Plusgrade Executive and Leadership Team

Bonnie Li, the Chief Operating Officer at Plusgrade, manages the internal business processes and operational efficiency required to support the company's rapid growth. Overseeing the execution of strategic initiatives, the Chief Operating Officer aligns departmental workflows with the broader mission of maximizing ancillary revenue for travel partners. This leadership role involves optimizing service delivery models for airlines and cruise lines to ensure consistent performance across global operations. By streamlining cross-functional communication, Bonnie Li facilitates the rapid deployment of upselling platforms. Li monitors key performance indicators to identify opportunities for operational improvement and cost reduction. The Chief Operating Officer coordinates with the executive team to translate high-level strategy into actionable business plans. Through rigorous oversight of internal systems, Li ensures the organization maintains the agility necessary to adapt to the dynamic needs of the travel industry while supporting long-term scalability.

Eric Dinehart, the President, Solutions Business at Plusgrade, directs the development and delivery of specialized ancillary revenue products. Overseeing the product lifecycle for core upselling platforms, the President, Solutions Business ensures that the company's offerings meet the specific needs of diverse travel providers. This leadership role involves coordinating with product and sales teams to tailor solutions for airlines and rail operators. By identifying gaps in the market, Eric Dinehart drives the creation of new features that enhance passenger experience and increase conversion rates. Dinehart manages the strategic roadmap for the solutions portfolio, ensuring alignment with the company's overall growth objectives. Through close collaboration with key clients, the President, Solutions Business gathers insights to refine platform functionality and improve performance. Dinehart focuses on delivering high-value outcomes for partners, ensuring that the company's technology remains a critical component of the modern travel commerce ecosystem.

Luiz Batalha, the President at Plusgrade, directs the overarching corporate strategy and business development initiatives. Overseeing the company's global market expansion, the President ensures that the organization maintains its competitive edge in the travel technology sector. This leadership role involves guiding the executive team toward achieving long-term financial goals and fostering a culture of innovation. By cultivating relationships with major travel industry leaders, Luiz Batalha secures strategic partnerships that drive revenue growth. Batalha manages the alignment of various business units, ensuring that the company's SaaS platforms deliver consistent value to airlines, hotels, and cruise lines. Through rigorous analysis of industry trends, the President identifies new opportunities for market penetration and product diversification. Batalha focuses on scaling the business while maintaining operational excellence, ensuring that the company continues to provide industry-leading ancillary revenue solutions to a global client base.

Murali Sastry, the Chief Technology Officer at Plusgrade, directs the engineering and product development teams responsible for the company's ancillary revenue platforms. Overseeing the architecture of scalable SaaS solutions, the Chief Technology Officer ensures seamless integration with airline and hotel reservation systems. This leadership role involves managing global cloud infrastructure to support high-volume transaction processing across international markets. By prioritizing data security and system reliability, Murali Sastry maintains the technical integrity of the platform. Sastry drives the innovation roadmap, focusing on machine learning algorithms that optimize upgrade pricing and conversion rates for travel providers. Through constant refinement of the software stack, the Chief Technology Officer enables travel partners to capture incremental revenue efficiently. Sastry manages cross-functional collaboration with product managers to align technical capabilities with evolving market demands, ensuring the company remains at the forefront of travel technology.

Paul Rantilla, the Senior Vice President and Chief Revenue Officer, Hospitality at Plusgrade, directs the commercial strategy for the hotel and resort sector. Overseeing the expansion of upselling platforms within the hospitality industry, the Senior Vice President and Chief Revenue Officer, Hospitality ensures that properties effectively monetize room upgrades and priority services. This leadership role involves building partnerships with major hotel chains to integrate revenue-generating tools into existing guest management systems. By analyzing market trends and guest behavior, Paul Rantilla identifies new avenues for ancillary growth. Rantilla manages the sales and account management teams dedicated to the hospitality vertical, driving adoption of the company's SaaS solutions. Through strategic engagement with industry stakeholders, the Senior Vice President and Chief Revenue Officer, Hospitality secures long-term contracts that bolster the company's market position. Rantilla focuses on delivering measurable financial impact for hotel operators through optimized pricing and guest engagement strategies.

Fady Hammal, the Chief Legal Officer at Plusgrade, directs the legal and compliance framework governing the company's global operations. Overseeing intellectual property protection and contract negotiations, the Chief Legal Officer ensures that all partnerships with airlines, hotels, and cruise lines adhere to international regulatory standards. This leadership role involves managing complex legal risks associated with data privacy and cross-border transactions. By providing strategic counsel to the executive team, Fady Hammal facilitates secure business expansion into new geographic markets. Hammal manages the legal department, focusing on drafting robust agreements that protect the company's proprietary technology and business interests. Through proactive monitoring of legislative changes in the travel and technology sectors, the Chief Legal Officer mitigates potential liabilities. Hammal supports the company's growth by ensuring that all commercial activities remain compliant with local laws, thereby fostering trust with global travel providers and maintaining the integrity of the platform.