Penn Asian Senior Services Executive and Leadership Team

May, 2026

Leadership Overview

Penn Asian Senior Services has 5 executives leading key functions including strategy, finance, and human resources.

Driven by a commitment to community well-being, Penn Asian Senior Services enhances the quality of life for Asian-American seniors through comprehensive services and a multilingual approach, fostering health and engagement.

Leadership Roles at Penn Asian Senior Services

  • Chief Executive Officer - Kenneth Yang
  • Founder & Chief Executive Officer - Imja Choi
  • Founder & Chief Executive Officer, Amp - Im Choi
  • Chief Financial Officer - Min Je
  • Chief People Officer - Jenny Bedin
  • Kenneth Yang - Chief Executive Officer

    Kenneth Yang, the Chief Executive Officer at Penn Asian Senior Services, directs the organization's overall strategy and operational execution. Overseeing the delivery of critical services such as homecare, adult day care, and vocational training, Kenneth Yang ensures alignment with the core mission of enhancing senior quality of life in the Greater Philadelphia region. This leadership role involves fostering strong community partnerships and driving initiatives that improve health and living conditions for seniors. By managing the organization's strategic direction, Kenneth Yang supports the provision of services in 19 different languages, catering to the diverse needs of the Asian-American senior population. The Chief Executive Officer's focus remains on expanding service reach and impact, ensuring PASSi remains a vital resource for seniors and their families.
    Kenneth Yang

    Imja Choi - Founder & Chief Executive Officer

    Imja Choi, the Founder & Chief Executive Officer at Penn Asian Senior Services, established the organization with a vision to serve Asian-American seniors. Imja Choi guides the strategic vision and foundational principles that underpin all services offered, including meal delivery and benefits assistance. This leadership position involves championing the organization's mission to improve health and living conditions, ensuring that services are culturally sensitive and accessible. The Founder & Chief Executive Officer's dedication drives the expansion of community center programs, fostering educational and recreational engagement for seniors. By maintaining a focus on the unique needs of the target demographic, Imja Choi ensures the organization's continued relevance and impact in the Greater Philadelphia area.
    Imja Choi

    Im Choi - Founder & Chief Executive Officer, Amp

    Im Choi, the Founder & Chief Executive Officer, Amp at Penn Asian Senior Services, spearheads strategic initiatives for the organization's amplified impact. Im Choi's leadership focuses on innovative approaches to service delivery, particularly in areas like vocational training and adult day care, ensuring they meet evolving senior needs. This role involves driving growth and enhancing the operational framework to support a wider range of services, including meal delivery and benefits assistance. The Founder & Chief Executive Officer, Amp's objective is to strengthen the organization's capacity to serve the Asian-American senior community across the Greater Philadelphia region. By championing new programs and partnerships, Im Choi ensures PASSi remains at the forefront of senior care and community engagement.

    Min Je - Chief Financial Officer

    Min Je, the Chief Financial Officer at Penn Asian Senior Services, manages the organization's financial health and strategic resource allocation. Min Je oversees all fiscal operations, including budgeting, financial reporting, and investment strategies, ensuring the sustainability of services like homecare and adult day care. This critical role involves developing financial models that support the organization's mission to enhance senior quality of life and providing oversight for grant management and funding acquisition. The Chief Financial Officer's expertise is vital in maintaining fiscal responsibility across all programs, including meal delivery and vocational training. By ensuring robust financial controls, Min Je supports the expansion of services and the organization's ability to operate in 19 languages, reinforcing PASSi's commitment to the Greater Philadelphia senior community.

    Jenny Bedin - Chief People Officer

    Jenny Bedin, the Chief People Officer at Penn Asian Senior Services, directs all human capital strategies and organizational development initiatives. Jenny Bedin oversees recruitment, employee relations, and talent management, ensuring the organization attracts and retains skilled professionals dedicated to serving Asian-American seniors. This leadership position is crucial for fostering a supportive work environment that enables the effective delivery of services such as homecare, adult day care, and meal delivery. The Chief People Officer's focus includes developing training programs that enhance cultural competency and language proficiency, supporting the organization's multilingual service model. By championing employee well-being and professional growth, Jenny Bedin strengthens the operational capacity of PASSi to meet the diverse needs of seniors in the Greater Philadelphia region.

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    Frequently Asked Questions Regarding Penn Asian Senior Services Top Executives and Leadership Team

    Who leads Penn Asian Senior Services?
    Penn Asian Senior Services is led by Kenneth Yang (Chief Executive Officer), along with executives such as Imja Choi (Founder & Chief Executive Officer) and Im Choi (Founder & Chief Executive Officer, Amp).
    Who is part of Penn Asian Senior Services’s executive team?
    The executive team of Penn Asian Senior Services includes leaders such as Kenneth Yang (Chief Executive Officer), Imja Choi (Founder & Chief Executive Officer), Im Choi (Founder & Chief Executive Officer, Amp) and other senior executives.
    How many executives does Penn Asian Senior Services have?
    Penn Asian Senior Services has 5 executives leading key business areas.
    What roles are included in Penn Asian Senior Services’s leadership team?
    The leadership team of Penn Asian Senior Services includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer, Amp, Chief Financial Officer, Chief People Officer.