San Churro Executive and Leadership Team

Jarrod Appleby, the Chief Executive Officer at San Churro, directs the overarching strategic vision for the national dessert chain. Overseeing all operational facets of the Victoria-based business, the Chief Executive Officer ensures consistent delivery of high-quality churros and ice cream across the entire franchise network. This leadership role involves constant collaboration with the Board to refine market positioning and drive long-term profitability. By prioritizing customer satisfaction and product innovation, Jarrod Appleby maintains the brand's competitive edge within the Australian hospitality sector. The Chief Executive Officer manages complex supply chain logistics to guarantee ingredient freshness, while simultaneously fostering a culture of excellence among store operators. Through rigorous performance monitoring and expansion planning, Appleby secures the company's status as a premier destination for dessert enthusiasts, ensuring sustainable growth and operational efficiency across all regional locations.

Roger Waters, the Chief Financial Officer at San Churro, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the company maintains a strong balance sheet while funding expansion projects. This leadership role involves conducting detailed financial analysis to support the executive team in making informed decisions regarding store growth and operational investments. By optimizing cost structures and monitoring revenue streams from dessert sales, Roger Waters drives profitability and long-term financial stability. The Chief Financial Officer collaborates with external auditors and stakeholders to maintain transparency and regulatory compliance across all business units. Through disciplined fiscal oversight and strategic resource management, Waters supports the company's mission to provide exceptional dessert experiences while maximizing shareholder value and ensuring the continued success of the San Churro business model.

Trent Anderson, the Chief Technology Officer at San Churro, architects the digital infrastructure supporting the company's nationwide restaurant operations. Overseeing the integration of point-of-sale systems and customer loyalty platforms, the Chief Technology Officer ensures seamless transaction processing for every dessert purchase. This leadership role involves modernizing the digital ordering experience to meet evolving consumer demands for convenience and speed. By implementing robust data analytics, Trent Anderson provides actionable insights that optimize inventory management and reduce waste across the supply chain. The Chief Technology Officer collaborates with the executive team to align technological investments with broader business goals, such as enhancing the online ordering interface and improving mobile engagement. Through the deployment of scalable software solutions, Anderson drives operational efficiency, ensuring that the technology stack supports the rapid growth and high-volume requirements of the San Churro brand.

Ingrid Kelly, the Chief Marketing Officer at San Churro, directs all brand development and promotional initiatives across the Australian market. Overseeing the creative strategy for seasonal dessert campaigns, the Chief Marketing Officer ensures that the unique identity of the chocolateria resonates with diverse consumer demographics. This leadership role involves managing multi-channel advertising efforts to increase foot traffic and drive brand loyalty for the company's signature churros and cakes. By analyzing market trends and consumer feedback, Ingrid Kelly crafts targeted messaging that highlights the premium quality of the menu offerings. The Chief Marketing Officer coordinates with regional managers to execute localized marketing activations that strengthen the brand's presence in key territories. Through strategic partnerships and digital engagement, Kelly elevates the company's market visibility, ensuring that the brand remains the top choice for dessert lovers seeking authentic, high-quality treats.