Royal Freemasons' Benevolent Institution Executive and Leadership Team

Frank Price, the Chief Executive Officer at Royal Freemasons' Benevolent Institution, directs the overarching strategic vision for aged care delivery across New South Wales and the Australian Capital Territory. Price oversees the operational performance of 20 retirement villages and 22 residential care facilities, ensuring consistent quality standards for over 2,500 community members. By aligning organizational resources with the mission of enhancing wellbeing, the Chief Executive Officer drives long-term growth and service excellence. Frank Price maintains close collaboration with the Board to navigate the complex regulatory landscape of the Australian health sector. This leadership role involves fostering community engagement and expanding the reach of home care services to meet evolving demographic needs. Through rigorous oversight of facility management and care protocols, the Chief Executive Officer secures the institution's reputation as a premier provider of independent living and nursing care solutions.

James Shaw, the Deputy Chief Executive Officer & Chief Financial Officer at Royal Freemasons' Benevolent Institution, manages the fiscal health and long-term financial sustainability of the organization. Shaw oversees capital allocation for the maintenance and expansion of 20 retirement villages and 22 residential care facilities. By directing financial planning and risk management, the Deputy Chief Executive Officer & Chief Financial Officer ensures that resources remain available for high-quality nursing care and community support. James Shaw collaborates with the executive team to evaluate the economic viability of new service offerings and infrastructure projects across the regional network. This role involves rigorous budget oversight and financial reporting to maintain transparency with stakeholders. Through prudent fiscal management, the Deputy Chief Executive Officer & Chief Financial Officer secures the stability required to continue providing tailored aged care services to thousands of older Australians daily.

Marc Fricke, the Chief Technology Officer at Royal Freemasons' Benevolent Institution, architects the digital infrastructure necessary to support modern aged care operations. Fricke manages the integration of health information systems across all residential care facilities, ensuring data security and operational efficiency for staff and residents. By implementing advanced monitoring tools, the Chief Technology Officer optimizes the delivery of home care services throughout the regional network. Marc Fricke collaborates with clinical teams to deploy technology that enhances resident safety and streamlines administrative workflows. This role involves evaluating emerging digital health trends to maintain a competitive edge in the Australian market. Through the modernization of internal platforms, the Chief Technology Officer supports the broader organizational goal of providing high-quality, responsive care. Fricke ensures that all technological investments directly improve the daily lives of community members within the retirement villages.

Alana Parker, the Chief Marketing Officer at Royal Freemasons' Benevolent Institution, drives brand awareness and community outreach initiatives across New South Wales and the Australian Capital Territory. Parker manages the communication strategy for retirement villages and residential care services, ensuring clear messaging regarding the institution's commitment to quality living. By analyzing market trends and demographic shifts, the Chief Marketing Officer develops targeted campaigns that attract new residents to the diverse range of care options. Alana Parker coordinates with regional managers to highlight the unique value proposition of each facility, fostering strong connections with local families and stakeholders. This leadership role involves managing public relations and digital presence to solidify the organization's market position. Through strategic brand positioning, the Chief Marketing Officer expands the reach of essential aged care services, ultimately supporting the mission of enhancing the wellbeing of older Australians.