Leadership Overview
Priority1 has 5 executives leading key functions including corporate strategy, operational logistics, freight brokerage, network management, and business ownership.
Focused on optimizing transportation spend for small and medium shippers, Priority1 delivers proprietary technology and group purchasing power to enhance visibility and control across North American distribution networks.
Focused on optimizing transportation spend for small and medium shippers, Priority1 delivers proprietary technology and group purchasing power to enhance visibility and control across North American distribution networks.
Leadership Roles at Priority1
Daniel Berardi - Chief Executive Officer
Daniel Berardi, the Chief Executive Officer at Priority1, directs the overarching corporate strategy and long-term vision for the organization. By leveraging massive annual shipment volumes, Berardi architects unique partnerships with asset-based carriers to secure competitive pricing for small and medium shippers. This leadership role involves constant evaluation of the North American freight market to identify efficiency gaps within client distribution networks. Daniel Berardi ensures the company maintains a non-asset-based model that prioritizes technological innovation over physical infrastructure. Through the implementation of proprietary software, the Chief Executive Officer drives significant cost reductions for the entire customer base. Berardi maintains alignment with the Board to ensure financial stability while expanding market reach. By focusing on scalable logistics solutions, the Chief Executive Officer secures the company's position as a leader in freight brokerage, ultimately fostering sustainable growth and operational excellence across the entire enterprise.
Maggie Pert - Chief Operating Officer of MiRUnited
Maggie Pert, the Chief Operating Officer of MiRUnited at Priority1, manages the daily execution of logistics workflows and internal process optimization. Overseeing the integration of proprietary technology into client operations, Pert ensures that shippers gain maximum visibility into transportation spend. This role requires constant coordination with carrier partners to maintain service quality across the North American market. Maggie Pert drives the operational efficiency of the MiRUnited division by streamlining communication between shippers and freight providers. By refining the internal distribution network tools, the Chief Operating Officer of MiRUnited eliminates bottlenecks that hinder cost control. Pert collaborates with other C-suite leaders to align operational output with the broader corporate mission of simplifying complex freight management. Through rigorous oversight of service delivery, the Chief Operating Officer of MiRUnited guarantees that every shipment meets strict performance standards, thereby enhancing customer retention and strengthening the overall market impact of the organization.
Dawn Passehl - Senior Freight Agent and President DA Industries
Dawn Passehl, the Senior Freight Agent and President DA Industries at Priority1, directs high-volume freight brokerage activities and manages specialized client accounts. By utilizing the company's group purchasing power, Passehl secures favorable rates for shippers operating within the North American freight landscape. This leadership role involves architecting custom transportation solutions that address the unique distribution challenges of small and medium enterprises. Dawn Passehl ensures that DA Industries maintains a high standard of service while navigating the complexities of the non-asset-based logistics model. By monitoring market fluctuations, the Senior Freight Agent and President DA Industries adjusts pricing strategies to protect client margins. Passehl coordinates with internal technology teams to deploy advanced tracking tools that improve network transparency. Through consistent engagement with shippers, the Senior Freight Agent and President DA Industries drives revenue growth and reinforces the reputation of the company as a reliable partner in the competitive transportation sector.
Nick Jarvis - President, Operations
Nick Jarvis, the President, Operations at Priority1, oversees the structural integrity of the company's logistics brokerage framework. By managing the deployment of proprietary technology, Jarvis ensures that all operational teams possess the necessary tools to control freight costs effectively. This role involves scaling internal processes to accommodate the growing volume of shipments across the North American market. Nick Jarvis directs the strategic alignment of operational departments to ensure seamless interaction with asset-based carrier partners. By optimizing the distribution network, the President, Operations minimizes waste and maximizes value for the customer base. Jarvis collaborates with executive leadership to refine the company's service offerings, ensuring that technological advancements remain at the forefront of the business model. Through the implementation of rigorous performance metrics, the President, Operations maintains high standards of efficiency, ultimately supporting the company's mission to provide superior transportation management solutions to small and medium shippers.
Dustin Knoche - President & Founder & Agent & Owner
Dustin Knoche, the President & Founder & Agent & Owner at Priority1, drives the foundational growth and strategic direction of the organization. By establishing the core principles of the non-asset-based brokerage model, Knoche ensures that the company remains focused on providing value through technology and group purchasing power. This leadership role involves cultivating long-term relationships with asset-based carriers to expand the company's footprint in the North American freight market. Dustin Knoche oversees the development of proprietary tools that empower small and medium shippers to manage transportation spend with precision. By maintaining a hands-on approach to agency operations, the President & Founder & Agent & Owner ensures that the company's mission remains central to every business decision. Knoche collaborates with the executive team to identify new market opportunities and refine the service portfolio. Through visionary leadership, the President & Founder & Agent & Owner secures the company's competitive advantage and long-term viability.
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