Royal Freemasons' Benevolent Institution Executive and Leadership Team

Frank Price, the Chief Executive Officer at Royal Freemasons' Benevolent Institution, directs the overall strategic vision and operational execution for the organization's extensive aged care services. Overseeing a network of 20 retirement villages and 22 residential care facilities across New South Wales and the Australian Capital Territory, Frank Price ensures the delivery of high-quality care to over 2,500 community members daily. This leadership role involves guiding the expansion and enhancement of services, from independent retirement living to full-time nursing care, aligning all initiatives with RFBI's core mission to improve the wellbeing of older Australians. Frank Price's strategic direction fosters a culture of excellence and compassion throughout the organization, driving continuous improvement in resident care and operational efficiency. The Chief Executive Officer's responsibilities include stakeholder engagement, financial oversight in collaboration with the CFO, and ensuring regulatory compliance across all facilities. Frank Price's leadership solidifies RFBI's position as a trusted provider in the aged care sector.

James Shaw, the Deputy Chief Executive Officer & Chief Financial Officer at Royal Freemasons' Benevolent Institution, provides critical financial leadership and strategic support for the organization's comprehensive aged care services. Overseeing all financial operations, including budgeting, forecasting, and resource allocation across 20 retirement villages and 22 residential care facilities, James Shaw ensures the fiscal health and sustainability of RFBI. This dual role involves supporting the CEO in overall organizational strategy and execution, while specifically managing financial planning to enable the delivery of quality care to over 2,500 community members daily across New South Wales and the Australian Capital Territory. James Shaw's financial acumen is vital for optimizing resource utilization and securing funding for service expansion and enhancement, aligning with RFBI's mission to improve the wellbeing of older Australians. The Deputy Chief Executive Officer & Chief Financial Officer's responsibilities extend to risk management, compliance, and investor relations, ensuring transparency and accountability in all financial dealings. James Shaw's leadership reinforces RFBI's commitment to responsible governance and long-term growth.

Alana Parker, the Chief Marketing Officer at Royal Freemasons' Benevolent Institution, spearheads all marketing and communications strategies to enhance brand awareness and community engagement. Overseeing the promotion of RFBI's diverse aged care services, including retirement villages, residential care, and home care, Alana Parker ensures that the organization's commitment to quality living reaches older Australians across New South Wales and the Australian Capital Territory. This role involves developing and executing campaigns that highlight RFBI's mission to support the wellbeing of seniors, attracting new residents and fostering stronger relationships with existing community members. Alana Parker's strategic initiatives drive occupancy rates and reinforce RFBI's reputation as a leading provider of aged care solutions. The Chief Marketing Officer collaborates closely with the CEO and other executive team members to ensure marketing efforts are aligned with overall business objectives and service delivery standards. Alana Parker's expertise is crucial in communicating the value and compassionate care provided by RFBI.

Marc Fricke, the Chief Technology Officer at Royal Freemasons' Benevolent Institution, architects and manages the organization's technology infrastructure to support its extensive aged care operations. Overseeing the implementation and maintenance of digital systems across 20 retirement villages and 22 residential care facilities, Marc Fricke ensures that technology enhances service delivery and resident experience. This leadership position involves driving innovation in areas such as resident care management systems, communication platforms, and data security, all critical for supporting over 2,500 community members daily. Marc Fricke's focus is on leveraging technology to improve operational efficiency, streamline administrative processes, and ensure the secure handling of sensitive resident information. The Chief Technology Officer collaborates with other department heads to integrate technological solutions that align with RFBI's mission of enhancing the wellbeing of older Australians. Marc Fricke's technical vision is essential for maintaining RFBI's competitive edge and adapting to the evolving digital landscape in the health services sector.