Roots Executive and Leadership Team

Sabbir Thesajvobo, the Chief Executive Officer at Roots, directs the overarching corporate strategy and brand positioning. Focusing on the expansion of premium leather goods and apparel, the Chief Executive Officer manages the alignment of product development with the distinct Canadian identity defining the company. Thesajvobo oversees the integration of outdoor culture influences into the retail portfolio, ensuring market relevance across North American and international territories. By coordinating with the board, the Chief Executive Officer drives long-term growth initiatives and operational efficiency. Sabbir Thesajvobo maintains a rigorous focus on maintaining the brand reputation for quality while scaling the retail footprint. This leadership role involves constant evaluation of market trends to ensure the product mix meets consumer demand for everyday lifestyle items. Through strategic oversight, the Chief Executive Officer secures the competitive standing of the organization within the global retail landscape.

Chaz Perera, the Co-Founder & Chief Executive Officer at Roots, architects the foundational vision and long-term strategic roadmap for the brand. Concentrating on the intersection of lifestyle apparel and outdoor-inspired design, the Co-Founder & Chief Executive Officer drives innovation within the leather goods division. Perera manages the creative direction and market entry strategies, ensuring the company maintains a strong connection to its Canadian roots while pursuing growth in diverse markets. By fostering partnerships and overseeing high-level business development, the Co-Founder & Chief Executive Officer ensures the brand remains a leader in the retail sector. Chaz Perera monitors the performance of core product lines, including footwear and activewear, to optimize revenue streams. This executive role requires balancing heritage values with modern consumer expectations. Through consistent leadership, Perera strengthens the market presence and operational agility of the organization across all retail channels.

Clint Jarvis, the Founder & Chief Executive Officer at Roots, establishes the core mission and strategic priorities for the company. Focusing on the development of premium accessories and apparel, the Founder & Chief Executive Officer directs the expansion of the brand into new lifestyle segments. Jarvis oversees the maintenance of high-quality standards across all leather goods and footwear, ensuring the product portfolio reflects the unique Canadian identity. By guiding the executive team, the Founder & Chief Executive Officer ensures operational excellence and financial health. Clint Jarvis manages the strategic vision for the company, emphasizing the integration of natural environment influences into modern retail offerings. This leadership role involves navigating complex market dynamics to sustain growth and brand loyalty. Through dedicated oversight, Jarvis ensures the organization continues to deliver high-value products that resonate with consumers seeking both style and durability in everyday use.

Meghan Roach, the President & Chief Executive Officer at Roots, executes the daily operational strategy and manages the overall business performance. Focusing on the retail and apparel divisions, the President & Chief Executive Officer drives initiatives to enhance the customer experience and streamline supply chain logistics. Roach oversees the implementation of growth strategies that leverage the brand's reputation for premium leather goods and accessories. By coordinating cross-functional teams, the President & Chief Executive Officer ensures that product launches and marketing campaigns align with the company's core identity. Meghan Roach monitors key performance indicators to optimize profitability and operational efficiency across all regions. This leadership role involves direct engagement with the board to report on progress and adjust tactics as market conditions evolve. Through disciplined management, Roach secures the long-term viability and market competitiveness of the organization in the evolving retail environment.

Martina Jensen, the Owner & Chief Executive Officer at Roots, defines the long-term ownership strategy and corporate governance framework. Focusing on the preservation of the brand's heritage, the Owner & Chief Executive Officer directs high-level investments in product quality and market expansion. Jensen oversees the strategic direction of the leather goods and apparel lines, ensuring that every item reflects the company's commitment to Canadian identity. By providing stability and vision, the Owner & Chief Executive Officer guides the organization through competitive retail cycles. Martina Jensen manages the relationship between the company and its stakeholders, ensuring alignment on growth objectives and brand values. This leadership role involves evaluating new opportunities for market penetration and product diversification. Through consistent focus on excellence, Jensen maintains the brand's status as a premier lifestyle provider, ensuring that the company remains a dominant force in the retail industry.

