PicPay Executive and Leadership Team

September, 2026

Leadership Overview

PicPay has 8 executives leading key functions including technology infrastructure, commercial banking, investment platforms, and human capital management.

Focused on democratizing financial access across Latin America, PicPay delivers seamless mobile payment solutions that empower millions of users to manage daily transactions, pay bills, and access credit services with unprecedented ease.

Leadership Roles at PicPay

  • Chief Technology Officer - Ricardo Bobko
  • Chief of Staff - Yara De Paula
  • Chief Technology Officer and Tech Advisor - Diogo Carneiro
  • Chief Technology Officer, Commercial Banking - Diego Paris
  • Chief Technology Officer, Picpay Invest - Cesar Tofanini
  • Chief Technology Officer, Picpay Card & Insurance - Jose Duarte Junior
  • Chief Technology Officer and Tech Advisor - Diogo Pereira Carneiro
  • Chief People Officer, Cross - Ítalla Tutida
  • Ricardo Bobko - Chief Technology Officer

    Ricardo Bobko, the Chief Technology Officer at PicPay, directs the overarching engineering strategy for the mobile payment ecosystem. Overseeing the core platform architecture, the Chief Technology Officer ensures high availability and security for millions of daily transactions across Brazil. This leadership role involves scaling cloud infrastructure to support rapid user growth while maintaining rigorous compliance standards. By optimizing backend performance, Ricardo Bobko directly impacts the reliability of the mobile application. Bobko manages cross-functional engineering teams to accelerate product deployment cycles, ensuring the platform remains competitive in the evolving fintech landscape. Through continuous innovation in payment processing, the Chief Technology Officer drives the technical vision that sustains the company's market position as a leader in digital finance, ultimately fostering trust among the vast user base relying on the application for essential financial services.
    Ricardo Bobko

    Yara De Paula - Chief of Staff

    Yara De Paula, the Chief of Staff at PicPay, coordinates strategic initiatives across all executive departments to ensure operational alignment with corporate objectives. Overseeing the execution of high-priority projects, the Chief of Staff facilitates communication between the leadership team and various business units. This role involves streamlining decision-making processes to enhance organizational agility within the competitive Brazilian fintech market. By managing the internal governance framework, Yara De Paula directly supports the efficiency of the executive office. De Paula monitors key performance indicators to track progress on long-term growth targets, providing actionable insights that inform strategic pivots. Through the synchronization of departmental goals, the Chief of Staff drives the operational discipline necessary for the company to scale its mobile payment services effectively, ensuring that every internal function contributes to the broader mission of financial inclusion and technological advancement.

    Diogo Carneiro - Chief Technology Officer and Tech Advisor

    Diogo Carneiro, the Chief Technology Officer and Tech Advisor at PicPay, architects long-term technical roadmaps to guide the evolution of the mobile payment platform. Overseeing the integration of emerging technologies, the Chief Technology Officer and Tech Advisor provides critical guidance on software development lifecycles and system scalability. This leadership role involves evaluating new digital tools to enhance user experience and transaction speed. By advising the board on technical trends, Diogo Carneiro directly influences the company's investment in future-proof solutions. Carneiro collaborates with engineering leads to mitigate technical debt while fostering a culture of continuous improvement. Through the implementation of advanced security protocols, the Chief Technology Officer and Tech Advisor drives the resilience of the platform, ensuring that the company maintains its status as a secure and reliable financial hub for users throughout the region.
    Diogo Carneiro

    Diego Paris - Chief Technology Officer, Commercial Banking

    Diego Paris, the Chief Technology Officer, Commercial Banking at PicPay, manages the technical infrastructure dedicated to business-to-business financial services. Overseeing the development of specialized banking tools, the Chief Technology Officer, Commercial Banking ensures that corporate clients receive robust and scalable payment processing capabilities. This role involves integrating complex financial APIs to support the needs of diverse commercial establishments. By optimizing the commercial banking stack, Diego Paris directly impacts the revenue growth generated from business partnerships. Paris coordinates with product managers to deliver tailored solutions that simplify bill payments and fund transfers for corporate users. Through the modernization of banking systems, the Chief Technology Officer, Commercial Banking drives the expansion of the company's footprint in the B2B sector, ensuring that the platform provides the necessary technical foundation for businesses to thrive in a digital-first economy.

