Bazaarvoice Executive and Leadership Team

June, 2026

Leadership Overview

Bazaarvoice has 10 executives leading key functions including strategy, technology, and marketing.

Driven by a people-first philosophy, Bazaarvoice connects brands and retailers with customer voices, fostering authentic engagement through user-generated content across a vast network.

Leadership Roles at Bazaarvoice

  • Chief Executive Officer - Harman Shah
  • Co-Founder & Chief Executive Officer - Nisarg Shah
  • Chief Financial Officer - Kenneth Hashman
  • President - Thomas Addis
  • Chief Technology Officer - Nicholas Shiftan
  • Chief Information Officer - Margaret Minter
  • Co-Founder & Chief Technology Officer - Swayam Narain
  • Global Revenue Chief of Staff - Catherine Lafrenz
  • Chief Marketing Officer & Client Chief Evangelist - Douglas Straton
  • Chief People Officer - Gayle Wiley
  • Harman Shah - Chief Executive Officer

    Harman Shah, the Chief Executive Officer at Bazaarvoice, directs the company's overarching strategy and operational execution. This leadership role involves guiding Bazaarvoice's mission to connect brands and retailers with authentic customer insights, leveraging user-generated content to enhance engagement and drive business growth. Shah oversees the integration of advanced technology solutions with a people-first approach, ensuring the company's market position remains robust. The Chief Executive Officer's responsibilities extend to fostering innovation across all departments, aligning teams with the company's core values and long-term objectives. By championing a culture of collaboration and customer-centricity, Harman Shah ensures Bazaarvoice continues to lead in the digital commerce landscape, impacting thousands of brands and retailers globally.

    Nisarg Shah - Co-Founder & Chief Executive Officer

    Nisarg Shah, the Co-Founder & Chief Executive Officer at Bazaarvoice, shapes the company's strategic direction and cultivates its innovative spirit. This executive guides the vision for connecting brands with customer voices, emphasizing the power of authentic user-generated content. Nisarg Shah's leadership ensures that Bazaarvoice's technology solutions effectively serve thousands of brands and retailers, driving engagement across their digital platforms. The Co-Founder & Chief Executive Officer's role involves fostering a culture that prioritizes people and advanced technology, aligning with the company's global operations. By overseeing key strategic initiatives, Nisarg Shah reinforces Bazaarvoice's commitment to empowering businesses with customer insights, thereby influencing market dynamics and customer relationships worldwide.

    Kenneth Hashman - Chief Financial Officer

    Kenneth Hashman, the Chief Financial Officer at Bazaarvoice, oversees the company's financial strategy, planning, and reporting. This executive manages all aspects of financial operations, including budgeting, forecasting, and capital allocation, ensuring fiscal health and sustainable growth. Hashman's role involves driving financial performance, optimizing revenue streams, and managing investor relations to support Bazaarvoice's mission of connecting brands with customer insights. The Chief Financial Officer provides critical financial guidance to leadership, enabling informed decision-making across departments. By ensuring financial discipline and strategic investment, Kenneth Hashman supports the company's ability to deliver advanced technology solutions to thousands of brands and retailers, reinforcing its market leadership and long-term viability.
    Kenneth Hashman

    Thomas Addis - President

    Thomas Addis, the President at Bazaarvoice, oversees key operational aspects and drives strategic initiatives to enhance the company's market presence. This executive focuses on optimizing business processes and ensuring the effective delivery of Bazaarvoice's solutions to thousands of brands and retailers. Addis's responsibilities include fostering cross-functional collaboration, driving operational excellence, and supporting the company's growth objectives. The President plays a critical role in translating the company's vision into actionable plans, ensuring that Bazaarvoice continues to connect businesses with the authentic voices of their customers. By leading operational strategies, Thomas Addis contributes significantly to the company's ability to innovate and maintain its leadership in the user-generated content space.

    Nicholas Shiftan - Chief Technology Officer

    Nicholas Shiftan, the Chief Technology Officer at Bazaarvoice, architects the company's technological infrastructure and drives innovation in its product development. This executive oversees the engineering teams responsible for building and scaling the platforms that power user-generated content for thousands of brands and retailers. Shiftan's focus includes ensuring the robustness, security, and performance of Bazaarvoice's network, which processes billions of shopper interactions monthly. The Chief Technology Officer's responsibilities encompass defining the technology roadmap, evaluating emerging trends, and implementing solutions that enhance customer experience and operational efficiency. By leading technological advancements, Nicholas Shiftan ensures Bazaarvoice maintains its competitive edge in the software and CRM sectors, directly supporting the company's mission to connect businesses with their customers' authentic voices.

