Samsung Electronics Executive and Leadership Team

July, 2026

Leadership Overview

Samsung Electronics has 10 executives leading key functions including strategy, technology, and marketing.

Driven by relentless innovation, Samsung Electronics is transforming the worlds of TVs, smartphones, wearable devices, and digital appliances, solidifying its position as a top global brand through creativity and diversity.

Leadership Roles at Samsung Electronics

  • Chief Executive Officer & Head of Device Solutions & Vice Chairman & Head of Memory Business - Jun Younghyun
  • President & Chief Executive Officer - Tm Roh
  • President & Chief Executive Officer (North America), Samsung Electronics - Yoonie Joung
  • Chief Financial Officer - Park Soon-cheol
  • President & Chief Technology Officer, DX Division - Janghyun Yoon
  • Executive Vice President & Chief Marketing Officer, At Korea Headquarters - Sonia Chang
  • Chief Marketing Officer & Vice President, Corporate Marketing - Allison Stransky
  • Director, Head of AI Strategy Part, AI Strategy Team (Chief Technology Officer) - Chan-Oh Lee
  • Chief Marketing Officer & Vice President - Keena Grigsby
  • Chief Marketing Officer & Supervisor - Amanda Vélez
  • Jun Younghyun - Chief Executive Officer & Head of Device Solutions & Vice Chairman & Head of Memory Business

    Jun Younghyun, the Chief Executive Officer & Head of Device Solutions & Vice Chairman & Head of Memory Business at Samsung Electronics, directs the overarching strategy and operational execution across the company's diverse technology sectors. This leadership role encompasses the critical Device Solutions division, driving innovation in semiconductors and memory business segments. Jun Younghyun ensures the strategic alignment of global operations with Samsung's mission to transform consumer electronics and the Internet of Things landscape. The focus remains on leveraging advanced technologies to deliver cutting-edge products and solutions worldwide. Jun Younghyun's guidance shapes the company's market position and its commitment to pioneering advancements in digital appliances and network systems. This executive's purview extends to maintaining Samsung's status as a top global brand through continuous discovery and technological leadership.

    Tm Roh - President & Chief Executive Officer

    Tm Roh, the President & Chief Executive Officer at Samsung Electronics, spearheads the company's strategic direction and global market expansion. This executive oversees the development and deployment of innovative consumer electronics, including cutting-edge TVs, smartphones, and wearable devices. Tm Roh drives the integration of digital health and smart home initiatives, positioning Samsung at the forefront of the Internet of Things. The leadership ensures that Samsung's product portfolio consistently reflects its commitment to transforming technology. By fostering creativity and diversity among its global workforce, Tm Roh cultivates an environment conducive to groundbreaking discoveries. This role is pivotal in maintaining Samsung's reputation as a leading technology company and a top global brand, impacting market trends across North America and beyond.

    Yoonie Joung - President & Chief Executive Officer (North America), Samsung Electronics

    Yoonie Joung, the President & Chief Executive Officer (North America), Samsung Electronics, directs the company's strategic operations and market presence across the North American region. This executive spearheads the expansion of Samsung's consumer electronics portfolio, including leading-edge TVs, smartphones, and digital appliances within this key market. Yoonie Joung ensures the effective implementation of global strategies, adapting them to regional consumer demands and technological trends. The focus is on driving growth and solidifying Samsung's leadership in areas like smart home and digital health initiatives. By fostering strong relationships with regional partners and stakeholders, Yoonie Joung enhances Samsung's brand recognition and market share. This leadership role is vital for translating Samsung's global innovation into tangible success in North America.
    Yoonie Joung

    Park Soon-cheol - Chief Financial Officer

    Park Soon-cheol, the Chief Financial Officer at Samsung Electronics, manages the company's financial health and strategic investment initiatives. This executive oversees all fiscal operations, ensuring robust financial planning and resource allocation across global markets. Park Soon-cheol's responsibilities include driving profitability and supporting the company's ambitious growth objectives in consumer electronics and advanced technology sectors. The financial strategies implemented directly enable Samsung's relentless innovation in areas such as semiconductors and digital appliances. By maintaining stringent financial controls, Park Soon-cheol safeguards the company's position as a top global brand and supports its expansion into emerging technological frontiers like the Internet of Things. This leadership ensures sustainable operations and shareholder value.
    Park Soon-cheol

    Janghyun Yoon - President & Chief Technology Officer, DX Division

    Janghyun Yoon, the President & Chief Technology Officer, DX Division at Samsung Electronics, architects the technological roadmap for the company's digital experience products. This executive leads research and development efforts, driving innovation in areas such as smart TVs, mobile devices, and connected home solutions. Janghyun Yoon ensures that Samsung's technological advancements align with its mission to transform consumer electronics and lead in the Internet of Things space. The focus is on creating seamless user experiences and integrating next-generation technologies into everyday life. By fostering a culture of discovery, Janghyun Yoon guides the development of groundbreaking features that solidify Samsung's status as a global technology leader. This role is critical for maintaining competitive advantage and driving future product evolution.
    Janghyun Yoon

