Premier Parks Executive and Leadership Team

Kieran Burke, the Chairman, Chief Executive Officer, Founder at Premier Parks, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the acquisition and development of theme parks and water parks across North America, the Chairman, Chief Executive Officer, Founder ensures the company maintains a competitive edge in the hospitality industry. Kieran Burke evaluates potential investment opportunities and manages relationships with key stakeholders to support the expansion of the portfolio. By prioritizing the revitalization of mature attractions, the executive drives sustainable growth and operational efficiency. This leadership role involves setting high-level performance standards for all regional venues. Through consistent focus on market expansion and asset optimization, the executive secures the company's position as a leader in the amusement sector. Strategic decision-making remains central to the success of the entire enterprise.

Susan Hughes, the Chief Financial Officer at Premier Parks, directs the financial planning, capital allocation, and fiscal reporting for the entire organization. Overseeing the economic health of over 75 regional parks and attractions, the Chief Financial Officer ensures rigorous budget management and investment discipline. Susan Hughes evaluates the financial viability of new acquisitions and manages the capital expenditure required to transform declining venues into profitable assets. This leadership role involves coordinating with the executive team to align financial resources with strategic growth targets across North America. By implementing robust accounting controls and performance metrics, the executive supports long-term stability and shareholder value. The Chief Financial Officer monitors cash flow and debt structures to maintain the company's competitive standing in the amusement industry. Financial oversight remains critical to the successful execution of the corporate mission.

Hue Eichelberger, the Chief Operating Officer at Premier Parks, directs the daily management and operational performance of all theme parks, water parks, and visitor attractions. Overseeing facility maintenance, safety protocols, and staffing requirements, the Chief Operating Officer ensures that every venue meets high standards of guest service and operational efficiency. Hue Eichelberger implements standardized procedures across the North American portfolio to streamline park operations and reduce overhead costs. This leadership role involves working closely with regional managers to address site-specific challenges and improve the performance of mature attractions. By focusing on the practical execution of the company's revitalization strategy, the executive drives consistent quality and safety improvements. The Chief Operating Officer maintains a sharp focus on operational excellence to support the company's growth and market impact. Daily management remains the foundation of the organization's success.

Traci Blanks, the Chief Marketing Officer at Premier Parks, directs all brand strategy and guest engagement initiatives across the North American portfolio. Overseeing digital marketing campaigns and seasonal promotional efforts, the Chief Marketing Officer ensures consistent messaging that drives attendance at regional theme and water parks. Traci Blanks collaborates with park managers to tailor advertising strategies to specific local markets, maximizing the impact of each visitor attraction. This leadership role involves analyzing consumer behavior data to refine pricing models and loyalty programs. By optimizing the guest journey from initial awareness to park entry, the executive increases revenue and brand visibility. The Chief Marketing Officer maintains alignment with corporate growth objectives while fostering strong connections with diverse visitor demographics. Marketing efforts remain essential to the ongoing success and revitalization of every managed venue.