Prophet Executive and Leadership Team

June, 2026

Leadership Overview

Prophet has 9 executives leading key functions including strategy, technology, finance, marketing, operations, legal, and human resources.

Driven by insight-driven consulting, Prophet is dedicated to strengthening brand positioning, improving engagement, and accelerating growth through interdisciplinary expertise and a commitment to business transformation.

Leadership Roles at Prophet

  • Chief Executive Officer - Jordan Taylor-Bartels
  • Chief Executive Officer & Co-Founder - Tom Shani
  • Chief Financial Officer - Rafi Wolf
  • Chief Financial Officer & Senior VP - Amy Silverstein
  • Chief of Staff & Head President, American Business (North) - Erin Hutchinson
  • Chief Technology Officer - Amitai Mordechai
  • Senior Vice President, Chief Marketing Officer - Matthew Zucker
  • Chief Legal Officer - Bruce Fekrat
  • Chief People Officer & Senior VP - Alix Hahn
  • Jordan Taylor-Bartels - Chief Executive Officer

    Jordan Taylor-Bartels, the Chief Executive Officer at Prophet, directs the firm's overarching strategy and market positioning. Overseeing global operations, Jordan Taylor-Bartels ensures the integration of brand strategy, marketing transformation, and customer experience initiatives. This leadership role involves guiding the company's interdisciplinary expertise to foster creative innovation and drive client success across diverse industries. By aligning strategic vision with operational execution, the Chief Executive Officer strengthens brand positioning and accelerates growth. The focus remains on delivering insight-driven consulting that supports significant business transformation for clients. Jordan Taylor-Bartels's leadership ensures Prophet maintains its competitive edge in the consulting landscape.

    Tom Shani - Chief Executive Officer & Co-Founder

    Tom Shani, the Chief Executive Officer & Co-Founder at Prophet, shapes the company's foundational vision and strategic direction. Guiding the firm's expansion, Tom Shani ensures the core principles of brand strategy and marketing transformation are consistently applied. This executive role involves fostering a culture of creative innovation and customer-centricity, directly impacting client engagement and business growth. By leveraging deep industry insight, the Chief Executive Officer & Co-Founder drives the development of unique consulting methodologies. Tom Shani's commitment to interdisciplinary expertise underpins Prophet's ability to deliver transformative solutions across various sectors. The ongoing focus is on enhancing market positioning and delivering measurable client outcomes.

    Rafi Wolf - Chief Financial Officer

    Rafi Wolf, the Chief Financial Officer at Prophet, manages the company's financial operations and strategic fiscal planning. Overseeing all financial aspects, Rafi Wolf ensures robust resource allocation to support brand strategy and marketing transformation initiatives. This executive position involves driving financial efficiency and profitability across the organization. By providing critical financial insights, the Chief Financial Officer supports informed decision-making for business growth and expansion. Rafi Wolf's stewardship of financial resources enables Prophet to invest in interdisciplinary expertise and creative innovation. The focus remains on maintaining financial stability and optimizing performance to deliver exceptional value to clients and stakeholders.

    Amy Silverstein - Chief Financial Officer & Senior VP

    Amy Silverstein, the Chief Financial Officer & Senior VP at Prophet, directs comprehensive financial strategy and operational oversight. Managing fiscal health and investment portfolios, Amy Silverstein ensures alignment with the company's growth objectives in brand strategy and marketing transformation. This senior leadership role involves optimizing financial performance and resource deployment to foster creative innovation and enhance customer experience initiatives. By providing strategic financial guidance, the Chief Financial Officer & Senior VP supports Prophet's market expansion and client engagement efforts. Amy Silverstein's expertise drives financial discipline and enables the firm to deliver impactful, insight-driven consulting across industries.
    Amy Silverstein

    Erin Hutchinson - Chief of Staff & Head President, American Business (North)

    Erin Hutchinson, the Chief of Staff & Head President, American Business (North) at Prophet, orchestrates strategic operations and executive alignment across North America. Overseeing key business functions, Erin Hutchinson ensures seamless execution of brand strategy and marketing transformation initiatives within the region. This leadership position involves driving operational efficiency and fostering cross-functional collaboration to enhance customer experience. By managing critical projects and supporting executive decision-making, the Chief of Staff & Head President, American Business (North) accelerates business growth. Erin Hutchinson's focus on interdisciplinary expertise and creative innovation strengthens Prophet's market presence and client relationships throughout North America.

