Primerica Executive and Leadership Team

July, 2026

Leadership Overview

Primerica has 10 executives leading key functions including strategy, operations, finance, and product management.

Driven by a commitment to financial empowerment, Primerica provides essential financial products and services to middle-income households, fostering economic stability and growth across the United States and Canada.

Leadership Roles at Primerica

  • Co-Founder & Chief Executive Officer, Narrative Content Group - Joel Babbit
  • Chief Executive Officer & President (PFS Investments Inc.) - Misty Sutton
  • Executive Vice President, Chief Executive Officer & President, PFS Investments, Inc - Paul Regard
  • Executive Vice President & Chief Financial Officer - Theresa Tan
  • Chief Financial Officer, Depoian Team - Jeffrey Depoian
  • Executive Vice President & Chief Operating Officer - Robert Peterman
  • Executive VP & Chief Operating Officer - Gregory Pitts
  • Executive Vice President & Chief Operating Officer, Primerica Distribution - Mark Beauchamp
  • President, Primerica Life Insurance Company of Canada - Rosie Orlando
  • Assistant To the Chief Information Officer and Administrative Coordinator - Mary Cain
  • Joel Babbit - Co-Founder & Chief Executive Officer, Narrative Content Group

    Joel Babbit, the Co-Founder & Chief Executive Officer, Narrative Content Group at Primerica, directs the overarching strategic vision and operational execution for the company's financial services and product offerings. Babbit's leadership ensures the alignment of all business segments, including Term Life Insurance, Investment and Savings Products, and Senior Health, with the core mission of serving middle-income households. Overseeing the development and delivery of financial solutions, Babbit drives innovation in product design and client engagement. This executive role involves fostering strategic partnerships and ensuring the company's market position remains robust in both the United States and Canada. By guiding the executive team, Joel Babbit cultivates a culture of integrity and client-centricity, directly impacting Primerica's sustained growth and market leadership in providing accessible financial tools.
    Joel Babbit

    Misty Sutton - Chief Executive Officer & President (PFS Investments Inc.)

    Misty Sutton, the Chief Executive Officer & President (PFS Investments Inc.) at Primerica, leads the strategic direction and operational management of PFS Investments Inc., a key subsidiary. Sutton's leadership focuses on expanding the company's Investment and Savings Products segment, ensuring a robust offering of mutual funds, retirement plans, and annuities for middle-income households. This executive role involves driving growth through innovative product development and effective sales strategies across the United States and Canada. By overseeing the investment and savings division, Misty Sutton ensures alignment with Primerica's overall mission of financial empowerment. The President's responsibilities include fostering strong relationships with financial partners and maintaining regulatory compliance. Sutton's strategic vision and operational oversight are critical to the success of PFS Investments Inc. and its contribution to Primerica's financial services portfolio.
    Misty Sutton

    Paul Regard - Executive Vice President, Chief Executive Officer & President, PFS Investments, Inc

    Paul Regard, the Executive Vice President, Chief Executive Officer & President, PFS Investments, Inc at Primerica, spearheads the strategic vision and operational management for PFS Investments Inc. Regard's leadership is focused on expanding the company's Investment and Savings Products segment, ensuring a comprehensive suite of offerings for middle-income households. This executive role involves driving growth through innovative product development and effective sales strategies across the United States and Canada. By overseeing the investment and savings division, Paul Regard ensures alignment with Primerica's overarching mission of financial empowerment. The President's responsibilities include fostering strong relationships with financial partners and maintaining rigorous regulatory compliance. Regard's strategic acumen and operational oversight are fundamental to the success of PFS Investments Inc. and its significant contribution to Primerica's financial services portfolio.
    Paul Regard

    Theresa Tan - Executive Vice President & Chief Financial Officer

    Theresa Tan, the Executive Vice President & Chief Financial Officer at Primerica, directs the company's financial strategy, planning, and reporting. Tan's oversight extends to managing the financial health of all segments, including Term Life Insurance, Investment and Savings Products, and Senior Health, ensuring fiscal responsibility and sustainable growth. This executive role involves optimizing capital allocation, managing investments, and ensuring compliance with financial regulations across the United States and Canada. By providing critical financial insights, Theresa Tan supports strategic decision-making and drives profitability. The Chief Financial Officer's responsibilities include overseeing budgeting, forecasting, and the accurate reporting of financial performance to stakeholders. Tan's leadership ensures Primerica maintains a strong financial foundation, enabling the company to effectively serve its middle-income client base and pursue new market opportunities.
    Theresa Tan

    Jeffrey Depoian - Chief Financial Officer, Depoian Team

    Jeffrey Depoian, the Chief Financial Officer, Depoian Team at Primerica, manages the financial operations and strategic fiscal planning for the Depoian Team's specific business unit. Depoian's role focuses on ensuring the financial integrity and performance of the team's contributions to Primerica's broader objectives. This executive is responsible for financial analysis, budgeting, and resource management within the team's scope. By providing clear financial guidance, Jeffrey Depoian supports the team's operational goals and its ability to deliver value. The Chief Financial Officer position involves close coordination with central finance functions to ensure alignment with company-wide financial policies and reporting standards. Depoian's expertise contributes to the overall financial strength and strategic direction of Primerica's operations.

