Leadership Overview
Qualtrics has 10 executives leading key functions including strategy, operations, marketing, finance, technology, and revenue.
Driven by continuous innovation, Qualtrics is dedicated to empowering organizations to manage the four core experiences of business—customer, employee, product, and brand—on a single, unified platform, thereby enhancing market understanding and driving actionable insights.
Driven by continuous innovation, Qualtrics is dedicated to empowering organizations to manage the four core experiences of business—customer, employee, product, and brand—on a single, unified platform, thereby enhancing market understanding and driving actionable insights.
Leadership Roles at Qualtrics
Jason Maynard - Chief Executive Officer
Jason Maynard, the Chief Executive Officer at Qualtrics, directs the overarching corporate strategy and vision. Maynard guides the company's expansion and market positioning, ensuring alignment with the core mission of managing experience data. This leadership role involves setting strategic objectives for all departments, fostering innovation across the XM Platform, and driving sustainable growth. Maynard's focus remains on enhancing the platform's capabilities to address the evolving needs of customers in managing their experience data. The Chief Executive Officer ensures that Qualtrics remains at the forefront of the experience management industry, delivering unparalleled value to clients worldwide. By championing a culture of continuous improvement, Maynard solidifies Qualtrics' commitment to operational excellence and market leadership. Jason Maynard's strategic direction is pivotal in navigating the competitive landscape and achieving long-term business objectives.

Rachita Sundar - Chief Financial Officer
Rachita Sundar, the Chief Financial Officer at Qualtrics, oversees all financial operations and strategic financial planning. Sundar manages budgeting, forecasting, financial reporting, and capital allocation to support the company's growth objectives. This executive role involves ensuring financial health, driving profitability, and optimizing resource utilization across the organization. The Chief Financial Officer provides critical financial insights to guide strategic decision-making and investment priorities. Sundar's leadership is essential for maintaining financial discipline and transparency, supporting the company's mission to deliver value through its experience management platform. By managing financial resources effectively, Rachita Sundar enables Qualtrics to invest in innovation and expand its market presence. This position is key to the company's sustained financial stability and strategic expansion.
Veronica Reyes - Head Chief Operating Officer, Strategy Field Operations & Commercial, LATAM
Veronica Reyes, the Head Chief Operating Officer, Strategy Field Operations & Commercial, LATAM at Qualtrics, leads operational execution and commercial strategy within the Latin America region. Reyes ensures the effective deployment of the Qualtrics XM Platform and drives business development across LATAM markets. This role involves managing field operations, optimizing commercial processes, and fostering strategic partnerships to expand Qualtrics' presence in the region. The Head Chief Operating Officer, Strategy Field Operations & Commercial, LATAM is responsible for aligning regional operations with global company objectives. Veronica Reyes' leadership is crucial for adapting the company's offerings to meet the specific needs of the Latin American market, thereby enhancing customer and employee experiences. This position is vital for driving regional growth and operational excellence.
Brian Stucki - President & Chief Operating Officer
Brian Stucki, the President & Chief Operating Officer at Qualtrics, oversees the company's global operations and strategic execution. Stucki drives operational efficiency, ensures seamless delivery of the Qualtrics XM Platform, and manages key business functions to support company-wide objectives. This leadership role encompasses optimizing internal processes, managing cross-functional teams, and ensuring the platform's scalability and reliability. The President & Chief Operating Officer is instrumental in translating strategic vision into tangible operational results. Stucki's leadership ensures that Qualtrics can effectively serve its diverse customer base by providing robust solutions for managing customer, employee, product, and brand experiences. By focusing on operational excellence, Brian Stucki directly contributes to the company's ability to innovate and grow, solidifying its position as a leader in experience management.
Hilary Neal - Chief of Staff
Hilary Neal, the Chief of Staff at Qualtrics, provides critical operational support and strategic alignment across executive functions. Neal facilitates communication and execution of key initiatives, ensuring seamless collaboration between departments. This role involves managing special projects, optimizing internal processes, and serving as a key liaison for the executive team. The Chief of Staff supports the Chief Executive Officer in driving strategic priorities and operational efficiency. Neal's responsibilities include preparing executive briefings, coordinating cross-functional teams, and ensuring timely delivery of critical business objectives. By streamlining operations and enhancing organizational effectiveness, Hilary Neal contributes directly to the company's ability to manage experience data and deliver on its platform promises. This position is essential for maintaining momentum and ensuring strategic execution across the organization.
Lynn Girotto - Chief Marketing Officer
Lynn Girotto, the Chief Marketing Officer at Qualtrics, architects and executes the global marketing strategy. Girotto drives brand awareness, market penetration, and demand generation initiatives for the Qualtrics XM Platform. This leadership position involves overseeing all aspects of marketing, including product marketing, corporate communications, digital marketing, and brand management. The Chief Marketing Officer ensures that Qualtrics' value proposition is clearly communicated to target audiences, supporting customer acquisition and retention efforts. Girotto's strategic vision is crucial for positioning Qualtrics as the leader in experience management technology. By developing compelling campaigns and messaging, Lynn Girotto amplifies the company's impact on customer, employee, product, and brand experiences. This role is fundamental to expanding market reach and solidifying Qualtrics' industry presence.

