Proforma Executive and Leadership Team

October, 2026

Leadership Overview

Proforma has 10 executives leading key functions including strategy, operational management, technology architecture, financial oversight, and information systems.

Driven by a commitment to comprehensive brand solutions, Proforma empowers organizations through integrated printing, merchandise, and logistics services to elevate market presence and streamline complex business communications globally.

Leadership Roles at Proforma

  • Chief Executive Officer - Dan McCarthy
  • President and Chief Executive Officer, Proforma Think Ink - Russ Howarth
  • Owner & Chief Executive Officer - Bonnie Swinehart
  • Chief Financial Officer - Thomas Etgen
  • President - Damian Giordano
  • President, Operations - Edward Martin
  • President - Carrie Finnigan
  • President - Thomas Bright
  • Chief Technology Officer - Anoulom Soutdarany
  • Chief Information Officer - Brian Carothers
  • Dan McCarthy - Chief Executive Officer

    Dan McCarthy, the Chief Executive Officer at Proforma, directs the overarching corporate strategy and long-term vision for the global marketing solutions provider. McCarthy oversees the expansion of the distributor network, ensuring consistent delivery of printing, branded merchandise, and packaging services across diverse industries. By aligning internal resources with market demands, the Chief Executive Officer drives sustainable growth and operational excellence. Dan McCarthy maintains focus on scaling the business model to support complex client requirements in the competitive marketing landscape. This leadership role involves constant evaluation of service offerings to ensure Proforma remains at the forefront of the industry. Through strategic partnerships and rigorous performance monitoring, the Chief Executive Officer secures the company's position as a leader in business solutions. Ultimately, McCarthy fosters a culture of innovation that enables the organization to meet evolving client needs with precision and agility.

    Russ Howarth - President and Chief Executive Officer, Proforma Think Ink

    Russ Howarth, the President and Chief Executive Officer, Proforma Think Ink at Proforma, manages specialized marketing initiatives and branded merchandise programs. Howarth oversees the integration of creative services and promotional products to enhance client brand visibility. By focusing on the unique requirements of the Think Ink division, the President and Chief Executive Officer, Proforma Think Ink drives targeted growth within the broader corporate framework. Russ Howarth ensures that all service delivery aligns with the high standards of quality and reliability expected by the client base. This role involves coordinating with cross-functional teams to optimize logistics and eCommerce capabilities for maximum efficiency. Through the application of industry-specific expertise, the President and Chief Executive Officer, Proforma Think Ink strengthens the market impact of the organization. Ultimately, Howarth delivers tailored business solutions that support client success and long-term brand loyalty.

    Bonnie Swinehart - Owner & Chief Executive Officer

    Bonnie Swinehart, the Owner & Chief Executive Officer at Proforma, provides high-level governance and strategic direction for the enterprise. Swinehart oversees the alignment of business solutions with the core mission of delivering comprehensive marketing and packaging services. By guiding the organization through complex market shifts, the Owner & Chief Executive Officer ensures the stability and continued relevance of the brand. Bonnie Swinehart maintains oversight of key operational pillars, including logistics and creative services, to guarantee seamless execution for clients. This leadership position involves fostering strong relationships with stakeholders and driving initiatives that expand the company's reach across multiple industries. Through the implementation of robust business practices, the Owner & Chief Executive Officer supports the long-term viability of the organization. Ultimately, Swinehart secures the company's reputation as a premier provider of integrated marketing and workplace solutions.

    Thomas Etgen - Chief Financial Officer

    Thomas Etgen, the Chief Financial Officer at Proforma, manages the fiscal health and financial strategy of the global marketing solutions provider. Etgen oversees capital allocation, budgeting, and financial reporting to ensure the organization maintains a strong market position. By analyzing revenue streams from printing, branded merchandise, and logistics services, the Chief Financial Officer drives profitability and operational efficiency. Thomas Etgen coordinates with the executive team to evaluate investment opportunities and mitigate financial risks across the distributor network. This leadership role involves maintaining rigorous financial controls to support the company's growth objectives and long-term sustainability. Through the application of data-driven insights, the Chief Financial Officer optimizes resource distribution to maximize value for stakeholders. Ultimately, Etgen secures the financial foundation necessary for the company to continue delivering high-quality business solutions to clients across diverse industries.

