Paris Baguette Executive and Leadership Team

August, 2026

Leadership Overview

Paris Baguette has 4 executives leading key functions including strategy, operations, marketing, and human resources.

Driven by a commitment to premium craftsmanship, Paris Baguette delivers high-quality bakery experiences through a global network of locations. This organization prioritizes handmade excellence and consistent reliability across all international markets.

Leadership Roles at Paris Baguette

  • Chief Executive Officer - Darren Tipton
  • Chief Operating Officer - Zac Sulma
  • Chief Marketing Officer - Cathy Chavenet
  • Chief People Officer - Michelle Jagroop
  • Darren Tipton - Chief Executive Officer

    Darren Tipton, the Chief Executive Officer at Paris Baguette, directs the overarching strategic vision for the global bakery-cafe brand. Tipton architects long-term growth initiatives while overseeing the expansion of corporate and franchise locations across the United States. By aligning operational goals with the mission of providing handmade quality products, the Chief Executive Officer ensures consistent brand standards. Tipton maintains close collaboration with the Board to secure financial stability and market dominance. Through rigorous oversight of the entire bakery chain, Darren Tipton drives the development of chef-inspired menus and premium service models. This leadership role involves navigating complex international market dynamics to maintain the reputation of the brand. Ultimately, the Chief Executive Officer fosters a culture of meticulous craftsmanship, ensuring that every bakery-cafe delivers memorable experiences to customers while scaling the footprint of the company effectively.
    Darren Tipton

    Zac Sulma - Chief Operating Officer

    Zac Sulma, the Chief Operating Officer at Paris Baguette, manages the daily execution of bakery-cafe operations across the North American market. Sulma optimizes supply chain logistics to ensure the availability of fresh, handmade breads and pastries. By streamlining internal processes, the Chief Operating Officer enhances the efficiency of both corporate and franchise units. Zac Sulma coordinates with regional managers to maintain high standards of service and product quality. This role focuses on scaling operational infrastructure to support the rapid growth of the bakery chain. Through the implementation of standardized operational protocols, Sulma guarantees that every location provides a consistent customer experience. The Chief Operating Officer monitors performance metrics to identify areas for improvement in service speed and product consistency. Ultimately, Sulma secures the operational foundation necessary for the continued success of the brand in a competitive hospitality landscape.
    Zac Sulma

    Cathy Chavenet - Chief Marketing Officer

    Cathy Chavenet, the Chief Marketing Officer at Paris Baguette, designs and executes comprehensive brand strategies to elevate the market presence of the bakery-cafe concept. Chavenet oversees all promotional campaigns, digital engagement, and customer loyalty programs. By highlighting the meticulous craftsmanship behind every cake and sandwich, the Chief Marketing Officer drives consumer interest and brand affinity. Cathy Chavenet collaborates with the leadership team to align marketing initiatives with the broader mission of creating memorable experiences. This role involves analyzing market trends to identify opportunities for growth in diverse regions. Through targeted advertising and community outreach, Chavenet strengthens the position of the brand as a premium destination for snacks and treats. The Chief Marketing Officer ensures that the unique value proposition of the company resonates with a wide audience, ultimately supporting revenue growth and brand recognition across all operational territories.
    Cathy Chavenet

    Michelle Jagroop - Chief People Officer

    Michelle Jagroop, the Chief People Officer at Paris Baguette, directs human capital strategies to support the workforce across the global bakery chain. Jagroop architects talent acquisition, employee development, and organizational culture initiatives. By fostering a supportive environment, the Chief People Officer ensures that staff members possess the skills required to maintain the high standards of the brand. Michelle Jagroop manages internal communications and performance management systems to align employee efforts with corporate objectives. This leadership role involves implementing training programs that emphasize the importance of craftsmanship and customer service. Through the development of robust recruitment pipelines, Jagroop supports the expansion of the company into new markets. The Chief People Officer works closely with other executives to ensure that the organizational structure remains agile and effective. Ultimately, Jagroop drives employee engagement and retention, which are critical components of the long-term success of the bakery-cafe concept.

    Explore Leadership Teams in Hospitality

    Frequently Asked Questions Regarding Paris Baguette Top Executives and Leadership Team

    Who leads Paris Baguette?
    Paris Baguette is led by Darren Tipton (Chief Executive Officer), along with executives such as Zac Sulma (Chief Operating Officer) and Cathy Chavenet (Chief Marketing Officer).
    Who is part of Paris Baguette’s executive team?
    The executive team of Paris Baguette includes leaders such as Darren Tipton (Chief Executive Officer), Zac Sulma (Chief Operating Officer), Cathy Chavenet (Chief Marketing Officer) and other senior executives.
    How many executives does Paris Baguette have?
    Paris Baguette has 4 executives leading key business areas.
    What roles are included in Paris Baguette’s leadership team?
    The leadership team of Paris Baguette includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer, Chief People Officer.