Promasidor Executive and Leadership Team

Samir Sadaoui, the Chief Executive Officer at Promasidor, directs the overarching corporate strategy to ensure market leadership across the African continent. Sadaoui oversees the expansion of the diverse product portfolio, encompassing dairy, culinary, and beverage categories. By aligning internal resources with the mission of providing affordable, high-quality nutrition, the Chief Executive Officer maintains rigorous standards across all manufacturing facilities. This leadership role involves constant collaboration with regional heads to optimize supply chain efficiency and consumer reach. Samir Sadaoui drives the company toward long-term sustainability goals while fostering community engagement. Through strategic oversight of the FMCG operations, the Chief Executive Officer secures the competitive position of the brand in over 30 countries. Sadaoui ensures that every product meets the nutritional needs of millions, reinforcing the reputation of the organization as a trusted provider of essential food items.

Gillet Francois, the Chief Executive Officer (Nigeria) at Promasidor, manages all business activities within the Nigerian market, which represents a critical hub for the company. Francois architects localized growth strategies that cater to specific consumer preferences in the region. Overseeing the production and distribution of dairy and culinary goods, the Chief Executive Officer (Nigeria) ensures that operational output aligns with the broader corporate mission of affordability and quality. This role requires constant coordination with the board to navigate the complexities of the local FMCG landscape. Gillet Francois drives initiatives that enhance market penetration and strengthen brand loyalty among Nigerian consumers. By optimizing regional logistics and manufacturing processes, the Chief Executive Officer (Nigeria) maximizes operational efficiency. Francois maintains a focus on community impact, ensuring that the business contributes positively to the local economy while upholding the high standards expected of the brand.

Guy-Emmanuel Rigo, the Chief Executive Officer, Ecowas Trading (Excluding Ghana & Nigeria) at Promasidor, directs trade operations across a vast network of West African nations. Rigo manages the complex logistics and distribution channels required to deliver food products to diverse regional markets. Overseeing the implementation of sales strategies, the Chief Executive Officer, Ecowas Trading (Excluding Ghana & Nigeria) ensures that the company maintains a consistent supply of dairy, beverages, and cereals. This leadership role involves navigating unique regulatory environments to expand the footprint of the organization. Guy-Emmanuel Rigo drives revenue growth by identifying emerging consumer trends and adapting product offerings accordingly. By fostering strong relationships with local distributors, the Chief Executive Officer, Ecowas Trading (Excluding Ghana & Nigeria) secures the market presence of the brand. Rigo ensures that all regional activities support the overarching goal of providing accessible nutrition to the people of Africa.

Festus Tettey, the Group Chief Executive Officer at Promasidor, provides high-level leadership across the entire international organization. Tettey architects the long-term vision for the company, ensuring that all regional entities remain aligned with the core mission of nourishing African consumers. Overseeing the integration of global operations, the Group Chief Executive Officer monitors performance metrics to drive efficiency and profitability. This role involves frequent interaction with the board to define strategic priorities and capital allocation. Festus Tettey drives the expansion of the product range, focusing on innovation in the dairy and culinary sectors. By maintaining a focus on environmental standards and community support, the Group Chief Executive Officer strengthens the corporate reputation. Tettey ensures that the organization remains a leader in the FMCG industry, consistently delivering value to stakeholders while meeting the evolving needs of millions of customers across the continent.

Andrew Hamann, the Chief Executive Officer, Promasidor Manufacturing Ltd (Pty) at Promasidor, directs all manufacturing and production activities within the South African operations. Hamann oversees the technical processes and quality control measures that define the high standards of the food products. By managing the industrial infrastructure, the Chief Executive Officer, Promasidor Manufacturing Ltd (Pty) ensures that production capacity meets the demands of the regional market. This leadership role involves optimizing supply chain workflows to reduce costs and improve product availability. Andrew Hamann drives innovation in manufacturing techniques to enhance the quality of dairy and beverage items. Through the oversight of plant operations, the Chief Executive Officer, Promasidor Manufacturing Ltd (Pty) supports the broader corporate objective of providing affordable nutrition. Hamann ensures that all manufacturing practices adhere to strict environmental and safety standards, maintaining the trust of consumers and the integrity of the brand.

