Boyne Resorts Executive and Leadership Team

June, 2026

Leadership Overview

Boyne Resorts has 7 executives leading key functions including operations, information technology, marketing, human resources, and people management.

Driven by a commitment to exceptional guest experiences, Boyne Resorts operates a diverse portfolio of premier destinations, focusing on delivering unparalleled hospitality and memorable vacations across its extensive network.

Leadership Roles at Boyne Resorts

  • Chief Operating Officer - Brad Keen
  • Chief Operating Officer & Senior VP, Boyne Resorts - John McGregor
  • Chief Information Officer - Daniel Beeler
  • Chief Marketing Officer - Nick Lambert
  • Chief Human Resources Officer - Cathy Witherspoon
  • Chief Human Resource Officer - Brittany Clelan
  • Head Chief People Officer - Michael Marino
  • Brad Keen - Chief Operating Officer

    Brad Keen, the Chief Operating Officer at Boyne Resorts, directs the operational execution across the company's diverse portfolio of resorts. Overseeing day-to-day activities, Keen ensures seamless guest experiences and efficient property management, aligning operational strategies with the company's overarching hospitality goals. This leadership involves optimizing resource allocation and implementing best practices to enhance service delivery and operational efficiency throughout the U.S. and Canada. Keen's focus extends to driving performance improvements and maintaining high standards of service quality across all managed properties, directly contributing to guest satisfaction and loyalty. The operational scope managed by Keen encompasses a wide range of resort functions, from front-line services to back-of-house management, ensuring a cohesive and high-quality guest journey.

    John McGregor - Chief Operating Officer & Senior VP, Boyne Resorts

    John McGregor, the Chief Operating Officer & Senior VP, Boyne Resorts at Boyne Resorts, drives operational excellence and strategic growth across the company's extensive resort portfolio. McGregor's dual role encompasses overseeing the day-to-day operations of various properties while also contributing to high-level strategic planning and business development initiatives. This leadership involves ensuring that all operational facets align with Boyne Resorts' commitment to delivering superior guest experiences and maximizing profitability. McGregor's responsibilities include optimizing operational efficiency, managing key stakeholder relationships, and identifying opportunities for expansion and service enhancement. The extensive operational oversight managed by McGregor is crucial for maintaining the high standards and competitive edge of Boyne Resorts in the hospitality sector.

    Daniel Beeler - Chief Information Officer

    Daniel Beeler, the Chief Information Officer at Boyne Resorts, architects and executes the company's technology strategy, ensuring robust and scalable IT infrastructure. Beeler oversees all aspects of information systems, driving digital transformation initiatives that enhance operational efficiency and guest engagement across the resort network. This role involves managing cybersecurity protocols, implementing innovative technological solutions, and ensuring data integrity to support business objectives. Beeler's leadership ensures that technology serves as a strategic enabler for Boyne Resorts, facilitating seamless operations and providing cutting-edge digital experiences for guests and staff alike. The CIO's purview includes managing technology investments, optimizing system performance, and fostering a culture of technological advancement within the organization.

    Nick Lambert - Chief Marketing Officer

    Nick Lambert, the Chief Marketing Officer at Boyne Resorts, spearheads all marketing and brand strategy initiatives, driving customer acquisition and engagement across the company's diverse resort properties. Lambert directs the development and execution of integrated marketing campaigns, leveraging digital channels, public relations, and strategic partnerships to enhance brand visibility and market share. This leadership position involves analyzing market trends, identifying new growth opportunities, and ensuring consistent brand messaging that resonates with target audiences. Lambert's strategic vision guides the promotion of Boyne Resorts' unique offerings, aiming to attract and retain a loyal customer base while reinforcing the company's position as a premier hospitality provider. The CMO's responsibilities include overseeing advertising, content creation, and customer relationship management to foster strong brand equity.

    Cathy Witherspoon - Chief Human Resources Officer

    Cathy Witherspoon, the Chief Human Resources Officer at Boyne Resorts, leads all human capital strategies, focusing on talent acquisition, development, and employee engagement across the organization. Witherspoon oversees the implementation of HR policies and programs designed to foster a positive and productive work environment, ensuring alignment with Boyne Resorts' mission and values. This critical role involves managing compensation and benefits, cultivating a strong organizational culture, and driving initiatives that support employee growth and retention. Witherspoon's expertise is vital in attracting and retaining top talent, essential for delivering exceptional guest experiences at each resort location. The CHRO's strategic direction ensures that the workforce is equipped, motivated, and aligned to meet the evolving demands of the hospitality industry.

    Brittany Clelan - Chief Human Resource Officer

    Brittany Clelan, the Chief Human Resource Officer at Boyne Resorts, directs comprehensive human resources strategies, focusing on talent management and organizational development. Clelan oversees the employee lifecycle, from recruitment and onboarding to performance management and retention programs, ensuring a skilled and engaged workforce across all resort locations. This leadership role is pivotal in cultivating a positive workplace culture that supports Boyne Resorts' commitment to exceptional service and operational excellence. Clelan's strategic initiatives aim to enhance employee satisfaction, promote professional growth, and ensure compliance with labor laws and industry best practices. The CHRO's efforts are fundamental to building and maintaining a high-performing team capable of delivering memorable guest experiences.
    Brittany Clelan

    Michael Marino - Head Chief People Officer

    Michael Marino, the Head Chief People Officer at Boyne Resorts, leads the strategic direction for all people-related functions, ensuring a robust framework for talent management and employee experience. Marino oversees initiatives focused on attracting, developing, and retaining a high-caliber workforce, critical for delivering exceptional service across the company's diverse resort properties. This executive position involves shaping the organizational culture, implementing effective HR policies, and driving programs that foster employee engagement and professional growth. Marino's leadership ensures that Boyne Resorts remains an employer of choice, equipped with the talent necessary to achieve its business objectives and maintain its reputation for outstanding hospitality. The Head Chief People Officer's purview extends to all aspects of human capital, aligning people strategies with the company's overall mission.

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    Frequently Asked Questions Regarding Boyne Resorts Top Executives and Leadership Team

    Who leads Boyne Resorts?
    Boyne Resorts is led by Brad Keen (Chief Operating Officer), along with executives such as John McGregor (Chief Operating Officer & Senior VP, Boyne Resorts) and Daniel Beeler (Chief Information Officer).
    Who is part of Boyne Resorts’s executive team?
    The executive team of Boyne Resorts includes leaders such as Brad Keen (Chief Operating Officer), John McGregor (Chief Operating Officer & Senior VP, Boyne Resorts), Daniel Beeler (Chief Information Officer) and other senior executives.
    How many executives does Boyne Resorts have?
    Boyne Resorts has 7 executives leading key business areas.
    What roles are included in Boyne Resorts’s leadership team?
    The leadership team of Boyne Resorts includes roles such as Chief Operating Officer, Chief Operating Officer & Senior VP, Boyne Resorts, Chief Information Officer, Chief Marketing Officer, Chief Human Resources Officer.