Sila Services Executive and Leadership Team

October, 2026

Leadership Overview

Sila Services has 10 executives leading key functions including strategy, operations, technology, revenue, information, finance, marketing, and human resources.

Committed to excellence in residential home solutions, Sila Services empowers local service providers through a growth-focused platform that prioritizes employee development, advanced technology, and superior customer satisfaction across the entire network.

Leadership Roles at Sila Services

  • Chief Executive Officer - John Ettore
  • President & Chief Executive Officer - Jason Rabbino
  • Chief Financial Officer - Samuel Lloyd
  • President - Gary Jackson
  • President - Allen Jackson
  • Chief Technology Officer - Keith Chisholm
  • Chief Revenue Officer - Ryan Flaherty
  • Chief Information Officer - Stephen Zimmerman
  • Chief Marketing Officer - Larisa Drake
  • Chief People Officer - Heather Peters
  • John Ettore - Chief Executive Officer

    John Ettore, the Chief Executive Officer at Sila Services, directs the overarching strategic vision for the residential home services platform. Ettore architects the long-term growth trajectory by identifying high-potential service businesses for acquisition and integration into the broader network. By maintaining a focus on operational excellence, the Chief Executive Officer ensures that every partner maintains local brand trust while benefiting from centralized resources. Ettore drives the expansion of heating, cooling, plumbing, and electrical service offerings across diverse markets. This leadership role involves constant collaboration with the board to refine the company's market position and competitive advantage. Through rigorous oversight of corporate governance and performance metrics, John Ettore secures the stability of the organization. Ettore fosters an environment where talent development remains a primary objective, ultimately ensuring that the company delivers consistent, high-quality home solutions to residential clients throughout the operational footprint.

    Jason Rabbino - President & Chief Executive Officer

    Jason Rabbino, the President & Chief Executive Officer at Sila Services, manages the daily execution of the company's multi-faceted business model. Rabbino oversees the integration of new partners into the platform, ensuring that each entity aligns with the established standards for indoor air quality and electrical services. The President & Chief Executive Officer drives the implementation of technology-driven workflows that enhance field efficiency and customer satisfaction. By coordinating across departments, Jason Rabbino maintains the balance between rapid scaling and the preservation of local expertise. This role requires deep engagement with regional operations to ensure that service quality remains uniform across the entire network. Rabbino monitors key performance indicators to optimize resource allocation and financial health. Through the application of strategic foresight, the President & Chief Executive Officer strengthens the company's market presence, ensuring that the organization remains a leader in the residential home services sector while supporting the professional growth of all team members.
    Jason Rabbino

    Samuel Lloyd - Chief Financial Officer

    Samuel Lloyd, the Chief Financial Officer at Sila Services, directs the financial planning, budgeting, and capital allocation strategies for the organization. Lloyd oversees the fiscal health of the company by monitoring cash flow, managing debt structures, and ensuring compliance with all regulatory requirements. The Chief Financial Officer evaluates the financial viability of potential acquisitions and supports the integration process to ensure long-term profitability. By providing detailed financial analysis, Samuel Lloyd enables the executive team to make informed decisions regarding resource investment and market expansion. This leadership role involves maintaining strong relationships with investors and financial institutions to support the company's growth objectives. Lloyd drives the implementation of financial controls that improve operational efficiency across all service lines. Through the rigorous management of the company's balance sheet, the Chief Financial Officer ensures that the organization remains financially resilient while continuing to provide high-quality residential home services.
    Samuel Lloyd

    Gary Jackson - President

    Gary Jackson, the President at Sila Services, manages the operational performance of the company's eastern regional service portfolio. Jackson directs the daily activities of field teams, ensuring that all plumbing and electrical projects meet the company's rigorous quality standards. The President oversees the implementation of safety protocols and operational best practices to maintain high levels of customer satisfaction. By coordinating with local branch managers, Gary Jackson ensures that regional teams have the resources necessary to execute complex residential service tasks efficiently. This leadership role involves monitoring regional performance metrics and adjusting operational strategies to address local market demands. Jackson drives the development of training programs that enhance the technical skills of field personnel. Through the effective management of regional operations, the President ensures that the company maintains its reputation for reliability and excellence in home services across the eastern territory.

    Allen Jackson - President

    Allen Jackson, the President at Sila Services, manages the operational performance of the company's western regional service portfolio. Jackson directs the strategic deployment of heating and cooling service teams to ensure optimal coverage and response times for residential clients. The President oversees the integration of new service businesses into the western network, ensuring that each partner adheres to the company's high operational standards. By analyzing regional service data, Allen Jackson identifies opportunities to improve efficiency and reduce service delivery costs. This leadership role involves collaborating with the executive team to align regional activities with the company's broader growth objectives. Jackson drives the adoption of new service methodologies that enhance the overall customer experience. Through the diligent oversight of western operations, the President ensures that the organization maintains a strong market presence and delivers consistent, high-quality home services throughout the region.

