Bukalapak Executive and Leadership Team

June, 2026

Leadership Overview

Bukalapak has 6 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to empower individuals, Bukalapak operates as a comprehensive platform facilitating seamless online and offline transactions, aiming to elevate living standards across India.

Leadership Roles at Bukalapak

  • Chief Executive Officer - Produsen Instan
  • Founder & Chief Executive Officer, Adhdhuha OS - Fajar Adhdhuha
  • Chief Executive Officer (Gaming Vertical) - Prasetya Setiawan
  • Chief Executive Officer, Business Strategy Office - Fanny Kapi
  • Chief Financial Officer - Natalia Firmansyah
  • President & Director - Bambang T S
  • Produsen Instan - Chief Executive Officer

    Produsen Instan, the Chief Executive Officer at Bukalapak, directs the overarching corporate strategy and operational execution. Instan guides the company's mission to provide a platform for improved living standards through accessible buying and selling. This leadership involves aligning all departments toward achieving robust growth and market penetration within the retail and online services sectors. Instan's focus remains on fostering a comfortable and secure environment for all users, ensuring Bukalapak's continued expansion and impact across India. The Chief Executive Officer's strategic vision drives innovation in both online and offline service integration, solidifying Bukalapak's position as a key player in the Indian market. Produsen Instan ensures the company's long-term viability and market leadership through decisive action and forward-thinking initiatives.

    Fajar Adhdhuha - Founder & Chief Executive Officer, Adhdhuha OS

    Fajar Adhdhuha, the Founder & Chief Executive Officer, Adhdhuha OS at Bukalapak, establishes the foundational principles and long-term vision for the organization. Adhdhuha's role encompasses pioneering new avenues for growth and ensuring the platform's core mission of enhancing living standards is consistently met. This involves driving innovation in the company's service offerings, both online and offline, to create a seamless and comfortable user experience. The Founder's strategic direction is critical in navigating the competitive landscape and solidifying Bukalapak's market presence in India. Fajar Adhdhuha's leadership ensures that the company remains adaptable and responsive to evolving market demands, fostering a culture of continuous improvement and customer-centricity. Adhdhuha's influence extends to shaping the company's ethical framework and commitment to user well-being.

    Prasetya Setiawan - Chief Executive Officer (Gaming Vertical)

    Prasetya Setiawan, the Chief Executive Officer (Gaming Vertical) at Bukalapak, spearheads the strategic development and operational management of the company's gaming segment. Setiawan focuses on enhancing the user experience within this specific vertical, ensuring it aligns with Bukalapak's broader mission of improving living standards through accessible commerce. This leadership involves identifying market opportunities, driving product innovation, and optimizing the gaming platform's performance to foster a comfortable and engaging environment for players across India. The Chief Executive Officer (Gaming Vertical)'s efforts are instrumental in expanding Bukalapak's reach and revenue streams within the dynamic gaming industry. Prasetya Setiawan's strategic initiatives aim to solidify Bukalapak's position as a leading destination for gaming-related commerce and entertainment. Setiawan ensures the vertical's profitability and growth.
    Prasetya Setiawan

    Fanny Kapi - Chief Executive Officer, Business Strategy Office

    Fanny Kapi, the Chief Executive Officer, Business Strategy Office at Bukalapak, architects the company's strategic planning and long-term business development initiatives. Kapi's role is central to identifying new growth opportunities and ensuring that Bukalapak's operations, both online and offline, effectively support its mission of improving living standards across India. This involves rigorous market analysis, competitive intelligence gathering, and the formulation of actionable strategies that enhance Bukalapak's market position and user engagement. The Chief Executive Officer, Business Strategy Office's guidance is critical in navigating complex market dynamics and ensuring sustainable expansion. Fanny Kapi's leadership fosters a culture of strategic foresight and operational excellence, enabling Bukalapak to adapt and thrive. Kapi drives the company's competitive advantage through informed decision-making.

    Natalia Firmansyah - Chief Financial Officer

    Natalia Firmansyah, the Chief Financial Officer at Bukalapak, manages all financial operations and fiscal strategy for the company. Firmansyah oversees budgeting, financial planning, and risk management, ensuring the economic health and sustainability of Bukalapak's diverse online and offline services. This role is crucial in supporting the company's mission to improve living standards by providing a stable financial foundation for growth and expansion across India. The Chief Financial Officer's expertise is vital in optimizing resource allocation and driving profitability, enabling Bukalapak to offer a comfortable and secure platform for its users. Natalia Firmansyah's strategic financial guidance ensures compliance with all regulatory requirements and enhances investor confidence. Firmansyah's oversight is key to maintaining Bukalapak's competitive edge in the retail sector.

    Bambang T S - President & Director

    Bambang T S, the President & Director at Bukalapak, holds a pivotal position overseeing key aspects of the company's governance and strategic direction. T S's responsibilities encompass ensuring operational efficiency and upholding the company's commitment to providing a comfortable and secure platform for users to buy and sell, thereby improving living standards across India. This leadership role involves close collaboration with other executives to drive growth and innovation in both online and offline service delivery. The President & Director's oversight is crucial for maintaining stakeholder confidence and ensuring alignment with Bukalapak's core values. Bambang T S's influence is vital in navigating regulatory landscapes and fostering strong corporate relationships. T S champions the company's mission and operational integrity.

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    Frequently Asked Questions Regarding Bukalapak Top Executives and Leadership Team

    Who leads Bukalapak?
    Bukalapak is led by Produsen Instan (Chief Executive Officer), along with executives such as Fajar Adhdhuha (Founder & Chief Executive Officer, Adhdhuha OS) and Prasetya Setiawan (Chief Executive Officer (Gaming Vertical)).
    Who is part of Bukalapak’s executive team?
    The executive team of Bukalapak includes leaders such as Produsen Instan (Chief Executive Officer), Fajar Adhdhuha (Founder & Chief Executive Officer, Adhdhuha OS), Prasetya Setiawan (Chief Executive Officer (Gaming Vertical)) and other senior executives.
    How many executives does Bukalapak have?
    Bukalapak has 6 executives leading key business areas.
    What roles are included in Bukalapak’s leadership team?
    The leadership team of Bukalapak includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Adhdhuha OS, Chief Executive Officer (Gaming Vertical), Chief Executive Officer, Business Strategy Office, Chief Financial Officer.