Leadership Overview
PMG has 4 executives leading key functions including strategy, operations, finance, and market leadership.
Driven by innovation, PMG combines advertising, commerce, and technology services to optimize customer acquisition, media performance, and business outcomes for enterprise clients, operating internationally with offices across North America and Europe.
Driven by innovation, PMG combines advertising, commerce, and technology services to optimize customer acquisition, media performance, and business outcomes for enterprise clients, operating internationally with offices across North America and Europe.
Leadership Roles at PMG
Donald Williams - Chief Executive Officer
Donald Williams, the Chief Executive Officer at PMG, directs the company's overall strategy and market positioning. Overseeing global operations, Donald Williams ensures alignment with PMG's mission to drive growth through data, media strategy, analytics, and AI-powered marketing platforms. This leadership role involves guiding the integration of advertising, commerce, and technology services to optimize customer acquisition and media performance for enterprise clients. By focusing on innovative solutions, Donald Williams directly impacts the company's ability to deliver superior business outcomes. Ultimately, Williams secures PMG's position as a leader in the digital marketing and technology sector, driving expansion across North America and Europe.
Ryan Boomsma - Chief Financial Officer
Ryan Boomsma, the Chief Financial Officer at PMG, oversees all financial planning, reporting, and fiscal management. Directing the company's financial strategy, Ryan Boomsma ensures robust economic health to support PMG's global expansion and technological innovation. This position involves managing budgets, optimizing resource allocation, and driving financial performance that underpins the company's data, media strategy, analytics, and AI-powered marketing platforms. By maintaining strong financial controls, Ryan Boomsma directly contributes to the sustained growth and profitability of the company. The Chief Financial Officer's expertise is essential for navigating the complexities of international operations across North America and Europe, supporting enterprise clients and major global brands.

Andrea Terrassa - Chief Operating Officer
Andrea Terrassa, the Chief Operating Officer at PMG, manages the day-to-day operational execution and efficiency across the organization. Overseeing internal processes and resource allocation, Andrea Terrassa ensures seamless integration of services that optimize customer acquisition and media performance. This critical role involves enhancing the company's system built for modern business growth, focusing on the effective deployment of data, media strategy, analytics, and AI-powered marketing platforms. By streamlining operations, Andrea Terrassa directly supports the delivery of robust business outcomes for enterprise clients. The Chief Operating Officer's leadership is vital for maintaining PMG's international presence and its ability to serve major global brands in retail, technology, and consumer industries across North America and Europe.
Larry Pitkin - President
Larry Pitkin, the President at PMG, drives market leadership and strategic partnerships for the company. Overseeing business development initiatives, Larry Pitkin ensures PMG's integrated approach to advertising, commerce, and technology services effectively optimizes customer acquisition and media performance. This executive role focuses on expanding PMG's reach and impact with enterprise clients, leveraging data, media strategy, analytics, and AI-powered marketing platforms. By fostering key relationships and driving strategic growth, Larry Pitkin directly enhances the company's market position. The President's leadership is crucial for PMG's international operations across North America and Europe, solidifying its reputation with major global brands in retail, technology, and consumer industries.
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