ROKT Executive and Leadership Team

September, 2026

Leadership Overview

ROKT has 6 executives leading key functions including catalog strategy, revenue generation, financial operations, technology development, operational scaling, and legal compliance.

Focused on transforming ecommerce transactions through machine learning, ROKT delivers personalized customer experiences that drive measurable commercial outcomes for global brands.

Leadership Roles at ROKT

  • Chief Executive Officer, Rokt Catalog - Bennett Carroccio
  • Chief Financial Officer - Jacqueline Purcell
  • President & Chief Operating Officer - Terry Bowen
  • Chief Revenue Officer - Craig Galvin
  • Chief Technology Officer - Samuel Dozor
  • Group General Counsel - Liesel Carvajal
  • Bennett Carroccio - Chief Executive Officer, Rokt Catalog

    Bennett Carroccio, the Chief Executive Officer, Rokt Catalog at ROKT, directs the strategic expansion of the company's proprietary marketplace assets. By leveraging machine learning to curate relevant offers, the Chief Executive Officer, Rokt Catalog optimizes the value of every transaction for enterprise partners. Bennett Carroccio manages the integration of diverse merchant data to ensure high-relevance interactions during the critical checkout phase. This leadership role involves aligning catalog inventory with global consumer demand patterns to maximize conversion rates. By refining the underlying data architecture, the Chief Executive Officer, Rokt Catalog enhances the overall efficiency of the ecommerce ecosystem. Through continuous innovation in offer matching, Carroccio drives significant revenue growth for the platform. This focus on scalable catalog solutions ensures that ROKT maintains a competitive edge in the rapidly evolving digital transaction landscape, ultimately delivering superior engagement metrics for all participating brands.

    Jacqueline Purcell - Chief Financial Officer

    Jacqueline Purcell, the Chief Financial Officer at ROKT, directs the financial strategy and capital allocation for the global ecommerce technology firm. Overseeing fiscal planning, the Chief Financial Officer ensures the company maintains the resources necessary to support large-scale transaction volumes. This leadership role involves managing investor relations, financial reporting, and long-term budgetary health. By analyzing complex data sets, Jacqueline Purcell provides the insights required to scale operations efficiently across diverse geographic regions. Purcell monitors the financial impact of new product launches, ensuring that investments align with the core mission of enhancing online checkout experiences. The Chief Financial Officer collaborates with other executive leaders to balance aggressive growth with sustainable profitability. Through disciplined financial oversight, Purcell secures the stability of the organization. This strategic management of capital and resources enables the company to continue innovating within the competitive software industry, ultimately driving measurable commercial outcomes for all stakeholders.
    Jacqueline Purcell

    Terry Bowen - President & Chief Operating Officer

    Terry Bowen, the President & Chief Operating Officer at ROKT, directs the day-to-day operational execution and organizational scaling of the business. Overseeing global operations, the President & Chief Operating Officer ensures that internal processes support the company's rapid growth and international expansion. This leadership role involves streamlining cross-functional workflows to enhance efficiency across all departments. By managing the operational infrastructure, Terry Bowen enables the seamless delivery of software solutions to major brands worldwide. Bowen coordinates with the executive team to translate strategic goals into actionable operational plans. The President & Chief Operating Officer monitors performance metrics to identify areas for improvement, ensuring that the organization remains agile in a fast-paced market. Through effective resource management and process optimization, Bowen drives the operational excellence required to support large-scale transaction volumes. This focus on execution ensures that the company consistently meets the needs of its partners while maintaining high standards of service.
    Terry Bowen

    Craig Galvin - Chief Revenue Officer

    Craig Galvin, the Chief Revenue Officer at ROKT, directs all global sales initiatives and commercial partnerships. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate growth targets across North American and international markets. This leadership role involves expanding market share through strategic adoption of the company's ecommerce technology. By optimizing the sales funnel and managing high-value client relationships, Craig Galvin directly impacts the company's financial trajectory. Galvin secures long-term stability by fostering deep integrations with major global brands. The Chief Revenue Officer monitors market trends to identify new opportunities for platform deployment, ensuring that the software solutions remain central to the checkout experience. Through rigorous performance management and strategic account planning, Galvin drives consistent revenue expansion. This commitment to commercial excellence supports the broader mission of enhancing customer interactions during online transactions, solidifying the market position of the organization.

    Samuel Dozor - Chief Technology Officer

    Samuel Dozor, the Chief Technology Officer at ROKT, directs the development of the company's machine learning platform and software infrastructure. Overseeing the engineering teams, the Chief Technology Officer ensures the reliability and scalability of the technology that powers personalized checkout experiences. This leadership role involves architecting robust systems capable of processing massive transaction volumes in real-time. By driving innovation in data science, Samuel Dozor enhances the precision of targeted offers delivered to consumers. Dozor manages the technical roadmap to ensure the platform remains at the forefront of ecommerce technology. The Chief Technology Officer collaborates with product teams to integrate new features that improve customer engagement and conversion rates. Through the implementation of advanced algorithms, Dozor optimizes the performance of the software across global markets. This focus on technical excellence supports the company's mission to make every online transaction more relevant, ensuring that the platform delivers consistent value to enterprise partners.
    Samuel Dozor

    Liesel Carvajal - Group General Counsel

    Liesel Carvajal, the Group General Counsel at ROKT, directs the legal strategy and regulatory compliance framework for the global ecommerce technology company. Overseeing all legal affairs, the Group General Counsel ensures that the platform adheres to international data privacy standards and commercial regulations. This leadership role involves managing complex contract negotiations with major global brands and protecting the company's intellectual property. By providing guidance on legal risks, Liesel Carvajal enables the business to pursue growth opportunities with confidence. Carvajal monitors the evolving regulatory landscape to ensure that the company's machine learning and data practices remain compliant across all operating regions. The Group General Counsel collaborates with the executive team to mitigate potential liabilities and support strategic initiatives. Through proactive legal management, Carvajal safeguards the reputation and operational integrity of the organization. This commitment to compliance and risk management provides a stable foundation for the company's continued innovation and expansion in the digital marketplace.

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    Frequently Asked Questions Regarding ROKT Top Executives and Leadership Team

    Who leads ROKT?
    ROKT is led by Bennett Carroccio (Chief Executive Officer, Rokt Catalog), along with executives such as Jacqueline Purcell (Chief Financial Officer) and Terry Bowen (President & Chief Operating Officer).
    Who is part of ROKT’s executive team?
    The executive team of ROKT includes leaders such as Bennett Carroccio (Chief Executive Officer, Rokt Catalog), Jacqueline Purcell (Chief Financial Officer), Terry Bowen (President & Chief Operating Officer) and other senior executives.
    How many executives does ROKT have?
    ROKT has 6 executives leading key business areas.
    What roles are included in ROKT’s leadership team?
    The leadership team of ROKT includes roles such as Chief Executive Officer, Rokt Catalog, Chief Financial Officer, President & Chief Operating Officer, Chief Revenue Officer, Chief Technology Officer.