Leadership Overview
Persona Triangle has 6 executives leading key functions including strategy, operations, finance, revenue, human resources, and market expansion.
Driven by a commitment to excellence, Persona Triangle provides national commercial signage and lighting solutions, shaping the visual identity of major hospitality, restaurant, and retail brands across the United States.
Driven by a commitment to excellence, Persona Triangle provides national commercial signage and lighting solutions, shaping the visual identity of major hospitality, restaurant, and retail brands across the United States.
Leadership Roles at Persona Triangle
Rahul Parekh - Chief Executive Officer
Rahul Parekh, the Chief Executive Officer at Persona Triangle, directs the overarching corporate strategy and vision. Parekh guides the company's expansion into new markets and ensures alignment with the core mission of providing exceptional commercial signage and lighting. Overseeing all executive functions, the Chief Executive Officer drives innovation in service delivery and operational efficiency. This leadership role involves fostering a culture of client-centricity and sustainable growth. By setting ambitious goals, Rahul Parekh ensures the company maintains its position as a leader in serving major hospitality, restaurant, and retail brands. The Chief Executive Officer's strategic direction is critical for navigating industry shifts and capitalizing on emerging opportunities within the national signage sector.
Timothy Walsh - Chief Financial Officer
Timothy Walsh, the Chief Financial Officer at Persona Triangle, manages all financial operations and fiscal strategy. Walsh oversees budgeting, financial planning, and capital allocation to support the company's national growth initiatives. Directing accounting, treasury, and financial reporting, the Chief Financial Officer ensures robust financial health and compliance. This critical role involves analyzing market trends and identifying investment opportunities to enhance profitability. By maintaining stringent financial controls, Timothy Walsh safeguards the company's assets and supports strategic decision-making. The Chief Financial Officer's expertise is vital for funding expansion and ensuring the long-term financial stability of Persona Triangle's operations serving major hospitality, restaurant, and retail brands.

Craig Horn - Chief Operating Officer
Craig Horn, the Chief Operating Officer at Persona Triangle, executes the operational framework supporting national service delivery. Horn manages the day-to-day functions critical to producing and installing commercial signage and lighting for diverse clients. Overseeing production, logistics, and field operations, the Chief Operating Officer ensures seamless project execution across the United States. This leadership position involves optimizing resource allocation and implementing best practices in manufacturing and installation. By streamlining workflows, Craig Horn enhances the efficiency and reliability of Persona Triangle's service offerings. The Chief Operating Officer's focus on operational excellence directly impacts client satisfaction and the company's capacity to serve major hospitality, restaurant, and retail brands effectively.
David Holien - President
David Holien, the President at Persona Triangle, oversees strategic initiatives and key operational partnerships. Holien works closely with the executive team to ensure seamless integration of all business functions and drive market growth. Leading cross-functional collaboration and stakeholder engagement, the President ensures that Persona Triangle consistently meets client expectations. This senior leadership position involves championing the company's mission and values across all departments. By fostering strong external relationships, David Holien strengthens the company's market position and facilitates expansion. The President's broad oversight is critical for maintaining operational synergy and advancing the company's strategic objectives within the national signage industry.
Mike Peterson - Chief Revenue Officer
Mike Peterson, the Chief Revenue Officer at Persona Triangle, drives all revenue-generating activities and sales strategies. Peterson leads the sales and business development teams responsible for securing new contracts with national clients. Overseeing market penetration and client acquisition, the Chief Revenue Officer expands Persona Triangle's footprint in the hospitality, restaurant, and retail sectors. This executive position involves developing innovative sales approaches and fostering strong client relationships. By optimizing the sales funnel and driving market engagement, Mike Peterson directly contributes to the company's growth trajectory. The Chief Revenue Officer's leadership is essential for achieving ambitious revenue targets and solidifying Persona Triangle's market leadership.
Amber Dahl - Chief Human Resources Officer
Amber Dahl, the Chief Human Resources Officer at Persona Triangle, directs all human capital strategies and organizational development. Dahl oversees talent acquisition, employee relations, and performance management to build a high-performing workforce. Managing workforce planning and employee engagement initiatives, the Chief Human Resources Officer ensures a supportive and productive work environment. This key role involves developing policies that align with company values and support operational objectives. By fostering a strong organizational culture, Amber Dahl enhances employee retention and attracts top talent to Persona Triangle. The Chief Human Resources Officer's commitment to people development is fundamental to the company's ability to serve its national client base effectively.
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