Leadership Overview
Royal Freemasons' Benevolent Institution has 4 executives leading key functions including strategy, marketing, technology, and financial operations.
Committed to enhancing the wellbeing of older Australians, Royal Freemasons' Benevolent Institution delivers comprehensive aged care services through a vast network of retirement villages and residential facilities across New South Wales and the Australian Capital Territory.
Committed to enhancing the wellbeing of older Australians, Royal Freemasons' Benevolent Institution delivers comprehensive aged care services through a vast network of retirement villages and residential facilities across New South Wales and the Australian Capital Territory.
Leadership Roles at Royal Freemasons' Benevolent Institution
Frank Price - Chief Executive Officer
Frank Price, the Chief Executive Officer at Royal Freemasons' Benevolent Institution, directs the overarching strategic vision for aged care delivery across New South Wales and the Australian Capital Territory. Price oversees the operational performance of 20 retirement villages and 22 residential care facilities, ensuring consistent quality standards for over 2,500 community members. By aligning organizational resources with the mission of enhancing wellbeing, the Chief Executive Officer drives long-term sustainability and growth. Frank Price maintains close collaboration with the Board to navigate complex regulatory environments within the Australian health services sector. This leadership role involves fostering community engagement and expanding service accessibility for older individuals. Through rigorous oversight of residential and home care programs, the Chief Executive Officer guarantees that every facility meets the evolving needs of the aging population. Ultimately, Price secures the institutional reputation for excellence in providing tailored care solutions.
James Shaw - Deputy Chief Executive Officer & Chief Financial Officer
James Shaw, the Deputy Chief Executive Officer & Chief Financial Officer at Royal Freemasons' Benevolent Institution, manages the fiscal health and long-term financial planning required to sustain extensive aged care operations. Shaw oversees capital allocation for the maintenance and development of 20 retirement villages and 22 residential care facilities. By monitoring revenue streams and operational costs, the Deputy Chief Executive Officer & Chief Financial Officer ensures the financial viability of services provided to over 2,500 community members. James Shaw collaborates with executive leadership to evaluate investment opportunities in new care technologies and facility expansions across New South Wales and the Australian Capital Territory. This leadership role involves rigorous budget management and financial reporting to maintain institutional stability. Through strategic resource distribution, the Deputy Chief Executive Officer & Chief Financial Officer supports the mission of providing high-quality, accessible care for older Australians while maintaining fiscal responsibility.

Alana Parker - Chief Marketing Officer
Alana Parker, the Chief Marketing Officer at Royal Freemasons' Benevolent Institution, architects the brand strategy and community outreach initiatives that connect older Australians with essential care services. Parker manages the communication channels across regional markets, ensuring that retirement living options and residential care benefits reach target demographics effectively. By analyzing market trends within the aged care sector, the Chief Marketing Officer optimizes outreach programs to increase occupancy rates across the 20 retirement villages. Alana Parker collaborates with operational teams to translate service quality into compelling narratives that resonate with families and prospective residents. This leadership role involves managing digital presence and public relations to bolster the institutional profile throughout New South Wales and the Australian Capital Territory. Through data-driven campaigns, the Chief Marketing Officer strengthens community engagement and supports the broader mission of providing high-quality living options for the elderly.

Marc Fricke - Chief Technology Officer
Marc Fricke, the Chief Technology Officer at Royal Freemasons' Benevolent Institution, drives the digital transformation of aged care infrastructure to improve service delivery and operational efficiency. Fricke oversees the implementation of advanced health monitoring systems and administrative software across 22 residential care facilities. By modernizing data management protocols, the Chief Technology Officer ensures secure and seamless information flow between home care providers and clinical staff. Marc Fricke architects scalable technology solutions that support the daily needs of over 2,500 community members, enhancing the overall quality of care. This leadership role involves integrating new diagnostic tools and communication platforms to streamline internal workflows. Through the deployment of robust IT frameworks, the Chief Technology Officer enables the organization to maintain high standards of safety and compliance. Fricke secures the technological foundation necessary for expanding service reach throughout the Australian Capital Territory and New South Wales.
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