Leadership Overview
Pendo has 8 executives leading key functions including strategy, marketing, operations, finance, technology, and human resources.
Focused on optimizing digital product interactions, Pendo empowers organizations to refine user experiences through advanced analytics and in-app guidance. This mission drives the company to deliver intuitive software solutions that streamline onboarding and increase adoption across global markets.
Focused on optimizing digital product interactions, Pendo empowers organizations to refine user experiences through advanced analytics and in-app guidance. This mission drives the company to deliver intuitive software solutions that streamline onboarding and increase adoption across global markets.
Leadership Roles at Pendo
Joey Loto - Senior Executive Business Partner To the Chief Executive Officer
Joey Loto, the Senior Executive Business Partner To the Chief Executive Officer at Pendo, manages high-level strategic alignment between executive leadership and organizational goals. By coordinating complex workflows, Loto ensures the Software Experience Management platform remains central to corporate objectives. This role involves facilitating communication across departments to maintain operational velocity while supporting the Chief Executive Officer in long-term planning. Joey Loto optimizes internal processes to enhance productivity, allowing the leadership team to focus on scaling the Pendo product suite. Through rigorous oversight of executive priorities, this position drives efficiency and ensures that cross-functional initiatives align with the broader vision of improving digital product interactions. By bridging the gap between strategy and execution, Loto maintains the focus required to sustain growth in the competitive software industry, ultimately securing the operational stability necessary for continued innovation and market expansion.
Oscar Uribe - Chief Executive Officer & Founder
Oscar Uribe, the Chief Executive Officer & Founder at Pendo, architects the overarching vision for the Software Experience Management platform. By defining the strategic direction, Uribe ensures the company delivers tools that help organizations understand and optimize user interactions with digital products. This leadership role involves guiding the executive team through complex market shifts while maintaining a focus on product-led growth. Oscar Uribe drives the expansion of the Pendo ecosystem, ensuring that analytics, in-app guidance, and user feedback tools remain at the forefront of software innovation. By fostering a culture of continuous improvement, Uribe enables the organization to scale effectively across global markets. This position requires constant engagement with stakeholders to refine the product roadmap and solidify the company's position as a leader in digital experience optimization. Through decisive leadership, Uribe secures the long-term viability and market impact of the entire Pendo platform.
Beth Greenberg - Chief of Staff To the Chief Executive Officer
Beth Greenberg, the Chief of Staff To the Chief Executive Officer at Pendo, manages the strategic initiatives and administrative priorities of the executive office. By coordinating cross-departmental projects, Greenberg ensures that the company's focus remains on delivering superior Software Experience Management solutions. This role involves synthesizing information from various business units to provide the Chief Executive Officer with actionable insights for decision-making. Beth Greenberg facilitates communication between the leadership team and the broader organization, ensuring alignment on key objectives and operational goals. By optimizing the executive workflow, Greenberg increases the efficiency of the leadership team, allowing for faster responses to market changes. This position requires a deep understanding of the company's mission to improve digital product interactions. Through the management of critical projects and internal communications, Greenberg supports the overall growth of Pendo, ensuring that the executive team remains focused on driving innovation and maintaining a strong market position.
Jennifer Kaelin - Chief Operating Officer & Chief Financial Officer
Jennifer Kaelin, the Chief Operating Officer & Chief Financial Officer at Pendo, oversees the financial health and operational infrastructure of the organization. By managing capital allocation and fiscal planning, Kaelin ensures the company possesses the resources required to scale the Software Experience Management platform. This role involves streamlining internal processes to improve efficiency and supporting the executive team in executing long-term growth strategies. Jennifer Kaelin directs the financial reporting and operational workflows that underpin the company's market expansion. By monitoring key performance indicators, Kaelin identifies opportunities for cost optimization and revenue growth, ensuring that Pendo maintains a strong competitive advantage. This position requires balancing immediate operational needs with future investment requirements to sustain innovation. Through rigorous financial oversight and operational discipline, Kaelin secures the stability of the business, enabling the organization to deliver high-value software experiences to a growing global customer base while maintaining profitability and operational excellence.

Grad Conn - Chief Marketing Officer
Grad Conn, the Chief Marketing Officer at Pendo, directs global brand strategy and demand generation to accelerate the adoption of the Software Experience Management platform. By crafting messaging that highlights the value of product analytics and in-app guidance, Conn ensures the market understands the benefits of optimizing digital user experiences. This role involves overseeing multi-channel campaigns that drive customer acquisition and retention across diverse industry verticals. Grad Conn aligns marketing initiatives with product development cycles to ensure consistent growth and brand resonance. By leveraging data-driven insights, Conn optimizes the marketing funnel to maximize conversion rates and expand the company's footprint in North American and international markets. This leadership function requires close collaboration with sales and product teams to maintain a unified narrative. Through strategic positioning, Conn strengthens the Pendo brand, ensuring that the company remains the primary choice for organizations seeking to improve software usability and user engagement.

Erik Troan - Founder & Chief Technology Officer
Erik Troan, the Founder & Chief Technology Officer at Pendo, leads the engineering vision and technical development of the Software Experience Management platform. By architecting scalable cloud infrastructure, Troan ensures the platform reliably supports complex product analytics, session replay, and in-app guidance tools. This role involves guiding the engineering teams to build intuitive software solutions that require minimal effort from customer development teams. Erik Troan drives the technical roadmap, focusing on security, performance, and the integration of new features that enhance user adoption. By fostering innovation within the engineering department, Troan maintains the company's technical edge in the software market. This position requires constant collaboration with product leadership to translate user feedback into robust technical capabilities. Through the development of high-performance systems, Troan secures the reliability of the Pendo platform, ensuring that organizations can effectively optimize their digital products without encountering significant technical barriers or performance bottlenecks.

Rachael Pickering - People Chief of Staff
Rachael Pickering, the People Chief of Staff at Pendo, coordinates the strategic operations of the human resources and talent development functions. By aligning workforce planning with the company's growth objectives, Pickering ensures that the organization attracts and retains the talent necessary to build the Software Experience Management platform. This role involves managing internal initiatives that foster a high-performance culture and support employee engagement. Rachael Pickering directs the operational aspects of the people team, ensuring that policies and programs support the company's mission to optimize digital experiences. By streamlining HR processes, Pickering improves organizational efficiency and supports the leadership team in scaling the workforce effectively. This position requires close collaboration with the Chief People Officer to implement strategies that enhance the employee experience. Through the management of talent-focused projects, Pickering secures the human capital required for Pendo to continue delivering innovative software solutions to a global customer base.
Jr Rettig - Chief People Officer
Jr Rettig, the Chief People Officer at Pendo, leads the global talent strategy and organizational development initiatives. By cultivating a culture of innovation and inclusivity, Rettig ensures the company attracts top-tier professionals capable of advancing the Software Experience Management platform. This role involves designing comprehensive programs for leadership development, performance management, and employee retention. Jr Rettig directs the human resources function to align with the company's mission of improving digital product interactions. By implementing scalable talent systems, Rettig supports the organization's rapid growth and expansion into new markets. This position requires constant engagement with the executive team to ensure that the workforce remains aligned with the company's strategic goals. Through the development of robust people strategies, Rettig secures the organizational health of Pendo, ensuring that the company maintains the talent density required to continue delivering high-value software experiences and driving long-term success in the competitive software industry.
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