Dion’s Executive and Leadership Team

June, 2026

Leadership Overview

Dion's has 4 executives leading key functions including strategy, finance, people operations, and operational alignment.

Driven by a commitment to quality and community, [[Dion's]] focuses on delivering delightful dining experiences through hand-crafted pizzas, salads, and subs, fostering connections across New Mexico, Colorado, and Texas.

Leadership Roles at Dion’s

  • Chief Executive Officer - Mark Herman
  • Chief Financial Officer - William Scott
  • Chief of Staff - Deena Crawley
  • Chief People Officer - Tracy Bredeson
  • Mark Herman - Chief Executive Officer

    Mark Herman, the Chief Executive Officer at Dion's, directs the overarching strategy and vision for the company. Herman guides Dion's in its mission to provide delightful dining experiences across New Mexico, Colorado, and Texas, emphasizing the hand-crafted quality of pizzas, salads, and subs. This leadership role involves ensuring operational excellence and maintaining the company's focus on simplicity and ease for customers connecting with family and friends. Herman oversees the strategic expansion and market presence of Dion's, aligning all departments toward consistent growth and customer satisfaction. The Chief Executive Officer's responsibilities include fostering a culture of quality preparation for each customer's specific order. Mark Herman drives the company's commitment to offering catering services, gift cards, and valuable employment opportunities, solidifying Dion's position in the hospitality sector.

    William Scott - Chief Financial Officer

    William Scott, the Chief Financial Officer at Dion's, manages all financial operations and fiscal strategy. Scott ensures the financial health and stability of Dion's as it serves customers across New Mexico, Colorado, and Texas. This executive oversees budgeting, financial planning, and resource allocation, directly supporting the company's focus on delivering quality hand-crafted pizzas, salads, and subs. The Chief Financial Officer's role involves analyzing financial performance, identifying opportunities for cost optimization, and managing investment strategies to fuel growth. Scott is responsible for maintaining accurate financial records and reporting, providing critical insights to the executive team. William Scott drives the financial framework that enables Dion's to offer catering services, gift cards, and employment opportunities, ensuring sustainable business practices and profitability.

    Deena Crawley - Chief of Staff

    Deena Crawley, the Chief of Staff at Dion's, facilitates strategic initiatives and operational alignment across the organization. Crawley supports the Chief Executive Officer in executing the company's vision, ensuring seamless operations for Dion's hand-crafted pizzas, salads, and subs in New Mexico, Colorado, and Texas. This position involves coordinating cross-functional projects, optimizing internal processes, and enhancing communication channels between departments. The Chief of Staff's responsibilities include driving efficiency and effectiveness in daily operations, supporting the delivery of delightful dining experiences. Deena Crawley plays a key part in translating strategic goals into actionable plans, ensuring that the company's focus on simplicity and ease is maintained. Crawley also contributes to the development and implementation of policies related to catering services, gift cards, and employment opportunities, reinforcing Dion's commitment to its customers and team.

    Tracy Bredeson - Chief People Officer

    Tracy Bredeson, the Chief People Officer at Dion's, leads all human resources functions and talent management strategies. Bredeson cultivates a positive and productive work environment, supporting the team members who prepare Dion's hand-crafted pizzas, salads, and subs across New Mexico, Colorado, and Texas. This executive oversees recruitment, employee development, compensation, and benefits, ensuring that Dion's attracts and retains top talent. The Chief People Officer's role is critical in fostering the company culture that emphasizes quality and customer connection. Tracy Bredeson drives initiatives focused on employee engagement, training, and career progression, aligning people strategies with the overall business objectives of delivering delightful dining experiences. Bredeson ensures that Dion's employment opportunities are managed effectively, supporting the company's growth and operational needs.
    Tracy Bredeson

    Explore Leadership Teams in Hospitality

    Frequently Asked Questions Regarding Dion’s Top Executives and Leadership Team

    Who leads Dion’s?
    Dion’s is led by Mark Herman (Chief Executive Officer), along with executives such as William Scott (Chief Financial Officer) and Deena Crawley (Chief of Staff).
    Who is part of Dion’s’s executive team?
    The executive team of Dion’s includes leaders such as Mark Herman (Chief Executive Officer), William Scott (Chief Financial Officer), Deena Crawley (Chief of Staff) and other senior executives.
    How many executives does Dion’s have?
    Dion’s has 4 executives leading key business areas.
    What roles are included in Dion’s’s leadership team?
    The leadership team of Dion’s includes roles such as Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief People Officer.