Leadership Overview
Penn Station has 4 executives leading key functions including strategy, operations, franchise development, and brand management.
Focused on delivering high-quality grilled sandwiches, Penn Station maintains a commitment to culinary excellence and operational consistency across all regional markets while driving sustainable growth through a robust franchise model.
Focused on delivering high-quality grilled sandwiches, Penn Station maintains a commitment to culinary excellence and operational consistency across all regional markets while driving sustainable growth through a robust franchise model.
Leadership Roles at Penn Station
Don Robinson - Chief Executive Officer & President
Don Robinson, the Chief Executive Officer & President at Penn Station, directs the overarching corporate strategy and long-term vision for the organization. Robinson oversees the expansion of the grilled sandwich brand across North American markets, ensuring alignment between corporate objectives and franchisee performance. By managing high-level relationships with stakeholders, the Chief Executive Officer & President maintains the competitive positioning of the company within the hospitality sector. This leadership role involves evaluating market trends to optimize the menu offerings and service standards that define the brand. Don Robinson drives the executive team toward achieving consistent revenue growth and operational excellence. Through rigorous oversight of the business model, the Chief Executive Officer & President secures the financial health of the enterprise while fostering a culture of quality and efficiency that supports the continued success of the entire restaurant network.
Craig Dunaway - Chief Operating Officer
Craig Dunaway, the Chief Operating Officer at Penn Station, manages the daily operational workflows and supply chain logistics essential for the delivery of fresh deli sandwiches. Dunaway architects the internal processes that govern restaurant efficiency, ensuring that every location adheres to strict quality control standards. Overseeing the operational infrastructure, the Chief Operating Officer drives improvements in service speed and food preparation consistency across the regional footprint. This role requires constant collaboration with the executive leadership to refine the operational model and enhance customer satisfaction. Craig Dunaway monitors performance metrics to identify opportunities for cost reduction and productivity gains. By streamlining the supply chain and optimizing labor management, the Chief Operating Officer ensures that the company maintains its reputation for excellence. Dunaway executes strategic initiatives that support the scalability of the restaurant operations while upholding the core values of the brand.
Douglas Goldschmidt - President- Dam Deal Inc.
Douglas Goldschmidt, the President- Dam Deal Inc. at Penn Station, directs the specialized business development and franchise expansion initiatives for the organization. Goldschmidt oversees the growth of the brand through strategic partnerships and the acquisition of new market territories. By managing the complexities of franchise agreements, the President- Dam Deal Inc. ensures that new locations align with the established standards of the company. This leadership role involves identifying high-potential regions for expansion and supporting the success of individual franchise owners. Douglas Goldschmidt drives the development of new revenue streams by leveraging the strong market presence of the brand. Through careful analysis of regional demographics and consumer demand, the President- Dam Deal Inc. optimizes the growth trajectory of the company. Goldschmidt maintains a focus on long-term sustainability, ensuring that every new venture contributes positively to the overall reputation and financial stability of the restaurant chain.
Lance Vaught - President
Lance Vaught, the President at Penn Station, directs the brand management and marketing strategies that define the market presence of the company. Vaught oversees the development of promotional campaigns and customer engagement initiatives designed to increase brand loyalty. By analyzing consumer behavior, the President ensures that the marketing efforts resonate with the target audience across all operational regions. This leadership role involves coordinating with the executive team to align brand messaging with the core mission of providing high-quality grilled sandwiches. Lance Vaught drives the implementation of digital and traditional advertising strategies to boost store traffic and brand awareness. Through the management of brand identity, the President supports the overall growth objectives of the organization. Vaught monitors the effectiveness of marketing spend to ensure maximum return on investment, ultimately strengthening the competitive position of the company within the crowded hospitality landscape.

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