Leadership Overview
Royal Freemasons' Benevolent Institution has 4 executives leading key functions including strategy, technology, marketing, and financial operations.
Committed to enhancing the wellbeing of older Australians, Royal Freemasons' Benevolent Institution delivers comprehensive aged care services through retirement villages and residential facilities across New South Wales and the Australian Capital Territory.
Committed to enhancing the wellbeing of older Australians, Royal Freemasons' Benevolent Institution delivers comprehensive aged care services through retirement villages and residential facilities across New South Wales and the Australian Capital Territory.
Leadership Roles at Royal Freemasons' Benevolent Institution
Frank Price - Chief Executive Officer
Frank Price, the Chief Executive Officer at Royal Freemasons' Benevolent Institution, directs the overarching strategic vision for aged care delivery across New South Wales and the Australian Capital Territory. Price manages the expansion of retirement villages and residential care facilities to ensure high-quality living standards for over 2,500 community members. By aligning organizational goals with the evolving needs of older Australians, the Chief Executive Officer drives operational excellence and sustainable growth. Frank Price maintains constant communication with the Board to secure long-term institutional stability. This leadership role involves overseeing the integration of independent retirement living with full-time nursing care services. Through rigorous oversight of service quality and community engagement initiatives, the Chief Executive Officer guarantees that the institution meets all regulatory requirements while fostering a supportive environment for residents. Price prioritizes the enhancement of wellbeing for all individuals within the care network.
James Shaw - Deputy Chief Executive Officer & Chief Financial Officer
James Shaw, the Deputy Chief Executive Officer & Chief Financial Officer at Royal Freemasons' Benevolent Institution, manages the fiscal health and operational resource allocation for the entire organization. Shaw oversees the budgeting process for 22 residential care facilities and 20 retirement villages, ensuring financial sustainability across all regions. By directing capital investment strategies, the Deputy Chief Executive Officer & Chief Financial Officer supports the maintenance and expansion of high-quality aged care infrastructure. James Shaw monitors revenue streams from home care services to optimize operational efficiency. This role involves collaborating with the executive team to balance financial performance with the mission of providing compassionate care. Through rigorous financial reporting and risk management, the Deputy Chief Executive Officer & Chief Financial Officer maintains the fiscal integrity of the institution. Shaw ensures that all financial decisions align with the long-term goal of enhancing the wellbeing of older Australians throughout the service network.

Marc Fricke - Chief Technology Officer
Marc Fricke, the Chief Technology Officer at Royal Freemasons' Benevolent Institution, architects the digital infrastructure necessary to support modern aged care operations. Fricke implements advanced data management systems to streamline residential care records and improve administrative efficiency across all 22 facilities. By modernizing the technological framework, the Chief Technology Officer enables seamless communication between home care providers and retirement village staff. Marc Fricke evaluates emerging health-tech solutions to enhance the quality of life for community members. This role involves securing sensitive resident data while ensuring that digital tools remain accessible for staff members operating in diverse geographic locations. Through the deployment of robust software platforms, the Chief Technology Officer supports the broader mission of providing tailored care services. Fricke continuously monitors system performance to prevent service disruptions, thereby maintaining the high standards of care expected within the institution's extensive network.
Alana Parker - Chief Marketing Officer
Alana Parker, the Chief Marketing Officer at Royal Freemasons' Benevolent Institution, drives brand awareness and community engagement across the Australian Capital Territory and New South Wales. Parker develops targeted outreach campaigns to communicate the value of retirement living and residential care options to prospective residents and families. By analyzing market trends, the Chief Marketing Officer ensures that the institution remains a preferred provider for older Australians seeking quality care. Alana Parker coordinates with regional managers to highlight the unique benefits of the 20 retirement villages. This leadership role involves crafting messaging that emphasizes the commitment to wellbeing and community support. Through strategic public relations and digital marketing efforts, the Chief Marketing Officer expands the reach of the institution's services. Parker monitors brand reputation and resident satisfaction metrics to refine communication strategies, ultimately supporting the growth of the organization's footprint in the competitive aged care sector.

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