Leadership Overview
Plusgrade has 6 executives leading key functions including operations, technology, revenue, legal, solutions, and corporate strategy.
Focused on transforming travel commerce, Plusgrade empowers global travel providers to maximize ancillary revenue through sophisticated upselling platforms and innovative SaaS solutions for airlines, hotels, and cruise lines.
Focused on transforming travel commerce, Plusgrade empowers global travel providers to maximize ancillary revenue through sophisticated upselling platforms and innovative SaaS solutions for airlines, hotels, and cruise lines.
Leadership Roles at Plusgrade
Bonnie Li - Chief Operating Officer
Bonnie Li, the Chief Operating Officer at Plusgrade, directs internal scaling and operational efficiency across all global business units. Overseeing the integration of ancillary revenue platforms, the Chief Operating Officer ensures seamless execution of upselling services for airlines and hospitality partners. This leadership role involves optimizing internal workflows to support rapid market expansion across North American and EMEA regions. By streamlining cross-departmental collaboration, Bonnie Li directly impacts the company's ability to deliver high-performance SaaS solutions to travel providers. The Chief Operating Officer maintains rigorous standards for service delivery, ensuring that every platform deployment meets the complex requirements of international travel operators. Through constant refinement of operational processes, Li secures the infrastructure necessary for sustained growth and long-term profitability within the competitive travel technology landscape.

Eric Dinehart - President, Solutions Business
Eric Dinehart, the President, Solutions Business at Plusgrade, directs the development and deployment of specialized ancillary revenue products tailored for diverse travel providers. Overseeing the product lifecycle, the President, Solutions Business ensures that the company's upselling platforms meet the specific needs of airlines and rail operators seeking to enhance passenger value. This leadership role involves bridging the gap between market demand and technical execution to deliver high-impact software solutions. By refining the product strategy, Eric Dinehart directly impacts the company's ability to capture new market segments and increase revenue for clients. The President, Solutions Business collaborates with cross-functional teams to ensure that every solution drives measurable growth and operational efficiency. Through a focus on product excellence and market-driven innovation, Dinehart secures the company's reputation as a leader in travel technology and ancillary revenue optimization.
Luiz Batalha - President
Luiz Batalha, the President at Plusgrade, directs the overarching corporate strategy and global business development initiatives. Overseeing the execution of long-term growth plans, the President ensures that the company maintains its leadership position in the travel technology and SaaS market. This leadership role involves coordinating with the executive team to align operational goals with the mission of maximizing ancillary revenue for airlines, hotels, and cruise lines. By fostering a culture of innovation and excellence, Luiz Batalha directly impacts the company's ability to scale its platforms across international markets. The President manages high-level relationships with key industry stakeholders to drive sustained market expansion and competitive advantage. Through strategic oversight and decisive leadership, Batalha ensures the organization remains at the forefront of the travel commerce industry, consistently delivering value to both partners and passengers.
Murali Sastry - Chief Technology Officer
Murali Sastry, the Chief Technology Officer at Plusgrade, architects the scalable cloud infrastructure powering the company's suite of upselling platforms. Overseeing the engineering teams, the Chief Technology Officer drives the development of advanced algorithms that enable airlines and hotels to offer personalized seat and room upgrades. This leadership role involves managing the technical roadmap to ensure high availability and security for global travel partners. By implementing cutting-edge software solutions, Murali Sastry directly impacts the efficiency of ancillary revenue generation for clients worldwide. The Chief Technology Officer collaborates with product leaders to integrate new features that enhance passenger experiences and guest satisfaction. Through continuous innovation in data processing and platform architecture, Sastry maintains the technological edge required to support the complex, high-volume transactions inherent in the modern travel industry.

Paul Rantilla - Senior Vice President and Chief Revenue Officer, Hospitality
Paul Rantilla, the Senior Vice President and Chief Revenue Officer, Hospitality at Plusgrade, directs all commercial growth initiatives within the hotel and cruise sectors. Overseeing the expansion of upselling platforms, the Senior Vice President and Chief Revenue Officer, Hospitality ensures that travel providers effectively monetize inventory through early check-in, late checkout, and priority services. This leadership role involves cultivating strategic partnerships with major hospitality brands to drive adoption of revenue-generating SaaS tools. By optimizing sales funnels and market penetration strategies, Paul Rantilla directly impacts the financial performance of global hospitality clients. The Senior Vice President and Chief Revenue Officer, Hospitality manages the alignment of commercial objectives with product capabilities to maximize guest engagement. Through targeted market development, Rantilla secures a dominant position for the company within the competitive hospitality technology ecosystem.

Fady Hammal - Chief Legal Officer
Fady Hammal, the Chief Legal Officer at Plusgrade, directs all corporate governance, regulatory compliance, and intellectual property protection strategies. Overseeing the legal framework for international SaaS operations, the Chief Legal Officer ensures that all upselling platforms adhere to complex data privacy and travel industry regulations across diverse global markets. This leadership role involves managing contractual negotiations with major airlines and hotel chains to mitigate risk while facilitating business growth. By providing strategic counsel on mergers, acquisitions, and partnership agreements, Fady Hammal directly impacts the company's ability to navigate the legal intricacies of the travel technology sector. The Chief Legal Officer maintains the integrity of corporate policies, ensuring alignment with international standards. Through proactive legal management, Hammal protects the company's assets and supports the long-term stability of the organization's global operations.
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