Perfetti Van Melle Executive and Leadership Team

Sylvia Buxton, the President & Chief Executive Officer, Business Unit (Americas) at Perfetti Van Melle, directs all strategic initiatives and operational execution across the Americas region. This leadership role involves driving market penetration and revenue growth for Perfetti Van Melle's extensive portfolio of confectionery and chewing gum brands, including Mentos and Airheads, within the North American market. Overseeing all commercial activities, Buxton ensures alignment with global corporate objectives while adapting strategies to regional consumer preferences and competitive landscapes. The focus remains on expanding market share and enhancing brand visibility through targeted marketing campaigns and robust distribution networks. By optimizing sales channels and fostering key partnerships, Sylvia Buxton directly contributes to the sustained success and financial performance of the company's American operations, ensuring operational excellence and consumer satisfaction.

Shannon Bobbert, the Chief Financial Officer at Perfetti Van Melle, oversees all financial planning, reporting, and strategic fiscal management for the global organization. This critical position involves managing capital allocation, optimizing financial performance, and ensuring robust internal controls across all business units. Bobbert directs the treasury functions, including cash management and foreign exchange, to mitigate financial risks associated with international operations. The Chief Financial Officer also plays a pivotal role in mergers, acquisitions, and strategic investments, evaluating financial viability and structuring deals to maximize shareholder value. By providing insightful financial analysis and forecasting, Shannon Bobbert guides executive decision-making, supporting the company's ambitious growth targets and maintaining financial stability. This leadership ensures the fiscal health necessary for Perfetti Van Melle's continued expansion and market leadership in the confectionery sector.

Donald Tong, the Chief Financial Officer, Perfetti Van Melle (China) at Perfetti Van Melle, manages all financial operations and strategic fiscal planning for the company's significant presence in China. This executive directs financial reporting, budgeting, and forecasting, ensuring compliance with local regulations and international accounting standards. Tong oversees treasury functions, including cash flow management and risk mitigation, critical for navigating the dynamic Chinese market. The Chief Financial Officer, Perfetti Van Melle (China) also provides crucial financial insights to support business development and investment decisions, identifying opportunities for profitable growth and operational efficiency. By meticulously analyzing financial data and market trends, Donald Tong ensures the financial integrity and strategic direction of Perfetti Van Melle's operations in China, underpinning the company's expansion and market penetration efforts.

Luca Parodi, the President, Business Unit , Africa, Middle , , Central (Bamsca, Brazil, East, South, West, Asia) at Perfetti Van Melle, leads the strategic direction and operational oversight for a vast and diverse geographical territory. This expansive role encompasses driving growth and market development across multiple continents, managing a complex portfolio of brands including Frittella and Smint. Parodi directs regional management teams to ensure effective execution of sales, marketing, and distribution strategies tailored to distinct market dynamics. The President, Business Unit , Africa, Middle , , Central (Bamsca, Brazil, East, South, West, Asia) is responsible for optimizing supply chain logistics and fostering strong local partnerships to enhance market penetration and consumer reach. By championing innovation and operational excellence, Luca Parodi ensures Perfetti Van Melle strengthens its position as a leading confectionery provider across these critical global regions.

Gunjan Khetan, the Chief Marketing Officer (India) at Perfetti Van Melle, spearheads all marketing strategies and brand development initiatives within the Indian subcontinent. This role involves deep market analysis to identify consumer trends and opportunities for Perfetti Van Melle's diverse product range, including Alpenliebe and Golia. Khetan directs the creation and execution of integrated marketing campaigns across digital, traditional, and point-of-sale channels to enhance brand equity and drive consumer engagement. The Chief Marketing Officer (India) also manages the marketing budget, ensuring optimal allocation of resources for maximum return on investment. By fostering strong relationships with advertising agencies and media partners, Gunjan Khetan ensures consistent brand messaging and impactful market presence, directly contributing to sales growth and market share expansion in one of Perfetti Van Melle's key emerging markets.