Penske Automotive Executive and Leadership Team

November, 2026

Leadership Overview

Penske Automotive has 4 executives leading key functions including marketing, operations, human resources, and corporate strategy.

Focused on delivering premium transportation solutions, Penske Automotive maintains a commitment to excellence in global automotive retail and commercial truck services while driving long-term value for stakeholders through operational efficiency and customer-centric innovation.

Leadership Roles at Penske Automotive

  • President, Penske Automotive Group - Robert Kurnick
  • Executive VP & Chief Marketing Officer - Tracy Cassady
  • Chief Operations Officer, Penske Automotive Group - Randall Seymore
  • Chief People Officer & Used Cars Internal Advisor - Isabel Vagueiro
  • Robert Kurnick - President, Penske Automotive Group

    Robert Kurnick, the President, Penske Automotive Group at Penske Automotive, executes the overarching corporate strategy and oversees the company's diversified international transportation services. Directing the expansion of the global dealership footprint, the President, Penske Automotive Group ensures that all business units maintain alignment with long-term financial objectives. This leadership role involves managing relationships with major automotive manufacturers and overseeing capital allocation for strategic acquisitions. By driving initiatives that enhance operational scale and market reach, Robert Kurnick directly impacts the company's competitive standing in the global automotive and commercial truck sectors. Additionally, Kurnick collaborates with the Board to navigate complex regulatory environments and economic shifts across various international markets. Through the integration of sustainable business practices and efficient resource management, the President, Penske Automotive Group secures the company's financial stability and supports the continued delivery of premium retail and financing services to a global customer base.
    Robert Kurnick

    Tracy Cassady - Executive VP & Chief Marketing Officer

    Tracy Cassady, the Executive VP & Chief Marketing Officer at Penske Automotive, directs all brand positioning and customer acquisition strategies across the international dealership network. Overseeing digital transformation initiatives, the Executive VP & Chief Marketing Officer ensures that marketing campaigns effectively reach diverse consumer segments in North American and European markets. This leadership role involves managing multi-channel advertising budgets to maximize return on investment for new and used vehicle sales. By leveraging data analytics to refine customer engagement, Tracy Cassady directly impacts the company's market share and brand loyalty. Furthermore, Cassady coordinates with regional sales directors to align promotional activities with inventory turnover goals. Through the implementation of advanced CRM systems, the Executive VP & Chief Marketing Officer optimizes the entire customer journey, from initial online search to final showroom transaction, thereby securing a competitive advantage in the global automotive retail landscape.
    Tracy Cassady

    Randall Seymore - Chief Operations Officer, Penske Automotive Group

    Randall Seymore, the Chief Operations Officer, Penske Automotive Group at Penske Automotive, manages the daily performance of the extensive network of automotive and commercial truck dealerships. Overseeing supply chain logistics and service department efficiency, the Chief Operations Officer, Penske Automotive Group ensures that all locations maintain high standards for vehicle maintenance and repair services. This leadership role involves monitoring operational KPIs to drive profitability across diverse global markets. By streamlining inventory management processes, Randall Seymore directly impacts the company's ability to meet fluctuating consumer demand for both new and used vehicles. Additionally, Seymore collaborates with regional managers to implement standardized operational protocols that enhance service quality and customer satisfaction. Through rigorous oversight of dealership performance metrics, the Chief Operations Officer, Penske Automotive Group maintains the operational excellence required to support the company's position as a leading international transportation services provider.

    Isabel Vagueiro - Chief People Officer & Used Cars Internal Advisor

    Isabel Vagueiro, the Chief People Officer & Used Cars Internal Advisor at Penske Automotive, directs human capital strategies and internal advisory functions for the used vehicle division. Overseeing talent acquisition and employee development programs, the Chief People Officer & Used Cars Internal Advisor ensures that the workforce remains aligned with the company's commitment to high-quality service. This leadership role involves fostering a culture of performance and accountability across all global dealership locations. By providing strategic guidance on used car inventory management and pricing models, Isabel Vagueiro directly impacts the profitability of the pre-owned vehicle segment. Furthermore, Vagueiro coordinates with department heads to implement training initiatives that improve sales staff expertise and operational efficiency. Through the development of robust retention strategies, the Chief People Officer & Used Cars Internal Advisor strengthens the organizational foundation necessary to sustain long-term growth within the competitive automotive retail industry.

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    Frequently Asked Questions Regarding Penske Automotive Top Executives and Leadership Team

    Who leads Penske Automotive?
    Penske Automotive is led by Robert Kurnick (President, Penske Automotive Group), along with executives such as Tracy Cassady (Executive VP & Chief Marketing Officer) and Randall Seymore (Chief Operations Officer, Penske Automotive Group).
    Who is part of Penske Automotive’s executive team?
    The executive team of Penske Automotive includes leaders such as Robert Kurnick (President, Penske Automotive Group), Tracy Cassady (Executive VP & Chief Marketing Officer), Randall Seymore (Chief Operations Officer, Penske Automotive Group) and other senior executives.
    How many executives does Penske Automotive have?
    Penske Automotive has 4 executives leading key business areas.
    What roles are included in Penske Automotive’s leadership team?
    The leadership team of Penske Automotive includes roles such as President, Penske Automotive Group, Executive VP & Chief Marketing Officer, Chief Operations Officer, Penske Automotive Group, Chief People Officer & Used Cars Internal Advisor.