Dion’s Executive and Leadership Team

August, 2026

Leadership Overview

Dion’s has 4 executives leading key functions including strategy, financial oversight, operational coordination, and human capital management.

Committed to delivering high-quality dining experiences, Dion’s prioritizes simplicity and customer connection while expanding its footprint across New Mexico, Colorado, and Texas through consistent service excellence.

Leadership Roles at Dion’s

  • Chief Executive Officer - Mark Herman
  • Chief Financial Officer - Stanley Hrncir
  • Chief of Staff - Deena Crawley
  • Chief People Officer - Tracy Bredeson
  • Mark Herman - Chief Executive Officer

    Mark Herman, the Chief Executive Officer at Dion’s, directs the overarching strategic vision for the restaurant chain. By focusing on the core mission of providing hand-crafted pizzas, salads, and subs, the Chief Executive Officer ensures that every location maintains the high standards expected by customers. Mark Herman oversees the expansion of the brand across New Mexico, Colorado, and Texas, balancing rapid growth with the maintenance of a relaxing, family-friendly atmosphere. The Chief Executive Officer collaborates with the board to refine operational models that prioritize quality and customer satisfaction. Through the implementation of efficient service protocols, the Chief Executive Officer drives long-term profitability and brand loyalty. This leadership role involves constant evaluation of market trends to keep the menu relevant while preserving the simplicity that defines the company. Ultimately, the Chief Executive Officer secures the future of the organization by fostering a culture of excellence and operational precision.

    Stanley Hrncir - Chief Financial Officer

    Stanley Hrncir, the Chief Financial Officer at Dion’s, manages the fiscal health and capital allocation strategies for the entire organization. By monitoring revenue streams from restaurant operations, catering services, and gift card programs, the Chief Financial Officer ensures the financial stability required for regional growth. Stanley Hrncir analyzes cost structures related to ingredient sourcing and labor to maintain the profitability of the hand-crafted menu offerings. The Chief Financial Officer works closely with other executive leaders to align budgetary resources with the company’s expansion goals in New Mexico, Colorado, and Texas. Through rigorous financial reporting and risk assessment, the Chief Financial Officer provides the data necessary for informed decision-making at the board level. This role involves optimizing supply chain expenditures to support the company’s commitment to quality. Ultimately, the Chief Financial Officer maintains the fiscal integrity that allows the business to thrive in a competitive hospitality market.

    Deena Crawley - Chief of Staff

    Deena Crawley, the Chief of Staff at Dion’s, coordinates cross-functional initiatives to ensure seamless operations across all corporate and restaurant departments. By facilitating communication between the executive team and regional managers, the Chief of Staff drives the execution of strategic projects that support the company’s mission. Deena Crawley oversees the integration of new operational processes, ensuring that every store maintains the signature quality of the pizzas, salads, and subs. The Chief of Staff manages the flow of information to the leadership team, enabling rapid responses to market shifts in New Mexico, Colorado, and Texas. This role involves streamlining internal workflows to enhance productivity and reduce friction in daily business activities. By aligning departmental goals with the broader corporate vision, the Chief of Staff ensures that the organization remains focused on delivering delightful dining experiences. Ultimately, the Chief of Staff optimizes the internal infrastructure to support sustainable growth and operational efficiency.

    Tracy Bredeson - Chief People Officer

    Tracy Bredeson, the Chief People Officer at Dion’s, directs all human capital strategies, including recruitment, training, and employee retention programs. By fostering a supportive work environment, the Chief People Officer ensures that staff members possess the skills necessary to prepare high-quality, hand-crafted orders for every customer. Tracy Bredeson oversees the development of career pathways for employees across New Mexico, Colorado, and Texas, reinforcing the company’s reputation as a premier employer in the hospitality sector. The Chief People Officer collaborates with leadership to align workforce planning with the company’s expansion objectives. Through the implementation of comprehensive training modules, the Chief People Officer maintains consistency in service quality and customer interaction standards. This role involves managing organizational culture to ensure that the values of simplicity and connection remain central to the employee experience. Ultimately, the Chief People Officer builds a robust, motivated team that directly contributes to the success of the dining brand.
    Tracy Bredeson

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    Frequently Asked Questions Regarding Dion’s Top Executives and Leadership Team

    Who leads Dion’s?
    Dion’s is led by Mark Herman (Chief Executive Officer), along with executives such as Stanley Hrncir (Chief Financial Officer) and Deena Crawley (Chief of Staff).
    Who is part of Dion’s’s executive team?
    The executive team of Dion’s includes leaders such as Mark Herman (Chief Executive Officer), Stanley Hrncir (Chief Financial Officer), Deena Crawley (Chief of Staff) and other senior executives.
    How many executives does Dion’s have?
    Dion’s has 4 executives leading key business areas.
    What roles are included in Dion’s’s leadership team?
    The leadership team of Dion’s includes roles such as Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief People Officer.