Leadership Overview
Operative has 5 executives leading key functions including strategy, technology, revenue, finance, and operations.
Driven by innovation, Operative empowers media companies to automate revenue workflows, streamline ad operations, and deliver audiences and outcomes to buyers, solidifying its market leadership through comprehensive product portfolios.
Driven by innovation, Operative empowers media companies to automate revenue workflows, streamline ad operations, and deliver audiences and outcomes to buyers, solidifying its market leadership through comprehensive product portfolios.
Leadership Roles at Operative
Richard Leary - Chief Executive Officer
Richard Leary, the Chief Executive Officer at Operative, directs the company's overarching strategy and market positioning. Leary guides the executive team in executing the vision for Operative's solutions, which automate digital and linear revenue workflows for top media organizations. Overseeing global operations, the Chief Executive Officer ensures alignment with corporate objectives for streamlining ad operations and delivering audiences and outcomes to buyers. This leadership role involves expanding market share through strategic partnerships and product development. By optimizing the company's growth trajectory, Richard Leary directly impacts Operative's financial performance and long-term stability. Leary's strategic direction ensures Operative maintains its comprehensive product portfolio to help media companies thrive.
Hanan Aharoni - Chief Financial Officer & Chief Operating Officer
Hanan Aharoni, the Chief Financial Officer & Chief Operating Officer at Operative, manages the company's financial health and operational efficiency. Aharoni oversees all financial planning, reporting, and resource allocation, ensuring robust fiscal management for Operative's solutions that automate digital and linear revenue workflows. Simultaneously, the Chief Operating Officer directs operational strategies to streamline ad operations and enhance the delivery of audiences and outcomes to buyers. This dual leadership role involves optimizing business processes and managing corporate infrastructure to support company-wide objectives. By ensuring financial stability and operational excellence, Hanan Aharoni directly impacts Operative's capacity for growth and innovation. Aharoni's integrated oversight guarantees the effective execution of Operative's comprehensive product portfolio.

Ryan Bergen - President
Ryan Bergen, the President at Operative, drives strategic initiatives and operational execution across key business units. Bergen collaborates closely with the Chief Executive Officer to advance Operative's mission of empowering media companies through automated revenue workflows and streamlined ad operations. Overseeing critical business functions, the President ensures the effective delivery of solutions designed to connect buyers with audiences and outcomes. This leadership role involves fostering cross-functional collaboration and identifying opportunities for market expansion and product enhancement. By championing strategic projects and operational improvements, Ryan Bergen directly contributes to Operative's sustained growth and market leadership. Bergen's leadership ensures Operative's comprehensive product portfolio continues to meet the evolving demands of the media industry.
Glen Ceniza - Chief Technology Officer
Glen Ceniza, the Chief Technology Officer at Operative, architects the technological roadmap and innovation pipeline. Ceniza drives the development and enhancement of Operative's solutions, ensuring they effectively automate digital and linear revenue workflows for leading media companies. Overseeing the engineering and product development teams, the Chief Technology Officer ensures the seamless integration of advanced technologies to streamline ad operations. This leadership role involves fostering a culture of innovation to deliver cutting-edge tools for audience and outcome delivery to buyers. By optimizing the platform's scalability and performance, Glen Ceniza directly impacts the efficiency and effectiveness of Operative's offerings. Ceniza's technical vision ensures Operative provides a comprehensive product portfolio that empowers media companies to thrive in a dynamic market.

David Dembowski - Chief Revenue Officer
David Dembowski, the Chief Revenue Officer at Operative, spearheads all revenue generation initiatives and client acquisition strategies. Dembowski directs the global sales and account management teams, focusing on expanding Operative's market penetration among top media organizations. Overseeing the commercial operations, the Chief Revenue Officer ensures the effective delivery of solutions that automate digital and linear revenue workflows and streamline ad operations. This leadership role involves cultivating strong client relationships and identifying new market opportunities to deliver audiences and outcomes to buyers. By optimizing sales processes and driving revenue growth, David Dembowski directly impacts the company's financial success. Dembowski's commercial acumen ensures Operative's comprehensive product portfolio meets evolving client needs.

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