Leadership Overview
Proforma has 10 executives leading key functions including strategy, operations, technology, and finance.
Driven by a commitment to client success, Proforma delivers marketing brand management solutions, creative inspiration, and promotional tools to foster business growth across diverse industries.
Driven by a commitment to client success, Proforma delivers marketing brand management solutions, creative inspiration, and promotional tools to foster business growth across diverse industries.
Leadership Roles at Proforma
Scott Rancourt - Chief Executive Officer
Scott Rancourt, the Chief Executive Officer at Proforma, directs the overarching corporate strategy and operational execution. Rancourt guides the company's mission to provide comprehensive marketing brand management solutions, ensuring clients receive advertising ideas, creative inspiration, and promotional tools designed for business growth. Overseeing all functional areas, the Chief Executive Officer drives the integration of proven communication channels to help customers achieve their objectives across various industries. This leadership ensures Proforma maintains its commitment to client success and market impact. Scott Rancourt's strategic direction solidifies Proforma's position as a key partner for businesses seeking to enhance their brand presence and achieve measurable results through effective marketing initiatives.
Robert McPheron - Branded Apparel Promotional Products Printing President & Chief Executive Officer
Robert McPheron, the Branded Apparel Promotional Products Printing President & Chief Executive Officer at Proforma, spearheads the specialized division focused on branded apparel, promotional products, and printing services. McPheron drives the strategic development and operational efficiency within this segment, ensuring Proforma delivers creative inspiration and promotional tools tailored to client needs. The President & Chief Executive Officer oversees the integration of effective communication channels to help customers grow their business and achieve success through high-impact merchandise. Robert McPheron's leadership ensures this division consistently provides innovative solutions that align with Proforma's core mission of brand management and client growth. This focus allows for targeted delivery of marketing ideas and promotional tools, directly contributing to customer success across a variety of industries.
Hadley Winslow - Co- Owner and Chief Executive Officer
Hadley Winslow, the Co- Owner and Chief Executive Officer at Proforma, shares executive leadership responsibilities, focusing on strategic vision and company-wide growth initiatives. Winslow collaborates to ensure Proforma's commitment to delivering marketing brand management solutions, creative inspiration, and promotional tools is consistently met. The Co- Owner and Chief Executive Officer plays a vital part in refining the company's proven communication channels, enabling customers to achieve their business objectives and success. Hadley Winslow's involvement reinforces Proforma's dedication to fostering client growth through innovative advertising ideas and strategic brand development. This shared leadership ensures a robust approach to market challenges and opportunities, driving Proforma's impact across diverse industries.

Bonnie Swinehart - Owner & Chief Executive Officer
Bonnie Swinehart, the Owner & Chief Executive Officer at Proforma, directs the company's strategic direction and operational framework, emphasizing client success and business expansion. Swinehart ensures Proforma's core mission of providing marketing brand management solutions, creative inspiration, and promotional tools remains paramount. The Owner & Chief Executive Officer oversees the effective deployment of communication channels that empower customers to achieve their goals and drive growth. Bonnie Swinehart's leadership cultivates an environment focused on delivering innovative advertising ideas and robust promotional strategies. This executive oversight guarantees Proforma's continued commitment to helping clients succeed across a wide spectrum of industries through tailored brand management solutions.
Russell Howarth - President and Chief Executive Officer, Proforma Think Ink
Russell Howarth, the President and Chief Executive Officer, Proforma Think Ink at Proforma, leads the specialized Proforma Think Ink division, focusing on innovative marketing and promotional strategies. Howarth drives the execution of creative inspiration and promotional tools, ensuring clients receive cutting-edge solutions for business growth. The President and Chief Executive Officer, Proforma Think Ink, oversees the development and implementation of effective communication channels that help customers achieve their objectives. Russell Howarth's leadership ensures this division consistently delivers impactful advertising ideas and brand strategy, aligning with Proforma's overall commitment to client success. This specialized focus allows for tailored support in achieving business goals across various industries.
Thomas Etgen - Chief Financial Officer
Thomas Etgen, the Chief Financial Officer at Proforma, directs the company's financial strategy, resource allocation, and fiscal health, underpinning the delivery of marketing brand management solutions. Etgen ensures robust financial planning supports the creative inspiration and promotional tools provided to clients, facilitating their business growth. The Chief Financial Officer oversees financial operations, ensuring the efficient management of communication channels and investments in advertising ideas. Thomas Etgen's fiscal leadership guarantees Proforma's sustained ability to offer effective promotional tools and achieve client success across various industries. This role is essential for maintaining Proforma's operational stability and capacity to innovate in brand strategy and client support.
Janice Pratt - President & Owner
Janice Pratt, the President & Owner at Proforma, shares executive oversight, driving strategic initiatives and operational excellence within the organization. Pratt ensures Proforma's commitment to delivering marketing brand management solutions, creative inspiration, and promotional tools remains central to client engagement. The President & Owner guides the effective utilization of communication channels, empowering customers to achieve their business objectives and foster growth. Janice Pratt's leadership reinforces Proforma's dedication to providing innovative advertising ideas and robust promotional strategies. This collaborative ownership model ensures Proforma consistently supports client success across a wide array of industries through tailored brand management expertise.
Kimble Bosworth - President
Kimble Bosworth, the President at Proforma, leads key operational divisions, focusing on enhancing the delivery of marketing brand management solutions and client support. Bosworth drives initiatives that integrate creative inspiration and promotional tools, ensuring customers receive effective resources for business growth. The President oversees the strategic deployment of communication channels, enabling clients to achieve their goals and realize success. Kimble Bosworth's leadership ensures Proforma's ongoing commitment to providing impactful advertising ideas and promotional strategies. This executive role is crucial for maintaining Proforma's reputation for excellence and client satisfaction across diverse industries.
Jeffrey Brooke - President
Jeffrey Brooke, the President at Proforma, directs specific operational segments, concentrating on the advancement of marketing brand management solutions and client-centric services. Brooke spearheads efforts to integrate creative inspiration and promotional tools, ensuring clients are equipped with effective resources for business expansion. The President oversees the strategic application of communication channels, facilitating client achievement of objectives and sustained success. Jeffrey Brooke's leadership underscores Proforma's dedication to delivering compelling advertising ideas and strategic promotional campaigns. This role is vital for upholding Proforma's standard of quality and driving client prosperity across a broad range of industries.
Brian Carothers - Chief Information Officer
Brian Carothers, the Chief Information Officer at Proforma, architects the company's technology infrastructure and digital strategy, ensuring seamless integration of marketing brand management solutions. Carothers drives the implementation of innovative IT systems that support creative inspiration and the delivery of promotional tools to clients. The Chief Information Officer oversees the security and efficiency of communication channels, enabling customers to access resources and achieve business growth. Brian Carothers's expertise ensures Proforma leverages technology to enhance its proven methods for helping clients succeed. This role is critical in maintaining Proforma's competitive edge by providing robust technological support for advertising ideas and promotional campaigns across diverse industries.

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