Proforma Executive and Leadership Team

Armando Pizzuti, the Chief Executive Officer at Proforma, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of marketing and business solutions, the Chief Executive Officer ensures that the company maintains a competitive edge in the global printing and branded merchandise sectors. This leadership role involves constant collaboration with the board to refine operational efficiency and market reach. Armando Pizzuti drives the implementation of high-level initiatives that support the diverse needs of distributor offices. Through the management of complex logistics and creative services, the Chief Executive Officer secures sustainable growth for the entire network. By prioritizing innovation in packaging and promotional products, the Chief Executive Officer strengthens the market position of the firm. Ultimately, Pizzuti fosters a culture of excellence that aligns with the core mission of providing superior workplace solutions to clients across multiple industries.

Russ Howarth, the President and Chief Executive Officer, Proforma Think Ink at Proforma, manages the specialized operations and strategic direction of the Think Ink division. By focusing on branded merchandise and promotional products, the President and Chief Executive Officer, Proforma Think Ink ensures that client marketing communications remain impactful and consistent. This role requires deep engagement with regional distributor offices to scale creative services and printing capabilities. Russ Howarth drives the development of tailored business solutions that address specific industry requirements. Through the oversight of supply chain logistics and packaging workflows, the President and Chief Executive Officer, Proforma Think Ink optimizes the delivery of high-quality marketing assets. By aligning divisional goals with the broader corporate objectives, the President and Chief Executive Officer, Proforma Think Ink supports the expansion of the company footprint. Ultimately, Howarth maintains the high standards of service that define the brand identity.

Bonnie Swinehart, the Owner & Chief Executive Officer at Proforma, governs the strategic trajectory and ownership interests of the business. By overseeing the integration of marketing solutions and eCommerce platforms, the Owner & Chief Executive Officer ensures that the company delivers consistent value to a global client base. This leadership position involves managing high-level partnerships and ensuring the financial health of the organization. Bonnie Swinehart drives the adoption of advanced business solutions that streamline printing and packaging operations. Through the coordination of creative services and promotional product distribution, the Owner & Chief Executive Officer maintains operational excellence across the network. By fostering strong relationships with key stakeholders, the Owner & Chief Executive Officer supports the long-term viability of the firm. Ultimately, Swinehart secures the market reputation of the company by championing innovation and client-focused strategies that drive success in the competitive marketing services landscape.

Bob McPheron, the Branded Apparel Promotional Products Printing President & Chief Executive Officer at Proforma, manages the specialized production and distribution of apparel and promotional goods. By overseeing the printing and packaging divisions, the Branded Apparel Promotional Products Printing President & Chief Executive Officer ensures that all products meet rigorous quality standards. This role involves coordinating with logistics teams to facilitate efficient delivery across diverse market segments. Bob McPheron drives the development of new product lines that enhance the overall marketing impact for clients. Through the management of manufacturing partnerships, the Branded Apparel Promotional Products Printing President & Chief Executive Officer optimizes the supply chain for maximum efficiency. By aligning production capabilities with the evolving needs of the market, the Branded Apparel Promotional Products Printing President & Chief Executive Officer supports the growth of the company. Ultimately, McPheron ensures that the firm remains a leader in the branded merchandise industry.

Karen Sharp, the President at Proforma, oversees the operational execution and day-to-day management of key business units. By focusing on the delivery of creative services and marketing communications, the President ensures that the company maintains high standards of client satisfaction. This role involves coordinating with various departments to streamline the workflow for branded merchandise and packaging projects. Karen Sharp drives the implementation of operational improvements that enhance the efficiency of the distributor network. Through the management of cross-functional teams, the President supports the achievement of corporate goals related to market expansion and service quality. By fostering a collaborative environment, the President aligns the efforts of the staff with the mission of providing comprehensive business solutions. Ultimately, Sharp maintains the operational excellence of the firm, ensuring that all client needs are met with precision and professionalism across the diverse industries served by the company.

Darrell Florence, the President at Proforma, manages the strategic growth and regional operations of the company. By focusing on the expansion of printing and promotional product services, the President ensures that the firm captures new market opportunities. This role involves overseeing the performance of specific business segments and ensuring alignment with the overall corporate strategy. Darrell Florence drives the development of client-focused initiatives that enhance the value of the marketing solutions provided. Through the management of key accounts, the President supports the long-term success of the organization. By collaborating with other leaders, the President ensures that operational resources are allocated effectively to support the growth of the distributor network. Ultimately, Florence maintains the competitive position of the company by championing innovation and operational efficiency, ensuring that the firm continues to deliver high-quality business solutions to a wide range of clients across the global market.

John Cantrick, the President at Proforma, directs the strategic initiatives and operational oversight for specific business divisions. By focusing on the integration of eCommerce and logistics solutions, the President ensures that the company provides a comprehensive suite of services to its clients. This role involves managing the relationships with key partners and ensuring that the service delivery remains consistent across all regions. John Cantrick drives the adoption of best practices in marketing communications and brand promotion. Through the oversight of project management teams, the President supports the successful execution of complex client campaigns. By aligning divisional activities with the broader corporate mission, the President contributes to the overall growth and success of the firm. Ultimately, Cantrick maintains the high standards of service that define the company, ensuring that all business solutions are delivered with excellence and contribute to the long-term success of the organization.

Michael Dobozy, the Chief Technology Officer at Proforma, architects the digital infrastructure and technological roadmap for the organization. By overseeing the development of eCommerce platforms and marketing software, the Chief Technology Officer ensures that the company provides seamless digital experiences to all distributor offices. This role involves managing the integration of complex business solutions into the existing technology stack. Michael Dobozy drives the adoption of innovative tools that enhance creative services and logistics management. Through the oversight of data security and system scalability, the Chief Technology Officer supports the operational needs of the entire network. By collaborating with other C-suite leaders, the Chief Technology Officer aligns technical initiatives with the broader business goals of the firm. Ultimately, Dobozy maintains the technological edge required to compete in the global marketing services market, ensuring that all digital assets remain secure, efficient, and highly functional.

Brian Roney, the Chief Revenue Officer at Proforma, directs the global sales strategy and revenue generation efforts for the company. By overseeing the performance of distributor offices, the Chief Revenue Officer ensures that the organization meets its financial targets through the sale of printing, packaging, and promotional products. This role involves developing sales training programs and optimizing the customer acquisition funnel. Brian Roney drives the expansion of market share by identifying new opportunities in the marketing and business solutions sector. Through the management of sales teams, the Chief Revenue Officer fosters a culture of high performance and client retention. By aligning revenue goals with the overall corporate mission, the Chief Revenue Officer supports the long-term financial stability of the firm. Ultimately, Roney secures the growth of the company by implementing effective sales strategies that leverage the full range of services offered to clients.

Brian Carothers, the Chief Information Officer at Proforma, manages the information systems and data architecture that support the global operations of the company. By overseeing the implementation of enterprise resource planning tools, the Chief Information Officer ensures that all business processes, from printing to logistics, remain efficient and data-driven. This role involves maintaining the integrity of the information network across all distributor offices. Brian Carothers drives the digital transformation of the firm by integrating advanced analytics into the daily workflow. Through the oversight of IT infrastructure, the Chief Information Officer supports the seamless delivery of marketing and business solutions. By collaborating with the technology team, the Chief Information Officer aligns information systems with the strategic objectives of the organization. Ultimately, Carothers ensures that the company leverages data to improve decision-making and operational performance, maintaining a robust and secure information environment for all stakeholders.