Cadent Executive and Leadership Team

Mark Horsley, the Chief Executive Officer at Cadent, directs the company's overall strategic vision and operational execution. Overseeing all facets of the business, Mark Horsley ensures Cadent's AI-powered predictive advertising platform effectively serves brands, agencies, and media owners. This leadership involves guiding the development and deployment of solutions for audience discovery, campaign planning, media activation, and performance measurement across diverse channels including digital, connected TV, linear TV, and video. The focus remains on leveraging machine learning and data intelligence to optimize media investments and drive measurable business outcomes. Mark Horsley's role is central to maintaining Cadent's market position and fostering innovation within the advertising technology landscape.

Stan Kulbacki, the Chief Financial Officer at Cadent, oversees all financial operations and strategic financial planning for the company. This includes managing budgets, financial reporting, and capital allocation to support Cadent's AI-powered predictive advertising platform and its expansion across digital, connected TV, linear TV, and video channels. Stan Kulbacki ensures the financial health and sustainability of the organization, enabling investments in machine learning and data intelligence to enhance audience discovery and campaign planning solutions. The Chief Financial Officer's role is critical in evaluating the financial implications of market opportunities and driving profitable growth. By optimizing media investments and ensuring measurable business outcomes, Stan Kulbacki contributes directly to Cadent's overall financial strategy and market performance.

Edward Sitar, the Executive Vice President & Chief Financial Officer at Cadent, provides critical financial leadership and strategic oversight, complementing the primary financial functions. This role involves supporting the financial architecture that underpins Cadent's AI-powered predictive advertising platform, ensuring robust fiscal management across digital, connected TV, linear TV, and video channels. Edward Sitar contributes to financial planning and analysis, focusing on optimizing media investments and supporting the company's growth initiatives. The Executive Vice President & Chief Financial Officer's responsibilities include enhancing financial controls and driving efficiency in operations, thereby reinforcing the company's ability to deliver measurable business outcomes. Edward Sitar's expertise is vital in navigating the financial complexities of the advertising technology landscape.

Taly El-Zmetr, the Chief Operating Officer at Cadent, manages the day-to-day operational activities and ensures seamless execution of the company's strategic objectives. This involves overseeing the integration of AI-powered predictive advertising platform functionalities, from audience discovery to performance measurement across digital, connected TV, linear TV, and video channels. Taly El-Zmetr drives efficiency in campaign planning and media activation processes, ensuring that data intelligence and omnichannel capabilities are fully leveraged. The Chief Operating Officer's responsibilities extend to optimizing internal workflows and enhancing the delivery of solutions that improve audience targeting and drive measurable business outcomes for clients. Taly El-Zmetr's leadership ensures the robust and scalable operation of Cadent's technology.

Paul A., the Chief Marketing Officer at Cadent, directs the company's marketing strategies and brand positioning within the advertising technology sector. This involves promoting Cadent's AI-powered predictive advertising platform to brands, agencies, and media owners, highlighting its capabilities in audience discovery, campaign planning, media activation, and performance measurement across digital, connected TV, linear TV, and video channels. Paul A. oversees the communication of how machine learning and data intelligence drive optimized media investments and improved audience targeting. The Chief Marketing Officer's efforts are focused on generating demand, building market awareness, and articulating the value proposition of Cadent's omnichannel advertising solutions. Paul A.'s leadership ensures that the company's innovative offerings resonate effectively with the target market.