Leadership Overview
Operative has 5 executives leading key functions including strategy, revenue generation, technology, finance, and operations.
Driven by innovation, Operative empowers media companies to automate revenue workflows, streamline ad operations, and deliver audiences and outcomes to buyers, solidifying its comprehensive product portfolio for media industry success.
Driven by innovation, Operative empowers media companies to automate revenue workflows, streamline ad operations, and deliver audiences and outcomes to buyers, solidifying its comprehensive product portfolio for media industry success.
Leadership Roles at Operative
Michael Napodano - Chief Executive Officer
Michael Napodano, the Chief Executive Officer at Operative, directs the company's overarching strategy and market positioning. Overseeing all business units, Napodano ensures Operative's solutions effectively automate digital and linear revenue workflows for top media organizations globally. This leadership role involves driving innovation in ad operations and audience delivery to buyers, directly supporting the company's mission to make advertising and content work seamlessly. Michael Napodano's strategic vision guides the development of comprehensive product portfolios, enabling media companies to thrive in a dynamic market. The Chief Executive Officer's focus remains on enhancing client value and expanding Operative's influence across the media technology landscape, ensuring sustained growth and operational excellence.

Hanan Aharoni - Chief Financial Officer & Chief Operating Officer
Hanan Aharoni, the Chief Financial Officer & Chief Operating Officer at Operative, manages the company's financial health and operational efficiency. Overseeing financial planning, reporting, and all operational functions, Aharoni ensures seamless execution of Operative's strategy to automate digital and linear revenue workflows for top media organizations. This dual role is crucial for streamlining ad operations and supporting the delivery of audiences and outcomes to buyers, directly contributing to the company's robust product portfolio. Hanan Aharoni's financial acumen and operational oversight are vital for maintaining fiscal discipline and driving scalable growth across the business. The Chief Financial Officer & Chief Operating Officer's leadership ensures Operative's sustained ability to empower media companies and achieve market leadership.

Ryan Bergen - President
Ryan Bergen, the President at Operative, drives strategic initiatives and oversees key business operations to enhance the company's market presence. Leading cross-functional teams, Bergen ensures Operative's solutions effectively automate digital and linear revenue workflows, supporting the world's top media organizations in streamlining ad operations. This executive position is instrumental in fostering client success by optimizing the delivery of audiences and outcomes to buyers, reinforcing Operative's comprehensive product portfolio. Ryan Bergen's leadership focuses on expanding market opportunities and strengthening client partnerships, aligning operational execution with the company's core mission. The President's role is critical in driving Operative's growth and ensuring its continued impact on the media industry.
David Dembowski - Chief Revenue Officer
David Dembowski, the Chief Revenue Officer at Operative, spearheads all revenue-generating activities and client acquisition strategies. Overseeing global sales and account management teams, Dembowski ensures that Operative's solutions deliver maximum value and outcomes to media buyers. This critical function involves driving the adoption of automated digital and linear revenue workflows, directly impacting the financial success of the world's top media organizations. David Dembowski's leadership focuses on expanding market reach and deepening client relationships, aligning sales efforts with the company's product development and operational goals. The Chief Revenue Officer's efforts are central to Operative's mission of making advertising and content work efficiently, securing revenue streams and fostering long-term partnerships.

Naren Rajappa - Chief Technology Officer
Naren Rajappa, the Chief Technology Officer at Operative, architects the technological vision and infrastructure supporting the company's innovative solutions. Overseeing product development and engineering, Rajappa ensures Operative's platforms effectively automate digital and linear revenue workflows and streamline ad operations for leading media companies. This role is pivotal in enhancing the delivery of audiences and outcomes to buyers, leveraging cutting-edge technology to meet evolving market demands. Naren Rajappa's technical leadership drives the continuous improvement of Operative's comprehensive product portfolio, including content rights and management tools. The Chief Technology Officer's commitment to technological advancement is fundamental to Operative's mission of empowering media companies to thrive and achieve operational excellence.
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