Leadership Overview
QVC Group has 6 executives leading key functions including strategy, information technology, corporate transformation, operational management, human resources, and growth initiatives.
Focused on redefining the retail landscape through video-driven commerce, QVC Group delivers innovative products and compelling content to millions of global shoppers across diverse digital and broadcast platforms.
Focused on redefining the retail landscape through video-driven commerce, QVC Group delivers innovative products and compelling content to millions of global shoppers across diverse digital and broadcast platforms.
Leadership Roles at QVC Group
Mike George - Interim Chief Executive Officer & Chairman
Mike George, the Interim Chief Executive Officer & Chairman at QVC Group, directs the overarching strategic vision for the entire portfolio of retail brands. Overseeing the integration of live social shopping across smartphones, tablets, and television, the Interim Chief Executive Officer & Chairman ensures consistent brand excellence. This leadership role involves managing complex relationships with the Board while driving long-term value for shareholders. By prioritizing the evolution of video-driven commerce, Mike George maintains the competitive edge of the organization in a rapidly shifting retail environment. The Interim Chief Executive Officer & Chairman also monitors global market trends to identify new opportunities for expansion. Through rigorous oversight of corporate governance and operational performance, the executive secures the stability of the enterprise. Ultimately, the Interim Chief Executive Officer & Chairman fosters a culture of innovation that defines the shopping experience for millions of customers worldwide.
Steven Sunmonu - Chief of Staff to the Chief Executive Officer & Vice President, Strategy, Transformation & Growth Initiatives
Steven Sunmonu, the Chief of Staff to the Chief Executive Officer & Vice President, Strategy, Transformation & Growth Initiatives at QVC Group, drives the execution of critical business transformation projects. Overseeing the alignment of strategic goals with daily operational activities, the Chief of Staff to the Chief Executive Officer & Vice President, Strategy, Transformation & Growth Initiatives ensures that all departments move in unison toward long-term objectives. This leadership role involves facilitating communication between the executive office and various business units to accelerate growth initiatives. By analyzing market data and internal performance metrics, Steven Sunmonu identifies key areas for process improvement. The Chief of Staff to the Chief Executive Officer & Vice President, Strategy, Transformation & Growth Initiatives also manages high-priority projects that expand the reach of the retail brands. Through meticulous planning and cross-functional coordination, the executive supports the company in maintaining its position as a leader in video-driven commerce.
Mike Fitzharris - President & Group Chief Operating Officer, Qvc Brand & , Qvc (US)
Mike Fitzharris, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) at QVC Group, manages the day-to-day operations of the core retail brand within the United States. Overseeing supply chain logistics, inventory management, and broadcast production, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) ensures that products reach customers with speed and reliability. This leadership role involves optimizing the live shopping experience to maximize revenue and customer satisfaction. By streamlining internal workflows, Mike Fitzharris enhances the efficiency of the QVC brand across all platforms. The President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) also works closely with merchandising teams to curate compelling product selections that resonate with the target audience. Through rigorous operational oversight, the executive maintains the high standards of service that define the brand. Ultimately, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) drives the financial performance of the domestic business.
Alex Wellen - President & Chief Growth Officer
Alex Wellen, the President & Chief Growth Officer at QVC Group, architects the expansion strategy to capture new market share across digital and social platforms. Overseeing the development of new revenue streams and the acquisition of emerging customer segments, the President & Chief Growth Officer ensures the long-term viability of the retail portfolio. This leadership role involves identifying untapped opportunities in the streaming and social commerce space to broaden the reach of the brand. By leveraging data-driven insights, Alex Wellen optimizes marketing efforts to increase brand awareness and customer loyalty. The President & Chief Growth Officer also collaborates with the technology and operations teams to launch innovative shopping experiences that meet modern consumer expectations. Through the pursuit of strategic partnerships and market expansion, the executive drives the overall growth trajectory of the company. Ultimately, the President & Chief Growth Officer secures the future of the business in a competitive global landscape.

Karen Etzkorn - Chief Information Officer
Karen Etzkorn, the Chief Information Officer at QVC Group, architects the robust technological infrastructure supporting live social shopping across all digital and broadcast channels. Managing the complex data systems that power ecommerce sites and streaming applications, the Chief Information Officer ensures seamless connectivity for millions of global shoppers. This leadership role involves aligning technical capabilities with the broader retail mission to enhance user engagement on every screen. By optimizing cloud architecture and cybersecurity protocols, Karen Etzkorn protects the integrity of the digital marketplace. The Chief Information Officer also collaborates with other C-suite leaders to implement scalable solutions that support rapid business growth. Through the deployment of advanced analytics, the executive drives operational efficiency and improves the overall customer journey. Ultimately, the Chief Information Officer maintains the technological foundation necessary for the company to deliver unforgettable moments of discovery and delight to a worldwide audience.
Anthony Williams - Chief People Officer
Anthony Williams, the Chief People Officer at QVC Group, directs the human capital strategy to support a diverse and high-performing workforce. Overseeing talent acquisition, employee development, and organizational culture, the Chief People Officer ensures that the company attracts and retains the best professionals in the retail industry. This leadership role involves fostering an inclusive environment that encourages innovation and collaboration across all six retail brands. By implementing comprehensive training programs, Anthony Williams prepares the workforce to adapt to the evolving demands of video-driven commerce. The Chief People Officer also manages compensation and benefits structures to remain competitive in the global market. Through strategic workforce planning, the executive aligns human resources with the broader business goals of the organization. Ultimately, the Chief People Officer builds the internal capacity required for the company to continue delivering unforgettable shopping moments to millions of customers on every screen.
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