Leadership Overview
Priority1 has 5 executives leading key functions including corporate strategy, operational logistics, freight agency management, business ownership, and operational oversight.
Focused on optimizing transportation spend for small and medium shippers, Priority1 delivers proprietary technology and group purchasing power to enhance visibility and control across North American distribution networks.
Focused on optimizing transportation spend for small and medium shippers, Priority1 delivers proprietary technology and group purchasing power to enhance visibility and control across North American distribution networks.
Leadership Roles at Priority1
Daniel Berardi - Chief Executive Officer
Daniel Berardi, the Chief Executive Officer at Priority1, directs the overarching corporate strategy and long-term vision for the organization. By leveraging significant annual shipment volumes, Berardi architects unique partnerships with asset-based carriers to secure competitive advantages for clients. The Chief Executive Officer maintains constant alignment with the Board to ensure the company remains a leader in the non-asset-based logistics brokerage sector. Daniel Berardi drives the integration of proprietary technology into the daily workflows of small and medium shippers, facilitating improved cost management and operational efficiency. Through the expansion of market reach across North America, the Chief Executive Officer secures sustainable growth and reinforces the firm's commitment to providing superior transportation tools. This leadership role involves constant evaluation of market trends to maintain the competitive edge of the brokerage platform while fostering a culture of innovation and excellence in freight management.
Maggie Pert - Chief Operating Officer of MiRUnited
Maggie Pert, the Chief Operating Officer of MiRUnited at Priority1, manages the internal scaling and operational execution of the MiRUnited division. Overseeing the daily logistics workflows, the Chief Operating Officer of MiRUnited ensures that proprietary technology tools function seamlessly for all clients. Maggie Pert coordinates with other C-suite leaders to synchronize distribution network visibility with broader corporate objectives. By optimizing internal processes, the Chief Operating Officer of MiRUnited drives significant improvements in transportation spend efficiency for small and medium shippers. This role involves monitoring regional performance metrics to ensure consistent service delivery across the North American freight market. Through rigorous oversight of operational protocols, Pert maintains high standards of service quality. The Chief Operating Officer of MiRUnited ultimately supports the company mission by transforming complex logistics challenges into streamlined, cost-effective solutions for every customer within the growing distribution network.
Dawn Passehl - Senior Freight Agent and President DA Industries
Dawn Passehl, the Senior Freight Agent and President DA Industries at Priority1, directs the specialized freight agency operations and client acquisition strategies. As the President DA Industries, Passehl manages high-volume accounts, ensuring that shippers receive maximum value from the company's group purchasing power. Dawn Passehl architects customized transportation solutions that integrate directly with the firm's proprietary technology platform. By focusing on the specific needs of medium-sized shippers, the Senior Freight Agent and President DA Industries drives revenue growth and expands the company footprint in the North American market. This leadership role requires constant collaboration with asset-based carriers to secure reliable capacity for complex distribution requirements. Through the application of deep industry expertise, Passehl enhances the overall visibility of client freight movements. The Senior Freight Agent and President DA Industries ensures that every logistical engagement aligns with the core objective of reducing transportation costs while maintaining superior service levels.
Dustin Knoche - President & Founder & Agent & Owner
Dustin Knoche, the President & Founder & Agent & Owner at Priority1, drives the foundational growth and strategic direction of the agency business. As the President & Founder & Agent & Owner, Knoche oversees the development of key carrier relationships that underpin the company's non-asset-based brokerage model. Dustin Knoche executes high-level negotiations to leverage annual shipment volumes, providing clients with significant cost savings. This leadership role involves mentoring agency teams to ensure consistent application of proprietary technology across all customer accounts. By focusing on the expansion of the North American freight network, the President & Founder & Agent & Owner secures long-term market stability. Knoche collaborates with other executives to refine the service offerings, ensuring that the brokerage platform remains the primary tool for shippers seeking efficient transportation management. Through persistent focus on operational excellence, the President & Founder & Agent & Owner maintains the company's reputation for reliability and innovation in the logistics sector.
Nick Jarvis - President, Operations
Nick Jarvis, the President, Operations at Priority1, directs the comprehensive operational infrastructure and logistics execution across the entire organization. Overseeing the daily management of the distribution network, the President, Operations ensures that all technological tools provide maximum visibility for shippers. Nick Jarvis coordinates with the executive team to align operational capacity with the company's aggressive growth targets in the North American market. By streamlining the interaction between asset-based carriers and the brokerage platform, the President, Operations drives significant improvements in supply chain efficiency. This leadership role involves the continuous refinement of logistics protocols to ensure that small and medium shippers maintain control over their transportation spend. Through the implementation of data-driven strategies, Jarvis optimizes the flow of freight and enhances the overall service experience. The President, Operations ultimately supports the company mission by maintaining a robust, scalable, and highly responsive logistics environment for every client.
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