Leadership Overview
QVC Group has 9 executives leading key functions including strategy, technology, operations, finance, and brand growth.
Focused on redefining video-driven commerce, QVC Group delivers innovative products and compelling content to millions of global shoppers through social platforms, streaming applications, and traditional television channels.
Focused on redefining video-driven commerce, QVC Group delivers innovative products and compelling content to millions of global shoppers through social platforms, streaming applications, and traditional television channels.
Leadership Roles at QVC Group
Thibaud Hermand - Chief Executive Officer
Thibaud Hermand, the Chief Executive Officer at QVC Group, directs the overarching strategic vision for this live social shopping enterprise. By overseeing the integration of video-driven commerce across smartphones, tablets, and television, the Chief Executive Officer ensures that the company maintains a competitive edge in the retail sector. Thibaud Hermand architects long-term growth initiatives that expand the reach of the six core retail brands, including Ballard Designs and Garnet Hill. This leadership role involves constant collaboration with the Board of Directors to align operational output with market demands. By prioritizing digital transformation and customer engagement, the Chief Executive Officer drives the company toward sustained profitability. Through the optimization of streaming apps and ecommerce sites, the Chief Executive Officer secures the position of the organization as a leader in global retail discovery and community-focused shopping experiences.
Michael George - Interim Chief Executive Officer & Chair of the Board of Directors
Michael George, the Interim Chief Executive Officer & Chair of the Board of Directors at QVC Group, governs the strategic direction and corporate governance of the organization. Overseeing the alignment between the Board and executive management, the Interim Chief Executive Officer & Chair of the Board of Directors ensures that all six retail brands maintain high standards of operational excellence. Michael George facilitates critical decision-making processes that support the company mission of providing unforgettable shopping moments. This leadership role involves managing the complex intersection of live video commerce and digital retail platforms. By fostering a culture of innovation, the Interim Chief Executive Officer & Chair of the Board of Directors drives the company toward achieving ambitious financial targets. Through the oversight of broad market reach, the Interim Chief Executive Officer & Chair of the Board of Directors stabilizes the corporate structure during periods of transition and growth.
Steven Sunmonu - Vice President, Chief of Staff To the Chief Executive Officer. Strategy, Transformation, and Growth Initiatives
Steven Sunmonu, the Vice President, Chief of Staff To the Chief Executive Officer. Strategy, Transformation, and Growth Initiatives at QVC Group, orchestrates the execution of high-priority strategic projects and organizational transformation efforts. Overseeing the alignment of departmental goals with the vision of the Chief Executive Officer, the Vice President, Chief of Staff To the Chief Executive Officer. Strategy, Transformation, and Growth Initiatives ensures that growth initiatives remain on schedule. Steven Sunmonu facilitates communication between the executive office and various business units to streamline decision-making. This leadership role involves analyzing market trends to identify new opportunities for the six retail brands. By driving cross-functional collaboration, the Vice President, Chief of Staff To the Chief Executive Officer. Strategy, Transformation, and Growth Initiatives supports the company mission of redefining the shopping experience. Through the management of strategic planning, the Vice President, Chief of Staff To the Chief Executive Officer. Strategy, Transformation, and Growth Initiatives ensures the long-term viability of the business.
Billy Wafford - Chief Financial Officer & Chief Administrative Officer
Billy Wafford, the Chief Financial Officer & Chief Administrative Officer at QVC Group, manages the financial health and administrative operations of the organization. Overseeing capital allocation, financial reporting, and corporate budgeting, the Chief Financial Officer & Chief Administrative Officer ensures that the company maintains a strong balance sheet to support its retail brands. Billy Wafford directs the administrative functions that underpin the daily activities of the business, including human resources and facilities management. This leadership role involves providing the financial insights necessary for the Board of Directors to make informed decisions regarding expansion and investment. By driving fiscal discipline across all departments, the Chief Financial Officer & Chief Administrative Officer supports the company goal of sustainable growth. Through the oversight of financial risk and administrative efficiency, the Chief Financial Officer & Chief Administrative Officer secures the resources required to deliver unforgettable shopping moments to millions of customers.
