SANRIO Executive and Leadership Team

Tomokuni Tsuji, the President & Chief Executive Officer at SANRIO, directs the overarching corporate strategy and long-term vision for the global character brand. Overseeing the integration of design innovation with commercial licensing, the President & Chief Executive Officer ensures that the company maintains market relevance across diverse consumer demographics. This leadership role involves managing high-level partnerships and driving the expansion of the character portfolio into new digital and physical retail channels. By aligning creative output with financial objectives, Tomokuni Tsuji directly impacts the growth trajectory of the organization. The President & Chief Executive Officer also coordinates with the board to refine the brand identity, ensuring that the core mission of spreading happiness through design remains central to all business activities. Ultimately, Tsuji secures the competitive position of the firm within the global design and licensing industry.

Craig Takiguchi, the Chief Executive Officer (U.S. and the Americas) at SANRIO, drives the strategic growth and market penetration of the brand across the Western Hemisphere. Overseeing regional operations, the Chief Executive Officer (U.S. and the Americas) ensures that character licensing and retail partnerships align with the unique preferences of North and South American consumers. This leadership role involves cultivating relationships with major retailers and entertainment partners to expand the footprint of iconic characters like Hello Kitty. By tailoring marketing initiatives to regional trends, Craig Takiguchi directly impacts the revenue performance within these critical territories. The Chief Executive Officer (U.S. and the Americas) also coordinates with global headquarters to ensure brand consistency while adapting product offerings to local market nuances. Through this focused regional management, Takiguchi strengthens the presence of the company in the competitive American design and consumer goods landscape.

Kazumi Fujita, the Chief Operating Officer at SANRIO, manages the internal business processes and operational efficiency required to support the company's extensive product licensing network. Overseeing the supply chain and distribution logistics, the Chief Operating Officer ensures that stationery, gifts, and accessories reach global markets with precision. This leadership role involves optimizing internal workflows to support the design teams while maintaining strict quality control standards across all branded merchandise. By streamlining operational infrastructure, Kazumi Fujita directly impacts the scalability of the business model. The Chief Operating Officer also collaborates with regional leads to synchronize inventory management with seasonal demand cycles. Through rigorous oversight of daily business functions, Fujita maintains the operational stability necessary for the company to continue delivering high-quality character-based products to consumers worldwide, effectively supporting the broader corporate mission of brand excellence.

Toshiharu. Shibahara, the Staff, Office To the President at SANRIO, facilitates the execution of executive directives and ensures seamless communication between the President and various internal departments. Overseeing administrative coordination, the Staff, Office To the President ensures that strategic initiatives receive the necessary support and resources for successful implementation. This leadership role involves managing complex projects that require cross-functional collaboration across the design and licensing divisions. By maintaining organizational alignment, Toshiharu. Shibahara directly impacts the efficiency of the executive office. The Staff, Office To the President also monitors progress on key corporate goals, providing the necessary data and insights to support informed decision-making at the highest level. Through meticulous attention to detail and process management, Shibahara ensures that the leadership team remains focused on the core mission of delivering high-quality, character-branded products to a global audience.