Penn Asian Senior Services Executive and Leadership Team

July, 2026

Leadership Overview

Penn Asian Senior Services has 5 executives leading key functions including strategy, finance, and human resources.

Driven by a commitment to community well-being, Penn Asian Senior Services enhances the quality of life for Asian-American seniors through comprehensive services and a dedication to cultural sensitivity, significantly impacting the Greater Philadelphia region.

Leadership Roles at Penn Asian Senior Services

  • Chief Executive Officer - Kenneth Yang
  • Founder & Chief Executive Officer, Amp - Im Choi
  • Founder & Chief Executive Officer - Imja Choi
  • Chief Financial Officer - Min Je
  • Chief People Officer - Jenny Bedin
  • Kenneth Yang - Chief Executive Officer

    Kenneth Yang, the Chief Executive Officer at Penn Asian Senior Services, directs the organization's overall strategic vision and operational execution. Yang guides the expansion of services, ensuring alignment with the mission to enhance the quality of life for Asian-American seniors in the Greater Philadelphia region. This leadership involves overseeing the development and implementation of programs such as homecare, adult day care, vocational training, and meal delivery. Yang ensures that all offerings are culturally sensitive and meet the unique needs of the senior population. The Chief Executive Officer also focuses on fostering partnerships and securing resources to sustain and grow PASSi's impact. By driving innovation in senior care, Kenneth Yang strengthens the organization's position as a vital community resource, improving health and living conditions for seniors across diverse backgrounds.
    Kenneth Yang

    Im Choi - Founder & Chief Executive Officer, Amp

    Im Choi, the Founder & Chief Executive Officer, Amp at Penn Asian Senior Services, establishes the foundational principles and long-term direction for the organization. Choi's entrepreneurial spirit drives the continuous evolution of services, ensuring PASSi remains at the forefront of elder care innovation. This role involves setting ambitious goals for service expansion, including homecare, adult day care, and vocational training, all designed to cater to the specific cultural and linguistic needs of seniors. The Founder & Chief Executive Officer, Amp also champions initiatives that improve seniors' overall well-being through meal delivery and community engagement. Im Choi's vision extends to building robust operational frameworks that support the delivery of services in 19 different languages, reflecting a deep commitment to inclusivity. Through strategic leadership, Im Choi ensures the organization's sustained growth and its profound impact on the lives of seniors.

    Imja Choi - Founder & Chief Executive Officer

    Imja Choi, the Founder & Chief Executive Officer at Penn Asian Senior Services, shapes the core mission and strategic trajectory of the organization. Choi's leadership focuses on enhancing the quality of life for Asian-American seniors by overseeing the comprehensive suite of services offered, including homecare, adult day care, and meal delivery. This executive ensures that all programs are culturally appropriate and accessible, supporting seniors' health and living conditions. The Founder & Chief Executive Officer, Imja Choi also drives initiatives related to vocational training and community center activities, fostering engagement and independence. By championing services in 19 languages, Choi reinforces PASSi's commitment to serving a diverse senior population. Imja Choi's strategic direction cultivates a supportive environment, enabling seniors to thrive and maintain their dignity.
    Imja Choi

    Min Je - Chief Financial Officer

    Min Je, the Chief Financial Officer at Penn Asian Senior Services, manages the organization's financial health and strategic resource allocation. Je oversees all fiscal operations, including budgeting, financial planning, and reporting, ensuring the sustainability of PASSi's diverse service offerings. This role is critical in supporting the expansion of homecare, adult day care, vocational training, and meal delivery programs. The Chief Financial Officer ensures that financial strategies align with the mission to improve the quality of life for Asian-American seniors in the Greater Philadelphia region. Min Je's responsibilities include managing investments, optimizing expenditures, and securing funding to support operational growth and program development. By maintaining rigorous financial oversight, Min Je enables Penn Asian Senior Services to effectively deliver services in 19 languages and enhance the well-being of seniors.

    Jenny Bedin - Chief People Officer

    Jenny Bedin, the Chief People Officer at Penn Asian Senior Services, leads human capital strategy and organizational development. Bedin oversees all aspects of employee relations, talent acquisition, and retention, ensuring a skilled and dedicated workforce supports PASSi's mission. This leadership role is vital for cultivating a positive work environment that attracts and retains professionals committed to serving Asian-American seniors. The Chief People Officer ensures that staff are equipped to provide culturally sensitive care across all service areas, including homecare, adult day care, and meal delivery. Jenny Bedin also drives initiatives focused on professional development and training, enhancing the capabilities of teams delivering services in 19 languages. By prioritizing employee well-being and growth, Bedin strengthens the organizational capacity to deliver exceptional care and support to seniors.

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    Frequently Asked Questions Regarding Penn Asian Senior Services Top Executives and Leadership Team

    Who leads Penn Asian Senior Services?
    Penn Asian Senior Services is led by Kenneth Yang (Chief Executive Officer), along with executives such as Im Choi (Founder & Chief Executive Officer, Amp) and Imja Choi (Founder & Chief Executive Officer).
    Who is part of Penn Asian Senior Services’s executive team?
    The executive team of Penn Asian Senior Services includes leaders such as Kenneth Yang (Chief Executive Officer), Im Choi (Founder & Chief Executive Officer, Amp), Imja Choi (Founder & Chief Executive Officer) and other senior executives.
    How many executives does Penn Asian Senior Services have?
    Penn Asian Senior Services has 5 executives leading key business areas.
    What roles are included in Penn Asian Senior Services’s leadership team?
    The leadership team of Penn Asian Senior Services includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Amp, Founder & Chief Executive Officer, Chief Financial Officer, Chief People Officer.