Royal Freemasons' Benevolent Institution Executive and Leadership Team

Frank Price, the Chief Executive Officer at Royal Freemasons' Benevolent Institution, directs the overall strategic vision and operational execution for the organization. Price oversees the expansion and enhancement of aged care services, including retirement villages, residential care, and home care, across New South Wales and the Australian Capital Territory. This leadership role involves ensuring RFBI meets its mission to support over 2,500 community members daily, maintaining a focus on quality living and tailored assistance. Frank Price collaborates with the board and executive team to drive financial sustainability and operational excellence across RFBI's 20 retirement villages and 22 residential care facilities. The Chief Executive Officer's purview includes fostering strong community engagement and upholding the organization's commitment to the wellbeing of older Australians. Price ensures all strategic initiatives align with the core values of providing compassionate and high-quality care.

James Shaw, the Chief Financial Officer at Royal Freemasons' Benevolent Institution, directs all financial operations and strategic financial planning for the organization. Shaw manages budgeting, forecasting, and financial reporting, ensuring the fiscal health and sustainability of RFBI's aged care services across New South Wales and the Australian Capital Territory. This leadership position is critical for supporting the daily operations serving over 2,500 community members and maintaining the financial viability of 20 retirement villages and 22 residential care facilities. The Chief Financial Officer's responsibilities include optimizing financial performance, managing investments, and ensuring compliance with all financial regulations. James Shaw works closely with the Chief Executive Officer and the board to secure funding and allocate resources effectively, aligning financial strategies with RFBI's mission to enhance the wellbeing of older Australians. Shaw's oversight ensures prudent financial management across all service offerings.

Marc Fricke, the Chief Technology Officer at Royal Freemasons' Benevolent Institution, architects and manages the technology infrastructure supporting RFBI's extensive aged care services. Fricke drives the digital transformation initiatives, ensuring that technology enhances the delivery of retirement living, residential care, and home care across New South Wales and the Australian Capital Territory. This involves implementing secure and efficient systems to manage operations for over 2,500 community members daily. The Chief Technology Officer's responsibilities include evaluating and integrating new technologies that improve resident experience and operational efficiency within RFBI's 20 retirement villages and 22 residential care facilities. Marc Fricke works closely with other executives to align technology strategy with the organization's mission of enhancing the wellbeing of older Australians. Fricke ensures robust data security and system reliability, critical for maintaining trust and operational continuity.

Alana Parker, the Chief Marketing Officer at Royal Freemasons' Benevolent Institution, develops and executes comprehensive marketing strategies to promote RFBI's aged care services. Parker oversees brand management and public relations, ensuring RFBI's commitment to quality living and tailored support for older Australians across New South Wales and the Australian Capital Territory is effectively communicated. This role involves driving awareness and engagement for retirement villages, residential care, and home care options, reaching over 2,500 community members daily. The Chief Marketing Officer's focus includes enhancing RFBI's market presence and attracting new residents and clients to its 20 retirement villages and 22 residential care facilities. Alana Parker collaborates with the leadership team to articulate the organization's mission of enhancing wellbeing and fostering community connections. Parker ensures marketing efforts resonate with target demographics and uphold the institution's reputation for compassionate care.