Leadership Overview
Priority1 has 5 executives leading key functions including strategy, finance, operations, talent, and freight management.
Driven by innovation, Priority1 leverages proprietary technology and group purchasing power to empower small and medium shippers, enhancing their ability to manage transportation spend and improve distribution network visibility across North America.
Driven by innovation, Priority1 leverages proprietary technology and group purchasing power to empower small and medium shippers, enhancing their ability to manage transportation spend and improve distribution network visibility across North America.
Leadership Roles at Priority1
Daniel Berardi - Chief Executive Officer
Daniel Berardi, the Chief Executive Officer at Priority1, directs the overarching corporate strategy and operational framework. Berardi guides the company's mission to introduce proprietary technology to small and medium shippers, enabling more efficient management of transportation spend. This leadership involves fostering unique partnerships with asset-based carriers throughout the North American freight market. By focusing on technological advancement and leveraging group purchasing power, Berardi ensures customers gain essential tools for controlling freight costs and enhancing distribution network visibility. The Chief Executive Officer's role is critical in driving the company's growth and market position within the logistics brokerage sector. Daniel Berardi's strategic vision shapes the company's approach to innovation and customer service, solidifying Priority1's commitment to cost control and operational efficiency for its clients.
Brady Moore - Chief Financial Officer
Brady Moore, the Chief Financial Officer at Priority1, oversees all financial operations and fiscal strategy. Moore manages the company's financial health, ensuring robust fiscal planning and resource allocation to support growth initiatives. This involves meticulous oversight of budgeting, forecasting, and financial reporting, directly impacting the company's ability to invest in proprietary technology and expand carrier partnerships. The Chief Financial Officer's responsibilities extend to optimizing financial structures that enhance the group purchasing power for customers, thereby aiding in their transportation spend management. Brady Moore's financial acumen is essential for maintaining the company's competitive edge and delivering value through efficient cost control and improved network visibility for shippers across North America. Moore's leadership ensures financial stability and supports the strategic objectives of Priority1.
Dustin Knoche - President & Founder & Agent & Owner
Dustin Knoche, the President & Founder & Agent & Owner at Priority1, establishes the foundational principles and drives the core operational execution of the logistics brokerage. Knoche's multifaceted role encompasses founding the company, setting its strategic direction, and actively participating in freight agent activities. This leadership ensures the continuous integration of proprietary technology to benefit small and medium shippers, facilitating more efficient transportation spend management. Dustin Knoche cultivates vital partnerships with asset-based carriers across the North American freight market, leveraging the company's shipment volume. The President's influence is paramount in providing customers with the tools to control freight costs and enhance distribution network visibility. Knoche's deep involvement as an owner and agent provides unique insights into market dynamics, directly informing Priority1's service offerings and operational strategies.
Dawn Passehl - Senior Freight Agent and President DA Industries
Dawn Passehl, the Senior Freight Agent and President DA Industries at Priority1, spearheads critical freight operations and leads a key industry division. Passehl's dual role emphasizes a hands-on approach to managing freight logistics while also driving strategic initiatives within DA Industries. This leadership ensures the effective application of Priority1's proprietary technology for small and medium shippers, enhancing their transportation spend efficiency. The Senior Freight Agent's expertise is vital in forging and maintaining strong relationships with asset-based carriers throughout the North American freight market. Dawn Passehl's operational oversight guarantees that customers receive the necessary tools to control freight costs and gain improved visibility within their distribution networks. Passehl's direct involvement in freight management and divisional leadership reinforces Priority1's commitment to customer success and operational excellence.
Wendy Brightwel - Vice President, Talent Acquisition
Wendy Brightwel, the Vice President, Talent Acquisition at Priority1, directs the strategic initiatives for attracting and securing top-tier talent. Brightwel is responsible for building and expanding the company's workforce, ensuring that Priority1 possesses the skilled professionals necessary to innovate and operate efficiently. This involves developing robust recruitment pipelines and employer branding strategies that align with the company's mission of leveraging technology for logistics management. The Vice President, Talent Acquisition plays a crucial part in supporting the growth of the North American freight market operations by ensuring adequate staffing levels and expertise. Wendy Brightwel's focus on talent acquisition directly contributes to the company's ability to maintain its industry-leading technology and group purchasing power, ultimately benefiting customers by improving their transportation cost control and network visibility.
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