PMG Executive and Leadership Team

June, 2026

Leadership Overview

PMG has 7 executives leading key functions including strategy, finance, operations, and client relations.

Driven by innovation, PMG combines advertising, commerce, and technology services to optimize customer acquisition, media performance, and business outcomes for enterprise clients, operating internationally with offices across North America and Europe.

Leadership Roles at PMG

  • Chief Executive Officer - Donald Williams
  • Chief Financial Officer - Ryan Boomsma
  • Chief Operating Officer - Andrea Terrassa
  • President - Larry Pitkin
  • Co-Founder & President - Fori Owurowa
  • President - Robert Servis
  • Customer President - Leah Meranus
  • Donald Williams - Chief Executive Officer

    Donald Williams, the Chief Executive Officer at PMG, directs the company's overall strategy and market positioning. Williams guides PMG's global operations, ensuring alignment with its mission to help brands drive growth through data, media strategy, analytics, and AI-powered marketing platforms. Overseeing the integration of advertising, commerce, and technology services, Donald Williams focuses on optimizing customer acquisition and media performance for enterprise clients. This leadership role involves shaping the company's technological advancements and fostering a culture of innovation across its North American and European offices. Williams's strategic vision drives the company's commitment to delivering measurable business outcomes and maintaining its status as a global independent digital marketing and technology leader.

    Ryan Boomsma - Chief Financial Officer

    Ryan Boomsma, the Chief Financial Officer at PMG, manages the company's financial health and strategic investment initiatives. Boomsma oversees all fiscal operations, including budgeting, forecasting, and financial reporting, ensuring robust financial controls across PMG's international presence. Directing financial strategy, Ryan Boomsma supports the company's growth objectives by identifying opportunities for investment in data, media strategy, analytics, and AI-powered marketing platforms. This role is critical in optimizing resource allocation to enhance customer acquisition and media performance for enterprise clients. Boomsma's financial acumen underpins the company's ability to deliver consistent business outcomes and maintain its position as a leading digital marketing and technology firm.
    Ryan Boomsma

    Andrea Terrassa - Chief Operating Officer

    Andrea Terrassa, the Chief Operating Officer at PMG, executes the company's operational strategies across its global network. Terrassa oversees the day-to-day management of PMG's offices in North America and Europe, ensuring seamless integration of advertising, commerce, and technology services. Driving operational efficiency, Andrea Terrassa focuses on optimizing processes that support customer acquisition and media performance for enterprise clients. This leadership position involves managing cross-functional teams to deliver on the company's promise of data-driven growth and AI-powered marketing solutions. Terrassa's operational oversight is key to maintaining high standards of service delivery and achieving business outcomes for major global brands.

    Larry Pitkin - President

    Larry Pitkin, the President at PMG, drives strategic initiatives and business development across key market segments. Pitkin focuses on expanding PMG's reach and impact within the retail, technology, and consumer industries, leveraging the company's expertise in data, media strategy, and AI. Overseeing client relationships and strategic partnerships, Larry Pitkin ensures that PMG's integrated advertising, commerce, and technology services deliver optimal customer acquisition and media performance. This role is central to translating the company's technological capabilities into tangible business outcomes for enterprise clients. Pitkin's leadership reinforces PMG's commitment to innovation and growth in the global digital marketing landscape.

    Fori Owurowa - Co-Founder & President

    Fori Owurowa, the Co-Founder & President at PMG, shapes the company's foundational vision and strategic direction. Owurowa champions the integration of advertising, commerce, and technology services, ensuring PMG remains at the forefront of data, media strategy, and AI-powered marketing platforms. Driving innovation and fostering a culture of continuous improvement, Fori Owurowa guides the company's efforts to optimize customer acquisition and media performance for enterprise clients. This leadership role is instrumental in maintaining PMG's independent spirit and its commitment to delivering exceptional business outcomes. Owurowa's influence extends across PMG's international operations, reinforcing its position as a global leader.

    Robert Servis - President

    Robert Servis, the President at PMG, spearheads initiatives focused on enhancing client success and market penetration. Servis directs strategies that leverage PMG's data, media strategy, analytics, and AI-powered marketing platforms to drive growth for enterprise clients. Overseeing key client engagements, Robert Servis ensures the seamless delivery of integrated advertising, commerce, and technology services, optimizing customer acquisition and media performance. This role is critical in translating PMG's technological capabilities into measurable business outcomes across North America and Europe. Servis's leadership reinforces the company's commitment to innovation and its position as a trusted partner for global brands.

    Leah Meranus - Customer President

    Leah Meranus, the Customer President at PMG, leads the company's client-centric strategies and relationship management. Meranus focuses on ensuring that PMG's data, media strategy, analytics, and AI-powered marketing platforms deliver exceptional value and drive growth for enterprise clients. Overseeing the customer experience, Leah Meranus champions the integration of advertising, commerce, and technology services to optimize customer acquisition and media performance. This role is vital in fostering long-term partnerships and achieving superior business outcomes for clients across various industries. Meranus's dedication to client success solidifies PMG's reputation as a leading independent digital marketing and technology company.

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    Frequently Asked Questions Regarding PMG Top Executives and Leadership Team

    Who leads PMG?
    PMG is led by Donald Williams (Chief Executive Officer), along with executives such as Ryan Boomsma (Chief Financial Officer) and Andrea Terrassa (Chief Operating Officer).
    Who is part of PMG’s executive team?
    The executive team of PMG includes leaders such as Donald Williams (Chief Executive Officer), Ryan Boomsma (Chief Financial Officer), Andrea Terrassa (Chief Operating Officer) and other senior executives.
    How many executives does PMG have?
    PMG has 7 executives leading key business areas.
    What roles are included in PMG’s leadership team?
    The leadership team of PMG includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Co-Founder & President.