Pendo Executive and Leadership Team

November, 2026

Leadership Overview

Pendo has 9 executives leading key functions including strategy, marketing, revenue, operations, finance, technology, and regional management.

Focused on optimizing digital product interactions, Pendo empowers organizations to improve user adoption and streamline onboarding through advanced analytics and in-app guidance tools.

Leadership Roles at Pendo

  • Senior Executive Business Partner To the Chief Executive Officer - Joey Loto
  • Chief Executive Officer & Founder - Oscar Uribe
  • Chief of Staff To the Chief Executive Officer - Beth Greenberg
  • Chief Operating Officer & Chief Financial Officer - Jennifer Kaelin
  • President(日本法人社長) - Kazunari Hanao
  • Chief Marketing Officer - Grad Conn
  • Chief Revenue Officer - William Nemesi
  • Founder & Chief Technology Officer - Erik Troan
  • People Chief of Staff - Rachael Pickering
  • Joey Loto - Senior Executive Business Partner To the Chief Executive Officer

    Joey Loto, the Senior Executive Business Partner To the Chief Executive Officer at Pendo, manages high-level strategic alignment between the executive office and internal departments. By coordinating complex workflows, the Senior Executive Business Partner To the Chief Executive Officer ensures that organizational priorities remain synchronized with the broader mission of the Software Experience Management platform. This role involves facilitating communication across the leadership team to accelerate decision-making processes. Joey Loto maintains oversight of critical administrative initiatives that support the scaling of digital product optimization efforts. Through rigorous project management and cross-functional collaboration, the Senior Executive Business Partner To the Chief Executive Officer drives operational efficiency. Loto optimizes the executive agenda to focus on long-term growth, ensuring that the company effectively delivers intuitive software experiences to a global user base while maintaining internal cohesion.

    Oscar Uribe - Chief Executive Officer & Founder

    Oscar Uribe, the Chief Executive Officer & Founder at Pendo, directs the overarching vision and strategic trajectory of the Software Experience Management platform. As the primary architect of the company mission, the Chief Executive Officer & Founder oversees the development of tools that enable businesses to understand and optimize user interactions with digital products. This leadership role involves setting the long-term roadmap for product analytics, session replay, and in-app guidance capabilities. Oscar Uribe fosters a culture of innovation that allows organizations to gather actionable insights without extensive engineering effort. By engaging with stakeholders and investors, the Chief Executive Officer & Founder secures the resources necessary for sustained market expansion. Uribe maintains a focus on delivering intuitive software experiences, ensuring that the company remains at the forefront of the digital product landscape while scaling operations across diverse global markets.

    Beth Greenberg - Chief of Staff To the Chief Executive Officer

    Beth Greenberg, the Chief of Staff To the Chief Executive Officer at Pendo, facilitates the execution of strategic initiatives and manages the flow of information within the executive office. Overseeing the coordination of cross-departmental projects, the Chief of Staff To the Chief Executive Officer ensures that the company mission of optimizing digital product experiences remains the central focus of all leadership activities. This role involves bridging the gap between high-level strategy and day-to-day operations. Beth Greenberg monitors the progress of key business objectives, providing the necessary support to ensure that teams effectively utilize product analytics and in-app guidance tools. By streamlining communication between the executive team and the broader organization, the Chief of Staff To the Chief Executive Officer drives operational clarity. Greenberg maintains a focus on organizational health, ensuring that the company continues to deliver intuitive software experiences while scaling its internal capabilities.

    Jennifer Kaelin - Chief Operating Officer & Chief Financial Officer

    Jennifer Kaelin, the Chief Operating Officer & Chief Financial Officer at Pendo, manages the financial health and internal operational infrastructure of the Software Experience Management platform. Overseeing fiscal planning, resource allocation, and administrative scaling, the Chief Operating Officer & Chief Financial Officer ensures that the company maintains the agility required to deliver intuitive software experiences. This dual role involves balancing long-term financial sustainability with the immediate operational needs of the product analytics and user feedback teams. Jennifer Kaelin directs the implementation of internal systems that streamline onboarding and improve organizational efficiency. By monitoring key performance indicators, the Chief Operating Officer & Chief Financial Officer provides the data-driven insights necessary for strategic decision-making. Kaelin supports the company mission by optimizing internal processes, ensuring that the business remains well-positioned to scale its operations and maintain a competitive edge in the software market.
    Jennifer Kaelin

    Kazunari Hanao - President(日本法人社長)

    Kazunari Hanao, the President(日本法人社長) at Pendo, directs all business operations and market expansion efforts within the Japanese market for the Software Experience Management platform. Overseeing regional strategy, the President(日本法人社長) ensures that the company provides effective product analytics and in-app guidance tools to local enterprises. This leadership role involves adapting the global mission to meet the specific needs of the Japanese software landscape, helping businesses improve user adoption and streamline onboarding. Kazunari Hanao manages local partnerships and customer relationships to drive market penetration. By analyzing regional trends, the President(日本法人社長) provides actionable insights that inform the global product roadmap. Hanao coordinates with the international leadership team to ensure that the company delivers intuitive software experiences that resonate with local users, ultimately supporting the overall growth and success of the platform in the Asia-Pacific region.

