Proforma Executive and Leadership Team

June, 2026

Leadership Overview

Proforma has 10 executives leading key functions including strategy, operations, revenue, and technology.

Driven by a commitment to client success, Proforma provides marketing brand management solutions, delivering advertising ideas, creative inspiration, brand strategy, and promotional tools to foster business growth across diverse industries.

Leadership Roles at Proforma

  • Chief Executive Officer - Scott Rancourt
  • Owner & Chief Executive Officer - Bonnie Swinehart
  • Co- Owner and Chief Executive Officer - Hadley Winslow
  • President and Chief Executive Officer, Proforma Think Ink - Russell Howarth
  • President & Chief Executive Officer - Linda Palmer
  • Chief Executive Officer (Blue Phoenix Branding) - Travis Powell
  • President - Jennie Kennedy
  • President & Owner - Janice Pratt
  • Chief Revenue Officer - Brian Roney
  • Chief Information Officer - Brian Carothers
  • Scott Rancourt - Chief Executive Officer

    Scott Rancourt, the Chief Executive Officer at Proforma, directs the overarching strategic vision and operational execution for the organization. Rancourt's leadership focuses on driving Proforma's commitment to providing comprehensive marketing brand management solutions. This involves ensuring the delivery of advertising ideas, creative inspiration, brand strategy, and promotional tools designed to accelerate customer business growth and achieve success. The Chief Executive Officer's role encompasses fostering innovation within the company's proven communication channels, which have historically enabled clients across various industries to meet their objectives. Scott Rancourt's strategic direction ensures Proforma maintains its market position by adapting to evolving industry demands and client needs, thereby solidifying the company's reputation for impactful brand management.

    Bonnie Swinehart - Owner & Chief Executive Officer

    Bonnie Swinehart, the Owner & Chief Executive Officer at Proforma, holds ultimate responsibility for the company's strategic direction and ownership. Swinehart's leadership emphasizes Proforma's core mission of delivering effective marketing brand management solutions. This includes guiding the development and deployment of advertising ideas, creative inspiration, brand strategy, and promotional tools that empower customers to expand their businesses and attain significant success. The Owner & Chief Executive Officer's purview extends to ensuring the efficacy of Proforma's communication channels, which have a demonstrated history of helping clients achieve their goals across a wide spectrum of industries. Bonnie Swinehart's ownership stake signifies a deep commitment to the company's long-term vision and its ability to consistently provide value through innovative branding and marketing support.

    Hadley Winslow - Co- Owner and Chief Executive Officer

    Hadley Winslow, the Co- Owner and Chief Executive Officer at Proforma, shares executive leadership and ownership responsibilities, driving the company's strategic initiatives. Winslow's focus is on enhancing Proforma's capacity to deliver advanced marketing brand management solutions, ensuring clients receive cutting-edge advertising ideas, creative inspiration, brand strategy, and promotional tools. The Co- Owner and Chief Executive Officer's role is critical in guiding the company's efforts to help customers achieve substantial business growth and success. Hadley Winslow oversees the continuous refinement of Proforma's communication channels, leveraging their proven effectiveness in diverse industry settings to meet client objectives. This dual leadership position underscores a profound dedication to Proforma's mission and its ongoing impact on client success through strategic brand development.
    Hadley Winslow

    Russell Howarth - President and Chief Executive Officer, Proforma Think Ink

    Russell Howarth, the President and Chief Executive Officer, Proforma Think Ink at Proforma, spearheads the strategic direction and operational management of the Proforma Think Ink division. Howarth's leadership is centered on advancing Proforma's marketing brand management solutions within this specialized unit, focusing on delivering impactful advertising ideas, creative inspiration, brand strategy, and promotional tools. The President and Chief Executive Officer's objective is to empower Think Ink's clientele to achieve significant business expansion and success. Russell Howarth ensures that the division's communication channels are optimized for maximum client benefit, building upon Proforma's established track record across various industries. This executive's role is vital in driving growth and innovation specifically within the Proforma Think Ink brand, reinforcing its contribution to the overall company mission.

