Cendyn Executive and Leadership Team

June, 2026

Leadership Overview

Cendyn has 9 executives leading key functions including strategy, finance, technology, operations, human resources, sales, legal, and transformation.

Driven by innovation, Cendyn enables hotels to maximize profitability and forge deeper guest connections through integrated cloud-based technology solutions, impacting over 35,000 customers globally.

Leadership Roles at Cendyn

  • Chief Executive Officer & President - Michael Bennett
  • Chief Financial Officer - Seibel Amy
  • Chief Operating Officer - Thomas Teta
  • Chief Technology Officer - Xundong D.
  • Chief Human Resources Officer - Jennifer Ethridge
  • Chief Sales Officer (CSO) - Ricky Castoldi
  • Chief Legal Officer - Alifya Curtin
  • Chief Operations Officer - Alan Rudolph
  • Senior Director, Transformation Project Management Office - Betsey Vecchiarelli
  • Michael Bennett - Chief Executive Officer & President

    Michael Bennett, the Chief Executive Officer & President at Cendyn, directs the company's overarching strategy and global operations. Bennett drives the Find, Book, Grow promise, ensuring Cendyn's integrated solutions empower hotels worldwide to increase revenue and guest loyalty. This leadership role involves guiding the executive team to deliver on the company's mission of fostering deeper connections between hotels and their guests. Bennett's focus remains on expanding Cendyn's market presence and enhancing its technology offerings to meet the evolving needs of the hospitality industry. The Chief Executive Officer & President ensures alignment across all departments, from technology development to sales initiatives, to achieve sustained commercial success for Cendyn's extensive customer base. Michael Bennett's vision shapes the company's direction, emphasizing innovation and client success across more than 150 countries.

    Seibel Amy - Chief Financial Officer

    Seibel Amy, the Chief Financial Officer at Cendyn, oversees all financial operations and strategic fiscal planning. Amy manages the company's financial health, ensuring robust profitability and sustainable growth across Cendyn's global operations. This executive function involves managing budgets, financial reporting, and investment strategies to support the company's Find, Book, Grow promise. The Chief Financial Officer plays a critical part in analyzing market trends and financial performance to inform executive decisions. Amy's responsibilities extend to optimizing financial processes and ensuring compliance with international financial regulations. Seibel Amy's leadership ensures Cendyn maintains a strong financial foundation, enabling continued investment in technology and market expansion to serve over 35,000 hotel clients worldwide.

    Thomas Teta - Chief Operating Officer

    Thomas Teta, the Chief Operating Officer at Cendyn, directs the company's global operational efficiency and service delivery. Teta ensures seamless execution of Cendyn's integrated solutions, supporting hotels in maximizing profitability and guest engagement. This executive position involves optimizing internal processes and managing cross-functional teams to uphold the Find, Book, Grow promise. The Chief Operating Officer's oversight is crucial for maintaining high standards of service across Cendyn's extensive international customer base. Thomas Teta focuses on enhancing operational workflows and driving performance improvements to support the company's growth objectives. The Chief Operating Officer's leadership ensures that Cendyn consistently delivers value to its over 35,000 clients worldwide, reinforcing its position as a leading hospitality technology provider.

    Xundong D. - Chief Technology Officer

    Xundong D., the Chief Technology Officer at Cendyn, architects the company's technological vision and product development roadmap. D. leads the engineering and IT teams, driving innovation in cloud-based solutions that enable hotels to enhance guest connections and revenue. This critical role involves overseeing the development and implementation of Cendyn's integrated platforms, ensuring scalability, security, and performance. The Chief Technology Officer's expertise is vital for translating market needs into cutting-edge technology, supporting the Find, Book, Grow promise. Xundong D. focuses on leveraging advanced technologies to optimize the guest journey and drive commercial success for over 35,000 hotel customers globally. The Chief Technology Officer ensures Cendyn remains at the forefront of hospitality technology, delivering robust solutions across more than 150 countries.

    Jennifer Ethridge - Chief Human Resources Officer

    Jennifer Ethridge, the Chief Human Resources Officer at Cendyn, leads talent acquisition, development, and organizational culture initiatives. Ethridge cultivates a high-performing work environment that supports Cendyn's mission to drive revenue and enhance guest connections for hotels. This role involves developing strategies for employee engagement, retention, and professional growth, ensuring the team is equipped to deliver on the Find, Book, Grow promise. The Chief Human Resources Officer plays a key part in aligning human capital with the company's strategic objectives. Jennifer Ethridge focuses on building a diverse and skilled workforce that fuels innovation and operational excellence across Cendyn's global presence. The Chief Human Resources Officer ensures Cendyn attracts and retains top talent, essential for serving over 35,000 customers in more than 150 countries.

