WhiteWater Executive and Leadership Team

Paul Cass, the Chief Operating Officer at WhiteWater, directs all internal manufacturing processes and supply chain logistics for aquatic product development. Overseeing the Richmond production facilities, the Chief Operating Officer ensures that every water park component meets rigorous safety standards and quality benchmarks. This leadership role involves optimizing production workflows to support global project delivery timelines. By streamlining resource allocation, Paul Cass directly impacts the operational efficiency of the entire organization. Cass manages cross-departmental collaboration to align manufacturing output with the evolving demands of the hospitality sector. Through the implementation of advanced fabrication techniques, the Chief Operating Officer maintains the competitive edge of the company in the amusement industry. Ultimately, Cass secures the operational foundation necessary for sustained growth and successful project execution across North American and international markets.

Phil Zhong, the Chief Operating Officer (Asia) at WhiteWater, directs all regional business operations and project management initiatives across the Asian market. Overseeing the expansion of water park installations, the Chief Operating Officer (Asia) ensures that local project delivery aligns with the high standards of the company. This leadership role involves managing complex stakeholder relationships and navigating regional regulatory environments to facilitate seamless construction and installation. By optimizing local operational workflows, Phil Zhong directly impacts the success of large-scale aquatic developments in the region. Zhong coordinates with the global leadership team to integrate regional insights into the broader corporate strategy. Through the effective management of regional resources, the Chief Operating Officer (Asia) drives significant growth in the Asian amusement sector. Ultimately, Zhong secures the operational success of the company by fostering strong partnerships and delivering high-quality aquatic solutions.

Onno Meeter, the President at WhiteWater, directs the overarching corporate strategy and long-term vision for the global manufacturer of water park products. Overseeing the integration of various business units, the President ensures that the company maintains its leadership position in the hospitality and amusement industry. This leadership role involves guiding the executive team toward achieving financial targets and operational excellence. By fostering a culture of innovation, Onno Meeter directly impacts the development of new aquatic technologies and park concepts. Meeter collaborates with the Board to define the strategic direction for international expansion and market penetration. Through the alignment of departmental goals with the core mission of the organization, the President drives sustainable growth and profitability. Ultimately, Meeter secures the future of the company by balancing creative product development with disciplined business management and strategic market expansion.

Una de Boer, the Chief Marketing Officer at WhiteWater, architects the global brand strategy and market positioning for all water park attractions. Overseeing the development of digital campaigns and industry partnerships, the Chief Marketing Officer drives engagement with developers and park operators worldwide. This leadership role involves analyzing market trends to identify new opportunities for aquatic entertainment expansion. By crafting compelling narratives around product innovation, Una de Boer directly influences the perception of the brand within the hospitality industry. de Boer coordinates with sales teams to ensure consistent messaging across diverse geographic regions. Through the strategic promotion of unique water park experiences, the Chief Marketing Officer expands the reach of the company into emerging markets. Ultimately, de Boer secures a dominant market presence by aligning marketing initiatives with the long-term vision of the organization.