Pernambucanas Executive and Leadership Team

Ricardo Doebeli, the Chief Executive Officer at Pernambucanas, directs the company's overall strategic vision and market positioning. Overseeing all major business units, Ricardo Doebeli ensures alignment with the company's mission to deliver a wide range of home goods, fashion, electronics, and personal care items. This leadership role involves driving growth initiatives and maintaining the competitive edge in the retail sector, focusing on the needs of families seeking quality products at accessible prices. The Chief Executive Officer's purview extends to fostering innovation in product offerings and enhancing customer shopping experiences through convenient options like in-store pickup and diverse payment methods. By guiding the executive team, Ricardo Doebeli solidifies Pernambucanas's market presence and financial health, ensuring sustained operational excellence and customer satisfaction across all service areas, including financial solutions like digital accounts, loans, and insurance.

Mauricio Hasson, the Vice President Administração, Finanças E RI - Chief Financial Officer at Pernambucanas, directs the company's financial strategy, administration, and investor relations. Overseeing all fiscal operations, Mauricio Hasson ensures the financial health and stability required to offer a broad range of products, including home goods, fashion apparel, electronics, and personal care items, at competitive prices. This leadership role is crucial in managing the financial aspects of Pernambucanas's services, such as digital accounts, loans, and insurance, ensuring profitability and sustainable growth. The Chief Financial Officer's responsibilities include capital allocation, risk management, and financial planning, directly supporting the company's objective to serve families effectively. By maintaining rigorous financial oversight and fostering strong investor relationships, Mauricio Hasson enables Pernambucanas to invest in operational enhancements and expand its market reach, solidifying its position as a preferred retailer.

Leidi Sousa, the Chief Operating Officer at Pernambucanas, manages the day-to-day operational execution across all retail and service divisions. Overseeing the complex logistics of product distribution, inventory management, and in-store operations, Leidi Sousa ensures the seamless delivery of fashion apparel, home goods, electronics, and personal care items to customers. This critical role involves optimizing supply chain efficiency and enhancing the customer journey, from initial purchase to in-store pickup and final delivery. The Chief Operating Officer also plays a key part in integrating financial services, such as digital accounts and insurance offerings, into the core retail experience. By driving operational improvements and maintaining high standards of service, Leidi Sousa directly supports Pernambucanas's objective of providing quality products at competitive prices to families throughout Brazil. This leadership ensures that the company's extensive product catalog remains accessible and efficiently managed.

Olimpio De, the Chief Information Officer at Pernambucanas, architects the company's technology strategy and digital infrastructure. Overseeing all IT operations, Olimpio De ensures the robust performance and security of systems supporting a wide array of products, including home goods, fashion, electronics, and personal care items. This leadership role is pivotal in enhancing customer convenience through digital platforms, supporting features like online shopping, in-store pickup, and diverse payment methods. The Chief Information Officer also drives the technological integration of Pernambucanas's financial solutions, such as digital accounts, loans, and insurance, ensuring seamless user experiences. By advancing technological capabilities, Olimpio De directly supports the company's mission to offer quality products at competitive prices, enabling efficient operations and fostering innovation across the organization. This focus on technology underpins the company's ability to serve families effectively.