    Linda Palmer - President & Chief Executive Officer

    Linda Palmer, the President & Chief Executive Officer at Proforma, directs the company's strategic vision and operational execution. Palmer's leadership is dedicated to advancing Proforma's commitment to providing superior marketing brand management solutions. This involves ensuring the consistent delivery of innovative advertising ideas, creative inspiration, brand strategy, and promotional tools that empower customers to achieve substantial business growth and success. The President & Chief Executive Officer's role encompasses overseeing the effectiveness of Proforma's communication channels, which have a proven history of helping clients attain their objectives across a diverse range of industries. Linda Palmer's executive oversight ensures Proforma remains at the forefront of brand strategy and promotional support, driving client success through expert guidance.
    Linda Palmer

    Travis Powell - Chief Executive Officer (Blue Phoenix Branding)

    Travis Powell, the Chief Executive Officer (Blue Phoenix Branding) at Proforma, leads the strategic direction and operational execution for the Blue Phoenix Branding division. Powell's focus is on advancing Proforma's marketing brand management solutions within this specific entity, ensuring the delivery of impactful advertising ideas, creative inspiration, brand strategy, and promotional tools. The Chief Executive Officer's objective is to empower Blue Phoenix Branding's clientele to achieve significant business expansion and success. Travis Powell ensures the division's communication channels are optimized for maximum client benefit, building upon Proforma's established track record across various industries. This executive's role is essential for driving growth and innovation within the Blue Phoenix Branding brand, reinforcing its contribution to the overall company mission.

    Jennie Kennedy - President

    Jennie Kennedy, the President at Proforma, oversees key operational functions and strategic initiatives across the organization. Kennedy's leadership is dedicated to enhancing Proforma's capacity to deliver comprehensive marketing brand management solutions, ensuring clients receive effective advertising ideas, creative inspiration, brand strategy, and promotional tools. The President's role is critical in guiding the company's efforts to help customers achieve substantial business growth and success. Jennie Kennedy oversees the continuous refinement of Proforma's communication channels, leveraging their proven effectiveness in diverse industry settings to meet client objectives. This leadership position underscores a profound dedication to Proforma's mission and its ongoing impact on client success through strategic brand development and operational excellence.

    Janice Pratt - President & Owner

    Janice Pratt, the President & Owner at Proforma, holds significant leadership and ownership responsibilities, guiding the company's strategic trajectory. Pratt's leadership emphasizes Proforma's core mission of delivering effective marketing brand management solutions, including advertising ideas, creative inspiration, brand strategy, and promotional tools that empower customers to expand their businesses and attain success. The President & Owner's purview extends to ensuring the efficacy of Proforma's communication channels, which have a demonstrated history of helping clients achieve their goals across a wide spectrum of industries. Janice Pratt's ownership signifies a deep commitment to the company's long-term vision and its ability to consistently provide value through innovative branding and marketing support, reinforcing Proforma's client-centric approach.

    Brian Roney - Chief Revenue Officer

    Brian Roney, the Chief Revenue Officer at Proforma, drives the company's revenue generation strategies and sales operations. Roney's focus is on maximizing income streams by optimizing Proforma's marketing brand management solutions, ensuring that advertising ideas, creative inspiration, brand strategy, and promotional tools translate into tangible business growth for clients. The Chief Revenue Officer's responsibilities include developing and executing sales plans that align with Proforma's mission to help customers achieve success. Brian Roney oversees the sales teams and revenue forecasting, ensuring robust performance and expansion across all market segments. This executive's leadership is crucial for sustaining Proforma's growth trajectory and reinforcing its value proposition through effective revenue management and client acquisition.

    Brian Carothers - Chief Information Officer

    Brian Carothers, the Chief Information Officer at Proforma, directs the company's technology strategy and infrastructure. Carothers' leadership ensures that Proforma's information systems effectively support the delivery of marketing brand management solutions, including advertising ideas, creative inspiration, brand strategy, and promotional tools. The Chief Information Officer's role is vital in leveraging technology to enhance customer business growth and operational efficiency. Brian Carothers oversees the development and maintenance of robust IT systems, ensuring data security and system reliability to support Proforma's mission. This executive's expertise is critical for driving technological innovation and maintaining the integrity of the company's digital operations, thereby contributing to client success through advanced technological capabilities.
    Brian Carothers

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    Frequently Asked Questions Regarding Proforma Top Executives and Leadership Team

    Who leads Proforma?
    Proforma is led by Scott Rancourt (Chief Executive Officer), along with executives such as Bonnie Swinehart (Owner & Chief Executive Officer) and Hadley Winslow (Co- Owner and Chief Executive Officer).
    Who is part of Proforma’s executive team?
    The executive team of Proforma includes leaders such as Scott Rancourt (Chief Executive Officer), Bonnie Swinehart (Owner & Chief Executive Officer), Hadley Winslow (Co- Owner and Chief Executive Officer) and other senior executives.
    How many executives does Proforma have?
    Proforma has 10 executives leading key business areas.
    What roles are included in Proforma’s leadership team?
    The leadership team of Proforma includes roles such as Chief Executive Officer, Owner & Chief Executive Officer, Co- Owner and Chief Executive Officer, President and Chief Executive Officer, Proforma Think Ink, President & Chief Executive Officer.