Red Sea Global Executive and Leadership Team

October, 2026

Leadership Overview

Red Sea Global has 5 executives leading key functions including financial strategy, executive operations, global marketing, administrative oversight, and fiscal management.

Committed to pioneering sustainable luxury tourism, Red Sea Global delivers integrated developments that harmonize high-end hospitality with environmental preservation and community development across Saudi Arabia.

Leadership Roles at Red Sea Global

  • Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA - Yasmin Baidas
  • Group Chief Financial Officer - Douglas Ludwig
  • Group Chief Financial Officer - Martin Greenslade
  • Global Chief Marketing Officer, RED Sea Hospitality - Ashraf Zahed
  • Group Chief Administrative Officer (Gcao) - Ahmad Darwish
  • Yasmin Baidas - Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA

    Yasmin Baidas, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA at Red Sea Global, coordinates strategic initiatives across executive leadership teams. Baidas manages the flow of information and operational priorities to ensure alignment with the vision for luxury, sustainable tourism destinations. By facilitating communication between the Chief Executive Officer and various departments, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA drives organizational efficiency and project execution. This role involves synthesizing complex data to support high-level decision-making regarding infrastructure and cultural experiences. Yasmin Baidas monitors the progress of key milestones to maintain momentum on major developments. Through proactive management of executive workflows, the Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA optimizes the internal operations required to deliver world-class hospitality projects.

    Douglas Ludwig - Group Chief Financial Officer

    Douglas Ludwig, the Group Chief Financial Officer at Red Sea Global, directs the overarching fiscal strategy for large-scale luxury tourism projects. Ludwig manages capital allocation and investment planning to ensure the long-term viability of sustainable real-estate developments. By overseeing complex financial modeling, the Group Chief Financial Officer maintains rigorous standards for project funding and budgetary control across all regional operations. This leadership role involves constant collaboration with the Board to optimize asset performance and drive economic growth within the Saudi market. Douglas Ludwig monitors global market trends to mitigate financial risks while supporting the expansion of hospitality infrastructure. Through precise fiscal oversight, the Group Chief Financial Officer secures the necessary resources to advance the company's ambitious environmental and community-focused goals, ultimately ensuring the financial health of the entire organization.

    Martin Greenslade - Group Chief Financial Officer

    Martin Greenslade, the Group Chief Financial Officer at Red Sea Global, manages the corporate treasury and financial reporting functions for the entire development portfolio. Greenslade focuses on optimizing the capital structure to support the rapid scaling of sustainable infrastructure and hospitality assets. By overseeing financial governance and compliance, the Group Chief Financial Officer ensures transparency and accountability in all fiscal operations. This leadership role involves managing relationships with institutional investors and financial partners to secure the funding necessary for large-scale regional projects. Martin Greenslade analyzes project profitability and operational costs to drive efficiency across the organization. Through strategic financial planning, the Group Chief Financial Officer supports the company's mission to create integrated, environmentally conscious destinations, providing the stability required to execute complex real-estate developments while maintaining a strong balance sheet.

    Ashraf Zahed - Global Chief Marketing Officer, RED Sea Hospitality

    Ashraf Zahed, the Global Chief Marketing Officer, RED Sea Hospitality at Red Sea Global, architects the brand identity for luxury tourism and residential offerings. Zahed drives international market penetration by crafting compelling narratives around sustainable living and cultural immersion. By overseeing global campaigns, the Global Chief Marketing Officer, RED Sea Hospitality ensures that the company's unique value proposition reaches target audiences across diverse geographic regions. This leadership role involves aligning marketing strategies with the operational realities of high-end hospitality and real-estate assets. Ashraf Zahed collaborates with sales and development teams to translate project milestones into market-leading brand experiences. Through data-driven insights and creative positioning, the Global Chief Marketing Officer, RED Sea Hospitality elevates the company's profile, fostering strong connections with global travelers and investors while maintaining a steadfast commitment to environmental stewardship.
    Ashraf Zahed

    Ahmad Darwish - Group Chief Administrative Officer (Gcao)

    Ahmad Darwish, the Group Chief Administrative Officer (Gcao) at Red Sea Global, directs the internal support systems and organizational infrastructure required for large-scale development. Darwish oversees human capital management, corporate services, and operational policies to ensure a high-performance work environment. By streamlining administrative processes, the Group Chief Administrative Officer (Gcao) enables cross-functional teams to focus on delivering sustainable tourism and residential projects. This leadership role involves implementing robust frameworks for corporate governance and internal communication. Ahmad Darwish monitors organizational health and employee engagement to support the company's growth objectives. Through the optimization of administrative workflows, the Group Chief Administrative Officer (Gcao) ensures that the company maintains the operational agility needed to manage complex, multi-faceted developments while upholding the highest standards of environmental and community responsibility across all corporate functions.

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    Frequently Asked Questions Regarding Red Sea Global Top Executives and Leadership Team

    Who leads Red Sea Global?
    Red Sea Global is led by Yasmin Baidas (Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA), along with executives such as Douglas Ludwig (Group Chief Financial Officer) and Martin Greenslade (Group Chief Financial Officer).
    Who is part of Red Sea Global’s executive team?
    The executive team of Red Sea Global includes leaders such as Yasmin Baidas (Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA), Douglas Ludwig (Group Chief Financial Officer), Martin Greenslade (Group Chief Financial Officer) and other senior executives.
    How many executives does Red Sea Global have?
    Red Sea Global has 5 executives leading key business areas.
    What roles are included in Red Sea Global’s leadership team?
    The leadership team of Red Sea Global includes roles such as Chief of Staff To Chief Executive Officer of The Red Sea Development Company and AMAALA, Group Chief Financial Officer, Group Chief Financial Officer, Global Chief Marketing Officer, RED Sea Hospitality, Group Chief Administrative Officer (Gcao).