Craig Kulfan - Chief Information Officer
Craig Kulfan, the Chief Information Officer at Qualtrics, directs the company's information technology strategy and infrastructure. Kulfan ensures the security, reliability, and scalability of Qualtrics' internal systems and data management capabilities. This role encompasses overseeing IT operations, cybersecurity, enterprise architecture, and digital transformation initiatives. The Chief Information Officer is responsible for leveraging technology to enhance operational efficiency and support business objectives. Kulfan's expertise is vital in maintaining the integrity of the XM Platform's underlying technology and safeguarding sensitive experience data. By optimizing IT resources and implementing cutting-edge solutions, Craig Kulfan directly supports Qualtrics' mission to provide a robust and secure platform for managing customer, employee, product, and brand experiences. This leadership ensures technological resilience and innovation.
Frankie Land - Chief Technology Officer
Frankie Land, the Chief Technology Officer at Qualtrics, spearheads the technological innovation and development of the Qualtrics XM Platform. Land guides the engineering teams in building and enhancing the platform's core functionalities, ensuring it remains at the cutting edge of experience management. This critical role involves setting the technical roadmap, driving research and development, and fostering a culture of engineering excellence. The Chief Technology Officer is accountable for the platform's architecture, performance, and future technological direction. Land's vision is instrumental in translating market needs into advanced technological solutions that empower organizations to manage their experiences effectively. By leading technological advancements, Frankie Land ensures the Qualtrics platform delivers superior capabilities for customer, employee, product, and brand insights. This position is central to the platform's ongoing evolution and competitive advantage.

William McMurray - Chief Revenue Officer
William McMurray, the Chief Revenue Officer at Qualtrics, directs global sales operations and revenue generation strategies. McMurray leads the sales teams in expanding market share and driving revenue growth for the Qualtrics XM Platform. This position involves overseeing all revenue-generating activities, including direct sales, channel partnerships, and customer success initiatives. The Chief Revenue Officer ensures alignment between sales efforts and market opportunities, maximizing customer acquisition and lifetime value. McMurray's focus is on building high-performing sales organizations and implementing effective go-to-market strategies. By optimizing the revenue engine, William McMurray directly contributes to Qualtrics' ability to serve a growing base of clients seeking to manage their experiences. This role is fundamental to the company's commercial success and market expansion.

Matthew Ogles - Chief of Staff - Regulated Industries
Matthew Ogles, the Chief of Staff - Regulated Industries at Qualtrics, provides specialized strategic and operational support for initiatives within regulated sectors. Ogles ensures that Qualtrics' solutions meet the stringent compliance and operational requirements of industries such as healthcare and finance. This role involves coordinating cross-functional efforts, managing key projects, and enhancing the company's engagement with clients in these critical markets. The Chief of Staff - Regulated Industries acts as a key advisor, facilitating the successful adoption and implementation of the XM Platform for regulated entities. Matthew Ogles' expertise is vital in navigating complex regulatory landscapes and ensuring Qualtrics delivers maximum value while maintaining the highest standards of data integrity and security. This position is essential for expanding Qualtrics' impact in sensitive and highly regulated environments.
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