Leadership Overview
Hibu has 6 executives leading key functions including financial strategy, human capital management, operational efficiency, sales growth, and client account management.
Focused on delivering custom digital marketing solutions to local businesses, Hibu empowers small enterprises through advanced proprietary technology and comprehensive DIFM services to maximize marketing ROI across the United States.
Focused on delivering custom digital marketing solutions to local businesses, Hibu empowers small enterprises through advanced proprietary technology and comprehensive DIFM services to maximize marketing ROI across the United States.
Leadership Roles at Hibu
Mark Trivette - Chief Financial Officer
Mark Trivette, the Chief Financial Officer at Hibu, directs all fiscal planning and capital allocation strategies to support the company's digital marketing mission. Overseeing the financial health of the organization, the Chief Financial Officer manages budgeting, forecasting, and long-term investment in proprietary marketing technology. This leadership role involves rigorous analysis of campaign data to ensure the company maintains a competitive edge in the US market. By optimizing internal cost structures and revenue streams, Mark Trivette directly impacts the scalability of the DIFM service model. Trivette ensures that financial resources align with the broader goal of providing high-performance marketing solutions for local businesses. Through disciplined fiscal oversight, the Chief Financial Officer secures the stability required for continuous innovation in cross-channel performance marketing services, ultimately driving sustainable growth for the entire enterprise.

Brittany Drossos - Senior Account Executive & President, S Club Winner
Brittany Drossos, the Senior Account Executive & President, S Club Winner at Hibu, manages high-value client relationships by delivering tailored digital marketing solutions that drive local business growth. Overseeing the implementation of custom-integrated marketing strategies, the Senior Account Executive & President, S Club Winner ensures that clients achieve maximum ROI through the company's proprietary platform. This leadership role involves direct engagement with business owners to understand specific industry needs and translate those requirements into effective cross-channel campaigns. By providing personalized service and expert guidance, Brittany Drossos directly impacts client retention and satisfaction. Drossos utilizes decades of campaign data to optimize performance and demonstrate the tangible value of the company's DIFM solutions. Through consistent excellence in account management, the Senior Account Executive & President, S Club Winner contributes significantly to the company's reputation for delivering high-impact marketing results across the US.
Tom Susca - Account Executive & President, S Club
Tom Susca, the Account Executive & President, S Club at Hibu, executes client-focused marketing strategies designed to help local businesses thrive in a competitive digital landscape. Overseeing the deployment of DIFM solutions, the Account Executive & President, S Club ensures that every client receives a custom-integrated approach to their marketing needs. This leadership role involves analyzing local market trends and leveraging the company's proprietary technology to optimize campaign performance. By maintaining a one-on-one service model, Tom Susca directly impacts the success of small businesses by attracting and retaining their target customers. Susca works closely with clients to refine their digital presence and ensure alignment with broader business objectives. Through dedicated account management and a focus on measurable outcomes, the Account Executive & President, S Club plays a vital role in expanding the company's footprint and delivering consistent value to a diverse range of local industries.
Angie Corcoran - Chief Human Resources Officer
Angie Corcoran, the Chief Human Resources Officer at Hibu, architects the talent acquisition and organizational development strategies necessary to support a high-growth digital marketing firm. Overseeing the recruitment of specialized marketing professionals, the Chief Human Resources Officer fosters a culture of innovation and one-on-one client service. This leadership role involves designing performance management systems that align employee output with the company's proprietary platform goals. By cultivating a workforce capable of managing complex cross-channel campaigns, Angie Corcoran ensures the company retains top-tier talent across the US. Corcoran drives initiatives that enhance employee engagement and professional development, directly impacting the quality of service delivered to local business clients. Through strategic workforce planning, the Chief Human Resources Officer maintains the operational agility required to adapt to the rapidly evolving digital marketing landscape and sustain long-term business success.

Marty Althoff - Chief Operations Officer
Marty Althoff, the Chief Operations Officer at Hibu, executes the operational strategy for the company's proprietary Digital Marketing Platform, ensuring seamless delivery of DIFM solutions. Overseeing the integration of marketing technology and campaign management workflows, the Chief Operations Officer optimizes internal processes to maximize client ROI. This leadership role involves coordinating cross-functional teams to maintain high standards of service across the US market. By streamlining the development and management of performance marketing services, Marty Althoff directly impacts the efficiency of the company's service model. Althoff monitors operational metrics to identify opportunities for automation and service improvement, ensuring that local businesses receive consistent, high-quality results. Through rigorous process management, the Chief Operations Officer supports the company's commitment to providing innovative, custom-integrated digital marketing solutions that effectively attract and retain customers for diverse local industries.

Russ Michels - Chief Sales Officer
Russ Michels, the Chief Sales Officer at Hibu, drives the national sales strategy to expand the reach of the company's custom digital marketing solutions. Overseeing the sales force and client acquisition efforts, the Chief Sales Officer ensures that local businesses across the US gain access to the company's proprietary marketing technology. This leadership role involves setting aggressive growth targets and developing sales methodologies that emphasize the value of the DIFM service model. By aligning sales initiatives with market demand, Russ Michels directly impacts the company's revenue growth and market penetration. Michels collaborates with other C-suite leaders to refine the value proposition and ensure that sales teams effectively communicate the benefits of cross-channel performance marketing. Through strategic leadership of the sales organization, the Chief Sales Officer secures the company's position as a leading provider of digital marketing services for local enterprises.
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