    Ricky Castoldi - Chief Sales Officer (CSO)

    Ricky Castoldi, the Chief Sales Officer (CSO) at Cendyn, spearheads global sales strategies and revenue generation initiatives. Castoldi drives the expansion of Cendyn's customer base, ensuring hotels worldwide leverage the company's solutions to maximize profitability and guest loyalty. This leadership position involves managing the sales organization and fostering strong client relationships to support the Find, Book, Grow promise. The Chief Sales Officer (CSO) is instrumental in identifying new market opportunities and driving adoption of Cendyn's technology. Ricky Castoldi's expertise ensures Cendyn effectively reaches and serves its over 35,000 customers across more than 150 countries. The Chief Sales Officer (CSO) directly contributes to the company's commercial success by expanding market reach and deepening client engagement.
    Ricky Castoldi
    Alifya Curtin, the Chief Legal Officer at Cendyn, provides strategic legal counsel and ensures regulatory compliance across all global operations. Curtin safeguards the company's interests, managing legal affairs to support Cendyn's mission of driving revenue and enhancing guest connections for hotels. This executive function involves overseeing contracts, intellectual property, and corporate governance to uphold the Find, Book, Grow promise. The Chief Legal Officer's guidance is essential for navigating complex legal landscapes and mitigating risks. Alifya Curtin ensures Cendyn operates with integrity and adheres to all applicable laws and regulations in the more than 150 countries it serves. The Chief Legal Officer's expertise is critical for maintaining Cendyn's strong reputation and facilitating its continued growth among over 35,000 hotel clients.
    Alifya Curtin

    Alan Rudolph - Chief Operations Officer

    Alan Rudolph, the Chief Operations Officer at Cendyn, directs the company's operational strategies and service delivery excellence. Rudolph ensures the seamless implementation and ongoing support of Cendyn's integrated technology solutions, empowering hotels to boost revenue and guest loyalty. This role involves optimizing operational workflows and managing global teams to fulfill the Find, Book, Grow promise. The Chief Operations Officer's focus is on enhancing efficiency and client satisfaction across Cendyn's extensive international network. Alan Rudolph drives operational improvements that directly contribute to the commercial success of over 35,000 hotel customers worldwide. The Chief Operations Officer's leadership ensures Cendyn consistently delivers exceptional value and support, reinforcing its position in over 150 countries.

    Betsey Vecchiarelli - Senior Director, Transformation Project Management Office

    Betsey Vecchiarelli, the Senior Director, Transformation Project Management Office at Cendyn, leads strategic transformation initiatives and project execution. Vecchiarelli oversees critical projects aimed at enhancing Cendyn's operational capabilities and technological advancements, supporting the company's goal of driving revenue and guest connections for hotels. This position involves managing complex project portfolios and ensuring alignment with the Find, Book, Grow promise. The Senior Director, Transformation Project Management Office plays a vital role in driving change and optimizing processes across the organization. Betsey Vecchiarelli's leadership ensures Cendyn successfully implements strategic changes to better serve its over 35,000 customers globally. The Senior Director, Transformation Project Management Office contributes to Cendyn's continuous improvement and market leadership in over 150 countries.

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    Frequently Asked Questions Regarding Cendyn Top Executives and Leadership Team

    Who leads Cendyn?
    Cendyn is led by Michael Bennett (Chief Executive Officer & President), along with executives such as Seibel Amy (Chief Financial Officer) and Thomas Teta (Chief Operating Officer).
    Who is part of Cendyn’s executive team?
    The executive team of Cendyn includes leaders such as Michael Bennett (Chief Executive Officer & President), Seibel Amy (Chief Financial Officer), Thomas Teta (Chief Operating Officer) and other senior executives.
    How many executives does Cendyn have?
    Cendyn has 9 executives leading key business areas.
    What roles are included in Cendyn’s leadership team?
    The leadership team of Cendyn includes roles such as Chief Executive Officer & President, Chief Financial Officer, Chief Operating Officer, Chief Technology Officer, Chief Human Resources Officer.