Priority1 Executive and Leadership Team

Daniel Berardi, the Chief Executive Officer at Priority1, directs the overarching corporate strategy and market positioning. Berardi architects the company's vision, focusing on integrating proprietary technology to enhance efficiency for small and medium shippers. Overseeing all executive functions, the Chief Executive Officer ensures alignment with the mission of controlling transportation spend and improving distribution network visibility. This leadership role involves fostering strategic partnerships with asset-based carriers across the North American freight market. By leveraging group purchasing power, Daniel Berardi drives the company's commitment to providing customers with essential tools for freight management and cost control. The Chief Executive Officer's strategic initiatives directly impact Priority1's competitive advantage and sustained growth within the logistics sector.

Brady Moore, the Chief Financial Officer at Priority1, manages all financial operations and fiscal strategy. Moore oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health for the logistics brokerage provider. This executive function involves optimizing financial performance and supporting the company's growth initiatives through sound financial planning. The Chief Financial Officer analyzes market trends and economic conditions to inform investment decisions and manage financial risks. By maintaining strong relationships with financial institutions, Brady Moore secures the necessary capital to support technological advancements and operational expansion. The Chief Financial Officer's oversight ensures that Priority1's financial structure effectively supports its mission of providing efficient transportation management solutions to its clients.

Maggie Pert, the Chief Operating Officer of MiRUnited at Priority1, directs operational execution and service delivery. Pert oversees the day-to-day management of logistics operations, ensuring seamless integration of technology and carrier partnerships. This leadership position focuses on optimizing the efficiency of transportation spend for small and medium shippers. The Chief Operating Officer of MiRUnited drives initiatives to enhance visibility within the distribution network, providing customers with critical tools for cost control. By managing relationships with asset-based carriers, Maggie Pert ensures reliable service delivery across the North American freight market. The Chief Operating Officer of MiRUnited's operational strategies directly contribute to Priority1's ability to deliver value and maintain a competitive edge in the logistics industry.

Dawn Passehl, the Senior Freight Agent and President DA Industries at Priority1, leads key freight brokerage operations and client relations. Passehl manages a portfolio of shippers, providing them with efficient transportation management solutions. This executive role involves leveraging Priority1's proprietary technology to help clients control their freight and transportation costs. The Senior Freight Agent and President DA Industries fosters strong partnerships with asset-based carriers, ensuring reliable capacity and service across the North American market. By focusing on customer needs, Dawn Passehl enhances distribution network visibility and improves overall supply chain efficiency. The Senior Freight Agent and President DA Industries' expertise directly contributes to the company's mission of delivering exceptional value and service to its clientele.

Dustin Knoche, the President & Founder & Agent & Owner at Priority1, embodies the company's entrepreneurial spirit and foundational vision. Knoche drives the strategic direction and ownership principles that guide Priority1's operations. This leadership position involves cultivating the company's unique approach to logistics brokerage, emphasizing proprietary technology for small and medium shippers. The President & Founder & Agent & Owner oversees the development of strategic partnerships with asset-based carriers throughout North America. By championing group purchasing power, Dustin Knoche ensures customers gain the tools necessary to manage transportation spend efficiently and improve network visibility. The President & Founder & Agent & Owner's commitment to innovation and client success remains central to Priority1's market impact.

Nick Jarvis, the President, Operations at Priority1, directs the execution of operational strategies and service delivery. Jarvis oversees the integration of technology and carrier networks to optimize transportation management for shippers. This executive role focuses on enhancing the efficiency of freight spend and improving distribution network visibility. The President, Operations drives initiatives to strengthen partnerships with asset-based carriers across the North American freight market. By ensuring operational excellence, Nick Jarvis supports Priority1's mission of providing customers with the tools to control their logistics costs effectively. The President, Operations' leadership ensures the seamless functioning of daily operations, contributing directly to the company's reputation for reliability and service.