Paris Baguette Executive and Leadership Team

Darren Tipton, the Chief Executive Officer at Paris Baguette, directs the overarching strategy and global expansion of the premium bakery-cafe brand. Tipton oversees the company's vision, ensuring alignment with its mission to create handcrafted breads, pastries, and cakes that deliver memorable experiences. This leadership role involves guiding the development and execution of business plans across more than eighty-two corporate and franchise locations in the U.S. and over four thousand internationally. Darren Tipton's focus remains on maintaining the brand's reputation for meticulous craftsmanship and reliability, while driving growth in the competitive hospitality sector. The Chief Executive Officer's responsibilities extend to fostering innovation in product offerings, from artisanal breads and pastries to custom cakes and chef-inspired savory items, ensuring Paris Baguette remains a leader in its market.

Zac Sulma, the Chief Operating Officer at Paris Baguette, manages the day-to-day operational efficiency and scalability of the global bakery-cafe network. Sulma oversees the implementation of best practices across more than eighty-two U.S. locations and thousands of international sites, ensuring consistent delivery of handmade quality products and meticulous craftsmanship. This leadership position involves optimizing supply chain logistics, franchise relations, and in-store operations to uphold the brand's commitment to reliability. Zac Sulma's responsibilities include driving operational excellence that supports Paris Baguette's mission of creating memorable experiences for every customer. The Chief Operating Officer's strategic oversight ensures seamless execution of service standards and product quality, contributing directly to the company's sustained growth and market presence in the competitive hospitality sector.

Catherine Chavenet, the Chief Marketing Officer at Paris Baguette, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Chavenet drives initiatives that communicate the premium bakery-cafe concept's focus on handmade quality, meticulous craftsmanship, and reliability across all operational markets. This role involves overseeing campaigns that highlight the diverse product range, from artisanal breads and pastries to custom cakes and chef-inspired sandwiches and salads. Catherine Chavenet's leadership ensures that the brand's mission of creating memorable experiences is effectively conveyed to a global audience. The Chief Marketing Officer's efforts are critical in expanding market reach and strengthening customer loyalty for Paris Baguette's growing chain, both domestically and internationally, solidifying its position in the hospitality industry.

Michelle Jagroop, the Chief People Officer at Paris Baguette, leads human capital strategy, focusing on talent acquisition, development, and fostering a positive organizational culture. Jagroop oversees initiatives designed to attract and retain skilled professionals who embody the brand's dedication to handmade quality and meticulous craftsmanship across its extensive network. This role is crucial in supporting the company's mission to create memorable experiences by ensuring a highly engaged and capable workforce. Michelle Jagroop's leadership ensures that employee development programs align with Paris Baguette's operational goals and commitment to reliability. The Chief People Officer plays a vital part in cultivating an environment where team members can thrive, contributing to the overall success and expansion of the bakery-cafe chain in the U.S. and internationally.