WC Smith Executive and Leadership Team

Dan Moreno, the Chief Financial Officer at WC Smith, directs all fiscal planning and capital allocation strategies for the firm. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous oversight of investment portfolios and asset management activities. This leadership role involves managing complex real estate transactions while maintaining alignment with institutional investor requirements. By optimizing capital structures and monitoring regional market fluctuations, Dan Moreno directly impacts the long-term profitability of the company. Moreno secures financial stability through disciplined risk assessment and strategic budgeting processes. The Chief Financial Officer coordinates closely with the executive team to evaluate new development opportunities, ensuring that every project meets the firm's stringent return criteria. Through precise financial modeling and reporting, Moreno supports the overarching mission of delivering sophisticated real estate solutions to a diverse clientele across the metropolitan region.

Rahsaan Bernard, the Chief Operating Officer at WC Smith, manages the daily operational workflows and service delivery across the firm's diverse property portfolio. Overseeing the integration of property management and development functions, the Chief Operating Officer ensures seamless execution of client objectives. This leadership role involves streamlining internal processes to enhance efficiency in commercial, residential, and mixed-use sectors. By driving operational excellence, Rahsaan Bernard directly supports the firm's ability to address complex real estate challenges. Bernard coordinates with regional teams to maintain high standards of service quality and asset performance. The Chief Operating Officer monitors operational metrics to identify opportunities for process improvement and resource optimization. Through consistent oversight of service lines, Bernard facilitates successful outcomes for institutional and private clients, reinforcing the reputation of the company as a leader in the regional real estate market.

Holli Beckman, the Chief Marketing Officer, (Promoted From & Vice President at WC Smith, architects the brand strategy and market positioning for the firm's comprehensive service offerings. Overseeing all promotional activities and client communication channels, the Chief Marketing Officer, (Promoted From & Vice President ensures consistent messaging across the metropolitan region. This leadership role involves developing targeted campaigns that highlight the firm's expertise in property development and transaction services. By analyzing market trends and client needs, Holli Beckman directly influences the acquisition of new business and the strengthening of long-term partnerships. Beckman manages the firm's public presence to attract institutional investors and corporate entities seeking sophisticated real estate solutions. The Chief Marketing Officer, (Promoted From & Vice President collaborates with the executive team to align marketing initiatives with broader business goals. Through strategic outreach and brand management, Beckman drives the visibility and market impact of the company.

Russell Kuyawa, the Vice President & Chief Information Officer at WC Smith, directs the technological infrastructure and digital transformation initiatives for the firm. Overseeing the implementation of advanced data systems and cybersecurity protocols, the Vice President & Chief Information Officer ensures the integrity and accessibility of critical real estate information. This leadership role involves leveraging technology to support property management and transaction services across the metropolitan region. By optimizing digital platforms, Russell Kuyawa directly enhances the firm's ability to provide data-driven insights to clients. Kuyawa manages the integration of software solutions that streamline operations and improve communication between departments. The Vice President & Chief Information Officer coordinates with the executive team to align technical capabilities with the company's long-term growth objectives. Through continuous innovation in information systems, Kuyawa supports the firm's commitment to reliability and market insight in every real estate engagement.