ROKT Executive and Leadership Team

October, 2026

Leadership Overview

ROKT has 5 executives leading key functions including catalog strategy, financial operations, revenue growth, operational scaling, and legal compliance.

Focused on transforming ecommerce transactions through machine learning, ROKT delivers personalized checkout experiences that maximize revenue and customer engagement for global brands across diverse digital marketplaces.

Leadership Roles at ROKT

  • Chief Executive Officer, Rokt Catalog - Bennett Carroccio
  • Chief Financial Officer - Jacqueline Purcell
  • President & Chief Operating Officer - Terry Bowen
  • Chief Revenue Officer - Craig Galvin
  • Group General Counsel - Liesel Carvajal
  • Bennett Carroccio - Chief Executive Officer, Rokt Catalog

    Bennett Carroccio, the Chief Executive Officer, Rokt Catalog at ROKT, directs the strategic expansion of the company's proprietary marketplace offerings. By leveraging advanced machine learning, Carroccio optimizes the relevance of transaction-based advertising for global ecommerce partners. This leadership role involves architecting scalable catalog solutions that integrate seamlessly into high-volume checkout environments. Overseeing the product roadmap, the Chief Executive Officer, Rokt Catalog ensures that every offer presented to consumers aligns with specific purchasing intent. Bennett Carroccio drives measurable commercial outcomes by refining the data models that power these personalized interactions. Through constant innovation in the catalog space, the executive maintains a competitive edge in the software industry. By aligning technical capabilities with market demands, Carroccio secures long-term value for the entire ROKT ecosystem while expanding the reach of the platform across international digital retail landscapes.

    Jacqueline Purcell - Chief Financial Officer

    Jacqueline Purcell, the Chief Financial Officer at ROKT, manages the global financial health and fiscal strategy of the organization. Overseeing capital allocation and long-term investment planning, the Chief Financial Officer ensures the company maintains the necessary resources to support rapid ecommerce technology scaling. This leadership role involves rigorous oversight of financial reporting, tax compliance, and investor relations to sustain growth across North American and international markets. Jacqueline Purcell directs the financial modeling that underpins the company's transaction-based revenue streams. By analyzing complex data sets, the Chief Financial Officer identifies opportunities for operational efficiency and margin improvement. Purcell collaborates with the executive team to align fiscal objectives with the broader mission of enhancing online checkout experiences. Through disciplined financial management, the executive provides the stability required for ROKT to continue innovating within the competitive software sector while delivering consistent value to stakeholders.
    Jacqueline Purcell

    Terry Bowen - President & Chief Operating Officer

    Terry Bowen, the President & Chief Operating Officer at ROKT, directs the internal operations and infrastructure required to support global ecommerce technology delivery. Overseeing the execution of cross-functional initiatives, the President & Chief Operating Officer ensures that the company's software platform functions reliably at massive transaction scales. This leadership role involves streamlining internal processes to improve organizational agility and service delivery. Terry Bowen manages the operational framework that allows the company to deploy machine learning solutions across diverse international markets. By coordinating between engineering, product, and client-facing teams, the President & Chief Operating Officer maintains high standards of performance and efficiency. Bowen drives the strategic implementation of operational policies that support the company's mission of personalizing the checkout experience. Through meticulous oversight of daily business functions, the executive ensures that ROKT remains a leader in providing scalable, data-driven solutions for the global retail industry.
    Terry Bowen

    Craig Galvin - Chief Revenue Officer

    Craig Galvin, the Chief Revenue Officer at ROKT, directs all global sales initiatives and customer acquisition strategies. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate targets for expanding the company's footprint in the ecommerce technology space. This leadership role involves building strategic partnerships with major global brands to integrate the ROKT platform into high-volume transaction environments. By optimizing the sales funnel and refining go-to-market tactics, Craig Galvin directly impacts the company's growth trajectory. The Chief Revenue Officer monitors market trends to identify new revenue opportunities and ensures that the sales organization effectively communicates the value of personalized checkout solutions. Ultimately, Galvin secures long-term commercial success by fostering deep relationships with key clients and driving the adoption of software solutions that enhance customer engagement and transaction relevance across diverse global markets.

    Liesel Carvajal - Group General Counsel

    Liesel Carvajal, the Group General Counsel at ROKT, directs all legal affairs, regulatory compliance, and corporate governance initiatives. Overseeing the protection of intellectual property and data privacy standards, the Group General Counsel ensures that the company's machine learning platform adheres to complex international regulations. This leadership role involves managing legal risks associated with global ecommerce transactions and cross-border data flows. Liesel Carvajal provides critical guidance on contractual frameworks that govern partnerships with major brands. By navigating the evolving landscape of digital privacy laws, the Group General Counsel safeguards the company's reputation and operational integrity. Carvajal collaborates with the executive team to ensure that all strategic growth initiatives remain within legal boundaries. Through proactive risk management and legal strategy, the executive supports the company's mission of delivering personalized checkout experiences while maintaining the highest standards of compliance and ethical conduct across all operating regions.

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    Frequently Asked Questions Regarding ROKT Top Executives and Leadership Team

    Who leads ROKT?
    ROKT is led by Bennett Carroccio (Chief Executive Officer, Rokt Catalog), along with executives such as Jacqueline Purcell (Chief Financial Officer) and Terry Bowen (President & Chief Operating Officer).
    Who is part of ROKT’s executive team?
    The executive team of ROKT includes leaders such as Bennett Carroccio (Chief Executive Officer, Rokt Catalog), Jacqueline Purcell (Chief Financial Officer), Terry Bowen (President & Chief Operating Officer) and other senior executives.
    How many executives does ROKT have?
    ROKT has 5 executives leading key business areas.
    What roles are included in ROKT’s leadership team?
    The leadership team of ROKT includes roles such as Chief Executive Officer, Rokt Catalog, Chief Financial Officer, President & Chief Operating Officer, Chief Revenue Officer, Group General Counsel.