Plusgrade Executive and Leadership Team

Bonnie Li, the Chief Operating Officer at Plusgrade, directs internal scaling and operational efficiency across the global organization. Overseeing the execution of SaaS delivery models, the Chief Operating Officer ensures that internal processes align with the rapid growth requirements of airline and hospitality partners. This leadership role involves managing cross-functional teams to optimize the deployment of ancillary revenue platforms. By streamlining service delivery, Bonnie Li directly impacts the ability of travel providers to offer seamless seat and room upgrades to passengers. The Chief Operating Officer maintains rigorous standards for operational excellence, ensuring that the technology infrastructure supports high-volume transaction processing. Through constant refinement of internal workflows, Li secures the stability necessary for long-term market expansion. This focus on operational agility allows the company to maintain a competitive edge in the travel technology sector while supporting diverse client needs across international markets.

Luiz Batalha, the President at Plusgrade, directs the overarching corporate strategy and business development initiatives. Overseeing the executive leadership team, the President ensures that the company mission of driving ancillary revenue remains the primary focus across all departments. This leadership role involves aligning the long-term vision with the immediate needs of airline, hotel, and cruise line partners. By fostering a culture of innovation, Luiz Batalha drives the development of new upselling solutions that transform the travel experience. The President manages high-level relationships with key stakeholders to ensure continued market penetration and financial growth. Through the coordination of global operations, Batalha maintains the momentum of the company in the competitive SaaS landscape. This strategic oversight supports the expansion of the platform into new markets and service categories. By championing the value proposition of the company, the President secures the future trajectory of the organization as a leader in travel technology.

Gregory Hybl, the President, Points at Plusgrade, directs the strategy and operations for the loyalty and points-based business unit. Overseeing the integration of loyalty programs into the upselling platform, the President, Points ensures that travelers can utilize their rewards for seat and room upgrades. This leadership role involves collaborating with financial institutions and travel providers to create seamless redemption experiences. By leveraging loyalty data, Gregory Hybl drives increased engagement and revenue for airline and hotel partners. The President, Points manages the development of innovative tools that bridge the gap between loyalty programs and ancillary services. Through the expansion of the points ecosystem, Hybl enhances the value proposition for end-users. This focus on loyalty-driven revenue supports the broader mission of the company to maximize profitability for travel providers. By optimizing the redemption process, the President, Points ensures that the platform remains a critical component of the modern travel loyalty landscape.

Eric Dinehart, the President, Solutions Business at Plusgrade, directs the development and deployment of specialized software solutions for the travel industry. Overseeing the product roadmap, the President, Solutions Business ensures that the platform addresses the unique needs of airlines and rail operators regarding ancillary revenue. This leadership role involves identifying emerging market trends and translating them into actionable product features. By managing the lifecycle of core solutions, Eric Dinehart drives the continuous improvement of the upselling experience for passengers. The President, Solutions Business coordinates with engineering and sales teams to ensure successful implementation of new features across global markets. Through the delivery of high-impact software, Dinehart supports the revenue goals of travel providers. This focus on solution-oriented growth strengthens the market position of the company. By maintaining a deep understanding of industry challenges, the President, Solutions Business ensures that the platform remains the preferred choice for travel operators worldwide.

Murali Sastry, the Chief Technology Officer at Plusgrade, architects the scalable cloud infrastructure that powers ancillary revenue platforms for global travel operators. Overseeing the engineering department, the Chief Technology Officer drives innovation in upselling algorithms and passenger-facing digital interfaces. This leadership role involves integrating complex data sets to provide real-time upgrade opportunities for airlines and hotels. By prioritizing robust software architecture, Murali Sastry ensures that the platform handles massive transaction volumes without latency. The Chief Technology Officer collaborates with product teams to translate market demands into high-performance technical solutions. Through the implementation of advanced security protocols, Sastry protects sensitive passenger data while maintaining system uptime. This technical vision supports the company mission of maximizing revenue for travel providers. By continuously evolving the software stack, the Chief Technology Officer maintains the technological superiority of the platform in a fast-paced, competitive global travel landscape.

Paul Rantilla, the Senior Vice President and Chief Revenue Officer, Hospitality at Plusgrade, directs the commercial strategy for the hotel and lodging sector. Overseeing the expansion of ancillary revenue solutions, the Senior Vice President and Chief Revenue Officer, Hospitality ensures that hotel operators effectively monetize room upgrades and priority services. This leadership role involves building strategic partnerships with major hospitality brands to increase guest satisfaction and profitability. By analyzing market trends, Paul Rantilla identifies new opportunities for revenue growth within the lodging industry. The Senior Vice President and Chief Revenue Officer, Hospitality coordinates with sales teams to drive adoption of the platform across diverse geographic regions. Through the optimization of pricing strategies, Rantilla maximizes the financial impact for clients. This focus on the hospitality vertical strengthens the market position of the company. By delivering measurable value to hotel partners, the Senior Vice President and Chief Revenue Officer, Hospitality secures long-term commercial success.

Fady Hammal, the Chief Legal Officer at Plusgrade, directs all corporate governance, regulatory compliance, and intellectual property strategies. Overseeing the legal department, the Chief Legal Officer ensures that the company adheres to international data privacy laws and contractual obligations within the travel technology sector. This leadership role involves managing complex negotiations with global airlines and cruise lines to protect the interests of the organization. By mitigating legal risks, Fady Hammal supports the sustainable growth of the business. The Chief Legal Officer provides critical guidance on mergers, acquisitions, and strategic partnerships that expand the market reach of the company. Through the development of robust compliance frameworks, Hammal ensures that all software deployments meet regional regulatory standards. This focus on legal integrity allows the company to operate confidently in diverse jurisdictions. By safeguarding the intellectual property of the platform, the Chief Legal Officer maintains the competitive advantage of the firm.