Leadership Overview
Pinnacle Bank has 10 executives leading key functions including strategy, financial oversight, operational efficiency, and regional market development.
Committed to fostering local economic growth, Pinnacle Bank delivers personalized financial solutions through a community-focused banking model that prioritizes long-term client relationships and regional stability.
Committed to fostering local economic growth, Pinnacle Bank delivers personalized financial solutions through a community-focused banking model that prioritizes long-term client relationships and regional stability.
Leadership Roles at Pinnacle Bank
Marc Hock - Chief Executive Officer
Marc Hock, the Chief Executive Officer at Pinnacle Bank, directs the overarching strategic vision and long-term growth initiatives for the organization. Overseeing the alignment of community banking objectives with broader financial performance, the Chief Executive Officer ensures that all lending and savings products meet the evolving needs of the regional customer base. Hock maintains constant communication with the Board to refine corporate governance and risk management protocols. By fostering a culture of service excellence, the Chief Executive Officer drives the expansion of the bank's footprint across the United States. This leadership role involves balancing fiscal responsibility with the mission of supporting local economic development. Through the implementation of robust operational frameworks, Marc Hock secures the competitive position of the institution within the finance sector, ensuring that the bank remains a pillar of financial stability for every community served.
Justin Horst - Chief Financial Officer
Justin Horst, the Chief Financial Officer at Pinnacle Bank, manages the fiscal health and capital allocation strategies of the institution. Overseeing the integrity of financial reporting and regulatory compliance, the Chief Financial Officer ensures that all banking operations adhere to strict industry standards. Horst directs the analysis of loan portfolios and interest rate risk to optimize profitability while maintaining liquidity. This leadership role requires close collaboration with executive peers to evaluate the financial viability of new market expansions and service offerings. By monitoring economic trends, the Chief Financial Officer provides the data-driven insights necessary for informed decision-making at the highest levels. Justin Horst maintains the financial resilience of the bank, ensuring that capital reserves remain sufficient to support the diverse lending needs of the community. Through rigorous oversight, the Chief Financial Officer protects the long-term value of the organization.
Perry Severson - Chief Operating Officer
Perry Severson, the Chief Operating Officer at Pinnacle Bank, architects the internal processes and technological infrastructure that support daily banking activities. Overseeing the efficiency of branch operations and digital service delivery, the Chief Operating Officer ensures that customer interactions remain seamless and secure. Severson directs the integration of new banking tools and administrative workflows to enhance productivity across all departments. This leadership role involves coordinating with regional teams to standardize service quality and operational excellence. By streamlining back-office functions, the Chief Operating Officer reduces overhead and improves the speed of loan processing. Perry Severson maintains a focus on operational scalability, ensuring that the bank can adapt to changing market demands without compromising service standards. Through the continuous refinement of internal systems, the Chief Operating Officer drives the operational success of the entire institution.
Eric Duhachek - Market President
Eric Duhachek, the Market President at Pinnacle Bank, leads the strategic development and business growth initiatives within the assigned regional territory. Overseeing the acquisition of new commercial accounts and the retention of existing clients, the Market President ensures that the bank remains the primary financial partner for local businesses. Duhachek directs the local sales teams to identify lending opportunities that align with the specific economic needs of the region. This leadership role involves building strong community ties and representing the bank in local business forums. By analyzing regional market trends, the Market President tailors banking offers to maximize local impact and revenue growth. Eric Duhachek coordinates with the executive team to ensure that regional performance meets corporate benchmarks. Through proactive relationship management, the Market President secures the bank's reputation as a trusted financial leader in the community.
Justin Tystad - Branch President
Justin Tystad, the Branch President at Pinnacle Bank, manages the daily operations and customer service standards of the local branch office. Overseeing the performance of branch staff, the Branch President ensures that every client receives personalized attention regarding savings accounts and loan applications. Tystad directs the implementation of corporate service policies to maintain consistency across the branch network. This leadership role involves resolving complex customer inquiries and fostering a welcoming environment that encourages long-term loyalty. By monitoring local deposit growth and loan volume, the Branch President contributes directly to the overall financial health of the bank. Justin Tystad collaborates with regional leadership to execute marketing campaigns that resonate with the local population. Through dedicated oversight of branch activities, the Branch President ensures that the institution remains deeply integrated into the fabric of the local community.
