SEGA Executive and Leadership Team

June, 2026

Leadership Overview

SEGA has 6 executives leading key functions including strategy, operations, and talent management.

Dedicated to crafting immersive entertainment experiences, SEGA drives innovation in the video game industry, building upon a rich legacy of iconic franchises and a commitment to player engagement.

Leadership Roles at SEGA

  • Chief Executive Officer - Hayao Nakayama
  • Chief Executive Officer & Founder - Alexandr Siyukov
  • President - Masanao Maeda
  • President - Fred Smith
  • President - Saif Manj
  • Drh - Juliette Quenum
  • Hayao Nakayama - Chief Executive Officer

    Hayao Nakayama, the Chief Executive Officer at SEGA, directs the overarching corporate strategy and global market positioning for the company's video game development and content creation. Overseeing all major business units, the Chief Executive Officer ensures alignment with SEGA's mission to deliver engaging entertainment experiences. This leadership role involves guiding product roadmaps and fostering innovation across development teams. By optimizing operational efficiency, Hayao Nakayama directly impacts SEGA's competitive edge in the software.videogames sector. Ultimately, Nakayama secures long-term financial stability and market leadership for the organization.

    Alexandr Siyukov - Chief Executive Officer & Founder

    Alexandr Siyukov, the Chief Executive Officer & Founder at SEGA, architects the foundational vision and strategic direction for the company's video game and content creation endeavors. As the primary architect of SEGA's market entry and expansion, Alexandr Siyukov drives the development of new intellectual properties and the revitalization of existing franchises. This executive role involves cultivating a culture of creativity and technological advancement within the software.videogames industry. By championing groundbreaking game design, Alexandr Siyukov ensures SEGA remains at the forefront of interactive entertainment. The Founder's strategic oversight extends to global partnerships and investment opportunities, solidifying SEGA's position.

    Masanao Maeda - President

    Masanao Maeda, the President at SEGA, spearheads the operational execution and strategic deployment of SEGA's diverse video game portfolio. Overseeing day-to-day business activities, the President ensures seamless integration of development, marketing, and distribution efforts across global markets. This critical position involves managing cross-functional teams to deliver high-quality gaming content that resonates with a broad audience. By optimizing resource allocation and streamlining workflows, Masanao Maeda directly contributes to SEGA's revenue growth and market penetration. The President's leadership focuses on enhancing operational efficiency and driving profitable expansion within the competitive software.videogames landscape.

    Fred Smith - President

    Fred Smith, the President at SEGA, drives the strategic initiatives for SEGA's global content creation and intellectual property management. This executive focuses on expanding the reach of SEGA's iconic franchises, including the Sonic: The Hedgehog series, across various entertainment platforms. Overseeing the creative direction and product development pipelines, Fred Smith ensures that SEGA's offerings maintain a high standard of quality and player engagement. By fostering strategic partnerships and exploring new market opportunities, Smith enhances SEGA's brand presence and revenue streams within the software.videogames sector. The President's leadership is pivotal in navigating the evolving landscape of digital entertainment.

    Saif Manj - President

    Saif Manj, the President at SEGA, directs the strategic planning and execution of SEGA's global business development and market expansion efforts. This leadership role involves identifying and capitalizing on emerging opportunities within the video game and digital content sectors. Overseeing international operations, Saif Manj ensures SEGA's products reach diverse audiences worldwide, strengthening the company's global footprint. By cultivating key alliances and driving innovative commercial strategies, Manj enhances SEGA's competitive position and revenue generation. The President's focus on market penetration and strategic growth is essential for sustained success in the software.videogames industry.

    Juliette Quenum - Drh

    Juliette Quenum, the Drh at SEGA, oversees the strategic management of human capital and organizational development within the company's video game and content creation divisions. This role is critical for cultivating a high-performance culture that supports SEGA's innovative endeavors. Juliette Quenum directs talent acquisition, employee engagement, and professional development programs, ensuring SEGA attracts and retains top-tier creative and technical professionals. By aligning HR strategies with business objectives, Quenum enhances workforce productivity and fosters an environment conducive to groundbreaking game design. The Drh's expertise is vital for supporting SEGA's growth and maintaining its position in the software.videogames market.

    Explore Leadership Teams in Multimedia, Games & Graphics Software

    Frequently Asked Questions Regarding SEGA Top Executives and Leadership Team

    Who leads SEGA?
    SEGA is led by Hayao Nakayama (Chief Executive Officer), along with executives such as Alexandr Siyukov (Chief Executive Officer & Founder) and Masanao Maeda (President).
    Who is part of SEGA’s executive team?
    The executive team of SEGA includes leaders such as Hayao Nakayama (Chief Executive Officer), Alexandr Siyukov (Chief Executive Officer & Founder), Masanao Maeda (President) and other senior executives.
    How many executives does SEGA have?
    SEGA has 6 executives leading key business areas.
    What roles are included in SEGA’s leadership team?
    The leadership team of SEGA includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, President, President, President.