Leadership Overview
Phinisi Hospitality has 4 executives leading key functions including strategy, financial oversight, operational management, and fiscal planning.
Focused on delivering premium guest experiences across East Indonesia, Phinisi Hospitality maintains a commitment to blending local charm with world-class service standards to lead the regional lodging market.
Focused on delivering premium guest experiences across East Indonesia, Phinisi Hospitality maintains a commitment to blending local charm with world-class service standards to lead the regional lodging market.
Leadership Roles at Phinisi Hospitality
Anggiat Sinaga - Chief Executive Officer
Anggiat Sinaga, the Chief Executive Officer at Phinisi Hospitality, directs the overarching corporate strategy for the entire hotel portfolio. By overseeing the expansion of brands like ALMADERA and CLARO, the Chief Executive Officer ensures consistent service quality across Makassar and Kendari. This leadership role involves constant engagement with the Board to align long-term growth objectives with regional market demands. Anggiat Sinaga drives the company mission to become the premier local hotel chain by fostering a culture of excellence and true hospitality. Through the management of high-level partnerships and the optimization of brand positioning, the Chief Executive Officer secures a competitive advantage in the East Indonesia hospitality sector. Strategic decision-making remains the primary focus, ensuring that every property delivers memorable experiences while maintaining operational efficiency and sustainable revenue growth for the organization.

Edwin Tanta - Chief Financial Officer
Edwin Tanta, the Chief Financial Officer at Phinisi Hospitality, manages the fiscal health and capital allocation strategies for the company. Overseeing the financial reporting and budgeting processes, the Chief Financial Officer ensures that all hotel operations maintain profitability while supporting the broader corporate mission. This role involves rigorous analysis of market trends in East Indonesia to guide investment decisions for property upgrades and new developments. Edwin Tanta drives the financial planning necessary to sustain the premium quality of the hotel chain. By coordinating with the executive team, the Chief Financial Officer mitigates fiscal risks and optimizes cash flow across the Makassar and Kendari locations. Through disciplined oversight of capital expenditures and revenue management, the Chief Financial Officer strengthens the balance sheet, providing the necessary resources to support the long-term expansion goals of the organization.
Seno Broto - Deputy Chief Financial Officer
Seno Broto, the Deputy Chief Financial Officer at Phinisi Hospitality, supports the financial infrastructure by managing internal audits and cost-control initiatives. Overseeing the daily accounting functions, the Deputy Chief Financial Officer ensures that all regional properties adhere to strict fiscal policies. This role involves detailed monitoring of operational expenses to identify opportunities for efficiency and waste reduction across the hotel chain. Seno Broto drives the implementation of financial software and reporting systems that provide real-time data to the executive leadership team. By analyzing the cost structures of the Makassar and Kendari operations, the Deputy Chief Financial Officer assists in maintaining the financial stability required for sustained growth. Through the meticulous management of financial records and the support of budgetary compliance, the Deputy Chief Financial Officer contributes to the overall economic health and strategic success of the organization.
Jennifer Tanta - Chief Operating Officer
Jennifer Tanta, the Chief Operating Officer at Phinisi Hospitality, executes the daily operational standards across the entire hotel chain. Focusing on the seamless delivery of guest services, the Chief Operating Officer manages the internal processes that define the brand experience at properties like ALMADERA and CLARO. This leadership role involves streamlining workflows between departments to ensure that local charm meets world-class service expectations. Jennifer Tanta drives operational excellence by implementing standardized protocols that enhance guest satisfaction and staff productivity throughout the East Indonesia region. By monitoring performance metrics and service quality, the Chief Operating Officer maintains the high standards required for market leadership. Through the direct supervision of property managers and the optimization of service delivery models, the Chief Operating Officer ensures that every guest interaction reflects the core values of the company.
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