    Amitai Mordechai - Chief Technology Officer

    Amitai Mordechai, the Chief Technology Officer at Prophet, architects the firm's technological infrastructure and digital innovation strategy. Overseeing the integration of advanced technologies, Amitai Mordechai ensures that Prophet's consulting services are enhanced by cutting-edge digital capabilities. This critical role involves driving the adoption of new tools and platforms that support marketing transformation and customer experience improvements. By leveraging technological expertise, the Chief Technology Officer enables the development of data-driven insights for clients. Amitai Mordechai's leadership ensures Prophet remains at the forefront of innovation, providing clients with solutions that accelerate growth and strengthen brand positioning. The focus is on building scalable and secure technological frameworks.

    Matthew Zucker - Senior Vice President, Chief Marketing Officer

    Matthew Zucker, the Senior Vice President, Chief Marketing Officer at Prophet, leads the company's global marketing and brand development efforts. Overseeing all marketing functions, Matthew Zucker drives initiatives to enhance Prophet's market positioning and client engagement strategies. This executive role involves translating the firm's expertise in brand strategy and marketing transformation into compelling market narratives. By developing innovative campaigns, the Senior Vice President, Chief Marketing Officer strengthens Prophet's reputation for creative innovation and insight-driven consulting. Matthew Zucker's leadership ensures consistent brand messaging and supports business growth across diverse industry sectors. The focus is on amplifying Prophet's value proposition to a broad audience.
    Bruce Fekrat, the Chief Legal Officer at Prophet, provides strategic legal counsel and oversees all corporate governance matters. Managing legal affairs, Bruce Fekrat ensures compliance and mitigates risk across the firm's operations, supporting brand strategy and marketing transformation initiatives. This executive role involves safeguarding the company's interests and advising on legal frameworks for business growth. By ensuring adherence to regulatory standards, the Chief Legal Officer facilitates Prophet's ability to engage in creative innovation and deliver insight-driven consulting. Bruce Fekrat's expertise underpins the firm's commitment to ethical practices and sustainable business transformation across all industries.
    Bruce Fekrat

    Alix Hahn - Chief People Officer & Senior VP

    Alix Hahn, the Chief People Officer & Senior VP at Prophet, directs human capital strategy and organizational development. Overseeing talent acquisition, retention, and employee engagement, Alix Hahn cultivates a high-performance culture that supports brand strategy and marketing transformation. This senior leadership role involves fostering an environment of interdisciplinary expertise and creative innovation. By championing employee growth and well-being, the Chief People Officer & Senior VP enhances Prophet's ability to deliver exceptional customer experiences and drive business transformation. Alix Hahn's strategic approach to people operations ensures the firm attracts and retains top talent, crucial for sustained growth and market leadership.
    Alix Hahn

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    Frequently Asked Questions Regarding Prophet Top Executives and Leadership Team

    Who leads Prophet?
    Prophet is led by Jordan Taylor-Bartels (Chief Executive Officer), along with executives such as Tom Shani (Chief Executive Officer & Co-Founder) and Rafi Wolf (Chief Financial Officer).
    Who is part of Prophet’s executive team?
    The executive team of Prophet includes leaders such as Jordan Taylor-Bartels (Chief Executive Officer), Tom Shani (Chief Executive Officer & Co-Founder), Rafi Wolf (Chief Financial Officer) and other senior executives.
    How many executives does Prophet have?
    Prophet has 9 executives leading key business areas.
    What roles are included in Prophet’s leadership team?
    The leadership team of Prophet includes roles such as Chief Executive Officer, Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Financial Officer & Senior VP, Chief of Staff & Head President, American Business (North).