    Keith Chisholm - Chief Technology Officer

    Keith Chisholm, the Chief Technology Officer at Sila Services, architects the digital infrastructure that supports residential home service delivery. Chisholm directs the deployment of advanced software solutions designed to streamline scheduling, dispatching, and customer relationship management for all partner businesses. The Chief Technology Officer evaluates emerging technologies to ensure the company remains at the forefront of the industry, particularly regarding smart home integration and energy-efficient systems. By overseeing the technical roadmap, Keith Chisholm enables seamless data flow between field technicians and administrative teams. This leadership role involves constant collaboration with other executives to align digital capabilities with broader business objectives. Chisholm drives the adoption of tools that improve technician productivity and enhance the overall customer experience. Through the continuous refinement of the company's technological stack, the Chief Technology Officer ensures that the organization maintains a competitive edge in the rapidly evolving home services market while supporting scalable growth across all regions.

    Ryan Flaherty - Chief Revenue Officer

    Ryan Flaherty, the Chief Revenue Officer at Sila Services, drives the commercial strategy and sales performance across the entire residential service network. Flaherty oversees the development of pricing models and service packages that maximize value for both the company and the residential clients. The Chief Revenue Officer coordinates with regional managers to ensure that revenue targets are met through effective lead generation and conversion strategies. By analyzing market trends, Ryan Flaherty identifies new opportunities for service expansion in heating, cooling, and plumbing sectors. This leadership role involves aligning sales initiatives with the company's broader growth objectives to ensure consistent financial performance. Flaherty monitors the effectiveness of customer acquisition channels and optimizes the sales funnel to improve overall profitability. Through the implementation of data-driven sales processes, the Chief Revenue Officer ensures that the organization maintains a strong market position while delivering reliable, high-quality home services to a growing customer base.

    Stephen Zimmerman - Chief Information Officer

    Stephen Zimmerman, the Chief Information Officer at Sila Services, manages the enterprise data architecture and information security protocols. Zimmerman directs the maintenance of robust systems that protect sensitive customer information while ensuring high availability for all operational platforms. The Chief Information Officer oversees the integration of disparate data sources from various partner businesses into a unified reporting structure. By implementing advanced analytics, Stephen Zimmerman provides the executive team with actionable insights regarding service performance and operational efficiency. This leadership role involves establishing rigorous cybersecurity standards to safeguard the company's digital assets against evolving threats. Zimmerman drives the modernization of internal communication networks to facilitate better collaboration across the geographically dispersed organization. Through the strategic management of information systems, the Chief Information Officer ensures that the company maintains operational continuity and data integrity, which are essential for delivering consistent, high-quality home services to residential clients.

    Larisa Drake - Chief Marketing Officer

    Larisa Drake, the Chief Marketing Officer at Sila Services, architects the brand identity and market positioning for the residential home services platform. Drake directs the development of comprehensive marketing campaigns that highlight the company's commitment to quality, reliability, and local expertise. The Chief Marketing Officer oversees digital marketing, public relations, and customer engagement initiatives to drive brand awareness across all service regions. By analyzing consumer behavior, Larisa Drake refines messaging to effectively communicate the value of heating, cooling, plumbing, and electrical solutions. This leadership role involves collaborating with partner businesses to ensure brand consistency while respecting the unique identity of each local brand. Drake drives the adoption of marketing automation tools to improve lead generation and customer retention. Through the strategic execution of brand-building activities, the Chief Marketing Officer ensures that the company remains the preferred choice for residential home services in every market served.

    Heather Peters - Chief People Officer

    Heather Peters, the Chief People Officer at Sila Services, manages the human capital strategy and organizational culture. Peters directs the recruitment, training, and development programs that ensure the company attracts and retains top-tier talent in the home services industry. The Chief People Officer oversees the implementation of employee-first policies that promote professional growth, safety, and workplace satisfaction. By fostering a culture of excellence, Heather Peters ensures that all team members are aligned with the company's mission to deliver superior residential services. This leadership role involves designing compensation and benefits structures that remain competitive in the labor market. Peters drives initiatives that support diversity, equity, and inclusion across the entire network. Through the strategic management of the workforce, the Chief People Officer ensures that the organization maintains a highly skilled and motivated team capable of providing high-quality home services to residential clients.

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    Frequently Asked Questions Regarding Sila Services Top Executives and Leadership Team

    Who leads Sila Services?
    Sila Services is led by John Ettore (Chief Executive Officer), along with executives such as Jason Rabbino (President & Chief Executive Officer) and Samuel Lloyd (Chief Financial Officer).
    Who is part of Sila Services’s executive team?
    The executive team of Sila Services includes leaders such as John Ettore (Chief Executive Officer), Jason Rabbino (President & Chief Executive Officer), Samuel Lloyd (Chief Financial Officer) and other senior executives.
    How many executives does Sila Services have?
    Sila Services has 10 executives leading key business areas.
    What roles are included in Sila Services’s leadership team?
    The leadership team of Sila Services includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, President.