Pep Stores Executive and Leadership Team

June, 2026

Leadership Overview

Pep Stores has 4 executives leading key functions including strategy, marketing, finance, and sales.

Driven by affordability and quality, Pep Stores is South Africa's largest single brand retailer, providing essential clothing, footwear, and homeware alongside vital mobile and financial services across over 2700 collection points.

Leadership Roles at Pep Stores

  • Chief Executive Officer - Stefan Voges
  • Chief Executive Officer, Sales - Wynand Moller
  • Chief Financial Officer - Ivan Roux
  • Chief Marketing Officer - Beyers van der Merwe
  • Stefan Voges - Chief Executive Officer

    Stefan Voges, the Chief Executive Officer at Pep Stores, directs the overall strategic vision and operational execution for South Africa's largest single brand retailer. Voges oversees the company's expansion and market penetration strategies, ensuring the continued delivery of affordable, quality clothing, footwear, and homeware. This leadership role involves aligning all departments towards achieving the company's mission of serving a diverse clientele across more than 2700 collection points. Stefan Voges guides the integration of mobile and financial services, enhancing customer value and accessibility. The Chief Executive Officer's focus remains on driving sustainable growth and maintaining PEP Store's dominant position in the retail sector through efficient resource allocation and forward-thinking business development initiatives. This executive ensures operational excellence across all facets of the business, from product sourcing to customer service delivery.

    Wynand Moller - Chief Executive Officer, Sales

    Wynand Moller, the Chief Executive Officer, Sales at Pep Stores, spearheads all sales operations and revenue generation strategies for South Africa's largest single brand retailer. Moller directs the sales teams to effectively market and distribute affordable, quality clothing, footwear, and homeware to a diverse customer base across more than 2700 collection points. This leadership function involves developing sales targets, optimizing sales channels, and fostering strong relationships with customers and partners. Wynand Moller's focus is on driving sales volume and market penetration, ensuring PEP Store meets its commercial objectives. The Chief Executive Officer, Sales oversees the performance of all sales-related activities, including the promotion of mobile and financial services, to maximize revenue streams. Moller's strategic direction is vital for expanding the company's reach and solidifying its dominant retail presence.
    Wynand Moller

    Ivan Roux - Chief Financial Officer

    Ivan Roux, the Chief Financial Officer at Pep Stores, manages the company's financial health and strategic fiscal planning, supporting South Africa's largest single brand retailer's operations. Roux oversees all financial reporting, budgeting, and forecasting, ensuring robust financial controls and compliance across the extensive network of over 2700 collection points. This critical position involves optimizing capital allocation to support the delivery of affordable, quality clothing, footwear, and homeware, as well as the expansion of mobile and financial services. Ivan Roux provides essential financial insights to guide executive decision-making and drive profitability. The Chief Financial Officer's responsibilities include managing investor relations, assessing financial risks, and identifying opportunities for cost optimization and revenue enhancement. Roux ensures the financial stability necessary for PEP Store's continued growth and market leadership.

    Beyers van der Merwe - Chief Marketing Officer

    Beyers van der Merwe, the Chief Marketing Officer at Pep Stores, architects and executes comprehensive marketing strategies to reinforce the brand's position as South Africa's largest single brand retailer. Van der Merwe drives customer acquisition and retention initiatives, focusing on communicating the value proposition of affordable, quality clothing, footwear, and homeware to a broad demographic. This role involves overseeing all advertising, digital marketing, and promotional activities that reach customers across over 2700 collection points. Beyers van der Merwe ensures brand consistency and market resonance, particularly in promoting the company's mobile and financial services. The Chief Marketing Officer's efforts are critical in expanding market share and deepening customer engagement by highlighting PEP Store's commitment to accessibility and customer satisfaction. Through data-driven insights, van der Merwe optimizes campaign performance and identifies new market opportunities.
    Beyers van der Merwe

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    Frequently Asked Questions Regarding Pep Stores Top Executives and Leadership Team

    Who leads Pep Stores?
    Pep Stores is led by Stefan Voges (Chief Executive Officer), along with executives such as Wynand Moller (Chief Executive Officer, Sales) and Ivan Roux (Chief Financial Officer).
    Who is part of Pep Stores’s executive team?
    The executive team of Pep Stores includes leaders such as Stefan Voges (Chief Executive Officer), Wynand Moller (Chief Executive Officer, Sales), Ivan Roux (Chief Financial Officer) and other senior executives.
    How many executives does Pep Stores have?
    Pep Stores has 4 executives leading key business areas.
    What roles are included in Pep Stores’s leadership team?
    The leadership team of Pep Stores includes roles such as Chief Executive Officer, Chief Executive Officer, Sales, Chief Financial Officer, Chief Marketing Officer.