Mike Fitzharris - President & Group Chief Operating Officer, Qvc Brand & , Qvc (US)
Mike Fitzharris, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) at QVC Group, manages the daily operational execution of the flagship QVC brand within the United States. Overseeing the supply chain, logistics, and customer fulfillment processes, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) ensures that product delivery meets the high expectations of the retail audience. Mike Fitzharris coordinates with merchandising teams to maintain a consistent flow of innovative products to the television and digital channels. This leadership role involves optimizing operational workflows to increase efficiency and reduce costs across the North American market. By driving performance improvements in the core QVC business, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) supports the overall revenue growth of the company. Through rigorous operational oversight, the President & Group Chief Operating Officer, Qvc Brand & , Qvc (US) sustains the brand reputation for quality and reliability.
Alex Wellen - President & Chief Growth Officer
Alex Wellen, the President & Chief Growth Officer at QVC Group, drives the expansion of the company through innovative marketing and business development strategies. Overseeing the acquisition of new customers across social platforms and streaming apps, the President & Chief Growth Officer ensures that the six retail brands reach a wider audience. Alex Wellen identifies emerging market trends to capitalize on the shift toward video-driven commerce. This leadership role involves collaborating with the technology and merchandising teams to create compelling content that drives engagement. By optimizing the customer journey from discovery to purchase, the President & Chief Growth Officer supports the company mission of redefining the shopping experience. Through the implementation of data-driven growth tactics, the President & Chief Growth Officer expands the market presence of the organization, ensuring that every screen remains a doorway to delight and community for shoppers worldwide.

Aidan O'Meara - President, QVC Group International
Aidan O'Meara, the President, QVC Group International at QVC Group, directs the operations and growth of the retail brands in markets outside of the United States. Overseeing the expansion of video-driven commerce into diverse global regions, the President, QVC Group International ensures that the company adapts to local consumer preferences while maintaining a unified brand identity. Aidan O'Meara manages the international supply chain and regional partnerships that allow for the delivery of innovative products to a global audience. This leadership role involves navigating complex regulatory environments and cultural nuances to drive revenue in international territories. By fostering growth in key global markets, the President, QVC Group International supports the overall mission of the company. Through the strategic oversight of international operations, the President, QVC Group International ensures that the organization remains a dominant force in the global retail landscape, connecting millions of shoppers to the brand.
Stacy Bowe - President, Hsn Brand & Merchandising (US)
Stacy Bowe, the President, Hsn Brand & Merchandising (US) at QVC Group, manages the brand strategy and product curation for the HSN retail division. Overseeing the merchandising team, the President, Hsn Brand & Merchandising (US) ensures that the product selection resonates with the target audience and drives high engagement during live broadcasts. Stacy Bowe coordinates with the marketing and production departments to create compelling content that highlights the unique value of the HSN brand. This leadership role involves analyzing sales data to optimize inventory and product placement across television and digital channels. By driving the success of the HSN brand, the President, Hsn Brand & Merchandising (US) contributes significantly to the overall revenue of the company. Through the curation of innovative products, the President, Hsn Brand & Merchandising (US) supports the company mission of providing unforgettable shopping moments to millions of customers in the United States.
Karen Etzkorn - Chief Information Officer
Karen Etzkorn, the Chief Information Officer at QVC Group, architects the technological infrastructure that powers live social shopping across every screen. Overseeing the digital backbone of the company, the Chief Information Officer ensures that ecommerce sites, streaming apps, and mobile platforms function with maximum efficiency. Karen Etzkorn manages the complex data systems required to support millions of shoppers worldwide, facilitating seamless transactions and personalized content delivery. This leadership role involves collaborating with other C-suite members to integrate advanced retail technology into the broader business model. By driving innovation in cloud computing and cybersecurity, the Chief Information Officer protects the integrity of the retail brands. Through the implementation of scalable software solutions, the Chief Information Officer supports the company goal of making every screen a doorway to discovery, delight, and community for a diverse global customer base.
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