Gil McEndree - Market President
Gil McEndree, the Market President at Pinnacle Bank, drives the expansion of the bank's commercial lending portfolio within the designated market area. Overseeing the development of complex credit solutions for local enterprises, the Market President ensures that the bank provides the necessary capital for regional business growth. McEndree directs the underwriting process for large-scale loans, balancing risk management with the goal of supporting local economic development. This leadership role involves cultivating relationships with key stakeholders and business owners to identify new growth opportunities. By analyzing the competitive landscape, the Market President adjusts service strategies to maintain a strong market share. Gil McEndree works closely with the executive team to align regional lending activities with the bank's broader risk appetite. Through strategic focus on commercial banking, the Market President strengthens the institution's influence and financial performance in the region.
Michael Parsley - Branch President
Michael Parsley, the Branch President at Pinnacle Bank, directs the administrative and service functions of the branch to ensure optimal customer satisfaction. Overseeing the training and development of branch personnel, the Branch President ensures that the team possesses the expertise to handle diverse banking needs. Parsley manages the branch budget and operational workflows to maintain efficiency and compliance with internal policies. This leadership role involves active participation in community events to promote the bank's services and build brand awareness. By focusing on the quality of client interactions, the Branch President drives the growth of the local deposit base. Michael Parsley coordinates with other branch leaders to share best practices and improve service delivery across the network. Through consistent leadership, the Branch President ensures that the branch remains a reliable and accessible financial resource for the local community.
Toby Owens - Market President
Toby Owens, the Market President at Pinnacle Bank, oversees the strategic execution of banking services within the assigned market territory. Focusing on the growth of the consumer and small business segments, the Market President directs the implementation of targeted financial products that address local needs. Owens manages the performance of the regional sales force, ensuring that all team members meet service and growth targets. This leadership role involves analyzing market data to identify emerging opportunities for expansion and service improvement. By fostering strong relationships with local community leaders, the Market President enhances the bank's visibility and reputation. Toby Owens collaborates with the executive team to ensure that regional initiatives support the bank's overall mission of community-focused banking. Through strategic oversight, the Market President drives the sustainable growth of the bank's presence in the region.
Tyler Wichmann - Market President
Tyler Wichmann, the Market President at Pinnacle Bank, leads the regional efforts to expand the bank's reach in the agricultural and rural lending sectors. Overseeing the specialized loan programs designed for local producers, the Market President ensures that the bank provides essential financial support to the regional economy. Wichmann directs the assessment of credit risk for agricultural projects, ensuring that lending practices remain sound and sustainable. This leadership role involves working directly with farmers and business owners to understand their unique financial challenges and opportunities. By tailoring banking solutions to the specific needs of the region, the Market President drives the growth of the loan portfolio. Tyler Wichmann coordinates with the executive team to align regional strategies with the bank's long-term goals. Through dedicated focus on the local economy, the Market President strengthens the bank's position as a vital partner for regional development.
Doug Lamoree - Market President
Doug Lamoree, the Market President at Pinnacle Bank, manages the strategic direction and operational success of the bank's activities within the assigned market. Overseeing the integration of retail and commercial banking services, the Market President ensures that the bank delivers a comprehensive suite of financial solutions to the local community. Lamoree directs the regional team in achieving growth targets for deposits and loans while maintaining high standards of customer service. This leadership role involves building and maintaining relationships with key community partners to drive business development. By monitoring regional economic indicators, the Market President adapts service strategies to remain competitive and responsive to client needs. Doug Lamoree works with the executive team to ensure that regional performance contributes to the bank's overall success. Through effective leadership, the Market President secures the bank's role as a trusted financial institution in the region.
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