Red Sea Global Executive and Leadership Team

November, 2026

Leadership Overview

Red Sea Global has 5 executives leading key functions including administrative operations, executive coordination, financial management, hospitality marketing, and corporate fiscal strategy.

Committed to pioneering sustainable luxury tourism, Red Sea Global delivers integrated developments that harmonize high-end hospitality with environmental preservation and community development across Saudi Arabia.

Leadership Roles at Red Sea Global

  • Senior Facilities & Administration Specialist & Chief Executive Officer, Office - Sultan Mukhtar
  • Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA - Yasmin Baidas
  • Group Chief Financial Officer - Martin Greenslade
  • Group Chief Financial Officer - Douglas Ludwig
  • Global Chief Marketing Officer, RED Sea Hospitality - Ashraf Zahed
  • Sultan Mukhtar - Senior Facilities & Administration Specialist & Chief Executive Officer, Office

    Sultan Mukhtar, the Senior Facilities & Administration Specialist & Chief Executive Officer, Office at Red Sea Global, manages the operational infrastructure supporting the executive leadership team. Overseeing complex facility requirements, Mukhtar ensures that corporate environments align with the high standards of luxury tourism developments. This role involves coordinating administrative workflows to maintain organizational efficiency across all Saudi-based projects. By optimizing internal processes, Sultan Mukhtar facilitates seamless communication between departments, allowing the broader team to focus on sustainable real-estate goals. The Senior Facilities & Administration Specialist & Chief Executive Officer, Office also monitors resource allocation to support large-scale infrastructure initiatives. Through rigorous oversight of administrative functions, Mukhtar maintains the operational integrity necessary for delivering world-class cultural and hospitality experiences. This leadership position remains vital for sustaining the rapid growth of the company while upholding strict environmental and community standards throughout the region.

    Yasmin Baidas - Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA

    Yasmin Baidas, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA at Red Sea Global, directs strategic alignment between executive vision and project execution. Managing high-level priorities, Baidas ensures that the development of luxury destinations remains consistent with the overarching mission of sustainable tourism. This role involves synthesizing complex data from various departments to provide actionable insights for the Chief Executive Officer. By facilitating cross-functional collaboration, Yasmin Baidas drives the integration of hospitality and residential living components within the portfolio. The Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA also monitors progress on key milestones, ensuring that regional operations meet international benchmarks. Through meticulous planning and stakeholder management, Baidas supports the successful delivery of integrated developments that define the future of Saudi-based real estate and cultural tourism.

    Martin Greenslade - Group Chief Financial Officer

    Martin Greenslade, the Group Chief Financial Officer at Red Sea Global, architects the fiscal strategy required to fund large-scale, sustainable tourism developments. Overseeing capital allocation and investment planning, Greenslade ensures that financial resources support the long-term viability of luxury real-estate projects. This role involves managing complex financial structures to balance profitability with environmental stewardship. By directing corporate finance initiatives, Martin Greenslade secures the necessary funding to expand the company's footprint across the region. The Group Chief Financial Officer also monitors market trends to mitigate risks associated with international tourism investments. Through rigorous financial oversight, Greenslade maintains the fiscal health of the organization, enabling the successful execution of ambitious infrastructure and hospitality goals. This leadership role remains essential for driving sustainable growth and ensuring that every development project delivers significant value to stakeholders while adhering to the highest standards of corporate governance.

    Douglas Ludwig - Group Chief Financial Officer

    Douglas Ludwig, the Group Chief Financial Officer at Red Sea Global, manages the treasury operations and liquidity planning for the entire development portfolio. Overseeing financial reporting and compliance, Ludwig ensures that all fiscal activities align with international standards and corporate objectives. This role involves optimizing cash flow management to support the construction and operational phases of luxury tourism destinations. By directing financial planning and analysis, Douglas Ludwig provides the data-driven insights necessary for strategic decision-making at the board level. The Group Chief Financial Officer also monitors economic indicators to adjust financial strategies in response to changing market conditions. Through careful management of assets and liabilities, Ludwig maintains the financial stability required to pursue large-scale infrastructure projects. This leadership role remains critical for ensuring that the company achieves its ambitious goals for sustainable development while maintaining a robust and transparent financial foundation.

    Ashraf Zahed - Global Chief Marketing Officer, RED Sea Hospitality

    Ashraf Zahed, the Global Chief Marketing Officer, RED Sea Hospitality at Red Sea Global, drives the brand strategy for luxury tourism destinations. Overseeing international marketing campaigns, Zahed positions the company as a leader in sustainable, high-end hospitality. This role involves crafting narratives that highlight the unique cultural and environmental aspects of the developments to attract global travelers. By managing brand identity, Ashraf Zahed ensures that the market perception aligns with the company's commitment to community upliftment and environmental preservation. The Global Chief Marketing Officer, RED Sea Hospitality also collaborates with sales teams to optimize guest experiences and maximize occupancy rates across all properties. Through innovative digital strategies and market analysis, Zahed expands the reach of the hospitality portfolio, ensuring that the brand remains competitive in the global luxury market while supporting the long-term growth of the organization's diverse real-estate assets.
    Ashraf Zahed

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    Frequently Asked Questions Regarding Red Sea Global Top Executives and Leadership Team

    Who leads Red Sea Global?
    Red Sea Global is led by Sultan Mukhtar (Senior Facilities & Administration Specialist & Chief Executive Officer, Office), along with executives such as Yasmin Baidas (Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA) and Martin Greenslade (Group Chief Financial Officer).
    Who is part of Red Sea Global’s executive team?
    The executive team of Red Sea Global includes leaders such as Sultan Mukhtar (Senior Facilities & Administration Specialist & Chief Executive Officer, Office), Yasmin Baidas (Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA), Martin Greenslade (Group Chief Financial Officer) and other senior executives.
    How many executives does Red Sea Global have?
    Red Sea Global has 5 executives leading key business areas.
    What roles are included in Red Sea Global’s leadership team?
    The leadership team of Red Sea Global includes roles such as Senior Facilities & Administration Specialist & Chief Executive Officer, Office, Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA, Group Chief Financial Officer, Group Chief Financial Officer, Global Chief Marketing Officer, RED Sea Hospitality.