Pendo Executive and Leadership Team

July, 2026

Leadership Overview

Pendo has 7 executives leading key functions including strategy, marketing, technology, operations, finance, and people.

Driven by a commitment to user-centric design, Pendo empowers organizations to build better digital products by deeply understanding and optimizing user experiences through its comprehensive Software Experience Management platform.

Leadership Roles at Pendo

  • Senior Executive Business Partner To the Chief Executive Officer - Joey Loto
  • Chief Executive Officer & Founder - Oscar Uribe
  • Chief of Staff To the Chief Executive Officer - Beth Greenberg
  • Chief Operating Officer & Chief Financial Officer - Jennifer Kaelin
  • Chief Marketing Officer - Grad Conn
  • Founder & Chief Technology Officer - Erik Troan
  • People Chief of Staff - Rachael Pickering
  • Joey Loto - Senior Executive Business Partner To the Chief Executive Officer

    Joey Loto, the Senior Executive Business Partner To the Chief Executive Officer at Pendo, supports strategic initiatives and operational execution directly for the CEO. This role involves facilitating communication across departments, managing key projects, and ensuring alignment with Pendo's overarching business objectives. Loto's focus centers on enhancing the efficiency of executive decision-making and driving forward critical organizational priorities. The position requires a deep understanding of Pendo's Software Experience Management platform and its market impact. By streamlining executive workflows, Joey Loto contributes to the company's ability to deliver intuitive software experiences and gather actionable insights for its clients. This partnership ensures the CEO's vision is effectively translated into actionable plans across the organization, fostering growth and operational excellence.

    Oscar Uribe - Chief Executive Officer & Founder

    Oscar Uribe, the Chief Executive Officer & Founder at Pendo, directs the company's overall strategy and vision, guiding Pendo's mission to help organizations build better digital products. Uribe's leadership focuses on advancing the Software Experience Management platform, ensuring it provides unparalleled value in product analytics, in-app guidance, and user feedback. Overseeing global operations and market expansion, the Chief Executive Officer & Founder drives innovation and fosters a culture of customer-centricity. This executive role involves significant engagement with stakeholders, investors, and the broader technology community to champion Pendo's impact on user adoption and software optimization. Through strategic decision-making, Oscar Uribe ensures Pendo remains at the forefront of enhancing user interactions and delivering exceptional digital product experiences without requiring extensive engineering resources.

    Beth Greenberg - Chief of Staff To the Chief Executive Officer

    Beth Greenberg, the Chief of Staff To the Chief Executive Officer at Pendo, acts as a strategic partner to the CEO, driving key initiatives and ensuring operational alignment across the organization. Greenberg's responsibilities include managing critical projects, facilitating cross-functional communication, and supporting the execution of Pendo's strategic priorities related to its Software Experience Management platform. Overseeing executive operations, the Chief of Staff To the Chief Executive Officer enhances the CEO's effectiveness by streamlining decision-making processes and ensuring timely progress on important business objectives. This role demands a comprehensive understanding of Pendo's market position and its commitment to improving user interactions with digital products. By coordinating efforts and driving strategic execution, Beth Greenberg plays a vital part in Pendo's continued growth and success.

    Jennifer Kaelin - Chief Operating Officer & Chief Financial Officer

    Jennifer Kaelin, the Chief Operating Officer & Chief Financial Officer at Pendo, directs the company's operational efficiency and financial health, ensuring robust infrastructure to support Pendo's growth and market leadership. Kaelin's responsibilities span financial planning, resource allocation, operational scaling, and risk management, critical for the sustained delivery of Pendo's Software Experience Management platform. Overseeing both operational execution and fiscal strategy, the Chief Operating Officer & Chief Financial Officer ensures seamless integration of business processes and financial discipline. This dual executive role involves optimizing internal systems to enhance productivity and support the company's mission of improving user interactions with digital products. By managing Pendo's financial resources and operational frameworks, Jennifer Kaelin underpins the company's ability to provide advanced analytics and guidance tools.
    Jennifer Kaelin

    Grad Conn - Chief Marketing Officer

    Grad Conn, the Chief Marketing Officer at Pendo, architects and executes the company's global marketing strategy, driving brand awareness and demand generation for the Software Experience Management platform. Conn's leadership encompasses all facets of marketing, including digital, content, product marketing, and communications, aimed at highlighting Pendo's ability to improve user adoption and product insights. Overseeing market positioning, the Chief Marketing Officer ensures Pendo's value proposition resonates with businesses seeking to optimize user interactions and streamline onboarding processes. This role involves close collaboration with sales and product teams to align messaging with market needs and drive revenue growth. By championing Pendo's innovative solutions, Grad Conn significantly contributes to the company's market leadership and its mission to deliver more intuitive software experiences.
    Grad Conn

    Erik Troan - Founder & Chief Technology Officer

    Erik Troan, the Founder & Chief Technology Officer at Pendo, spearheads the technological vision and development of Pendo's Software Experience Management platform. Troan's oversight extends to all aspects of engineering, architecture, and product innovation, ensuring the platform's robust capabilities in product analytics, in-app guidance, and user feedback. Driving technological advancement, the Chief Technology Officer ensures Pendo's solutions empower organizations to understand and optimize user interactions effectively. This executive position involves guiding the engineering teams to build scalable, secure, and cutting-edge features that reduce the need for extensive engineering effort from clients. By maintaining a focus on technical excellence, Erik Troan ensures Pendo delivers powerful tools for enhancing user adoption and creating superior digital product experiences.
    Erik Troan

    Rachael Pickering - People Chief of Staff

    Rachael Pickering, the People Chief of Staff at Pendo, supports the strategic direction and operational execution of Pendo's human resources and people operations functions. Pickering's role focuses on enhancing the employee experience, fostering a strong company culture, and ensuring alignment between people initiatives and Pendo's broader business objectives. Overseeing key HR projects, the People Chief of Staff facilitates talent acquisition, development, and retention strategies that support the company's mission to build better digital products. This position involves close collaboration with leadership to implement policies and programs that drive employee engagement and productivity. By optimizing people-related processes, Rachael Pickering contributes to Pendo's ability to attract and retain top talent necessary for delivering its Software Experience Management platform.

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    Frequently Asked Questions Regarding Pendo Top Executives and Leadership Team

    Who leads Pendo?
    Pendo is led by Joey Loto (Senior Executive Business Partner To the Chief Executive Officer), along with executives such as Oscar Uribe (Chief Executive Officer & Founder) and Beth Greenberg (Chief of Staff To the Chief Executive Officer).
    Who is part of Pendo’s executive team?
    The executive team of Pendo includes leaders such as Joey Loto (Senior Executive Business Partner To the Chief Executive Officer), Oscar Uribe (Chief Executive Officer & Founder), Beth Greenberg (Chief of Staff To the Chief Executive Officer) and other senior executives.
    How many executives does Pendo have?
    Pendo has 7 executives leading key business areas.
    What roles are included in Pendo’s leadership team?
    The leadership team of Pendo includes roles such as Senior Executive Business Partner To the Chief Executive Officer, Chief Executive Officer & Founder, Chief of Staff To the Chief Executive Officer, Chief Operating Officer & Chief Financial Officer, Chief Marketing Officer.