Salt Executive and Leadership Team

Steven Benetti, the Managing Director at Salt, directs the overarching creative strategy and agency vision. Benetti architects high-level brand experiences that bridge the gap between digital innovation and physical consumer engagement. By aligning creative output with client business objectives, the Managing Director ensures consistent market relevance across North American campaigns. This leadership role involves constant collaboration with cross-functional teams to refine the agency's unique value proposition. Steven Benetti maintains a sharp focus on operational excellence, pushing the boundaries of traditional marketing to foster deeper audience connections. Through rigorous oversight of creative workflows, the Managing Director guarantees that every project meets the highest standards of quality and strategic intent. Ultimately, Benetti secures long-term client partnerships by consistently delivering measurable results that elevate brand presence in a competitive landscape, ensuring the agency remains at the forefront of experiential commerce.

Bianca Myers, the Managing Director at Salt, oversees the digital innovation division and technological infrastructure. Myers architects scalable digital platforms that support complex experiential marketing initiatives across the North American market. By integrating emerging technologies into client campaigns, the Managing Director drives efficiency and enhances user engagement metrics. This leadership role requires constant synchronization with media and creative departments to ensure seamless execution of omnichannel strategies. Bianca Myers prioritizes the development of proprietary tools that streamline project delivery and improve data-driven decision-making. Through the implementation of advanced digital frameworks, the Managing Director optimizes internal processes and elevates the quality of client deliverables. Ultimately, Myers secures the agency's competitive advantage by fostering a culture of continuous technological improvement, ensuring that every digital touchpoint aligns with the broader mission of creating connected experiences for diverse consumer audiences.

Rob Cranston, the Managing Director at Salt, leads the media planning and investment strategy for the agency. Cranston architects comprehensive media roadmaps that maximize reach and impact for North American brand partners. By analyzing market trends and consumer behavior, the Managing Director ensures that media spend translates into tangible business outcomes and increased market share. This leadership role involves managing high-level relationships with media vendors and internal stakeholders to secure optimal placement and performance. Rob Cranston maintains a focus on data-driven media optimization, constantly refining strategies to improve return on investment for every campaign. Through the oversight of media buying operations, the Managing Director guarantees that brand messaging reaches the right audience at the right time. Ultimately, Cranston secures the financial health of client projects by balancing creative ambition with rigorous media performance standards, driving consistent growth across all agency accounts.

Heather Britten, the Managing Director at Salt, manages experiential operations and large-scale event execution. Britten architects complex, multi-faceted activations that bring brand narratives to life across North American markets. By coordinating logistics, production, and on-site management, the Managing Director ensures flawless delivery of high-stakes experiential projects. This leadership role requires deep collaboration with creative and digital teams to maintain brand consistency throughout every physical and virtual activation. Heather Britten prioritizes operational agility, allowing the agency to adapt quickly to changing market conditions and client needs. Through the rigorous management of production timelines and resource allocation, the Managing Director drives efficiency and maintains high standards of execution. Ultimately, Britten secures the agency's reputation for excellence by transforming strategic concepts into immersive, memorable consumer experiences that foster long-term brand loyalty and drive significant engagement across diverse industry sectors.