Leadership Overview
Persona Triangle has 7 executives leading key functions including strategy, multimedia design, revenue growth, financial management, operations, human resources, and corporate leadership.
Focused on delivering high-quality commercial signage and lighting solutions, Persona Triangle empowers major hospitality, restaurant, and retail brands through innovative visual branding and national manufacturing excellence.
Focused on delivering high-quality commercial signage and lighting solutions, Persona Triangle empowers major hospitality, restaurant, and retail brands through innovative visual branding and national manufacturing excellence.
Leadership Roles at Persona Triangle
Arron Yount - Chief Executive Officer
Arron Yount, the Chief Executive Officer at Persona Triangle, directs the overarching corporate strategy and long-term vision for the national signage manufacturer. Yount oversees the alignment of manufacturing capabilities with the evolving needs of major hospitality and retail clients across the United States. By prioritizing operational excellence and market expansion, the Chief Executive Officer ensures the company maintains a competitive edge in the commercial lighting sector. Arron Yount drives high-level initiatives that strengthen brand partnerships and optimize production workflows within the Watertown headquarters. This leadership role involves constant collaboration with the executive team to refine service delivery models and enhance product quality. Through rigorous oversight of corporate performance metrics, the Chief Executive Officer secures sustainable growth and reinforces the market position of the organization as a premier provider of visual branding solutions.
Amr Soliman - Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development
Amr Soliman, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development at Persona Triangle, architects the digital transformation and multimedia integration strategies for the firm. Soliman oversees the development of advanced web-based tools and design platforms that support the core signage business. By bridging the gap between physical manufacturing and digital presence, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development ensures clients receive comprehensive branding support. Amr Soliman drives the adoption of cutting-edge design technologies to enhance customer engagement and streamline project visualization. This role involves managing cross-functional teams to deliver high-impact multimedia assets that complement the physical signage products. Through strategic investment in digital infrastructure, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development elevates the overall value proposition for national retail and hospitality partners.
Tim Walsh - Chief Financial Officer
Tim Walsh, the Chief Financial Officer at Persona Triangle, directs the fiscal health and capital allocation strategies for the organization. Walsh oversees all financial reporting, budgeting, and risk management processes to ensure the company maintains a robust balance sheet. By monitoring operational costs and manufacturing efficiency, the Chief Financial Officer supports the strategic goals of the executive leadership team. Tim Walsh drives the development of financial models that facilitate investment in new signage technologies and facility upgrades. This role involves maintaining transparency with stakeholders and ensuring compliance with all regulatory requirements. Through the rigorous management of cash flow and capital expenditures, the Chief Financial Officer provides the necessary resources to sustain the company's national operations and support the ongoing growth of the business across diverse retail and hospitality markets.

Craig Horn - Chief Operating Officer
Craig Horn, the Chief Operating Officer at Persona Triangle, directs the end-to-end manufacturing and supply chain operations for the company. Horn oversees the production facilities in Watertown and ensures that all signage and lighting products meet strict quality standards. By streamlining internal processes and optimizing logistics, the Chief Operating Officer drives operational efficiency across the national network. Craig Horn manages the coordination between production teams and project managers to ensure timely delivery for major retail and hospitality clients. This leadership role involves implementing lean manufacturing principles to reduce waste and improve output capacity. Through the continuous improvement of operational workflows, the Chief Operating Officer ensures the company maintains its reputation for reliability and precision in the competitive commercial signage industry.
David Holien - President
David Holien, the President at Persona Triangle, directs the day-to-day execution of corporate objectives and ensures the seamless integration of all business units. Holien oversees the implementation of strategic plans that drive the company's market presence in the hospitality and retail sectors. By facilitating communication between the C-suite and department heads, the President ensures organizational alignment and operational agility. David Holien drives the pursuit of excellence in product delivery and customer service across all national accounts. This leadership role involves managing high-level client interactions and resolving complex operational challenges to maintain the company's competitive advantage. Through the consistent application of leadership principles, the President supports the overall mission of providing superior signage and lighting solutions to a diverse and demanding client base.
Mike Peterson - Chief Revenue Officer
Mike Peterson, the Chief Revenue Officer at Persona Triangle, directs all sales strategies and market penetration efforts for the national signage portfolio. Peterson oversees the expansion of client relationships within the hospitality, restaurant, and retail sectors. By optimizing the sales funnel and identifying new growth opportunities, the Chief Revenue Officer ensures consistent revenue generation across all regional markets. Mike Peterson drives the implementation of customer-centric pricing models and service agreements that align with the specific needs of large-scale commercial brands. This leadership role involves coordinating with the marketing and production departments to ensure sales targets meet manufacturing capacity. Through the systematic analysis of market trends and competitive positioning, the Chief Revenue Officer secures long-term financial stability and fosters deep, enduring partnerships with major national accounts.
Amber Dahl - Chief Human Resources Officer
Amber Dahl, the Chief Human Resources Officer at Persona Triangle, directs the talent acquisition, organizational development, and employee engagement strategies for the firm. Dahl oversees the cultivation of a high-performance culture that supports the company's manufacturing and design objectives. By implementing comprehensive training programs and leadership development initiatives, the Chief Human Resources Officer ensures the workforce remains aligned with the evolving needs of the business. Amber Dahl drives the adoption of modern human capital management systems to improve retention and operational productivity. This role involves collaborating with the executive team to foster an inclusive environment that attracts top-tier talent in the manufacturing and creative sectors. Through the strategic management of personnel resources, the Chief Human Resources Officer supports the long-term growth and stability of the organization.
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