Leadership Overview
Project Worldwide has 9 executives leading key functions including strategy, technology, operations, finance, people, and brand activation.
Driven by a commitment to creative excellence, Project Worldwide operates as a global network dedicated to producing impactful brand experiences that foster audience participation and drive client success.
Driven by a commitment to creative excellence, Project Worldwide operates as a global network dedicated to producing impactful brand experiences that foster audience participation and drive client success.
Leadership Roles at Project Worldwide
Tom McCreight - Chief Executive Officer
Tom McCreight, the Chief Executive Officer at Project Worldwide, directs the overarching strategy and global operations of the independent network. McCreight guides the collective vision of Project's agencies, ensuring their output inspires participation and achieves client objectives. This leadership role involves fostering a culture of creativity and collaboration across diverse international teams. By aligning agency efforts with corporate goals, Tom McCreight drives the network's expansion and market influence. The Chief Executive Officer's focus remains on delivering innovative solutions that resonate with audiences and solidify brand partnerships. McCreight's strategic direction ensures Project Worldwide remains at the forefront of the marketing and advertising landscape, making things that matter for clients worldwide.
Judith Lavers - Executive Vice President & Chief Financial Officer
Judith Lavers, the Executive Vice President & Chief Financial Officer at Project Worldwide, directs the financial strategy and fiscal health of the global creative network. Lavers oversees all financial planning, accounting, and reporting functions, ensuring robust fiscal management across Project's international operations. This critical role involves managing investments, optimizing capital allocation, and ensuring compliance with global financial regulations. By maintaining strong financial discipline, Judith Lavers supports the network's capacity for innovation and expansion. The Executive Vice President & Chief Financial Officer's insights guide strategic decision-making, enabling the creation of impactful brand experiences. Lavers' financial stewardship ensures Project Worldwide's sustained growth and profitability.
David Drews - Executive Vice President & Chief Financial Officer
David Drews, the Executive Vice President & Chief Financial Officer at Project Worldwide, collaborates on the financial strategy and fiscal oversight for the global creative network. Drews supports the management of financial operations, including budgeting, forecasting, and financial analysis, ensuring alignment with Project's strategic goals. This role is integral to maintaining the financial integrity and operational efficiency of the network's diverse agencies. By contributing to financial planning and risk management, David Drews aids in optimizing resource allocation for impactful brand initiatives. The Executive Vice President & Chief Financial Officer's expertise supports sustainable growth and profitability. Drews' financial acumen reinforces Project Worldwide's commitment to delivering exceptional value and creative solutions.
Edward Scott - Chief Operating Officer
Edward Scott, the Chief Operating Officer at Project Worldwide, manages the day-to-day operational efficiency and global resource allocation for the creative network. Scott ensures that Project's diverse agencies function cohesively, delivering high-quality work that inspires participation and achieves client brand objectives. This executive oversees the optimization of internal processes, supply chain logistics, and project management methodologies across international operations. By streamlining workflows and enhancing operational scalability, Edward Scott directly contributes to the network's ability to execute complex campaigns effectively. The Chief Operating Officer's responsibilities include driving operational excellence and ensuring seamless service delivery. Scott's leadership guarantees that Project Worldwide's creative output is matched by robust and reliable operational execution.
Michael Smith - President & Chief Technology Officer
Michael Smith, the President & Chief Technology Officer at Project Worldwide, leads the technological vision and innovation pipeline for the global creative network. Smith drives the development and implementation of cutting-edge technologies that empower Project's agencies to create engaging brand experiences and foster audience participation. This dual role encompasses both strategic leadership as President and deep technical expertise as Chief Technology Officer, ensuring technology directly serves creative and business objectives. By championing digital transformation and advanced technological solutions, Michael Smith enhances the network's capabilities. The President & Chief Technology Officer's focus is on leveraging technology to deliver measurable results for clients. Smith's leadership ensures Project Worldwide remains at the vanguard of technological innovation in the marketing industry.
Matthew Statman - President
Matthew Statman, the President at Project Worldwide, drives strategic initiatives and operational excellence across key segments of the global creative network. Statman focuses on enhancing the delivery of innovative brand experiences that inspire audience participation and achieve client objectives. This leadership position involves overseeing specific agency portfolios and ensuring alignment with the network's overarching mission. By fostering strong client relationships and driving business development, Matthew Statman contributes significantly to Project Worldwide's growth and market presence. The President's role is vital in translating creative vision into tangible business outcomes. Statman's leadership ensures the continued success and expansion of Project Worldwide's service offerings.
Laurence Vallee - President
Laurence Vallee, the President at Project Worldwide, spearheads strategic growth and operational leadership within the global creative network. Vallee directs efforts to ensure Project's agencies consistently produce work that inspires participation and effectively promotes client brands. This executive role involves cultivating high-performing teams and optimizing cross-functional collaboration to deliver exceptional campaign results. By driving innovation in service delivery and client engagement, Laurence Vallee enhances the network's competitive advantage. The President's focus is on maximizing the impact of creative solutions and fostering long-term client partnerships. Vallee's leadership ensures Project Worldwide remains a leader in creating impactful and memorable brand experiences.

