Priority1 Executive and Leadership Team

Daniel Berardi, the Chief Executive Officer at Priority1, directs the overarching corporate strategy and long-term vision for the non-asset-based logistics brokerage. Berardi architects high-level partnerships with asset-based carriers to maximize the group purchasing power available to small and medium shippers. By aligning internal technology development with market demands, the Chief Executive Officer ensures the organization maintains a competitive edge in the North American freight sector. Daniel Berardi monitors key performance indicators to drive sustainable growth and operational efficiency across the entire distribution network. This leadership role involves constant evaluation of market trends to refine the service offerings provided to clients. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the financial health and market position of the firm. Berardi fosters a culture of innovation, ensuring the brokerage remains a leader in transportation cost management and logistics visibility for all enterprise partners.

Brady Moore, the Chief Financial Officer at Priority1, manages the fiscal health and capital allocation strategies for the logistics brokerage. Moore oversees the financial reporting processes and ensures the organization maintains robust liquidity to support ongoing investments in proprietary technology. By analyzing transportation spend data, the Chief Financial Officer identifies opportunities to improve profitability for both the company and the client base. Brady Moore coordinates with executive leadership to align budgetary goals with the broader mission of providing cost-effective freight solutions. This role requires precise management of revenue streams derived from the North American freight market. Through the implementation of rigorous financial controls, the Chief Financial Officer mitigates risk and supports the expansion of service capabilities. Moore drives the financial planning necessary to sustain the competitive advantage of the brokerage, ensuring that all fiscal operations directly contribute to the long-term stability and growth of the organization.

Maggie Pert, the Chief Operating Officer of MiRUnited at Priority1, executes the daily operational workflows and service delivery standards for the MiRUnited division. Pert optimizes the integration of proprietary technology into the logistics processes to ensure seamless freight management for shippers. By streamlining distribution network operations, the Chief Operating Officer of MiRUnited enhances the efficiency of transportation spend for clients across the North American market. Maggie Pert coordinates with internal teams to maintain high service levels and operational reliability. This leadership position involves the continuous refinement of logistics protocols to meet the evolving needs of small and medium-sized businesses. Through the application of data-driven insights, the Chief Operating Officer of MiRUnited improves visibility and control within the supply chain. Pert ensures that all operational activities align with the core mission of providing superior brokerage services, ultimately driving client satisfaction and operational excellence throughout the entire regional network.

Dustin Knoche, the President & Founder & Agent & Owner at Priority1, drives the foundational growth and strategic direction of the logistics brokerage. Knoche architects the business model that leverages volume-based partnerships with asset-based carriers to benefit small and medium shippers. As the President & Founder & Agent & Owner, Knoche oversees the expansion of the agency network and ensures that proprietary technology remains at the forefront of the industry. By fostering deep relationships within the North American freight market, the President & Founder & Agent & Owner secures the competitive positioning of the firm. Dustin Knoche monitors the effectiveness of group purchasing power initiatives to ensure maximum value for clients. This leadership role involves balancing entrepreneurial vision with practical operational management to maintain the company's status as a premier logistics provider. Through consistent focus on innovation and service quality, Knoche sustains the long-term success and market impact of the organization.

Nick Jarvis, the President, Operations at Priority1, directs the tactical execution of logistics services and the management of the carrier network. Jarvis oversees the daily freight brokerage activities, ensuring that the proprietary technology platform delivers maximum value to shippers. By optimizing the coordination between asset-based carriers and the client base, the President, Operations improves the overall efficiency of the distribution network. Nick Jarvis manages the internal teams responsible for freight movement and cost control across the North American market. This leadership role involves the continuous improvement of operational processes to enhance visibility and service reliability. Through the implementation of scalable logistics solutions, the President, Operations supports the company's mission to provide cost-effective transportation management. Jarvis monitors performance metrics to ensure that all operational outputs meet the high standards required by the firm, ultimately driving client retention and the expansion of the brokerage's service footprint.

Dawn Passehl, the Senior Freight Agent and President DA Industries at Priority1, manages high-volume freight accounts and directs the strategic operations of the DA Industries division. Passehl utilizes proprietary technology to provide small and medium shippers with advanced tools for controlling transportation costs. By leveraging the group purchasing power of the brokerage, the Senior Freight Agent and President DA Industries secures favorable terms with asset-based carriers across the North American market. Dawn Passehl coordinates with the broader leadership team to ensure that client needs are met with precision and efficiency. This role involves the active management of complex logistics networks to improve visibility and reduce spend for enterprise partners. Through the application of deep industry expertise, the Senior Freight Agent and President DA Industries drives the success of the brokerage's service offerings. Passehl maintains a focus on operational excellence, ensuring that all freight management activities contribute to the overall growth and market impact of the firm.

Wendy Brightwell, the Vice President, Talent Acquisition at Priority1, leads the recruitment and human capital strategy to support the company's growth in the logistics sector. Brightwell architects the hiring processes that identify top-tier professionals capable of managing complex freight brokerage operations. By aligning talent acquisition with the firm's mission of technological innovation, the Vice President, Talent Acquisition ensures the organization maintains a workforce skilled in transportation spend management. Wendy Brightwell oversees the development of recruitment pipelines across the North American market to attract experts in logistics and technology. This leadership role involves collaborating with other executives to define the staffing needs required to scale operations effectively. Through the implementation of strategic hiring initiatives, the Vice President, Talent Acquisition builds the internal capacity necessary to sustain the company's competitive advantage. Brightwell fosters a high-performance culture, ensuring that the team possesses the expertise to deliver superior service to all clients.