Pernambucanas Executive and Leadership Team

Ricardo Doebeli, the Chief Executive Officer at Pernambucanas, directs the overarching corporate strategy and market positioning. Overseeing all major business units, Doebeli ensures alignment with the company's mission to deliver quality products and financial services to families. This leadership role involves driving growth initiatives and maintaining competitive pricing across Pernambucanas' diverse product categories, which span home goods, fashion, electronics, and personal care. Ricardo Doebeli also guides the expansion of financial solutions, including digital accounts, loans, and insurance, to enhance customer value. The Chief Executive Officer's focus remains on optimizing operational efficiency and market reach, ensuring Pernambucanas consistently meets the needs of its target clientele through convenient shopping options and robust payment methods. This strategic direction underpins the company's commitment to providing accessible solutions and fostering long-term customer relationships.

Mauricio Hasson, the Vice President Administrao, Finanas E RI - Chief Financial Officer at Pernambucanas, directs the financial strategy and fiscal health of the organization. Hasson oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring Pernambucanas can offer a wide array of products from home goods to fashion and electronics at competitive prices. This leadership position is instrumental in managing the financial aspects of the company's service offerings, such as digital accounts, loans, and insurance, ensuring profitability and sustainable growth. Mauricio Hasson also guides investor relations, fostering transparency and trust with stakeholders. The Chief Financial Officer's expertise is critical in evaluating market opportunities and managing financial risks associated with expanding the company's reach and product lines. Hasson's financial acumen supports Pernambucanas' commitment to providing value to families through accessible shopping and robust financial solutions.

Leidi Sousa, the Chief Operating Officer at Pernambucanas, executes the day-to-day operational strategies to support the company's extensive product and service offerings. Overseeing the seamless integration of fashion apparel, home goods, electronics, and personal care items, Sousa ensures efficient inventory management and supply chain logistics. This critical function involves optimizing in-store pickup services and managing various payment methods to enhance customer convenience. Leidi Sousa also directs the operational aspects of Pernambucanas' financial solutions, including the rollout and management of digital accounts, loans, and insurance products. The Chief Operating Officer's responsibilities extend to ensuring that all operational processes align with the company's objective of providing quality products at competitive prices to families across Brazil. Sousa's leadership drives operational excellence, directly impacting customer satisfaction and the company's ability to scale its market presence effectively.

Olimpio De, the Chief Information Officer at Pernambucanas, architects the technological infrastructure that supports the company's broad retail and financial services operations. De oversees the development and implementation of IT systems crucial for managing a diverse product catalog, including home goods, fashion, electronics, and personal care items. This role is pivotal in enhancing the customer shopping experience through digital platforms, supporting convenient options like in-store pickup and diverse payment methods. Olimpio De also leads the technological advancements for Pernambucanas' financial solutions, ensuring the security and efficiency of digital accounts, loans, and insurance services. The Chief Information Officer's strategic vision drives innovation, enabling the company to maintain competitive pricing and operational agility. By optimizing data management and cybersecurity, De ensures the integrity of customer information and supports the company's mission to serve families with reliable and accessible products and services.