Marc Cracco - Chief Information Officer
Marc Cracco, the Chief Information Officer at Project Worldwide, architects the technology infrastructure and digital strategy that underpins the network's creative output. Cracco oversees the integration of advanced technological solutions, ensuring seamless collaboration and efficient operations across all Project agencies. This role is critical in leveraging data analytics and digital platforms to enhance client brand experiences and drive audience engagement. By optimizing IT systems and cybersecurity measures, Marc Cracco safeguards the network's digital assets and operational integrity. The Chief Information Officer's initiatives directly support the creation of innovative, participation-driven campaigns. Cracco's leadership ensures Project Worldwide maintains a competitive edge through robust and forward-thinking technology adoption.

Eva Miller - Chief People Officer
Eva Miller, the Chief People Officer at Project Worldwide, champions the development and well-being of the network's global workforce. Miller oversees human resources strategy, talent acquisition, and employee engagement initiatives designed to foster a creative and collaborative culture across Project's agencies. This role is crucial in attracting, retaining, and nurturing top talent, ensuring the team possesses the skills needed to create inspiring brand experiences. By cultivating a supportive and dynamic work environment, Eva Miller directly impacts the network's ability to innovate and deliver exceptional client results. The Chief People Officer's focus is on empowering employees and driving organizational growth through strategic people management. Miller's leadership ensures Project Worldwide's human capital remains its greatest asset.
Explore Leadership Teams in Advertising Networks
Cision is a leading global media intelligence company, serving the complete workflow of todays PR and communication professionals. Offering the industrys most comprehensive PR and social media software, rich analytics and a Global Insights team, Cision enables communicators to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands.
Company Leadership
KK
RL
JM
Katz Media Group is a New York City-based media representation company and a subsidiary of iHeartMedia. Founded in 1888 as the nation's first media representation firm, Katz Media Group is today the largest of its kind in the United States, representing the on-air and digital assets of more than 3,500 radio stations and 450 television stations. The company operates through four divisions Katz Radio Group, Katz Television Group, Katz Digital, and Katz Digital Video and maintains 15 regional offices across the country. Katz Media Group specializes in selling national spot advertising for broadcasters while delivering locally relevant solutions for national marketers and advertisers. Its client base includes major national brands and agencies seeking targeted reach across diverse local markets.
Company Leadership

CT
Founded in 1998 and headquartered in New York City, New York, Zeno is a global integrated communications agency. The company provides insights through research for other businesses.
Company Leadership TZ
TY
BF
Founded in 2005, Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. To bring richer experiences to every consumer by powering the world’s marketers and media owners with trusted and impactful advertising. The company is headquartered in Paris, France.
Company Leadership CS


LR