Promasidor Executive and Leadership Team

August, 2026

Leadership Overview

Promasidor has 7 executives leading key functions including strategy, financial oversight, operational management, information technology, and human resources.

Committed to nourishing communities across Africa, Promasidor delivers high-quality food products while maintaining rigorous environmental standards and fostering long-term consumer trust through affordable, diverse culinary and beverage solutions.

Leadership Roles at Promasidor

  • Chief Executive Officer - Jehredy Maatoug
  • Chief Financial Officer - Alfred Efekele
  • Group Chief Financial Officer - Warren Resnick
  • Chief Financial Officer, Financial & Director - Lidia Oliveira
  • Head of Operations Acting Chief Operating Officer - Jethro Mombongo
  • Group Chief Information Officer - Serge De Pauw
  • Directeur Des Ressources Humaines - Hacene Djerroud
  • Jehredy Maatoug - Chief Executive Officer

    Jehredy Maatoug, the Chief Executive Officer at Promasidor, directs the overarching corporate strategy across all African markets. This leadership role involves managing the expansion of dairy, culinary, and beverage portfolios to ensure consistent growth in the competitive FMCG sector. By aligning regional business units with the core mission of providing affordable nutrition, the Chief Executive Officer maintains high operational standards. Jehredy Maatoug monitors market trends to identify new opportunities for product innovation and distribution efficiency. Collaborating closely with the board, the Chief Executive Officer secures the financial health of the organization while upholding environmental commitments. Through constant evaluation of performance metrics, the Chief Executive Officer drives the company toward long-term sustainability. This executive leadership ensures that every product meets the quality expectations of millions of consumers, solidifying the market position of the firm as a trusted provider of essential food items throughout the continent.
    Jehredy Maatoug

    Alfred Efekele - Chief Financial Officer

    Alfred Efekele, the Chief Financial Officer at Promasidor, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial reporting processes, the Chief Financial Officer ensures transparency and compliance across all regional operations. This role involves analyzing cost structures for dairy and culinary production to maximize profitability while maintaining product affordability. Alfred Efekele coordinates with department heads to optimize budget distribution and resource management. By implementing robust financial controls, the Chief Financial Officer mitigates risks associated with currency fluctuations and market volatility in diverse African territories. This leadership position requires constant monitoring of cash flow and investment returns to support the broader growth objectives of the company. Through precise financial planning, the Chief Financial Officer enables the business to scale operations effectively. The Chief Financial Officer provides the necessary data-driven insights to guide executive decision-making, ensuring the long-term stability and success of the entire food manufacturing enterprise.

    Warren Resnick - Group Chief Financial Officer

    Warren Resnick, the Group Chief Financial Officer at Promasidor, architects the global financial strategy and long-term investment framework. Overseeing the consolidation of financial data across all regional entities, the Group Chief Financial Officer ensures alignment with international accounting standards. This role involves managing complex capital structures and securing funding for large-scale infrastructure projects that support the manufacturing of dairy and culinary products. Warren Resnick evaluates the financial viability of new market entries and expansion initiatives across the continent. By providing strategic financial guidance to the board, the Group Chief Financial Officer facilitates informed decision-making regarding mergers, acquisitions, and divestitures. This leadership position requires deep expertise in tax planning and regulatory compliance to protect the assets of the company. Through the implementation of sophisticated financial modeling, the Group Chief Financial Officer drives efficiency and profitability, ensuring that the organization maintains a competitive edge in the FMCG industry while delivering consistent value to stakeholders.

    Lidia Oliveira - Chief Financial Officer, Financial & Director

    Lidia Oliveira, the Chief Financial Officer, Financial & Director at Promasidor, manages the financial governance and corporate compliance frameworks. Overseeing the internal audit functions, the Chief Financial Officer, Financial & Director ensures that all financial activities adhere to strict ethical and legal standards. This role involves monitoring the financial performance of specific product lines, such as beverages and cereals, to ensure alignment with corporate profitability targets. Lidia Oliveira coordinates with the board to oversee the implementation of governance policies that protect the reputation of the company. By analyzing financial trends, the Chief Financial Officer, Financial & Director provides critical recommendations for cost reduction and revenue enhancement. This leadership position requires a focus on long-term financial sustainability and the mitigation of operational risks. Through diligent oversight of financial reporting, the Chief Financial Officer, Financial & Director supports the mission of the company, ensuring that all fiscal activities contribute to the continued success and growth of the organization.

