Radial Executive and Leadership Team

May, 2026

Leadership Overview

Radial has 10 executives leading key functions including strategy, human resources, operations, finance, and technology.

Driven by a commitment to exceptional customer experiences, Radial powers leading B2C eCommerce fulfillment solutions, partnering with global brands across Europe and North America to deliver personalized and scalable services.

Leadership Roles at Radial

  • Chief Executive Officer - Thomas Schmitt
  • Co-Chief Executive Officer - Dalia Reyna
  • Co-Founder & Chief Executive Officer - Fazi Hashemi
  • Co-Founder & Chief Executive Officer - Thaddeus Fulford-Jones
  • Executive VP & Chief Financial Officer - Eduard Torrejon
  • Executive Vice President & Chief Operating Officer - William Peterson
  • Co-Founder & Chief Operating Officer & Chief Technology Officer - Eric Weiss
  • Founder & President - Ishan Ray
  • Chief Human Resources Officer - Sabrina Wnorowski
  • Chief Medical Officer - Anant Vasudevan
  • Thomas Schmitt - Chief Executive Officer

    Thomas Schmitt, the Chief Executive Officer at Radial, directs the overarching corporate strategy and operational execution for the B2C eCommerce fulfillment provider. Schmitt guides the company's mission to deliver distinctive consumer experiences through tailored, personalized, and scalable solutions for global brands. This leadership role involves fostering innovation in advanced order management, omnichannel capabilities, and payment and fraud management systems. By ensuring alignment across all business units, Schmitt drives the company's market impact and growth in Europe and North America. The Chief Executive Officer's focus remains on enhancing client partnerships and expanding Radial's technological leadership in the competitive eCommerce landscape. Schmitt's strategic vision ensures the company consistently meets and exceeds client expectations, solidifying Radial's position as a trusted fulfillment partner.
    Thomas Schmitt

    Dalia Reyna - Co-Chief Executive Officer

    Dalia Reyna, the Co-Chief Executive Officer at Radial, shares leadership responsibilities for the company's strategic direction and operational oversight. Reyna collaborates on driving Radial's mission to provide exceptional B2C eCommerce fulfillment solutions that power outstanding customer experiences for global brands. This executive role involves contributing to the development and implementation of scalable strategies across Europe and North America. Reyna's focus includes optimizing the integration of advanced order management, omnichannel technologies, and customer care services. The Co-Chief Executive Officer works to ensure seamless execution of client-specific requirements, reinforcing Radial's commitment to personalized service delivery. Reyna's leadership supports the company's ongoing expansion and its reputation for reliability in the eCommerce fulfillment sector.

    Fazi Hashemi - Co-Founder & Chief Executive Officer

    Fazi Hashemi, the Co-Founder & Chief Executive Officer at Radial, co-leads the company's strategic vision and operational framework. Hashemi contributes to Radial's core mission of empowering global brands with superior B2C eCommerce fulfillment solutions that elevate consumer experiences. This executive position involves guiding the company's growth and innovation across its North American and European operations. Hashemi's responsibilities include overseeing the strategic deployment of advanced technologies such as order management, omnichannel solutions, and payment processing. The Co-Founder & Chief Executive Officer works to ensure that Radial's tailored and scalable services consistently meet the evolving needs of its clientele. Hashemi's foundational involvement underscores a deep commitment to maintaining Radial's leadership in delivering distinctive customer experiences.

    Thaddeus Fulford-Jones - Co-Founder & Chief Executive Officer

    Thaddeus Fulford-Jones, the Co-Founder & Chief Executive Officer at Radial, shares executive leadership for the company's strategic initiatives and operational performance. Fulford-Jones is integral to advancing Radial's objective of providing best-in-class B2C eCommerce fulfillment solutions that create exceptional customer journeys. This leadership capacity involves directing efforts to enhance the company's technological offerings, including sophisticated order management and omnichannel capabilities across Europe and North America. The Co-Founder & Chief Executive Officer collaborates on ensuring the scalability and personalization of services that global brands rely upon. Fulford-Jones's role emphasizes fostering strong client relationships and driving operational excellence to maintain Radial's competitive edge in the market. Thaddeus Fulford-Jones's continued involvement reinforces the company's founding principles.

