Leadership Overview
Pei Wei has 4 executives leading key functions including finance, operations, and strategy.
Driven by a commitment to fresh ingredients, Pei Wei prepares each dish to order using ancient Asian cooking methods, delivering an authentic fast-casual dining experience across its locations.
Driven by a commitment to fresh ingredients, Pei Wei prepares each dish to order using ancient Asian cooking methods, delivering an authentic fast-casual dining experience across its locations.
Leadership Roles at Pei Wei
Ton Vu - Chief Financial Officer
Ton Vu, the Chief Financial Officer at Pei Wei, directs all financial planning, analysis, and reporting. Vu oversees the company's fiscal health, managing budgets, forecasting revenue, and ensuring profitability in line with strategic objectives. This leadership role involves optimizing financial operations to support Pei Wei's expansion and market presence. By implementing robust financial controls, Ton Vu safeguards company assets and drives sustainable growth. The Chief Financial Officer's purview extends to capital allocation and investment strategies, crucial for maintaining Pei Wei's competitive edge in the fast-casual restaurant sector. Vu's financial acumen underpins the operational efficiency and long-term viability of the brand.
Linda Nelson - Chief Operating Officer
Linda Nelson, the Chief Operating Officer at Pei Wei, directs all day-to-day operations across the restaurant network. Nelson oversees the execution of service standards, ensuring consistent quality and customer satisfaction in every location. This leadership role involves managing supply chain logistics, optimizing restaurant efficiency, and driving operational excellence. By implementing best practices in food preparation and service delivery, Linda Nelson enhances the customer experience. The Chief Operating Officer's responsibilities include staff training and development, fostering a culture of high performance and adherence to Pei Wei's culinary traditions. Nelson's operational oversight is critical for maintaining the brand's reputation for freshly prepared, Asian-inspired cuisine.
Alec Hudson - Chief Operating Officer Pei Wei Express
Alec Hudson, the Chief Operating Officer Pei Wei Express at Pei Wei, spearheads the operational strategy for the express dining format. Hudson directs the development and implementation of efficient service models tailored for rapid customer turnover and convenience. This leadership role focuses on optimizing the unique operational demands of the Pei Wei Express concept, ensuring speed without compromising the quality of freshly prepared ingredients. By refining kitchen workflows and front-of-house processes, Alec Hudson enhances accessibility for customers seeking quick, authentic Asian-inspired meals. The Chief Operating Officer Pei Wei Express's purview includes site selection, operational scaling, and maintaining brand consistency across all express locations. Hudson's focused leadership drives the success and expansion of this specialized service channel.
David Zerfas - President
David Zerfas, the President at Pei Wei, directs the overall strategic vision and corporate direction for the Asian-inspired restaurant chain. Zerfas oversees all major business functions, ensuring alignment with the company's mission to deliver freshly prepared dishes using traditional Asian cooking methods. This leadership role involves guiding market expansion, fostering innovation in menu development, and enhancing the overall customer dining experience. By setting high standards for operational excellence and financial performance, David Zerfas drives the company's growth and profitability. The President's responsibilities encompass stakeholder relations, strategic partnerships, and championing the brand's commitment to quality ingredients and authentic preparation. Zerfas's leadership is pivotal in maintaining Pei Wei's competitive position within the fast-casual hospitality sector.
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