PMG Executive and Leadership Team

July, 2026

Leadership Overview

PMG has 4 executives leading key functions including strategy, operations, finance, and market leadership.

Driven by innovation, PMG combines advertising, commerce, and technology services to optimize customer acquisition, media performance, and business outcomes for enterprise clients, operating internationally with offices across North America and Europe.

Leadership Roles at PMG

  • Chief Executive Officer - Donald Williams
  • Chief Financial Officer - Ryan Boomsma
  • Chief Operating Officer - Andrea Terrassa
  • President - Larry Pitkin
  • Donald Williams - Chief Executive Officer

    Donald Williams, the Chief Executive Officer at PMG, directs the company's overall strategy and market positioning. Overseeing global operations, Donald Williams ensures alignment with PMG's mission to drive growth through data, media strategy, analytics, and AI-powered marketing platforms. This leadership role involves guiding the integration of advertising, commerce, and technology services to optimize customer acquisition and media performance for enterprise clients. By focusing on innovative solutions, Donald Williams directly impacts the company's ability to deliver superior business outcomes. Ultimately, Williams secures PMG's position as a leader in the digital marketing and technology sector, driving expansion across North America and Europe.

    Ryan Boomsma - Chief Financial Officer

    Ryan Boomsma, the Chief Financial Officer at PMG, oversees all financial planning, reporting, and fiscal management. Directing the company's financial strategy, Ryan Boomsma ensures robust economic health to support PMG's global expansion and technological innovation. This position involves managing budgets, optimizing resource allocation, and driving financial performance that underpins the company's data, media strategy, analytics, and AI-powered marketing platforms. By maintaining strong financial controls, Ryan Boomsma directly contributes to the sustained growth and profitability of the company. The Chief Financial Officer's expertise is essential for navigating the complexities of international operations across North America and Europe, supporting enterprise clients and major global brands.
    Ryan Boomsma

    Andrea Terrassa - Chief Operating Officer

    Andrea Terrassa, the Chief Operating Officer at PMG, manages the day-to-day operational execution and efficiency across the organization. Overseeing internal processes and resource allocation, Andrea Terrassa ensures seamless integration of services that optimize customer acquisition and media performance. This critical role involves enhancing the company's system built for modern business growth, focusing on the effective deployment of data, media strategy, analytics, and AI-powered marketing platforms. By streamlining operations, Andrea Terrassa directly supports the delivery of robust business outcomes for enterprise clients. The Chief Operating Officer's leadership is vital for maintaining PMG's international presence and its ability to serve major global brands in retail, technology, and consumer industries across North America and Europe.

    Larry Pitkin - President

    Larry Pitkin, the President at PMG, drives market leadership and strategic partnerships for the company. Overseeing business development initiatives, Larry Pitkin ensures PMG's integrated approach to advertising, commerce, and technology services effectively optimizes customer acquisition and media performance. This executive role focuses on expanding PMG's reach and impact with enterprise clients, leveraging data, media strategy, analytics, and AI-powered marketing platforms. By fostering key relationships and driving strategic growth, Larry Pitkin directly enhances the company's market position. The President's leadership is crucial for PMG's international operations across North America and Europe, solidifying its reputation with major global brands in retail, technology, and consumer industries.

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    Frequently Asked Questions Regarding PMG Top Executives and Leadership Team

    Who leads PMG?
    PMG is led by Donald Williams (Chief Executive Officer), along with executives such as Ryan Boomsma (Chief Financial Officer) and Andrea Terrassa (Chief Operating Officer).
    Who is part of PMG’s executive team?
    The executive team of PMG includes leaders such as Donald Williams (Chief Executive Officer), Ryan Boomsma (Chief Financial Officer), Andrea Terrassa (Chief Operating Officer) and other senior executives.
    How many executives does PMG have?
    PMG has 4 executives leading key business areas.
    What roles are included in PMG’s leadership team?
    The leadership team of PMG includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President.