SATO Executive and Leadership Team

August, 2026

Leadership Overview

SATO has 6 executives leading key functions including strategy, marketing, finance, operations, management support, and regional oversight.

Focused on delivering advanced auto-ID solutions, SATO empowers global enterprises to transform raw data into actionable insights while driving operational visibility and long-term profitability through integrated hardware and software applications.

Leadership Roles at SATO

  • Chief Executive Officer - Chikara Sato
  • Chief Financial Officer, Cco - Fusaaki Matsumoto
  • President(代表取締役社長) - Shinya Nitta
  • Director, Chief Marketing Officer - Masao Kodama
  • Management Support Executive - Jacey Tang
  • Executive Officer & Regional Operations Officer (Asia) - Hironori Onishi
  • Chikara Sato - Chief Executive Officer

    Chikara Sato, the Chief Executive Officer at SATO, directs the overarching corporate strategy and global vision for the organization. By prioritizing the integration of auto-ID technologies, the Chief Executive Officer ensures that the company maintains a competitive edge in the international market. Chikara Sato oversees the alignment of hardware and software development to meet the evolving needs of diverse industries. This leadership role involves constant collaboration with the board to refine long-term growth objectives and enhance shareholder value. By fostering a culture of innovation, the Chief Executive Officer drives the development of actionable data solutions that improve visibility for clients worldwide. Through rigorous oversight of corporate governance and strategic partnerships, the Chief Executive Officer secures the company's position as a pioneer in the tech consulting sector. Ultimately, the Chief Executive Officer maintains the firm's commitment to excellence and technological advancement across all global operations.

    Fusaaki Matsumoto - Chief Financial Officer, Cco

    Fusaaki Matsumoto, the Chief Financial Officer, Cco at SATO, manages the financial health and compliance frameworks of the organization. Overseeing fiscal planning and resource allocation, the Chief Financial Officer, Cco ensures that the company maintains the capital strength necessary to support ongoing innovation in auto-ID solutions. Fusaaki Matsumoto directs the financial reporting processes and risk management strategies that protect the firm's assets. This leadership role involves close collaboration with other executives to ensure that operational investments align with the company's profitability goals. By monitoring global economic conditions, the Chief Financial Officer, Cco provides the insights required for sound decision-making at the executive level. Through the rigorous enforcement of corporate compliance and financial transparency, the Chief Financial Officer, Cco upholds the integrity of the business. This dedication to fiscal discipline supports the company's ability to deliver high-quality, data-driven technology solutions to a diverse and growing international client base.

    Shinya Nitta - President(代表取締役社長)

    Shinya Nitta, the President(代表取締役社長) at SATO, executes the daily operational mandates and strategic initiatives of the company. Overseeing the implementation of core business processes, the President(代表取締役社長) ensures that the organization effectively integrates hardware and software to provide meaningful data insights. Shinya Nitta drives the coordination between various departments to maintain high standards of service delivery and operational efficiency. This leadership role involves managing the internal infrastructure that supports the company's global market reach. By fostering cross-functional collaboration, the President(代表取締役社長) ensures that all teams remain focused on the mission of improving client visibility and profitability. Through the active management of organizational performance, the President(代表取締役社長) supports the achievement of key business milestones. This commitment to operational excellence allows the company to maintain its status as a leader in the auto-ID industry while adapting to the changing needs of the global marketplace.

    Masao Kodama - Director, Chief Marketing Officer

    Masao Kodama, the Director, Chief Marketing Officer at SATO, architects the global brand strategy and market positioning for the firm. Overseeing the promotion of auto-ID solutions, the Director, Chief Marketing Officer ensures that the value proposition of integrated hardware and applications reaches key decision-makers across international markets. Masao Kodama drives the development of marketing campaigns that highlight the benefits of data-driven insights for business profitability. This leadership role involves coordinating with product teams to translate complex technical capabilities into clear, market-ready messaging. By analyzing industry trends and competitive landscapes, the Director, Chief Marketing Officer optimizes outreach efforts to expand the company's footprint. Through the implementation of strategic communication initiatives, the Director, Chief Marketing Officer strengthens the brand identity and supports the overall growth objectives of the organization. This focus on market engagement ensures that the company remains a preferred partner for businesses seeking enhanced operational visibility.

    Jacey Tang - Management Support Executive

    Jacey Tang, the Management Support Executive at SATO, facilitates the administrative and strategic workflows that enable the leadership team to function effectively. Overseeing the coordination of internal projects, the Management Support Executive ensures that executive decisions are translated into actionable tasks across the organization. Jacey Tang drives the alignment of support services with the company's broader mission of providing advanced auto-ID solutions. This leadership role involves managing communication channels and resource scheduling to optimize the productivity of the C-suite. By streamlining internal processes, the Management Support Executive enhances the overall efficiency of the firm's operations. Through the provision of critical data and logistical support, the Management Support Executive enables the leadership team to focus on high-level strategy and market expansion. This role is essential for maintaining the organizational cohesion required to deliver consistent value to clients and stakeholders in the competitive tech consulting landscape.

    Hironori Onishi - Executive Officer & Regional Operations Officer (Asia)

    Hironori Onishi, the Executive Officer & Regional Operations Officer (Asia) at SATO, directs the operational strategy and market expansion efforts across the Asian region. Overseeing the deployment of auto-ID solutions, the Executive Officer & Regional Operations Officer (Asia) ensures that the company's hardware and software applications meet the specific demands of regional clients. Hironori Onishi drives the growth of the business by identifying new opportunities for data-driven insights within the local market. This leadership role involves managing regional teams and ensuring that operational standards remain consistent with the global mission. By optimizing supply chains and service delivery, the Executive Officer & Regional Operations Officer (Asia) improves visibility and profitability for regional partners. Through the strategic management of local operations, the Executive Officer & Regional Operations Officer (Asia) strengthens the company's presence in this critical market. This focus on regional success contributes significantly to the overall global performance of the organization.

    Explore Leadership Teams in Business Services

    Frequently Asked Questions Regarding SATO Top Executives and Leadership Team

    Who leads SATO?
    SATO is led by Chikara Sato (Chief Executive Officer), along with executives such as Fusaaki Matsumoto (Chief Financial Officer, Cco) and Shinya Nitta (President(代表取締役社長)).
    Who is part of SATO’s executive team?
    The executive team of SATO includes leaders such as Chikara Sato (Chief Executive Officer), Fusaaki Matsumoto (Chief Financial Officer, Cco), Shinya Nitta (President(代表取締役社長)) and other senior executives.
    How many executives does SATO have?
    SATO has 6 executives leading key business areas.
    What roles are included in SATO’s leadership team?
    The leadership team of SATO includes roles such as Chief Executive Officer, Chief Financial Officer, Cco, President(代表取締役社長), Director, Chief Marketing Officer, Management Support Executive.