    Eduard Torrejon - Executive VP & Chief Financial Officer

    Eduard Torrejon, the Executive VP & Chief Financial Officer at Radial, directs the company's financial strategy, planning, and reporting. Torrejon ensures robust financial management to support Radial's mission of providing leading B2C eCommerce fulfillment solutions and driving profitable growth across Europe and North America. This executive position involves overseeing all financial operations, including budgeting, forecasting, capital allocation, and investor relations. Torrejon works to optimize financial performance and ensure the company's fiscal health, enabling continued investment in advanced technologies and operational enhancements. The Executive VP & Chief Financial Officer collaborates with other C-suite leaders to align financial objectives with strategic business goals. Eduard Torrejon's financial acumen is critical for sustaining Radial's market leadership and long-term success.
    Eduard Torrejon

    William Peterson - Executive Vice President & Chief Operating Officer

    William Peterson, the Executive Vice President & Chief Operating Officer at Radial, oversees the company's extensive operational infrastructure and service delivery. Peterson directs the execution of B2C eCommerce fulfillment strategies, ensuring seamless and scalable solutions for global brands across Europe and North America. This senior leadership role involves managing warehouse operations, logistics, and supply chain management to optimize efficiency and cost-effectiveness. Peterson's responsibilities include implementing advanced order management systems and ensuring the reliable deployment of omnichannel capabilities. The Executive Vice President & Chief Operating Officer works closely with technology and finance departments to enhance operational performance and client satisfaction. William Peterson's focus is on driving operational excellence and maintaining Radial's reputation for dependable fulfillment services.

    Eric Weiss - Co-Founder & Chief Operating Officer & Chief Technology Officer

    Eric Weiss, the Co-Founder & Chief Operating Officer & Chief Technology Officer at Radial, leads the integration of technology with operational execution to drive B2C eCommerce fulfillment. Weiss directs the development and implementation of Radial's technological infrastructure, supporting scalable and personalized solutions for global brands across Europe and North America. This dual executive role involves overseeing advanced order management systems, omnichannel technologies, and payment and fraud management platforms. Weiss ensures that technology directly supports the company's mission of delivering distinctive consumer experiences. The Co-Founder & Chief Operating Officer & Chief Technology Officer collaborates with operations teams to optimize service delivery and drive innovation. Eric Weiss's technical expertise is fundamental to Radial's ability to provide cutting-edge fulfillment services.
    Eric Weiss

    Ishan Ray - Founder & President

    Ishan Ray, the Founder & President at Radial, provides foundational leadership and strategic direction for the company's B2C eCommerce fulfillment services. Ray guides Radial's ongoing mission to empower global brands with distinctive, personalized, and scalable solutions that enhance consumer experiences across Europe and North America. This executive role involves fostering strong relationships with key stakeholders and driving the company's vision for innovation in order management, omnichannel capabilities, and customer care. The Founder & President works to ensure that Radial's operational excellence and technological advancements consistently meet client needs. Ishan Ray's enduring commitment is central to maintaining Radial's position as a trusted partner in the eCommerce fulfillment industry.

    Sabrina Wnorowski - Chief Human Resources Officer

    Sabrina Wnorowski, the Chief Human Resources Officer at Radial, directs all human capital strategies and organizational development initiatives. Wnorowski ensures that Radial's workforce aligns with its mission of delivering superior B2C eCommerce fulfillment solutions and exceptional customer experiences. This executive function involves cultivating a high-performance culture that supports innovation and operational excellence across Europe and North America. Wnorowski oversees talent acquisition, employee engagement, compensation, and benefits programs designed to attract and retain top talent. The Chief Human Resources Officer plays a critical part in shaping the employee experience, fostering diversity and inclusion, and ensuring compliance with labor regulations. Sabrina Wnorowski's leadership is vital for empowering the teams that drive Radial's success and client satisfaction.
    Sabrina Wnorowski

    Anant Vasudevan - Chief Medical Officer

    Anant Vasudevan, the Chief Medical Officer at Radial, provides executive oversight for health and safety protocols within the company's operational framework. Vasudevan ensures that Radial's B2C eCommerce fulfillment operations across Europe and North America adhere to the highest standards of employee well-being and regulatory compliance. This role involves developing and implementing health-related policies and procedures that support the company's commitment to its workforce. The Chief Medical Officer collaborates with human resources and operations to manage health initiatives and address any health-related concerns that may impact service delivery. Anant Vasudevan's expertise contributes to maintaining a safe and productive work environment, essential for Radial's consistent delivery of exceptional customer experiences.
    Anant Vasudevan

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    Frequently Asked Questions Regarding Radial Top Executives and Leadership Team

    Who leads Radial?
    Radial is led by Thomas Schmitt (Chief Executive Officer), along with executives such as Dalia Reyna (Co-Chief Executive Officer) and Fazi Hashemi (Co-Founder & Chief Executive Officer).
    Who is part of Radial’s executive team?
    The executive team of Radial includes leaders such as Thomas Schmitt (Chief Executive Officer), Dalia Reyna (Co-Chief Executive Officer), Fazi Hashemi (Co-Founder & Chief Executive Officer) and other senior executives.
    How many executives does Radial have?
    Radial has 10 executives leading key business areas.
    What roles are included in Radial’s leadership team?
    The leadership team of Radial includes roles such as Chief Executive Officer, Co-Chief Executive Officer, Co-Founder & Chief Executive Officer, Co-Founder & Chief Executive Officer, Executive VP & Chief Financial Officer.