    Margaret Minter - Chief Information Officer

    Margaret Minter, the Chief Information Officer at Bazaarvoice, directs the company's internal technology strategy and information systems. This executive ensures that Bazaarvoice's IT infrastructure supports its global operations and facilitates seamless collaboration among its teams. Minter's responsibilities include managing cybersecurity protocols, optimizing data management systems, and implementing technologies that enhance productivity and operational efficiency across the organization. The Chief Information Officer plays a crucial role in safeguarding sensitive company and customer data, aligning IT initiatives with the broader business objectives of connecting brands with customer voices. By overseeing the technological backbone, Margaret Minter supports Bazaarvoice's mission to deliver advanced solutions to thousands of brands and retailers, ensuring a secure and efficient environment for innovation and growth.
    Margaret Minter

    Swayam Narain - Co-Founder & Chief Technology Officer

    Swayam Narain, the Co-Founder & Chief Technology Officer at Bazaarvoice, drives the technological vision and innovation that underpins the company's platform. This executive leads the development and evolution of Bazaarvoice's core technologies, focusing on delivering scalable and impactful solutions for brands and retailers. Narain's expertise ensures the platform effectively harnesses user-generated content to foster authentic customer connections. The Co-Founder & Chief Technology Officer's responsibilities include guiding the engineering teams, exploring new technological frontiers, and maintaining the integrity and performance of the network. By championing cutting-edge development, Swayam Narain reinforces Bazaarvoice's commitment to advanced technology and its people-first approach, solidifying its position as a leader in connecting businesses with their customers' voices.
    Swayam Narain

    Catherine Lafrenz - Global Revenue Chief of Staff

    Catherine Lafrenz, the Global Revenue Chief of Staff at Bazaarvoice, supports the strategic initiatives and operational efficiency of the global revenue organization. This executive acts as a key liaison, ensuring alignment across sales, marketing, and customer success teams to drive revenue growth. Lafrenz's role involves streamlining processes, managing critical projects, and providing analytical support to optimize revenue generation strategies. The Global Revenue Chief of Staff works closely with leadership to implement business plans and enhance the effectiveness of client engagement efforts. By facilitating cross-functional collaboration and driving strategic execution, Catherine Lafrenz directly contributes to Bazaarvoice's mission of connecting brands with customer voices and expanding its network of thousands of retailers.

    Douglas Straton - Chief Marketing Officer & Client Chief Evangelist

    Douglas Straton, the Chief Marketing Officer & Client Chief Evangelist at Bazaarvoice, leads the company's marketing strategy and champions client success. This executive is responsible for shaping Bazaarvoice's brand narrative, driving market awareness, and fostering strong relationships with clients. Straton oversees all marketing functions, including demand generation, product marketing, and corporate communications, ensuring alignment with the company's mission to connect brands with authentic customer voices. As Client Chief Evangelist, Douglas Straton works to ensure clients derive maximum value from Bazaarvoice's solutions, advocating for their needs and promoting best practices. This dual role ensures that marketing efforts are deeply informed by client success and market insights, driving growth and reinforcing Bazaarvoice's leadership position.

    Gayle Wiley - Chief People Officer

    Gayle Wiley, the Chief People Officer at Bazaarvoice, directs the company's human resources strategy and cultivates its people-first culture. This executive oversees talent acquisition, employee development, compensation and benefits, and organizational design, ensuring Bazaarvoice attracts and retains top talent. Wiley's leadership focuses on fostering an inclusive and engaging work environment that supports the company's mission of connecting brands with customer voices through advanced technology. The Chief People Officer plays a vital role in aligning HR initiatives with business objectives, promoting employee well-being, and driving organizational effectiveness across global operations. By prioritizing its people, Gayle Wiley ensures Bazaarvoice remains a dynamic and innovative company, capable of serving thousands of brands and retailers effectively.
    Gayle Wiley

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    Frequently Asked Questions Regarding Bazaarvoice Top Executives and Leadership Team

    Who leads Bazaarvoice?
    Bazaarvoice is led by Harman Shah (Chief Executive Officer), along with executives such as Nisarg Shah (Co-Founder & Chief Executive Officer) and Kenneth Hashman (Chief Financial Officer).
    Who is part of Bazaarvoice’s executive team?
    The executive team of Bazaarvoice includes leaders such as Harman Shah (Chief Executive Officer), Nisarg Shah (Co-Founder & Chief Executive Officer), Kenneth Hashman (Chief Financial Officer) and other senior executives.
    How many executives does Bazaarvoice have?
    Bazaarvoice has 10 executives leading key business areas.
    What roles are included in Bazaarvoice’s leadership team?
    The leadership team of Bazaarvoice includes roles such as Chief Executive Officer, Co-Founder & Chief Executive Officer, Chief Financial Officer, President, Chief Technology Officer.