Leadership Overview
PG Forsta has 4 executives leading key functions including finance, market leadership, and consulting.
Driven by a commitment to breaking down silos, PG Forsta empowers organizations to improve experiences and elevate human potential by putting Human Experience at the core of operations.
Driven by a commitment to breaking down silos, PG Forsta empowers organizations to improve experiences and elevate human potential by putting Human Experience at the core of operations.
Leadership Roles at PG Forsta
Clemente Cohen - Chief Financial Officer
Clemente Cohen, the Chief Financial Officer at PG Forsta, directs all financial operations and strategic fiscal planning. Cohen oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health across the organization. This leadership role involves managing capital allocation and driving financial strategies that support PG Forsta's growth objectives and market expansion. By optimizing financial performance, Clemente Cohen directly contributes to the company's ability to invest in innovative experience technology and maintain strong client relationships globally. Cohen's expertise ensures financial stability and supports the company's mission to enhance Human Experience.
Addison Hoover - Market President
Addison Hoover, the Market President at PG Forsta, spearheads regional market strategies and client engagement initiatives. Hoover directs operations within designated markets, focusing on expanding PG Forsta's reach and impact among its 43,000+ clients. This role involves fostering strong partnerships with healthcare organizations, market research agencies, and top retailers, ensuring their needs are met through advanced experience technology. By driving market penetration and client satisfaction, Addison Hoover directly supports the company's mission to transform data into actionable insights and put Human Experience at the core of client organizations. Hoover's leadership ensures localized success and global alignment.
Brad Stanghetta - President, Market (Americas)
Brad Stanghetta, the President, Market (Americas) at PG Forsta, leads all market-facing activities across the Americas region. Stanghetta directs sales, business development, and client relationship management, focusing on driving revenue growth and expanding PG Forsta's footprint in key North and South American markets. This executive position involves translating the company's experience technology solutions to meet the specific needs of clients in healthcare, research, and retail sectors throughout the Americas. By cultivating strategic partnerships and overseeing regional performance, Brad Stanghetta directly enhances the company's ability to deliver actionable insights and foster customer intimacy. Stanghetta's leadership ensures robust market presence and client success.
Bradley Fetters - President, Consulting
Bradley Fetters, the President, Consulting at PG Forsta, architects and directs the company's consulting services, focusing on transforming client data into actionable insights. Fetters oversees the strategic delivery of experience technology solutions, guiding clients in enhancing their Human Experience (HX) across industries like healthcare and research. This leadership role involves developing methodologies that break down organizational silos and foster deeper customer intimacy. By leading the consulting division, Bradley Fetters ensures clients leverage PG Forsta's expertise to elevate human potential and achieve their strategic objectives. Fetters' vision drives client success and reinforces the company's commitment to putting Human Experience at the core.

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