Promasidor Executive and Leadership Team

July, 2026

Leadership Overview

Promasidor has 7 executives leading key functions including strategy, finance, information technology, operations, human resources, and financial direction.

Driven by a commitment to nourishing Africa, Promasidor delivers high-quality food products across the continent, fostering joy and community support through its diverse range of dairy, culinary, beverage, and cereal items.

Leadership Roles at Promasidor

  • Chief Executive Officer - Samir Sadaoui
  • Chief Financial Officer - Alfred Efekele
  • Group Chief Financial Officer - Warren Resnick
  • Chief Financial Officer, Financial & Director - Lidia Oliveira
  • Head of Operations Acting Chief Operating Officer - Jethro Mombongo
  • Group Chief Information Officer - Serge De Pauw
  • Directeur Des Ressources Humaines - Hacene Djerroud
  • Samir Sadaoui - Chief Executive Officer

    Samir Sadaoui, the Chief Executive Officer at Promasidor, directs the company's overall strategic vision and operational execution across Africa. Sadaoui guides the organization's expansion into new markets and strengthens its position as a leading provider of quality food products. Overseeing all business units, the Chief Executive Officer ensures alignment with the mission to nourish millions of consumers with dairy, culinary, beverage, and cereal offerings. This leadership role involves fostering innovation and maintaining the highest product standards. By driving sustainable growth initiatives, Samir Sadaoui directly impacts Promasidor's market leadership and commitment to community development. Ultimately, Sadaoui secures the company's long-term success and reputation as a trusted FMCG provider.

    Alfred Efekele - Chief Financial Officer

    Alfred Efekele, the Chief Financial Officer at Promasidor, manages the company's financial health and strategic fiscal planning across its extensive African operations. Efekele oversees budgeting, forecasting, and financial reporting, ensuring robust financial controls and compliance. This critical role involves optimizing financial performance and resource allocation to support Promasidor's diverse product lines, including dairy, culinary, beverages, and cereals. By analyzing market trends and financial data, the Chief Financial Officer provides key insights to drive profitability and investment decisions. Alfred Efekele's leadership ensures financial stability and supports the company's mission to deliver affordable, high-quality food products throughout Africa. Ultimately, Efekele safeguards the financial integrity of Promasidor's expansive network.

    Warren Resnick - Group Chief Financial Officer

    Warren Resnick, the Group Chief Financial Officer at Promasidor, leads the financial strategy and oversight for the company's consolidated operations across numerous African countries. Resnick is responsible for financial governance, capital management, and driving fiscal efficiency throughout the organization. This position involves close collaboration with regional finance teams to ensure consistent financial practices and reporting standards. By evaluating investment opportunities and managing financial risks, the Group Chief Financial Officer supports Promasidor's growth objectives and its commitment to providing quality food products. Warren Resnick's expertise is vital in maintaining the financial strength required for Promasidor's extensive market presence and its dedication to community and environmental standards. Ultimately, Resnick ensures the financial framework supports Promasidor's mission across the continent.

    Lidia Oliveira - Chief Financial Officer, Financial & Director

    Lidia Oliveira, the Chief Financial Officer, Financial & Director at Promasidor, provides specialized financial leadership and strategic direction within the company's financial framework. Oliveira manages key financial functions, ensuring fiscal discipline and contributing to the overall financial health of Promasidor's operations across Africa. This role involves detailed financial analysis, risk assessment, and the development of financial strategies that align with the company's objectives of delivering quality food products. By guiding financial planning and resource allocation, the Chief Financial Officer, Financial & Director supports Promasidor's commitment to affordability and its mission to nourish communities. Lidia Oliveira's expertise enhances Promasidor's financial management capabilities and strengthens its position in the FMCG sector. Ultimately, Oliveira ensures robust financial oversight for Promasidor's diverse product portfolio.

    Jethro Mombongo - Head of Operations Acting Chief Operating Officer

    Jethro Mombongo, the Head of Operations Acting Chief Operating Officer at Promasidor, directs the day-to-day operational activities and supply chain management across the company's African markets. Mombongo focuses on optimizing production, logistics, and distribution to ensure the timely delivery of high-quality food products, including dairy, culinary, beverages, and cereals. This position involves implementing operational best practices and driving efficiency improvements throughout the manufacturing and delivery processes. By overseeing the operational infrastructure, the Acting Chief Operating Officer ensures Promasidor meets its commitment to affordability and quality for millions of consumers. Jethro Mombongo's leadership is instrumental in maintaining the integrity of Promasidor's supply chain and supporting its mission to nourish the continent. Ultimately, Mombongo guarantees the smooth execution of Promasidor's operational goals.

    Serge De Pauw - Group Chief Information Officer

    Serge De Pauw, the Group Chief Information Officer at Promasidor, architects and executes the company's technology strategy to support its broad operational footprint in Africa. De Pauw oversees the integration of IT systems, digital transformation initiatives, and cybersecurity measures across all business units. This role is crucial for enhancing operational efficiency and enabling data-driven decision-making in the distribution of dairy, culinary, beverage, and cereal products. By leveraging technology, the Group Chief Information Officer ensures seamless communication and robust infrastructure for Promasidor's extensive network. Serge De Pauw's leadership drives innovation in IT solutions, reinforcing Promasidor's commitment to quality and its mission to nourish African populations. Ultimately, De Pauw secures the technological backbone for Promasidor's continued success.

    Hacene Djerroud - Directeur Des Ressources Humaines

    Hacene Djerroud, the Directeur Des Ressources Humaines at Promasidor, leads the human resources strategy and management for the company's extensive operations throughout Africa. Djerroud oversees talent acquisition, employee development, and fosters a positive organizational culture that supports Promasidor's mission of nourishing people. This role is critical in attracting and retaining skilled professionals who contribute to the quality and delivery of dairy, culinary, beverage, and cereal products. By implementing effective HR policies and programs, the Directeur Des Ressources Humaines ensures Promasidor remains an employer of choice and upholds its commitment to community standards. Hacene Djerroud's leadership in human capital management is essential for driving employee engagement and supporting Promasidor's sustained growth and reputation. Ultimately, Djerroud cultivates the workforce necessary for Promasidor's continental success.

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    Frequently Asked Questions Regarding Promasidor Top Executives and Leadership Team

    Who leads Promasidor?
    Promasidor is led by Samir Sadaoui (Chief Executive Officer), along with executives such as Alfred Efekele (Chief Financial Officer) and Warren Resnick (Group Chief Financial Officer).
    Who is part of Promasidor’s executive team?
    The executive team of Promasidor includes leaders such as Samir Sadaoui (Chief Executive Officer), Alfred Efekele (Chief Financial Officer), Warren Resnick (Group Chief Financial Officer) and other senior executives.
    How many executives does Promasidor have?
    Promasidor has 7 executives leading key business areas.
    What roles are included in Promasidor’s leadership team?
    The leadership team of Promasidor includes roles such as Chief Executive Officer, Chief Financial Officer, Group Chief Financial Officer, Chief Financial Officer, Financial & Director, Head of Operations Acting Chief Operating Officer.