    Cesar Tofanini - Chief Technology Officer, Picpay Invest

    Cesar Tofanini, the Chief Technology Officer, Picpay Invest at PicPay, leads the engineering efforts for the investment and wealth management division. Overseeing the development of intuitive investment interfaces, the Chief Technology Officer, Picpay Invest ensures that users can access financial products with minimal friction. This role involves building secure, real-time data pipelines that provide accurate market information and portfolio tracking. By enhancing the technical capabilities of the investment platform, Cesar Tofanini directly supports the diversification of the company's service offerings. Tofanini manages the integration of automated trading features to improve user engagement and asset management efficiency. Through the deployment of robust analytical tools, the Chief Technology Officer, Picpay Invest drives the growth of the investment vertical, ensuring that the platform remains a primary destination for users seeking to grow their wealth through accessible digital financial instruments.

    Jose Duarte Junior - Chief Technology Officer, Picpay Card & Insurance

    Jose Duarte Junior, the Chief Technology Officer, Picpay Card & Insurance at PicPay, directs the technical operations for credit card processing and insurance product delivery. Overseeing the lifecycle of card-based transactions, the Chief Technology Officer, Picpay Card & Insurance ensures seamless connectivity between the mobile app and payment networks. This role involves developing secure systems for policy management and claims processing within the insurance vertical. By optimizing the transaction engine, Jose Duarte Junior directly impacts the reliability of credit services for the user base. Duarte Junior collaborates with risk management teams to implement fraud detection algorithms that protect cardholders. Through the continuous enhancement of the card and insurance infrastructure, the Chief Technology Officer, Picpay Card & Insurance drives the expansion of the company's financial product suite, ensuring that users have access to comprehensive and secure credit and protection solutions.
    Jose Duarte Junior

    Diogo Pereira Carneiro - Chief Technology Officer and Tech Advisor

    Diogo Pereira Carneiro, the Chief Technology Officer and Tech Advisor at PicPay, focuses on the strategic alignment of technical resources with long-term business goals. Overseeing the research and development of new software capabilities, the Chief Technology Officer and Tech Advisor ensures that the platform remains at the forefront of fintech innovation. This role involves identifying opportunities to leverage artificial intelligence and machine learning to improve user personalization. By providing expert technical advice, Diogo Pereira Carneiro directly influences the company's approach to digital transformation. Carneiro works closely with the executive team to prioritize projects that maximize operational efficiency and user retention. Through the oversight of high-level technical initiatives, the Chief Technology Officer and Tech Advisor drives the company's ability to adapt to changing market demands, ensuring that the platform continues to deliver value to its growing user base.

    Ítalla Tutida - Chief People Officer, Cross

    Ítalla Tutida, the Chief People Officer, Cross at PicPay, manages the human capital strategy across all business units to foster a high-performance culture. Overseeing talent acquisition and organizational development, the Chief People Officer, Cross ensures that the company attracts and retains top-tier professionals capable of driving fintech innovation. This role involves designing comprehensive training programs that align employee skills with the company's evolving technical and commercial needs. By cultivating an inclusive and collaborative work environment, Ítalla Tutida directly impacts employee engagement and productivity. Tutida monitors workforce metrics to identify trends in retention and performance, implementing data-driven initiatives to improve the overall employee experience. Through the leadership of human resources, the Chief People Officer, Cross drives the organizational health necessary for the company to scale its operations, ensuring that the workforce remains motivated and equipped to achieve the company's ambitious growth objectives.

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    Frequently Asked Questions Regarding PicPay Top Executives and Leadership Team

    Who leads PicPay?
    PicPay is led by Ricardo Bobko (Chief Technology Officer), along with executives such as Yara De Paula (Chief of Staff) and Diogo Carneiro (Chief Technology Officer and Tech Advisor).
    Who is part of PicPay’s executive team?
    The executive team of PicPay includes leaders such as Ricardo Bobko (Chief Technology Officer), Yara De Paula (Chief of Staff), Diogo Carneiro (Chief Technology Officer and Tech Advisor) and other senior executives.
    How many executives does PicPay have?
    PicPay has 8 executives leading key business areas.
    What roles are included in PicPay’s leadership team?
    The leadership team of PicPay includes roles such as Chief Technology Officer, Chief of Staff, Chief Technology Officer and Tech Advisor, Chief Technology Officer, Commercial Banking, Chief Technology Officer, Picpay Invest.