    Grad Conn - Chief Marketing Officer

    Grad Conn, the Chief Marketing Officer at Pendo, architects the global brand strategy and demand generation initiatives for the Software Experience Management platform. Overseeing the communication tools and market positioning, the Chief Marketing Officer ensures that the value proposition of product analytics and user feedback reaches target enterprises effectively. This role involves aligning marketing campaigns with the company goal of helping businesses improve user adoption and streamline onboarding. Grad Conn manages the brand narrative to highlight the ease of delivering intuitive software experiences. By analyzing market trends and customer behavior, the Chief Marketing Officer drives lead acquisition and brand awareness across North American and international markets. Conn collaborates with product teams to translate technical capabilities into compelling market messages, ultimately supporting the company growth objectives and strengthening the competitive position of the platform within the software industry.
    Grad Conn

    William Nemesi - Chief Revenue Officer

    William Nemesi, the Chief Revenue Officer at Pendo, directs all global sales operations and revenue-generating activities for the Software Experience Management platform. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate targets for user adoption and product optimization. This leadership role involves expanding market share through strategic partnerships and direct sales initiatives. William Nemesi directly impacts the company growth by optimizing the sales funnel and identifying new opportunities for platform integration. By managing the customer acquisition lifecycle, the Chief Revenue Officer secures long-term financial stability and market penetration. Nemesi coordinates with the product and marketing departments to ensure that the sales strategy reflects the evolving needs of users interacting with digital products. Through rigorous performance tracking and team development, the Chief Revenue Officer drives consistent revenue performance across all regional territories.

    Erik Troan - Founder & Chief Technology Officer

    Erik Troan, the Founder & Chief Technology Officer at Pendo, architects the technical foundation and product innovation roadmap for the Software Experience Management platform. Overseeing the engineering and development teams, the Founder & Chief Technology Officer ensures that the platform provides robust analytics, session replay, and in-app guidance tools. This leadership role involves driving the technical strategy to enable businesses to gather actionable insights without extensive engineering effort. Erik Troan fosters a culture of technical excellence that allows the company to deliver intuitive software experiences to a global user base. By evaluating emerging technologies and infrastructure requirements, the Founder & Chief Technology Officer supports the long-term scalability of the platform. Troan collaborates with other C-suite leaders to align product development with market demands, ensuring that the company remains a leader in the software industry through continuous innovation and technical reliability.
    Erik Troan

    Rachael Pickering - People Chief of Staff

    Rachael Pickering, the People Chief of Staff at Pendo, directs the human capital strategy and organizational development initiatives for the Software Experience Management platform. Overseeing talent acquisition, employee engagement, and internal culture, the People Chief of Staff ensures that the company maintains the workforce necessary to support its mission of optimizing digital product experiences. This role involves aligning people operations with the broader business goals of streamlining onboarding and improving user adoption. Rachael Pickering manages the internal programs that foster innovation and collaboration across all departments. By implementing scalable HR processes, the People Chief of Staff supports the growth of the company as it expands its market presence. Pickering works closely with the leadership team to ensure that the organizational structure remains agile and effective, ultimately driving the success of the platform by empowering the people who build and support it.

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    Frequently Asked Questions Regarding Pendo Top Executives and Leadership Team

    Who leads Pendo?
    Pendo is led by Joey Loto (Senior Executive Business Partner To the Chief Executive Officer), along with executives such as Oscar Uribe (Chief Executive Officer & Founder) and Beth Greenberg (Chief of Staff To the Chief Executive Officer).
    Who is part of Pendo’s executive team?
    The executive team of Pendo includes leaders such as Joey Loto (Senior Executive Business Partner To the Chief Executive Officer), Oscar Uribe (Chief Executive Officer & Founder), Beth Greenberg (Chief of Staff To the Chief Executive Officer) and other senior executives.
    How many executives does Pendo have?
    Pendo has 9 executives leading key business areas.
    What roles are included in Pendo’s leadership team?
    The leadership team of Pendo includes roles such as Senior Executive Business Partner To the Chief Executive Officer, Chief Executive Officer & Founder, Chief of Staff To the Chief Executive Officer, Chief Operating Officer & Chief Financial Officer, President(日本法人社長).