    Robert Peterman - Executive Vice President & Chief Operating Officer

    Robert Peterman, the Executive Vice President & Chief Operating Officer at Primerica, oversees the day-to-day operational efficiency and strategic implementation across all business segments. Peterman's responsibilities encompass the seamless functioning of Term Life Insurance underwriting, the distribution of Investment and Savings Products, and the administration of Senior Health offerings. This executive drives operational excellence, ensuring that Primerica's financial products and services reach middle-income households effectively in the United States and Canada. By optimizing internal processes and resource allocation, Robert Peterman enhances service delivery and client satisfaction. The Chief Operating Officer role involves close collaboration with other C-suite leaders to execute strategic initiatives, manage risk, and maintain the high standards of service that define Primerica's market presence. Peterman's focus on operational scalability supports the company's continuous expansion and financial objectives.
    Robert Peterman

    Gregory Pitts - Executive VP & Chief Operating Officer

    Gregory Pitts, the Executive VP & Chief Operating Officer at Primerica, directs operational strategies and execution across key business units, ensuring seamless service delivery. Pitts's focus is on enhancing the efficiency and effectiveness of Primerica's Term Life Insurance, Investment and Savings Products, and Senior Health segments. This executive role involves optimizing operational workflows, managing resources, and implementing best practices to support the company's mission of serving middle-income households in the United States and Canada. By driving operational improvements, Gregory Pitts contributes to enhanced client experiences and sustained business growth. The Chief Operating Officer's responsibilities include overseeing departmental functions, fostering cross-functional collaboration, and ensuring operational alignment with strategic objectives. Pitts's leadership ensures Primerica's operational infrastructure effectively supports its expansive market reach and service commitments.
    Gregory Pitts

    Mark Beauchamp - Executive Vice President & Chief Operating Officer, Primerica Distribution

    Mark Beauchamp, the Executive Vice President & Chief Operating Officer, Primerica Distribution at Primerica, directs the operational strategies and execution for the company's distribution network. Beauchamp's focus is on optimizing the efficiency and effectiveness of how Primerica's financial products and services reach its target market. This executive role involves enhancing sales processes, managing distribution channels, and implementing best practices to support the company's mission of serving middle-income households across the United States and Canada. By driving operational improvements within distribution, Mark Beauchamp contributes to expanded market reach and sustained business growth. The Chief Operating Officer's responsibilities include overseeing sales support functions, fostering collaboration among distribution teams, and ensuring operational alignment with strategic sales objectives. Beauchamp's leadership ensures Primerica's distribution infrastructure effectively supports its expansive client base and service commitments.

    Rosie Orlando - President, Primerica Life Insurance Company of Canada

    Rosie Orlando, the President, Primerica Life Insurance Company of Canada at Primerica, leads the strategic direction and operational management of the company's life insurance operations within Canada. Orlando's leadership focuses on expanding the Term Life Insurance segment, ensuring a robust offering tailored to the Canadian market. This executive role involves driving growth through effective sales strategies and product development specific to Canadian needs. By overseeing the Canadian life insurance division, Rosie Orlando ensures alignment with Primerica's overall mission of financial empowerment. The President's responsibilities include fostering strong relationships with Canadian stakeholders and maintaining rigorous regulatory compliance within the Canadian financial services landscape. Orlando's strategic acumen and operational oversight are fundamental to the success of Primerica Life Insurance Company of Canada and its contribution to the company's North American presence.

    Mary Cain - Assistant To the Chief Information Officer and Administrative Coordinator

    Mary Cain, the Assistant To the Chief Information Officer and Administrative Coordinator at Primerica, provides critical administrative support to the Chief Information Officer, facilitating the smooth operation of the IT department. Cain's role involves coordinating schedules, managing communications, and organizing essential administrative tasks that enable the CIO to focus on strategic technology initiatives. This position supports the effective delivery of technology services across Primerica's operations in the United States and Canada, ensuring that IT infrastructure aligns with business needs. By managing administrative functions, Mary Cain contributes to the efficiency of the information technology division. The Administrative Coordinator's responsibilities include maintaining records, preparing documentation, and supporting the CIO in strategic planning and project management. Cain's organizational skills are vital to the seamless functioning of Primerica's technology support systems.

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    Frequently Asked Questions Regarding Primerica Top Executives and Leadership Team

    Who leads Primerica?
    Primerica is led by Joel Babbit (Co-Founder & Chief Executive Officer, Narrative Content Group), along with executives such as Misty Sutton (Chief Executive Officer & President (PFS Investments Inc.)) and Paul Regard (Executive Vice President, Chief Executive Officer & President, PFS Investments, Inc).
    Who is part of Primerica’s executive team?
    The executive team of Primerica includes leaders such as Joel Babbit (Co-Founder & Chief Executive Officer, Narrative Content Group), Misty Sutton (Chief Executive Officer & President (PFS Investments Inc.)), Paul Regard (Executive Vice President, Chief Executive Officer & President, PFS Investments, Inc) and other senior executives.
    How many executives does Primerica have?
    Primerica has 10 executives leading key business areas.
    What roles are included in Primerica’s leadership team?
    The leadership team of Primerica includes roles such as Co-Founder & Chief Executive Officer, Narrative Content Group, Chief Executive Officer & President (PFS Investments Inc.), Executive Vice President, Chief Executive Officer & President, PFS Investments, Inc, Executive Vice President & Chief Financial Officer, Chief Financial Officer, Depoian Team.