Alfred Efekele, the Chief Financial Officer at Promasidor, manages the financial health and fiscal strategy of the organization. Efekele oversees budgeting, financial reporting, and capital planning to ensure the company maintains a strong balance sheet. By analyzing market data, the Chief Financial Officer provides insights that guide investment decisions and resource allocation. This role involves collaborating with other executives to ensure that financial goals align with operational objectives. Alfred Efekele drives cost-optimization initiatives that support the mission of providing affordable food products to consumers. Through the management of financial risks, the Chief Financial Officer protects the long-term stability of the business. Efekele ensures that all fiscal practices comply with international standards, providing transparency to the board and stakeholders. By maintaining rigorous financial oversight, the Chief Financial Officer enables the company to pursue growth opportunities across the diverse African markets it serves.

Lidia Oliveira, the Chief Financial Officer, Financial & Director at Promasidor, directs the financial governance and strategic planning for the organization. Oliveira oversees the development of financial policies that support the expansion of the product portfolio. By managing the treasury and investment functions, the Chief Financial Officer, Financial & Director ensures that the company possesses the liquidity required for operational success. This leadership role involves working closely with the board to evaluate the financial impact of new market entries. Lidia Oliveira drives the implementation of robust financial controls to enhance operational efficiency. Through the oversight of fiscal performance, the Chief Financial Officer, Financial & Director supports the company mission of delivering high-quality nutrition. Oliveira ensures that all financial activities contribute to the sustainable growth of the brand. By providing strategic financial guidance, the Chief Financial Officer, Financial & Director secures the competitive advantage of the organization in the FMCG sector.

Warren Resnick, the Group Chief Financial Officer at Promasidor, directs the global financial strategy and corporate accounting functions. Resnick oversees the consolidation of financial results from all regional entities to provide a comprehensive view of the company performance. By managing investor relations and capital structure, the Group Chief Financial Officer ensures that the organization remains attractive to stakeholders. This leadership role involves developing long-term financial models that support the expansion of the dairy, culinary, and beverage divisions. Warren Resnick drives the implementation of standardized financial reporting across all countries of operation. Through the oversight of tax planning and compliance, the Group Chief Financial Officer mitigates financial risks. Resnick ensures that all fiscal activities align with the mission of providing affordable nutrition to millions. By maintaining rigorous financial discipline, the Group Chief Financial Officer supports the sustainable growth and market impact of the brand.

Jethro Mombongo, the Head of Operations Acting Chief Operating Officer at Promasidor, directs the day-to-day operational activities across the company. Mombongo oversees the logistics, supply chain, and distribution networks that ensure products reach consumers efficiently. By streamlining internal processes, the Head of Operations Acting Chief Operating Officer improves the speed and reliability of the delivery systems. This leadership role involves coordinating with regional managers to resolve operational bottlenecks and enhance productivity. Jethro Mombongo drives initiatives that focus on operational excellence and resource management. Through the oversight of daily functions, the Head of Operations Acting Chief Operating Officer supports the corporate goal of providing affordable food items. Mombongo ensures that all operational activities align with the quality standards of the brand. By maintaining a focus on efficiency, the Head of Operations Acting Chief Operating Officer enables the company to scale its operations effectively across the African continent.

Serge De Pauw, the Group Chief Information Officer at Promasidor, directs the digital transformation and information technology strategy for the entire organization. De Pauw oversees the implementation of enterprise systems that support manufacturing, sales, and financial operations. By architecting secure and scalable IT infrastructure, the Group Chief Information Officer ensures that data flows seamlessly across all regional offices. This leadership role involves evaluating new technologies to improve business intelligence and decision-making capabilities. Serge De Pauw drives the adoption of digital tools that enhance supply chain visibility and consumer engagement. Through the management of cybersecurity protocols, the Group Chief Information Officer protects the digital assets of the company. De Pauw ensures that the IT strategy supports the broader mission of providing high-quality food products. By leveraging technology, the Group Chief Information Officer enables the organization to maintain its competitive edge in the rapidly evolving FMCG industry.