    Damian Giordano - President

    Damian Giordano, the President at Proforma, leads the strategic execution of marketing and business solutions within the organization. Giordano oversees the development of client-focused programs, specifically concentrating on the expansion of branded merchandise and promotional product offerings. By driving sales initiatives and fostering distributor relationships, the President ensures the company meets its growth targets in the competitive marketing sector. Damian Giordano coordinates with other leadership members to refine service delivery models and improve market penetration. This role involves identifying new opportunities for business development and ensuring that all client interactions reflect the company's commitment to excellence. Through the implementation of effective sales strategies, the President supports the overall mission of providing comprehensive marketing communications. Ultimately, Giordano strengthens the company's market presence by delivering high-impact solutions that address the evolving needs of diverse client organizations.
    Damian Giordano

    Edward Martin - President, Operations

    Edward Martin, the President, Operations at Proforma, directs the logistical and supply chain functions that enable the delivery of marketing and business solutions. Martin oversees the coordination of printing, packaging, and distribution services to ensure timely and accurate fulfillment for clients. By optimizing operational workflows, the President, Operations drives efficiency and reduces costs across the distributor network. Edward Martin manages the integration of logistics platforms to support the company's eCommerce and promotional product initiatives. This role involves collaborating with other executives to align operational capacity with market demand and service quality standards. Through the application of rigorous process management, the President, Operations ensures that the organization maintains its competitive edge in the global marketplace. Ultimately, Martin secures the operational stability required to deliver high-quality business solutions to a wide range of industries.

    Carrie Finnigan - President

    Carrie Finnigan, the President at Proforma, manages the strategic implementation of creative services and marketing communications for the organization. Finnigan oversees the development of innovative brand promotion strategies that help clients achieve their business objectives. By focusing on the creative and design aspects of the company's service portfolio, the President drives value for clients seeking unique packaging and promotional solutions. Carrie Finnigan coordinates with the distributor network to ensure that creative outputs align with the high standards of the brand. This role involves leading cross-functional teams to deliver integrated marketing campaigns that resonate across multiple industries. Through the application of design expertise and strategic planning, the President enhances the company's reputation for excellence in marketing. Ultimately, Finnigan supports the organization's growth by providing creative solutions that elevate client brands and drive market engagement.
    Carrie Finnigan

    Thomas Bright - President

    Thomas Bright, the President at Proforma, directs the expansion of business solutions and workplace services across the organization. Bright oversees the development of strategic partnerships that enhance the company's ability to provide comprehensive marketing and printing services. By focusing on the growth of the distributor network, the President drives market reach and service accessibility for clients. Thomas Bright coordinates with other leadership members to ensure that all business solutions are delivered with consistency and quality. This role involves identifying emerging market trends and adapting the company's service offerings to meet the changing needs of the business community. Through the implementation of effective growth strategies, the President supports the overall mission of providing integrated marketing communications. Ultimately, Bright strengthens the company's position as a leader in the industry by delivering high-value solutions that drive client success.

    Anoulom Soutdarany - Chief Technology Officer

    Anoulom Soutdarany, the Chief Technology Officer at Proforma, architects the digital infrastructure supporting global marketing and business solutions. Soutdarany oversees the development of proprietary platforms that facilitate eCommerce, logistics, and supply chain management for the distributor network. By integrating advanced technology into the service delivery model, the Chief Technology Officer drives operational efficiency and enhances the client experience. Anoulom Soutdarany manages the technical roadmap to ensure the organization remains competitive in the rapidly evolving digital landscape. This role involves collaborating with other C-suite leaders to align technological capabilities with broader business objectives. Through the deployment of scalable software solutions, the Chief Technology Officer enables the company to handle complex packaging and promotional product orders with precision. Ultimately, Soutdarany ensures the robustness and security of the digital ecosystem that powers the entire organization.

    Brian Carothers - Chief Information Officer

    Brian Carothers, the Chief Information Officer at Proforma, directs the information systems and data management strategies that underpin the company's marketing and business solutions. Carothers oversees the implementation of enterprise-wide data analytics to improve decision-making regarding logistics, packaging, and promotional product distribution. By optimizing the flow of information across the distributor network, the Chief Information Officer drives operational transparency and service reliability. Brian Carothers manages the integration of new digital tools to streamline internal workflows and enhance client-facing platforms. This role involves ensuring the integrity and accessibility of critical business data to support the organization's growth. Through the strategic alignment of information technology with business goals, the Chief Information Officer enables the company to respond effectively to market demands. Ultimately, Carothers maintains the technological backbone that allows the organization to deliver consistent and high-quality results.
    Brian Carothers

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    Frequently Asked Questions Regarding Proforma Top Executives and Leadership Team

    Who leads Proforma?
    Proforma is led by Dan McCarthy (Chief Executive Officer), along with executives such as Russ Howarth (President and Chief Executive Officer, Proforma Think Ink) and Bonnie Swinehart (Owner & Chief Executive Officer).
    Who is part of Proforma’s executive team?
    The executive team of Proforma includes leaders such as Dan McCarthy (Chief Executive Officer), Russ Howarth (President and Chief Executive Officer, Proforma Think Ink), Bonnie Swinehart (Owner & Chief Executive Officer) and other senior executives.
    How many executives does Proforma have?
    Proforma has 10 executives leading key business areas.
    What roles are included in Proforma’s leadership team?
    The leadership team of Proforma includes roles such as Chief Executive Officer, President and Chief Executive Officer, Proforma Think Ink, Owner & Chief Executive Officer, Chief Financial Officer, President.