Leadership Overview
Persona Triangle has 7 executives leading key functions including strategy, multimedia development, revenue growth, financial management, operational scaling, human capital, and corporate leadership.
Focused on delivering high-quality commercial signage and lighting solutions, Persona Triangle maintains a commitment to excellence for major hospitality, restaurant, and retail brands across the nation.
Focused on delivering high-quality commercial signage and lighting solutions, Persona Triangle maintains a commitment to excellence for major hospitality, restaurant, and retail brands across the nation.
Leadership Roles at Persona Triangle
Arron Yount - Chief Executive Officer
Arron Yount, the Chief Executive Officer at Persona Triangle, directs the overarching corporate strategy and long-term vision for the organization. By aligning manufacturing capabilities with the evolving needs of national hospitality and retail clients, the Chief Executive Officer ensures consistent market relevance. Arron Yount manages high-level relationships with key stakeholders and board members to drive sustainable growth across the United States. This leadership role involves constant evaluation of industry trends to maintain a competitive edge in commercial signage and lighting production. Through rigorous oversight of corporate objectives, the Chief Executive Officer optimizes resource allocation to support large-scale brand deployments. By fostering a culture of innovation and operational excellence, the Chief Executive Officer secures the company's position as a premier provider of visual identity solutions. Ultimately, the Chief Executive Officer maintains the integrity of the brand while expanding the reach of the company's manufacturing footprint.
Amr Soliman - Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development
Amr Soliman, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development at Persona Triangle, directs the integration of digital services with traditional signage manufacturing. Overseeing the expansion of multimedia design capabilities, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development ensures that retail and hospitality clients receive comprehensive branding solutions. Amr Soliman architects the digital strategy to bridge physical lighting products with modern web-based customer experiences. This leadership role involves coordinating cross-functional teams to deliver cohesive brand messaging across multiple platforms. By leveraging advanced design technologies, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development enhances the value proposition for national retail partners. Through the implementation of scalable web development frameworks, the Group Chief Executive Officer, Persona, Multimedia Design & Web Site Development drives digital transformation. This strategic focus supports the company's mission to provide end-to-end visual and digital identity services.
Tim Walsh - Chief Financial Officer
Tim Walsh, the Chief Financial Officer at Persona Triangle, directs the financial planning, reporting, and capital management strategies for the company. Overseeing the fiscal health of the organization, the Chief Financial Officer ensures that manufacturing operations remain profitable and efficient. Tim Walsh manages the budgeting process and monitors cash flow to support ongoing investments in signage production technology. This leadership role involves providing critical financial insights to the executive team to guide strategic decision-making. By implementing robust internal controls and risk management frameworks, the Chief Financial Officer secures the company's long-term financial stability. Through the analysis of operational costs and revenue performance, the Chief Financial Officer optimizes the allocation of capital across the business. This financial oversight enables the company to scale effectively while meeting the demands of national retail and hospitality clients. Ultimately, the Chief Financial Officer maintains the fiscal discipline necessary for sustained corporate growth.

Craig Horn - Chief Operating Officer
Craig Horn, the Chief Operating Officer at Persona Triangle, directs the daily manufacturing and supply chain operations to ensure high-quality output. Overseeing the production facilities, the Chief Operating Officer ensures that all commercial signage and lighting products meet rigorous industry standards. Craig Horn manages the logistics and distribution networks to facilitate timely delivery for national hospitality and retail brands. This leadership role involves streamlining internal processes to improve manufacturing efficiency and reduce waste. By coordinating with the production teams, the Chief Operating Officer maintains a consistent workflow that supports the company's operational scale. Through the implementation of lean manufacturing principles, the Chief Operating Officer enhances the overall productivity of the Watertown headquarters. This focus on operational excellence ensures that the company consistently fulfills large-scale orders. Ultimately, the Chief Operating Officer drives the physical execution of the company's mission by maintaining a high-performance production environment.
David Holien - President
David Holien, the President at Persona Triangle, directs the day-to-day business activities and ensures the execution of corporate strategy. Overseeing the integration of various departments, the President ensures that the company's commercial signage and lighting solutions meet the specific needs of hospitality and retail clients. David Holien manages the coordination between sales, operations, and finance to maintain a unified approach to market challenges. This leadership role involves translating high-level goals into actionable plans for the entire organization. By fostering collaboration across the executive team, the President drives the company's mission forward. Through the oversight of key business processes, the President ensures that the company maintains its reputation for quality and reliability. This focus on organizational alignment supports the company's growth in the competitive signage industry. Ultimately, the President secures the operational success of the company by maintaining a clear focus on customer satisfaction and business performance.
Mike Peterson - Chief Revenue Officer
Mike Peterson, the Chief Revenue Officer at Persona Triangle, directs all sales initiatives and market expansion efforts for the organization. Overseeing the national sales pipeline, the Chief Revenue Officer ensures alignment between client requirements and manufacturing output. Mike Peterson manages complex contract negotiations with major hospitality and retail brands to secure long-term revenue streams. This leadership role involves analyzing market data to identify growth opportunities within the commercial signage sector. By optimizing the sales funnel and refining pricing strategies, the Chief Revenue Officer directly impacts the company's financial performance. Through the development of strategic partnerships, the Chief Revenue Officer expands the company's presence across diverse geographic markets. This focus on revenue generation supports the broader corporate goal of maintaining market leadership. Ultimately, the Chief Revenue Officer drives the commercial success of the organization by delivering tailored signage and lighting solutions to high-profile clients.
Amber Dahl - Chief Human Resources Officer
Amber Dahl, the Chief Human Resources Officer at Persona Triangle, directs the talent acquisition, employee development, and organizational culture initiatives. Overseeing the workforce strategy, the Chief Human Resources Officer ensures that the company attracts and retains the skilled labor necessary for complex signage manufacturing. Amber Dahl manages performance management systems and training programs to foster professional growth across all departments. This leadership role involves aligning human capital strategies with the company's broader business objectives. By promoting a safe and inclusive work environment, the Chief Human Resources Officer supports the operational goals of the organization. Through the development of competitive compensation and benefits structures, the Chief Human Resources Officer ensures the company remains an employer of choice. This focus on human capital management enables the company to maintain a high level of expertise in its specialized manufacturing field. Ultimately, the Chief Human Resources Officer builds the organizational capacity required for long-term success.
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