Leadership Overview
Operative has 5 executives leading key functions including strategy, technology, revenue, operations, and corporate growth.
Focused on transforming media workflows, Operative empowers global organizations to automate digital and linear advertising while maximizing content rights management for sustainable industry success.
Focused on transforming media workflows, Operative empowers global organizations to automate digital and linear advertising while maximizing content rights management for sustainable industry success.
Leadership Roles at Operative
Richard Leary - Chief Executive Officer
Richard Leary, the Chief Executive Officer at Operative, directs the overarching corporate strategy to modernize media advertising workflows. By aligning product development with the evolving needs of top-tier media organizations, Leary ensures the company maintains a competitive edge in digital and linear revenue automation. This leadership role involves constant engagement with the Board to refine long-term growth objectives and market positioning. Overseeing the entire organizational structure, the Chief Executive Officer drives operational excellence across all departments. Richard Leary fosters a culture of innovation that enables media companies to streamline ad operations and deliver superior outcomes to buyers. Through strategic oversight of global market expansion, Leary secures the company's status as a critical partner for media enterprises. The Chief Executive Officer maintains focus on delivering comprehensive solutions that simplify complex content rights management, ultimately ensuring that Operative remains the primary choice for media companies seeking to thrive in a fragmented advertising landscape.
Hanan Aharoni - Chief Financial Officer & Chief Operating Officer
Hanan Aharoni, the Chief Financial Officer & Chief Operating Officer at Operative, manages the financial health and internal operational efficiency of the organization. By overseeing fiscal planning and resource allocation, Aharoni ensures the company maintains the capital necessary to support product innovation. This dual role involves streamlining internal processes to improve productivity across all business units. The Chief Financial Officer & Chief Operating Officer drives operational rigor, ensuring that the company's internal workflows mirror the efficiency provided to clients. Hanan Aharoni monitors key performance indicators to guide strategic decision-making and optimize cost structures. By managing the intersection of finance and operations, Aharoni supports the company's ability to scale effectively in competitive media markets. The Chief Financial Officer & Chief Operating Officer coordinates with other executives to ensure that financial targets align with the broader mission of delivering high-impact advertising and content management solutions. Through disciplined financial oversight, Aharoni secures the company's long-term stability and growth.

Ryan Bergen - President
Ryan Bergen, the President at Operative, oversees the execution of corporate strategy and the daily management of business operations. By directing cross-functional teams, Bergen ensures that the company delivers consistent value to media clients through its advertising and content management portfolio. This leadership role involves bridging the gap between product development and market delivery to ensure seamless implementation of revenue workflows. The President drives organizational alignment, ensuring that all departments work toward the common goal of simplifying media operations. Ryan Bergen manages key strategic initiatives that expand the company's footprint in the global media landscape. By fostering collaboration between the technology and sales divisions, the President ensures that the company's solutions meet the complex demands of modern media buyers. Bergen maintains a focus on operational excellence, ensuring that the company remains agile and responsive to industry shifts. Through effective leadership, Bergen supports the company's mission to make advertising and content work for media companies.
Naren Rajappa - Chief Technology Officer
Naren Rajappa, the Chief Technology Officer at Operative, architects the technical infrastructure supporting digital and linear revenue workflows. By leading the engineering teams, Rajappa ensures the platform delivers high-performance automation for media companies globally. This role involves integrating advanced content rights management tools into the core product portfolio to enhance operational efficiency. The Chief Technology Officer collaborates with product leadership to translate market demands into scalable software solutions. Naren Rajappa drives the technical roadmap, focusing on cloud-native capabilities that allow media organizations to manage complex advertising inventory with precision. By optimizing system architecture, the Chief Technology Officer reduces latency in ad operations and improves data accuracy for buyers. Rajappa maintains a rigorous focus on security and reliability, ensuring that the technology stack supports the high-volume requirements of the world's largest media entities. Through continuous technical innovation, Rajappa enables the company to provide robust, future-proof tools that solve critical industry challenges.
David Dembowski - Chief Revenue Officer
David Dembowski, the Chief Revenue Officer at Operative, directs all global sales initiatives and client acquisition strategies. By overseeing the enterprise sales teams, Dembowski ensures that media organizations adopt the company's revenue workflow automation tools. This leadership role involves building strong partnerships with major media companies to expand market share across North American and international territories. The Chief Revenue Officer aligns sales efforts with product capabilities to demonstrate clear value in ad operations and content management. David Dembowski drives revenue growth by identifying new opportunities within the digital and linear advertising sectors. By managing the sales funnel and client relationships, the Chief Revenue Officer ensures consistent financial performance and long-term customer retention. Dembowski collaborates with the executive team to refine pricing models and go-to-market strategies that address the specific needs of media buyers. Through strategic sales leadership, Dembowski secures the company's position as a leader in media technology solutions.

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