SANRIO Executive and Leadership Team

Tomokuni Tsuji, the President & Chief Executive Officer at SANRIO, directs the overarching corporate strategy and global vision. This leadership position involves guiding the company's expansion into new markets and ensuring the continued relevance of its beloved character brands. Tsuji oversees the development of long-term business objectives, focusing on innovation within the character design and product licensing sectors. The President & Chief Executive Officer ensures operational efficiency across all departments, aligning global initiatives with SANRIO's core mission of creating happiness through its products. This role demands a deep understanding of global consumer trends and the ability to adapt the company's offerings to meet evolving market demands. Tomokuni Tsuji drives the strategic direction for SANRIO's extensive portfolio, maintaining its position as a leader in character-based entertainment and merchandise.

Craig Takiguchi, the Chief Executive Officer (U.S. and the Americas) at SANRIO, spearheads the company's strategic growth and operational oversight across North and South America. This executive directs all business activities within the Americas region, focusing on expanding market share and strengthening brand presence. Takiguchi oversees the development and execution of localized marketing campaigns and product strategies tailored to the unique demands of the American markets. The Chief Executive Officer (U.S. and the Americas) manages key relationships with retail partners and licensees, ensuring alignment with SANRIO's global brand standards. This leadership role involves driving revenue growth and profitability through innovative business development and effective operational management. Craig Takiguchi ensures SANRIO's iconic characters resonate with audiences across the Americas, solidifying the company's market leadership.

Kazumi Fujita, the Chief Operating Officer at SANRIO, manages the day-to-day operational execution and internal processes. This executive ensures that SANRIO's global operations run smoothly, focusing on optimizing resource allocation and enhancing productivity across all business units. Fujita oversees the implementation of strategic initiatives, translating high-level goals into actionable plans for various departments. The Chief Operating Officer plays a critical part in streamlining supply chain management and distribution networks, ensuring timely delivery of products to consumers worldwide. This role involves close collaboration with other senior leaders to identify areas for operational improvement and cost efficiency. Kazumi Fujita drives the operational framework that supports SANRIO's extensive product lines, from stationery to accessories, maintaining high standards of quality and service.

Toshiharu. Shibahara, the Staff, Office To the President at SANRIO, provides critical support and strategic counsel to the President & Chief Executive Officer. This role involves assisting in the coordination of high-level initiatives and ensuring seamless communication between the executive office and other departments. Shibahara manages key projects and analyses, contributing to informed decision-making processes at the highest level of the organization. The Staff, Office To the President facilitates the execution of strategic plans by liaising with various functional areas, ensuring alignment with the President's vision. This position requires a comprehensive understanding of SANRIO's business operations and its global market landscape. Toshiharu. Shibahara plays an integral part in supporting the strategic direction and operational effectiveness of SANRIO's global leadership.