    Sonia Chang - Executive Vice President & Chief Marketing Officer, At Korea Headquarters

    Sonia Chang, the Executive Vice President & Chief Marketing Officer, At Korea Headquarters at Samsung Electronics, shapes the global brand narrative and marketing strategies. This executive oversees the development and execution of campaigns that highlight Samsung's innovation in consumer electronics, from TVs to smartphones and wearable devices. Sonia Chang ensures that marketing efforts effectively communicate the company's commitment to transforming technology and leading in the Internet of Things space. The focus is on amplifying Samsung's position as a top global brand through creative and impactful communication. By driving cohesive marketing initiatives from the Korea Headquarters, Sonia Chang influences brand perception and consumer engagement worldwide. This role is crucial for maintaining Samsung's market leadership and driving product adoption.

    Allison Stransky - Chief Marketing Officer & Vice President, Corporate Marketing

    Allison Stransky, the Chief Marketing Officer & Vice President, Corporate Marketing at Samsung Electronics, drives the strategic marketing initiatives that define the company's corporate brand identity. This executive oversees the development and implementation of integrated marketing campaigns across various platforms, reinforcing Samsung's leadership in technology and consumer electronics. Allison Stransky ensures that corporate messaging accurately reflects Samsung's commitment to innovation, particularly in areas like digital appliances and the Internet of Things. The focus is on enhancing brand equity and communicating the value of Samsung's diverse product portfolio. By aligning corporate marketing efforts with overall business objectives, Allison Stransky contributes significantly to Samsung's global market presence and its reputation as a top-tier technology company.
    Allison Stransky

    Chan-Oh Lee - Director, Head of AI Strategy Part, AI Strategy Team (Chief Technology Officer)

    Chan-Oh Lee, the Director, Head of AI Strategy Part, AI Strategy Team (Chief Technology Officer) at Samsung Electronics, spearheads the company's artificial intelligence strategy and integration across its product lines. This executive guides the development of AI technologies that enhance user experiences in smartphones, TVs, and smart home devices. Chan-Oh Lee ensures that AI advancements align with Samsung's mission to lead in the Internet of Things and transform consumer electronics. The focus is on embedding intelligent capabilities that provide greater convenience and functionality for users worldwide. By directing the AI strategy team, Chan-Oh Lee plays a critical role in shaping the future of Samsung's technological offerings and maintaining its competitive edge in a rapidly evolving market.

    Keena Grigsby - Chief Marketing Officer & Vice President

    Keena Grigsby, the Chief Marketing Officer & Vice President at Samsung Electronics, directs marketing strategies that elevate the company's brand presence and product appeal. This executive oversees campaigns focused on Samsung's extensive range of consumer electronics, including cutting-edge TVs, smartphones, and digital appliances. Keena Grigsby ensures marketing efforts effectively communicate Samsung's commitment to innovation and its leadership in the Internet of Things space. The objective is to connect with consumers by highlighting the transformative capabilities of Samsung's technology. By driving impactful marketing initiatives, Keena Grigsby contributes to strengthening Samsung's position as a globally recognized and trusted technology leader, fostering consumer loyalty and market growth.
    Keena Grigsby

    Amanda Vélez - Chief Marketing Officer & Supervisor

    Amanda Vélez, the Chief Marketing Officer & Supervisor at Samsung Electronics, oversees critical marketing functions that drive brand awareness and consumer engagement. This executive directs the development and execution of marketing plans for Samsung's diverse product portfolio, encompassing consumer electronics, mobile devices, and home appliances. Amanda Vélez ensures that marketing communications effectively convey Samsung's dedication to technological advancement and its role in shaping the future of the Internet of Things. The focus is on creating compelling narratives that resonate with target audiences and reinforce Samsung's status as a leading global brand. By supervising marketing operations, Amanda Vélez plays a key part in translating product innovation into market success.

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    Frequently Asked Questions Regarding Samsung Electronics Top Executives and Leadership Team

    Who leads Samsung Electronics?
    Samsung Electronics is led by Jun Younghyun (Chief Executive Officer & Head of Device Solutions & Vice Chairman & Head of Memory Business), along with executives such as Tm Roh (President & Chief Executive Officer) and Yoonie Joung (President & Chief Executive Officer (North America), Samsung Electronics).
    Who is part of Samsung Electronics’s executive team?
    The executive team of Samsung Electronics includes leaders such as Jun Younghyun (Chief Executive Officer & Head of Device Solutions & Vice Chairman & Head of Memory Business), Tm Roh (President & Chief Executive Officer), Yoonie Joung (President & Chief Executive Officer (North America), Samsung Electronics) and other senior executives.
    How many executives does Samsung Electronics have?
    Samsung Electronics has 10 executives leading key business areas.
    What roles are included in Samsung Electronics’s leadership team?
    The leadership team of Samsung Electronics includes roles such as Chief Executive Officer & Head of Device Solutions & Vice Chairman & Head of Memory Business, President & Chief Executive Officer, President & Chief Executive Officer (North America), Samsung Electronics, Chief Financial Officer, President & Chief Technology Officer, DX Division.