Leadership Overview
Red Sea Global has 8 executives leading key functions including luxury development, financial strategy, administrative operations, and global marketing.
Committed to pioneering sustainable tourism, Red Sea Global delivers integrated destinations that harmonize high-end hospitality with environmental preservation and community development across Saudi Arabia and international markets.
Committed to pioneering sustainable tourism, Red Sea Global delivers integrated destinations that harmonize high-end hospitality with environmental preservation and community development across Saudi Arabia and international markets.
Leadership Roles at Red Sea Global
Fakhir Safter - Chief Executive Officer
Fakhir Safter, the Chief Executive Officer at Red Sea Global, directs the overarching vision for luxury, sustainable tourism and real-estate destinations. Safter architects the strategic roadmap for integrated developments, ensuring hospitality, residential living, and infrastructure projects align with environmental goals. By coordinating with the Board and senior leadership, the Chief Executive Officer drives the expansion of the company portfolio. Fakhir Safter maintains a focus on long-term value creation, balancing commercial success with community upliftment. This leadership role involves navigating complex regulatory landscapes and fostering partnerships that elevate the brand presence. Through rigorous oversight of project lifecycles, the Chief Executive Officer ensures that every development meets the highest standards of sustainability. Ultimately, Safter secures the market position of the organization as a global leader in regenerative tourism, transforming the landscape of luxury travel through innovative, eco-conscious design and operational excellence.
Abdullah Alkhars - Group Chief Executive Officer, Decision Support Office
Abdullah Alkhars, the Group Chief Executive Officer, Decision Support Office at Red Sea Global, manages the analytical frameworks that inform high-stakes corporate investments. Alkhars provides critical data-driven insights to the executive team, enabling precise decision-making regarding luxury real-estate ventures. By optimizing the Decision Support Office, the Group Chief Executive Officer, Decision Support Office ensures that all capital allocation aligns with the broader mission of sustainable development. Abdullah Alkhars evaluates market trends and project feasibility, mitigating risks while identifying growth opportunities within the hospitality sector. This role requires constant collaboration with financial and operational leaders to maintain fiscal discipline. Through the implementation of advanced reporting systems, the Group Chief Executive Officer, Decision Support Office enhances organizational transparency and efficiency. Ultimately, Alkhars strengthens the strategic foundation of the company, ensuring that every development decision supports the long-term vision of creating world-class, environmentally responsible destinations.
Yasmin Baidas - Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA
Yasmin Baidas, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA at Red Sea Global, coordinates the strategic priorities and operational workflows for the executive office. Baidas facilitates communication between the leadership team and various departments, ensuring alignment on key development milestones for luxury tourism projects. By managing the daily agenda and high-level initiatives, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA drives organizational focus on critical deliverables. Yasmin Baidas synthesizes complex information to support executive decision-making, fostering a culture of efficiency and accountability. This role involves overseeing cross-functional projects that integrate hospitality, residential living, and cultural experiences. Through proactive management of internal and external stakeholder relations, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA ensures that the company mission remains at the forefront of all operational activities.
Daher Daher - Chief Financial Officer
Daher Daher, the Chief Financial Officer at Red Sea Global, oversees the fiscal health and capital structure of the organization. Daher manages the financial planning, budgeting, and reporting processes necessary to support large-scale, sustainable tourism projects. By directing the finance department, the Chief Financial Officer ensures that liquidity and investment strategies remain robust during the development of luxury real-estate assets. Daher Daher collaborates with the executive team to secure funding and optimize resource allocation across diverse hospitality and infrastructure initiatives. This leadership role involves rigorous monitoring of project costs and revenue streams to maintain profitability. Through the application of sophisticated financial modeling, the Chief Financial Officer drives efficiency and supports the long-term growth objectives of the company. Ultimately, Daher maintains the financial integrity of the organization, ensuring that all business activities align with the overarching commitment to sustainable development and community upliftment.
Douglas Ludwig - Group Chief Financial Officer
Douglas Ludwig, the Group Chief Financial Officer at Red Sea Global, directs the enterprise-wide financial strategy and risk management frameworks. Ludwig oversees the consolidation of financial data across all subsidiaries, ensuring that the development of luxury destinations remains within budgetary parameters. By managing the treasury and investor relations, the Group Chief Financial Officer supports the capital requirements for large-scale infrastructure and hospitality projects. Douglas Ludwig collaborates with the Board to define long-term fiscal policies that promote sustainable growth and environmental stewardship. This leadership role involves analyzing market volatility and implementing hedging strategies to protect the financial interests of the organization. Through the oversight of audit and compliance functions, the Group Chief Financial Officer ensures that all operations adhere to international standards. Ultimately, Ludwig drives the financial stability of the company, enabling the successful execution of complex, multi-phase real-estate developments.
Martin Greenslade - Group Chief Financial Officer
Martin Greenslade, the Group Chief Financial Officer at Red Sea Global, focuses on the optimization of project financing and the structuring of complex real-estate investments. Greenslade manages the debt and equity portfolios, ensuring that the company maintains the necessary capital to fund sustainable tourism and infrastructure initiatives. By leading the financial planning and analysis team, the Group Chief Financial Officer provides the insights required to evaluate the profitability of luxury hospitality assets. Martin Greenslade works closely with the executive team to align financial performance with the broader mission of community upliftment and environmental preservation. This role involves managing relationships with financial institutions and stakeholders to facilitate the growth of the company. Through the implementation of rigorous financial controls, the Group Chief Financial Officer drives operational efficiency and long-term value. Ultimately, Greenslade secures the fiscal foundation required to deliver world-class, integrated developments.
Ashraf Zahed - Global Chief Marketing Officer, RED Sea Hospitality
Ashraf Zahed, the Global Chief Marketing Officer, RED Sea Hospitality at Red Sea Global, architects the brand identity and market positioning for the company luxury hospitality portfolio. Zahed drives global campaigns that highlight the unique blend of sustainable tourism, cultural experiences, and high-end residential living. By leading the marketing strategy, the Global Chief Marketing Officer, RED Sea Hospitality ensures that the brand resonates with international audiences seeking premium, eco-conscious travel. Ashraf Zahed collaborates with sales and development teams to translate project visions into compelling narratives that attract investors and guests. This role involves managing digital presence, public relations, and brand partnerships to elevate the market impact of the organization. Through data-driven consumer insights, the Global Chief Marketing Officer, RED Sea Hospitality optimizes outreach efforts to maximize occupancy and brand loyalty. Ultimately, Zahed secures the reputation of the company as a premier destination for sustainable luxury.

Ahmad Darwish - Group Chief Administrative Officer (Gcao)
Ahmad Darwish, the Group Chief Administrative Officer (Gcao) at Red Sea Global, oversees the internal infrastructure and corporate services that support the development of luxury destinations. Darwish manages human resources, facilities, and organizational processes, ensuring that the company maintains a high-performance culture. By directing the administrative functions, the Group Chief Administrative Officer (Gcao) enables the seamless execution of hospitality and real-estate projects. Ahmad Darwish collaborates with other C-suite leaders to implement policies that promote environmental stewardship and community engagement within the workplace. This role involves streamlining operational workflows to improve productivity and employee satisfaction across all regional offices. Through the management of corporate governance and internal communications, the Group Chief Administrative Officer (Gcao) ensures that all departments remain aligned with the strategic goals of the organization. Ultimately, Darwish provides the essential support systems that allow the company to thrive as a leader in sustainable tourism.
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