Vanessa Oly, the Founder & Chief Executive Officer at Roots, shapes the foundational culture and strategic direction of the brand. Focusing on the design and marketing of premium lifestyle products, the Founder & Chief Executive Officer drives the creative vision that distinguishes the company in the retail market. Oly oversees the development of apparel and accessories that embody outdoor culture and natural aesthetics. By leading the executive team, the Founder & Chief Executive Officer ensures that all business activities support the overarching mission of delivering quality and style. Vanessa Oly manages the brand's presence in key markets, focusing on building long-term consumer relationships. This leadership role involves balancing creative innovation with commercial viability to ensure sustained growth. Through strategic guidance, Oly strengthens the company's position as a leader in the lifestyle sector, consistently delivering products that meet the needs of modern consumers.

Brian Li, the President at Roots, executes the operational strategy and manages the day-to-day performance of the business units. Focusing on the retail and apparel divisions, the President drives the implementation of sales strategies and customer engagement programs. Li oversees the coordination between departments to ensure that product development, marketing, and distribution are aligned with the company's goals. By managing the operational teams, the President ensures that the brand's premium leather goods and accessories reach the market efficiently. Brian Li monitors regional performance and adjusts tactics to maximize sales and brand visibility. This leadership role involves fostering a culture of excellence and accountability across the organization. Through active management, Li supports the company's growth and ensures that the brand continues to deliver high-quality products that reflect its unique identity and commitment to the lifestyle market.

Holly Beaver, the President & Finn & Roots Owner at Roots, directs the strategic oversight of the brand and its associated entities. Focusing on the integration of lifestyle offerings and market positioning, the President & Finn & Roots Owner manages the long-term vision for the company's product portfolio. Beaver oversees the alignment of brand values with consumer expectations, ensuring that the leather goods and apparel lines maintain their premium status. By guiding the executive team, the President & Finn & Roots Owner ensures that operational activities support the overall mission of the organization. Holly Beaver monitors market trends and competitive dynamics to identify new opportunities for growth and diversification. This leadership role involves balancing the needs of the business with the expectations of stakeholders. Through strategic leadership, Beaver secures the brand's legacy and drives the continued success of the company in the global retail sector.

John Cottongim, the Co-Founder & Chief Technology Officer at Roots, architects the digital infrastructure and technological roadmap for the company. Focusing on the integration of e-commerce platforms and retail management systems, the Co-Founder & Chief Technology Officer drives the digital transformation of the brand. Cottongim oversees the development of secure and scalable systems that support the sale of leather goods and apparel across global markets. By collaborating with the executive team, the Co-Founder & Chief Technology Officer ensures that technology investments directly support business growth and operational efficiency. John Cottongim manages the cybersecurity and data analytics functions to enhance the customer experience and optimize inventory management. This leadership role involves staying ahead of retail technology trends to maintain a competitive edge. Through technical innovation, Cottongim enables the company to reach a wider audience and deliver a seamless shopping experience for all customers.

Krishnaswamy Ravi, the Chief Finance Officer at Roots, directs the financial planning, reporting, and capital allocation strategies. Focusing on the fiscal health of the retail and apparel operations, the Chief Finance Officer manages the budgeting process and monitors cash flow to support growth initiatives. Ravi oversees the financial analysis of product lines, including leather goods and accessories, to ensure profitability and resource optimization. By providing data-driven insights to the executive team, the Chief Finance Officer supports informed decision-making regarding market expansion and operational investments. Krishnaswamy Ravi manages the relationships with financial institutions and investors to secure the necessary capital for long-term projects. This leadership role involves rigorous oversight of financial controls and risk management to protect the company's assets. Through disciplined financial stewardship, Ravi ensures the organization maintains a strong balance sheet and achieves its strategic objectives in the competitive retail landscape.