Plus Company Executive and Leadership Team

Brett Marchand, the Chief Executive Officer at Plus Company, directs the overarching strategic vision for the entire collective of creative agencies. Marchand architects the integration of diverse capabilities across media, marketing technology, and PR to ensure maximum impact for global clients. By overseeing the deployment of the AIOS platform, the Chief Executive Officer drives operational agility and fosters innovation across all agency units. Marchand maintains close alignment with the Board to secure long-term growth and market expansion. This leadership role involves transforming complex marketing challenges into scalable opportunities for leading brands. Through consistent focus on measurable business results, Brett Marchand elevates the competitive positioning of the organization. Ultimately, Marchand secures the future of the collective by championing a forward-thinking culture that prioritizes creative excellence and technological advancement in every client engagement.

Michaël Girard, the Chief Financial Officer, Plus Company (Americas) at Plus Company, directs all fiscal operations and financial planning for the North American market. Girard architects robust financial strategies that support the growth of the collective and the expansion of agency capabilities. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer, Plus Company (Americas) ensures that resources align with the strategic goals of the organization. Girard manages complex financial reporting and risk assessment to maintain the stability of the business model. This leadership role involves partnering with executive leadership to evaluate investment opportunities and drive profitability across diverse service lines. By optimizing financial performance, Michaël Girard directly supports the ability of the collective to deliver high-impact marketing solutions. Ultimately, Girard secures the fiscal health required for long-term success and market leadership.

Sabaa Quao, the President, PlusCo Venture Studio at Plus Company, directs the incubation and development of new business ventures within the collective. Quao architects strategies to identify and nurture innovative concepts that expand the service offerings of the organization. Overseeing the venture studio operations, the President, PlusCo Venture Studio ensures that new initiatives align with the broader mission of delivering creative and technological excellence. Quao collaborates with internal teams and external partners to transform ideas into viable market opportunities. This leadership role involves managing the lifecycle of new ventures from conceptualization to commercialization. By fostering an environment of agility and experimentation, Sabaa Quao directly impacts the growth trajectory of the company. Ultimately, Quao secures the future pipeline of the collective by driving continuous innovation and exploring new frontiers in marketing and media.

Ryan McCracken, the President, Digital Experience at Plus Company, directs the strategy and execution of digital transformation initiatives for global clients. McCracken architects comprehensive digital experiences that leverage the unique capabilities of the collective to drive engagement and brand loyalty. Overseeing the digital experience teams, the President, Digital Experience ensures that all creative and technical outputs meet the highest standards of performance and innovation. McCracken collaborates with other C-suite leaders to integrate digital solutions into the broader marketing technology ecosystem. This leadership role involves managing large-scale digital projects that elevate the market presence of leading brands. By focusing on user-centric design and data-driven insights, Ryan McCracken directly impacts the success of client campaigns. Ultimately, McCracken secures the reputation of the collective as a leader in delivering transformative digital solutions.

Jeremy Ferland, the Chief Technology Officer, Fractional at Plus Company, architects the technical infrastructure supporting the proprietary AIOS platform. Ferland drives the development of marketing technology solutions that enable agencies to deliver data-driven results for global brands. Overseeing the integration of advanced analytics and automation tools, the Chief Technology Officer, Fractional ensures that the collective maintains a competitive edge in digital transformation. Ferland collaborates with agency leaders to implement scalable software architectures that streamline creative workflows. This leadership role involves evaluating emerging technologies to enhance service delivery and operational efficiency across the organization. By optimizing the technical stack, Jeremy Ferland directly impacts the ability of the collective to solve complex client problems. Ultimately, Ferland secures the technological foundation necessary for sustained innovation and high-performance marketing outcomes.