Playa Bowls Executive and Leadership Team

August, 2026

Leadership Overview

Playa Bowls has 5 executives leading key functions including strategy, operations, finance, marketing, and staff support.

Driven by a commitment to health and wellness, Playa Bowls operates as a franchise dedicated to providing superfruit bowls, smoothies, and juices, establishing a significant presence in the healthy food market.

Leadership Roles at Playa Bowls

  • Chief Executive Officer - John Cappasola
  • Chief Financial Officer - Tony Reaman
  • Chief Operating Officer - Margra Ferrier
  • Chief of Staff - Kelly Pfeiffer
  • Chief Marketing Officer - Timothy Hackbardt
  • John Cappasola - Chief Executive Officer

    John Cappasola, the Chief Executive Officer at Playa Bowls, directs the overall strategic vision and operational framework for the franchise. Cappasola guides the company's expansion initiatives, ensuring alignment with the core mission of offering healthy superfruit bowls and beverages. This leadership role involves fostering franchise growth and maintaining brand integrity across all locations. Cappasola's focus remains on driving profitability and market penetration within the competitive hospitality sector. The Chief Executive Officer oversees key decisions impacting product development and market positioning. By championing innovation, John Cappasola ensures Playa Bowls remains a leader in the superfruit bowl market, enhancing customer experience and operational efficiency.

    Tony Reaman - Chief Financial Officer

    Tony Reaman, the Chief Financial Officer at Playa Bowls, oversees all financial operations, including budgeting, forecasting, and financial reporting. Reaman manages the company's fiscal health, ensuring robust financial planning and strategic investment to support franchise expansion. This leadership position involves analyzing financial performance, identifying cost-saving opportunities, and mitigating financial risks. The Chief Financial Officer plays a crucial part in securing funding and managing investor relations. Reaman's expertise guides financial decision-making to maximize profitability and shareholder value. By maintaining stringent financial controls, Tony Reaman ensures the long-term economic stability and growth trajectory of Playa Bowls.

    Margra Ferrier - Chief Operating Officer

    Margra Ferrier, the Chief Operating Officer at Playa Bowls, directs the day-to-day operational activities and franchise management. Ferrier focuses on optimizing operational efficiency, ensuring consistent quality standards across all locations, and driving supply chain effectiveness. This role involves overseeing the implementation of operational policies and procedures that support the company's mission of delivering healthy superfruit bowls and beverages. The Chief Operating Officer is responsible for enhancing the customer experience through efficient service delivery and store operations. Ferrier's leadership ensures that Playa Bowls maintains high standards of service and product quality. By refining operational processes, Margra Ferrier contributes directly to the scalability and success of the Playa Bowls franchise model.
    Margra Ferrier

    Kelly Pfeiffer - Chief of Staff

    Kelly Pfeiffer, the Chief of Staff at Playa Bowls, provides critical support to the executive leadership team, facilitating strategic initiatives and operational execution. Pfeiffer manages cross-functional projects, ensuring seamless communication and collaboration between departments. This role involves streamlining processes and optimizing resource allocation to support the company's growth objectives. The Chief of Staff acts as a key liaison, translating high-level strategy into actionable plans. Pfeiffer's responsibilities include enhancing organizational efficiency and driving key performance indicators. By coordinating efforts across the organization, Kelly Pfeiffer ensures that Playa Bowls effectively implements its business strategies and maintains operational excellence in its franchise model.

    Timothy Hackbardt - Chief Marketing Officer

    Timothy Hackbardt, the Chief Marketing Officer at Playa Bowls, leads all marketing and brand development strategies to enhance market presence and customer engagement. Hackbardt oversees the creation and execution of campaigns that promote the company's healthy superfruit bowls, smoothies, and juices. This position involves driving brand awareness, customer acquisition, and loyalty programs. The Chief Marketing Officer is instrumental in shaping the brand's narrative and expanding its reach within the health and wellness sector. Hackbardt's strategic vision guides digital marketing, public relations, and promotional activities. By developing innovative marketing initiatives, Timothy Hackbardt ensures Playa Bowls resonates with its target audience and strengthens its competitive position.
    Timothy Hackbardt

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    Frequently Asked Questions Regarding Playa Bowls Top Executives and Leadership Team

    Who leads Playa Bowls?
    Playa Bowls is led by John Cappasola (Chief Executive Officer), along with executives such as Tony Reaman (Chief Financial Officer) and Margra Ferrier (Chief Operating Officer).
    Who is part of Playa Bowls’s executive team?
    The executive team of Playa Bowls includes leaders such as John Cappasola (Chief Executive Officer), Tony Reaman (Chief Financial Officer), Margra Ferrier (Chief Operating Officer) and other senior executives.
    How many executives does Playa Bowls have?
    Playa Bowls has 5 executives leading key business areas.
    What roles are included in Playa Bowls’s leadership team?
    The leadership team of Playa Bowls includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief of Staff, Chief Marketing Officer.