes across the organization. Overseeing supply chain logistics, inventory management, and in-store operations, Leidi Sousa ensures the efficient delivery of a wide range of products, from home goods and fashion apparel to electronics and personal care items. This leadership position is vital in maintaining the company's commitment to competitive pricing and convenient shopping experiences, including in-store pickup options. By streamlining operational workflows and enhancing service delivery, Leidi Sousa directly contributes to customer satisfaction and the effective implementation of Pernambucanas' financial solutions. Ultimately, Sousa drives operational efficiency, ensuring seamless integration of all business functions to support the company's strategic objectives and market presence.

    Olimpio De - Chief Information Officer

    Olimpio De, the Chief Information Officer at Pernambucanas, architects and executes the technology strategy that underpins the company's operations and customer engagement. Overseeing all IT infrastructure, digital platforms, and data management, Olimpio De ensures robust and scalable systems that support Pernambucanas' diverse product lines, including home goods, fashion, and electronics. This role is critical in enabling the company's financial solutions, such as digital accounts, loans, and insurance, by maintaining secure and efficient technological frameworks. By driving digital transformation initiatives and enhancing cybersecurity measures, Olimpio De directly supports the company's objective of providing convenient shopping options and competitive pricing. Ultimately, De ensures that technology serves as a strategic enabler for business growth and operational excellence across all Pernambucanas' service areas.

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    Frequently Asked Questions Regarding Pernambucanas Top Executives and Leadership Team

    Who leads Pernambucanas?
    Pernambucanas is led by Ricardo Doebeli (Chief Executive Officer), along with executives such as Mauricio Hasson (Vice President Administrao, Finanas E RI - Chief Financial Officer) and Leidi Sousa (Chief Operating Officer).
    Who is part of Pernambucanas’s executive team?
    The executive team of Pernambucanas includes leaders such as Ricardo Doebeli (Chief Executive Officer), Mauricio Hasson (Vice President Administrao, Finanas E RI - Chief Financial Officer), Leidi Sousa (Chief Operating Officer) and other senior executives.
    How many executives does Pernambucanas have?
    Pernambucanas has 4 executives leading key business areas.
    What roles are included in Pernambucanas’s leadership team?
    The leadership team of Pernambucanas includes roles such as Chief Executive Officer, Vice President Administrao, Finanas E RI - Chief Financial Officer, Chief Operating Officer, Chief Information Officer.