Persona Triangle Executive and Leadership Team

June, 2026

Leadership Overview

Persona Triangle has 6 executives leading key functions including strategy, operations, finance, revenue, human resources, and market expansion.

Driven by a commitment to excellence, Persona Triangle provides national commercial signage and lighting solutions, shaping the visual identity of major hospitality, restaurant, and retail brands across the United States.

Leadership Roles at Persona Triangle

  • Chief Executive Officer - Rahul Parekh
  • Chief Financial Officer - Timothy Walsh
  • Chief Operating Officer - Craig Horn
  • President - David Holien
  • Chief Revenue Officer - Mike Peterson
  • Chief Human Resources Officer - Amber Dahl
  • Rahul Parekh - Chief Executive Officer

    Rahul Parekh, the Chief Executive Officer at Persona Triangle, directs the overarching corporate strategy and vision. Parekh guides the company's expansion into new markets and ensures alignment with the core mission of providing exceptional commercial signage and lighting. Overseeing all executive functions, the Chief Executive Officer drives innovation in service delivery and operational efficiency. This leadership role involves fostering a culture of client-centricity and sustainable growth. By setting ambitious goals, Rahul Parekh ensures the company maintains its position as a leader in serving major hospitality, restaurant, and retail brands. The Chief Executive Officer's strategic direction is critical for navigating industry shifts and capitalizing on emerging opportunities within the national signage sector.

    Timothy Walsh - Chief Financial Officer

    Timothy Walsh, the Chief Financial Officer at Persona Triangle, manages all financial operations and fiscal strategy. Walsh oversees budgeting, financial planning, and capital allocation to support the company's national growth initiatives. Directing accounting, treasury, and financial reporting, the Chief Financial Officer ensures robust financial health and compliance. This critical role involves analyzing market trends and identifying investment opportunities to enhance profitability. By maintaining stringent financial controls, Timothy Walsh safeguards the company's assets and supports strategic decision-making. The Chief Financial Officer's expertise is vital for funding expansion and ensuring the long-term financial stability of Persona Triangle's operations serving major hospitality, restaurant, and retail brands.
    Timothy Walsh

    Craig Horn - Chief Operating Officer

    Craig Horn, the Chief Operating Officer at Persona Triangle, executes the operational framework supporting national service delivery. Horn manages the day-to-day functions critical to producing and installing commercial signage and lighting for diverse clients. Overseeing production, logistics, and field operations, the Chief Operating Officer ensures seamless project execution across the United States. This leadership position involves optimizing resource allocation and implementing best practices in manufacturing and installation. By streamlining workflows, Craig Horn enhances the efficiency and reliability of Persona Triangle's service offerings. The Chief Operating Officer's focus on operational excellence directly impacts client satisfaction and the company's capacity to serve major hospitality, restaurant, and retail brands effectively.
    Craig Horn

    David Holien - President

    David Holien, the President at Persona Triangle, oversees strategic initiatives and key operational partnerships. Holien works closely with the executive team to ensure seamless integration of all business functions and drive market growth. Leading cross-functional collaboration and stakeholder engagement, the President ensures that Persona Triangle consistently meets client expectations. This senior leadership position involves championing the company's mission and values across all departments. By fostering strong external relationships, David Holien strengthens the company's market position and facilitates expansion. The President's broad oversight is critical for maintaining operational synergy and advancing the company's strategic objectives within the national signage industry.

    Mike Peterson - Chief Revenue Officer

    Mike Peterson, the Chief Revenue Officer at Persona Triangle, drives all revenue-generating activities and sales strategies. Peterson leads the sales and business development teams responsible for securing new contracts with national clients. Overseeing market penetration and client acquisition, the Chief Revenue Officer expands Persona Triangle's footprint in the hospitality, restaurant, and retail sectors. This executive position involves developing innovative sales approaches and fostering strong client relationships. By optimizing the sales funnel and driving market engagement, Mike Peterson directly contributes to the company's growth trajectory. The Chief Revenue Officer's leadership is essential for achieving ambitious revenue targets and solidifying Persona Triangle's market leadership.

    Amber Dahl - Chief Human Resources Officer

    Amber Dahl, the Chief Human Resources Officer at Persona Triangle, directs all human capital strategies and organizational development. Dahl oversees talent acquisition, employee relations, and performance management to build a high-performing workforce. Managing workforce planning and employee engagement initiatives, the Chief Human Resources Officer ensures a supportive and productive work environment. This key role involves developing policies that align with company values and support operational objectives. By fostering a strong organizational culture, Amber Dahl enhances employee retention and attracts top talent to Persona Triangle. The Chief Human Resources Officer's commitment to people development is fundamental to the company's ability to serve its national client base effectively.

    Explore Leadership Teams in Building Materials

    Frequently Asked Questions Regarding Persona Triangle Top Executives and Leadership Team

    Who leads Persona Triangle?
    Persona Triangle is led by Rahul Parekh (Chief Executive Officer), along with executives such as Timothy Walsh (Chief Financial Officer) and Craig Horn (Chief Operating Officer).
    Who is part of Persona Triangle’s executive team?
    The executive team of Persona Triangle includes leaders such as Rahul Parekh (Chief Executive Officer), Timothy Walsh (Chief Financial Officer), Craig Horn (Chief Operating Officer) and other senior executives.
    How many executives does Persona Triangle have?
    Persona Triangle has 6 executives leading key business areas.
    What roles are included in Persona Triangle’s leadership team?
    The leadership team of Persona Triangle includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Chief Revenue Officer.