SANRIO Executive and Leadership Team

Tomokuni Tsuji, the President & Chief Executive Officer at SANRIO, directs the overarching vision for character design and global licensing operations. Overseeing the expansion of the brand portfolio, the President & Chief Executive Officer ensures that iconic characters like Hello Kitty maintain relevance across diverse international markets. This leadership role involves coordinating with creative teams to innovate stationery and gift product lines while driving long-term corporate growth. By aligning design output with consumer trends, Tomokuni Tsuji directly impacts the company's ability to secure market share in the competitive accessories sector. Ultimately, the President & Chief Executive Officer manages the strategic trajectory of the organization, ensuring that the brand remains a leader in character-based retail and licensing while fostering sustainable development across all global business units and regional headquarters.

Wataru Nakatsuka, the Senior Managing Director, Business Strategy and Chief Executive Officer Office and at SANRIO, architects the internal frameworks that support corporate decision-making and strategic planning. Managing the interface between the executive office and operational departments, the Senior Managing Director, Business Strategy and Chief Executive Officer Office and ensures that business objectives align with the broader mission of character-driven product development. This role involves analyzing market data to optimize licensing agreements and product distribution channels. By streamlining communication across the organization, Wataru Nakatsuka facilitates efficient execution of high-level initiatives. The Senior Managing Director, Business Strategy and Chief Executive Officer Office and maintains a focus on operational excellence, ensuring that the company effectively leverages its intellectual property to drive revenue growth and maintain a strong presence in the global gift and stationery markets.

Craig Takiguchi, the Chief Executive Officer (U.S. and the Americas) at SANRIO, drives regional growth and brand engagement across the Western Hemisphere. Overseeing the distribution of character-branded accessories and gifts, the Chief Executive Officer (U.S. and the Americas) ensures that the company's design philosophy resonates with local consumer preferences. This leadership role involves managing retail partnerships and expanding the footprint of licensed products throughout North and South America. By optimizing supply chain logistics and marketing efforts, Craig Takiguchi directly impacts the success of the brand in these critical markets. The Chief Executive Officer (U.S. and the Americas) coordinates with global leadership to ensure consistency in brand identity while adapting strategies to meet the unique demands of the Americas, ultimately securing a robust competitive position for the organization within the regional retail landscape.

Toshiharu Shibahara, the Staff, Office To the President at SANRIO, supports the executive leadership team by managing administrative workflows and facilitating cross-departmental collaboration. Overseeing the daily operations of the presidential office, the Staff, Office To the President ensures that strategic priorities receive the necessary resources and attention. This role involves preparing critical documentation and coordinating meetings that shape the future of character licensing and product design. By maintaining clear communication channels between the executive suite and various business units, Toshiharu Shibahara enables the organization to respond rapidly to market shifts. The Staff, Office To the President contributes to the overall efficiency of the company, ensuring that leadership decisions are implemented effectively across all departments, thereby supporting the continued success of the brand in the global gift and accessories industry.