Leadership Overview
Persona Triangle has 6 executives leading key functions including strategy, revenue generation, financial oversight, operations, human capital management, and market expansion.
Driven by a commitment to excellence, Persona Triangle is dedicated to providing comprehensive commercial signage and lighting solutions, shaping the visual identity of major hospitality, restaurant, and retail brands nationwide.
Driven by a commitment to excellence, Persona Triangle is dedicated to providing comprehensive commercial signage and lighting solutions, shaping the visual identity of major hospitality, restaurant, and retail brands nationwide.
Leadership Roles at Persona Triangle
Arron Yount - Chief Executive Officer
Arron Yount, the Chief Executive Officer at Persona Triangle, directs the overarching corporate strategy and long-term vision. Overseeing all major business units, the Chief Executive Officer ensures alignment with the company's mission to deliver exceptional commercial signage and lighting to national brands. This leadership role involves guiding market expansion initiatives and fostering a culture of innovation across the organization. By setting strategic priorities, Arron Yount drives the company's growth and solidifies its position as a leader in the industry. The Chief Executive Officer's focus remains on maximizing shareholder value and ensuring sustainable operational success throughout the United States.
Timothy Walsh - Chief Financial Officer
Timothy Walsh, the Chief Financial Officer at Persona Triangle, manages all financial operations and fiscal planning. Overseeing accounting, budgeting, and financial reporting, the Chief Financial Officer ensures robust financial health and compliance for the national sign company. This position involves strategic financial analysis to support business growth and operational efficiency. By managing capital allocation and risk, Timothy Walsh safeguards the company's assets and optimizes profitability. The Chief Financial Officer's expertise is crucial in guiding investment decisions and maintaining strong relationships with financial institutions, supporting Persona Triangle's mission to serve major brands.

Craig Horn - Chief Operating Officer
Craig Horn, the Chief Operating Officer at Persona Triangle, directs all operational activities and process optimization. Overseeing manufacturing, supply chain, and project execution, the Chief Operating Officer ensures the efficient delivery of commercial signage and lighting solutions nationwide. This role involves enhancing production capabilities and streamlining workflows to meet client demands from hospitality, restaurant, and retail sectors. By implementing best practices, Craig Horn drives operational excellence and maintains high standards of quality and service. The Chief Operating Officer's focus is on maximizing efficiency and ensuring seamless project completion across all company operations.
David Holien - President
David Holien, the President at Persona Triangle, oversees strategic market positioning and key stakeholder relations. Driving initiatives across various business segments, the President ensures the company's commercial signage and lighting services effectively meet the needs of major hospitality, restaurant, and retail clients nationwide. This leadership function involves fostering strong partnerships and championing the company's commitment to quality and innovation. By guiding strategic growth, David Holien plays a pivotal role in expanding Persona Triangle's market reach and reinforcing its reputation for excellence. The President's vision is integral to the company's ongoing success and industry influence.
Mike Peterson - Chief Revenue Officer
Mike Peterson, the Chief Revenue Officer at Persona Triangle, architects and executes all revenue generation strategies. Overseeing sales, marketing, and business development functions, the Chief Revenue Officer drives market penetration and expands client relationships with major hospitality, restaurant, and retail brands. This critical role involves identifying new market opportunities and optimizing sales channels to achieve ambitious revenue targets. By fostering cross-functional collaboration, Mike Peterson ensures a cohesive approach to client acquisition and retention. The Chief Revenue Officer's efforts directly contribute to the company's financial performance and sustained market leadership across the nation.
Amber Dahl - Chief Human Resources Officer
Amber Dahl, the Chief Human Resources Officer at Persona Triangle, leads all human capital management initiatives. Overseeing talent acquisition, employee development, and organizational culture, the Chief Human Resources Officer cultivates a high-performing workforce essential for serving national brands. This position involves developing strategic HR policies that support the company's growth and operational objectives. By fostering employee engagement and ensuring a positive work environment, Amber Dahl contributes directly to the company's success. The Chief Human Resources Officer's dedication to talent management ensures Persona Triangle retains skilled professionals vital for delivering exceptional signage and lighting solutions.
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