Cadent Executive and Leadership Team

Mark Horsley, the Chief Executive Officer at Cadent, directs the overarching corporate strategy and long-term vision for the advertising technology platform. Overseeing the integration of machine learning and data intelligence, the Chief Executive Officer ensures the company maintains a competitive edge in audience discovery and campaign planning. Mark Horsley manages high-level relationships with major media owners and agencies to expand the reach of omnichannel advertising solutions. By aligning internal resources with market demands for connected TV and video channel performance, the Chief Executive Officer drives sustainable growth and innovation. This leadership role involves constant evaluation of the competitive landscape to refine the predictive advertising capabilities offered to global clients. Through rigorous oversight of operational execution, the Chief Executive Officer secures the company's position as a leader in the ad-tech sector, consistently delivering measurable business outcomes for diverse marketing partners.

Stan Kulbacki, the Chief Financial Officer at Cadent, manages the fiscal health and capital allocation strategies necessary to support the company's AI-powered advertising platform. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the organization maintains the liquidity required for continuous investment in data intelligence and omnichannel technology. Stan Kulbacki directs the budgeting processes that fuel expansion across digital and linear TV markets, providing the necessary resources for product development teams. By analyzing performance metrics and revenue streams, the Chief Financial Officer optimizes the cost structure to maximize profitability. This leadership role involves close collaboration with the executive team to evaluate potential acquisitions and strategic partnerships that enhance the platform's value proposition. Through disciplined financial oversight, the Chief Financial Officer supports the long-term stability and growth trajectory of the business, ensuring alignment between fiscal objectives and the broader mission of driving measurable advertising performance.

Paul A., the Chief Marketing Officer at Cadent, architects the brand identity and market positioning for the company's predictive advertising solutions. Overseeing global demand generation and communications, the Chief Marketing Officer ensures the value of the AI-powered platform reaches key decision-makers at agencies and media owners. Paul A. directs the development of content and campaigns that highlight the effectiveness of audience targeting and performance measurement across connected TV and video channels. By analyzing market trends and customer feedback, the Chief Marketing Officer refines the messaging to resonate with evolving industry needs. This leadership role involves coordinating with product teams to translate technical capabilities into compelling market narratives. Through strategic outreach and brand management, the Chief Marketing Officer drives awareness and adoption of the platform, ultimately expanding the company's footprint in the competitive advertising technology landscape while ensuring consistent growth in market share.

Kimberley Tingler, the Chief People Officer at Cadent, directs the human capital strategy and organizational development initiatives required to support a high-growth advertising technology firm. Overseeing talent acquisition, employee engagement, and professional development, the Chief People Officer ensures the company attracts and retains the specialized expertise needed to build advanced AI-powered predictive platforms. Kimberley Tingler manages the cultural framework that fosters innovation and collaboration across diverse teams working on digital, connected TV, and linear TV solutions. By implementing performance management systems and leadership training, the Chief People Officer aligns individual contributions with the company's core mission of driving measurable business outcomes. This leadership role involves designing compensation and benefits structures that remain competitive within the software industry. Through the cultivation of a high-performance environment, the Chief People Officer empowers the workforce to execute complex technical projects, ensuring the organization remains agile and capable of meeting the demands of the rapidly evolving advertising market.