Leadership Overview
WC Smith has 4 executives leading key functions including operations, technology, marketing, and strategy.
Driven by a commitment to excellence, WC Smith delivers comprehensive real estate solutions across the metropolitan region, combining property development, management, and transaction expertise to serve a diverse clientele and create lasting value.
Driven by a commitment to excellence, WC Smith delivers comprehensive real estate solutions across the metropolitan region, combining property development, management, and transaction expertise to serve a diverse clientele and create lasting value.
Leadership Roles at WC Smith
Rahsaan Bernard - Chief Operating Officer
Rahsaan Bernard, the Chief Operating Officer at WC Smith, directs the firm's day-to-day operations, ensuring seamless integration of property development, management, and transaction services. Overseeing internal processes, Bernard optimizes operational efficiency across the metropolitan region, aligning departmental functions with the company's strategic objectives. This leadership role involves managing resources and implementing best practices to support a diverse clientele, including institutional investors and corporate entities. By focusing on execution excellence, Bernard drives the delivery of sophisticated real estate solutions. The Chief Operating Officer's responsibilities extend to enhancing service delivery models, ensuring that WC Smith consistently meets and exceeds client expectations in acquisition, disposition, leasing, and asset management. Rahsaan Bernard's operational oversight is critical to maintaining the firm's reputation for reliability and demonstrated results in varied market conditions.
Matthew Ritz - President
Matthew Ritz, the President at WC Smith, provides overarching strategic direction for the multidisciplinary real estate firm. Ritz guides the company's vision, ensuring its comprehensive services in property development, management, and transaction services effectively serve a diverse clientele across the metropolitan region. This leadership position involves setting the strategic course for identifying market opportunities and executing transactions that create value for institutional investors, corporate entities, and private clients. The President's responsibilities encompass fostering the firm's deep roots in the regional real estate market and cultivating specialized capabilities across multiple property sectors. Matthew Ritz champions the integration of traditional real estate brokerage with development expertise, enabling clients to benefit from coordinated advisory services. This strategic oversight ensures that WC Smith addresses complex real estate challenges with tailored strategies, maintaining a client-focused approach built on reliability, market insight, and demonstrated results across commercial, residential, and mixed-use properties.
Russell Kuyawa - Vice President & Chief Information Officer
Russell Kuyawa, the Vice President & Chief Information Officer at WC Smith, architects the company's technology strategy and oversees all information systems. Kuyawa ensures that WC Smith's technological infrastructure supports its multidisciplinary real estate operations, from property development to transaction services. This involves implementing innovative solutions that enhance data management, client communication, and operational analytics across commercial, residential, and mixed-use properties. The Chief Information Officer's role is pivotal in leveraging technology to identify market opportunities and execute transactions efficiently. By managing the firm's digital assets and cybersecurity protocols, Russell Kuyawa safeguards sensitive client information and proprietary data. This leadership position also involves fostering a culture of technological advancement, enabling the team to provide sophisticated real estate solutions and maintain a competitive edge in the regional market. Kuyawa's strategic technology direction underpins the firm's ability to deliver value to institutional investors, corporate entities, and private clients.
Holli Beckman - Chief Marketing Officer, (Promoted From & Vice President
Holli Beckman, the Chief Marketing Officer, (Promoted From & Vice President at WC Smith, drives the firm's market positioning and client engagement strategies. Beckman oversees all marketing initiatives, brand development, and communication efforts, ensuring WC Smith's comprehensive services across property development, management, and transaction services resonate with a diverse clientele. This leadership role involves identifying target markets and crafting compelling narratives that highlight the firm's specialized capabilities in commercial, residential, and mixed-use properties. The Chief Marketing Officer's responsibilities include developing integrated campaigns that support acquisition, disposition, leasing, and asset management objectives. By leveraging deep market knowledge and relationship networks, Holli Beckman enhances the firm's visibility and attracts sophisticated real estate solutions seekers. This strategic marketing direction is crucial for building long-term partnerships and demonstrating the value created for stakeholders in varying market conditions. Beckman's expertise ensures WC Smith's message effectively reaches institutional investors, corporate entities, and private clients.

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