PicPay Executive and Leadership Team

October, 2026

Leadership Overview

PicPay has 7 executives leading key functions including organizational strategy, software engineering, technical advisory, investment infrastructure, card services, commercial banking, and human capital management.

Focused on revolutionizing digital finance, PicPay delivers seamless mobile payment solutions that empower users to manage money, settle bills, and conduct transactions across Brazil with unparalleled efficiency and security.

Leadership Roles at PicPay

  • Chief of Staff - Yara De Paula
  • Chief Technology Officer - Ricardo Bobko
  • Chief Technology Officer and Tech Advisor - Diogo Carneiro
  • Chief Technology Officer, Picpay Invest - Cesar Tofanini
  • Chief Technology Officer, Picpay Card & Insurance - Jose Duarte Junior
  • Chief Technology Officer, Commercial Banking - Diego Paris
  • Chief People Officer, Cross - Ítalla Tutida
  • Yara De Paula - Chief of Staff

    Yara De Paula, the Chief of Staff at PicPay, directs internal operations and aligns cross-functional teams with corporate objectives. Overseeing the execution of strategic initiatives, the Chief of Staff ensures that organizational workflows remain optimized for the rapid scaling of mobile payment services. This leadership role involves facilitating communication between executive departments to maintain operational cohesion across the Brazilian market. By streamlining decision-making processes, Yara De Paula directly impacts the agility of the company. Furthermore, the Chief of Staff monitors performance metrics to ensure that all business units meet established growth targets. Through rigorous oversight of internal projects, the Chief of Staff secures the long-term stability of the firm. This position requires constant coordination with senior leadership to refine the overarching business model and maintain a competitive edge in the evolving fintech landscape.

    Ricardo Bobko - Chief Technology Officer

    Ricardo Bobko, the Chief Technology Officer at PicPay, architects the core software infrastructure supporting the mobile payment application. Overseeing the engineering teams, the Chief Technology Officer ensures the platform maintains high availability and security for millions of users. This leadership role involves driving the development of scalable backend systems that process financial transactions with speed and precision. By implementing advanced cloud technologies, Ricardo Bobko directly impacts the reliability of the digital wallet experience. Furthermore, the Chief Technology Officer manages the integration of new features that expand the utility of the application for both consumers and merchants. Through continuous innovation in system architecture, the Chief Technology Officer supports the company's mission to simplify financial interactions. This role requires deep technical expertise to navigate the complexities of the Brazilian digital payment ecosystem while maintaining robust performance standards.
    Ricardo Bobko

    Diogo Carneiro - Chief Technology Officer and Tech Advisor

    Diogo Carneiro, the Chief Technology Officer and Tech Advisor at PicPay, provides strategic guidance on emerging technologies and long-term technical roadmaps. Overseeing the evaluation of new digital tools, the Chief Technology Officer and Tech Advisor ensures the company remains at the forefront of fintech innovation. This leadership role involves advising the board on technical investments that enhance the mobile payment platform's capabilities. By identifying future trends in financial software, Diogo Carneiro directly impacts the company's ability to adapt to changing market demands. Furthermore, the Chief Technology Officer and Tech Advisor fosters partnerships with external technology providers to accelerate product development cycles. Through the application of forward-thinking technical strategies, the Chief Technology Officer and Tech Advisor strengthens the firm's competitive position. This role requires a comprehensive understanding of both current operational needs and future technological possibilities within the regional financial sector.
    Diogo Carneiro

    Cesar Tofanini - Chief Technology Officer, Picpay Invest

    Cesar Tofanini, the Chief Technology Officer, Picpay Invest at PicPay, leads the technical development of investment-focused financial products. Overseeing the engineering of wealth management tools, the Chief Technology Officer, Picpay Invest ensures that users access secure and intuitive investment options within the mobile application. This leadership role involves building robust platforms that handle complex financial data and regulatory requirements. By optimizing the performance of investment modules, Cesar Tofanini directly impacts the growth of the company's asset management services. Furthermore, the Chief Technology Officer, Picpay Invest coordinates with product managers to deliver features that simplify financial planning for the user base. Through the implementation of high-performance computing solutions, the Chief Technology Officer, Picpay Invest supports the expansion of the firm's financial ecosystem. This position requires a focus on data integrity and user experience to drive adoption of investment services across the national market.