    Jethro Mombongo - Head of Operations Acting Chief Operating Officer

    Jethro Mombongo, the Head of Operations Acting Chief Operating Officer at Promasidor, directs the end-to-end supply chain and manufacturing processes. Overseeing the production of beverages and cereals, the Head of Operations Acting Chief Operating Officer ensures that facilities maintain the highest safety and quality standards. This role involves streamlining logistics to reach over 30 countries, optimizing the movement of goods from manufacturing hubs to local markets. Jethro Mombongo coordinates with regional managers to improve operational efficiency and reduce waste in the production cycle. By integrating advanced manufacturing technologies, the Head of Operations Acting Chief Operating Officer enhances output capacity to meet rising consumer demand. This leadership function requires constant oversight of inventory management and distribution networks to ensure product availability. Through rigorous process improvement, the Head of Operations Acting Chief Operating Officer supports the company mission of providing accessible nutrition, ensuring that operational workflows remain agile and responsive to the unique challenges of the African market.

    Serge De Pauw - Group Chief Information Officer

    Serge De Pauw, the Group Chief Information Officer at Promasidor, directs the digital transformation and technological infrastructure of the company. Overseeing the implementation of enterprise resource planning systems, the Group Chief Information Officer ensures seamless data integration across all manufacturing and distribution sites. This role involves securing the digital assets of the firm against cyber threats while enabling data-driven insights for supply chain optimization. Serge De Pauw manages the IT teams responsible for maintaining the connectivity required to operate in over 30 countries. By deploying innovative software solutions, the Group Chief Information Officer improves the efficiency of internal communications and inventory tracking. This leadership position requires constant evaluation of emerging technologies to enhance the production and marketing of food products. Through the modernization of IT systems, the Group Chief Information Officer supports the overall mission of the company, ensuring that technology serves as a catalyst for growth and operational excellence in the competitive food industry.

    Hacene Djerroud - Directeur Des Ressources Humaines

    Hacene Djerroud, the Directeur Des Ressources Humaines at Promasidor, directs the talent acquisition and organizational development strategies. Overseeing the workforce across diverse regions, the Directeur Des Ressources Humaines ensures that the company attracts and retains top talent to support the manufacturing and distribution of food products. This role involves designing training programs that enhance employee skills and promote a culture of safety and innovation. Hacene Djerroud manages labor relations and ensures compliance with local employment laws in every country of operation. By fostering an inclusive work environment, the Directeur Des Ressources Humaines aligns the workforce with the core mission of nourishing communities. This leadership position requires constant engagement with department heads to address staffing needs and performance management. Through the implementation of effective human capital strategies, the Directeur Des Ressources Humaines drives organizational productivity, ensuring that the company maintains a highly skilled and motivated team capable of achieving long-term business objectives.

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    Frequently Asked Questions Regarding Promasidor Top Executives and Leadership Team

    Who leads Promasidor?
    Promasidor is led by Jehredy Maatoug (Chief Executive Officer), along with executives such as Alfred Efekele (Chief Financial Officer) and Warren Resnick (Group Chief Financial Officer).
    Who is part of Promasidor’s executive team?
    The executive team of Promasidor includes leaders such as Jehredy Maatoug (Chief Executive Officer), Alfred Efekele (Chief Financial Officer), Warren Resnick (Group Chief Financial Officer) and other senior executives.
    How many executives does Promasidor have?
    Promasidor has 7 executives leading key business areas.
    What roles are included in Promasidor’s leadership team?
    The leadership team of Promasidor includes roles such as Chief Executive Officer, Chief Financial Officer, Group Chief Financial Officer, Chief Financial Officer, Financial & Director, Head of Operations Acting Chief Operating Officer.