    Jose Duarte Junior - Chief Technology Officer, Picpay Card & Insurance

    Jose Duarte Junior, the Chief Technology Officer, Picpay Card & Insurance at PicPay, manages the technical infrastructure for credit card processing and insurance product delivery. Overseeing the integration of payment gateways and underwriting systems, the Chief Technology Officer, Picpay Card & Insurance ensures seamless transaction processing for cardholders. This leadership role involves developing secure platforms that manage insurance policies and credit limits in real-time. By enhancing the reliability of card services, Jose Duarte Junior directly impacts the company's revenue streams and customer satisfaction. Furthermore, the Chief Technology Officer, Picpay Card & Insurance collaborates with financial partners to ensure compliance with industry standards. Through the deployment of scalable card management systems, the Chief Technology Officer, Picpay Card & Insurance supports the diversification of the firm's financial offerings. This role requires constant attention to transaction security and system uptime to maintain trust in the card and insurance portfolio.
    Jose Duarte Junior

    Diego Paris - Chief Technology Officer, Commercial Banking

    Diego Paris, the Chief Technology Officer, Commercial Banking at PicPay, directs the technical strategy for business-to-business financial services. Overseeing the development of commercial banking platforms, the Chief Technology Officer, Commercial Banking ensures that corporate clients receive efficient tools for managing cash flow and payments. This leadership role involves building scalable solutions that cater to the specific needs of merchants and enterprise partners. By optimizing the commercial banking interface, Diego Paris directly impacts the company's penetration into the business sector. Furthermore, the Chief Technology Officer, Commercial Banking manages the technical requirements for merchant services and business accounts. Through the creation of robust banking infrastructure, the Chief Technology Officer, Commercial Banking supports the expansion of the firm's commercial footprint. This position requires a deep focus on interoperability and high-volume transaction processing to meet the demands of the growing business client base.

    Ítalla Tutida - Chief People Officer, Cross

    Ítalla Tutida, the Chief People Officer, Cross at PicPay, leads human capital strategy and organizational development across all business units. Overseeing talent acquisition and employee engagement, the Chief People Officer, Cross ensures that the company attracts and retains top-tier professionals in the competitive fintech sector. This leadership role involves designing programs that foster a culture of innovation and high performance. By implementing effective talent management systems, Ítalla Tutida directly impacts the company's ability to execute its strategic goals. Furthermore, the Chief People Officer, Cross coordinates with department heads to align workforce capabilities with the evolving needs of the mobile payment platform. Through the development of comprehensive training and development initiatives, the Chief People Officer, Cross supports the long-term growth of the organization. This role requires a focus on building a diverse and skilled workforce capable of driving the firm's mission forward in the regional market.

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    Frequently Asked Questions Regarding PicPay Top Executives and Leadership Team

    Who leads PicPay?
    PicPay is led by Yara De Paula (Chief of Staff), along with executives such as Ricardo Bobko (Chief Technology Officer) and Diogo Carneiro (Chief Technology Officer and Tech Advisor).
    Who is part of PicPay’s executive team?
    The executive team of PicPay includes leaders such as Yara De Paula (Chief of Staff), Ricardo Bobko (Chief Technology Officer), Diogo Carneiro (Chief Technology Officer and Tech Advisor) and other senior executives.
    How many executives does PicPay have?
    PicPay has 7 executives leading key business areas.
    What roles are included in PicPay’s leadership team?
    The leadership team of PicPay includes roles such as Chief of Staff, Chief Technology Officer, Chief Technology Officer and Tech Advisor, Chief Technology Officer, Picpay Invest, Chief Technology Officer, Picpay Card & Insurance.