Pague Menos Executive and Leadership Team

Geovanna Duarte, the Chief Executive Officer at Pague Menos, directs the overall strategic vision and corporate direction. Overseeing all major business units, Duarte ensures alignment with the company's mission to provide accessible medications and personal care items across Brazil. This leadership role involves driving growth initiatives for both the physical retail footprint and the expanding online platform. By optimizing market penetration strategies, Geovanna Duarte directly impacts Pague Menos's competitive positioning within the Brazilian healthcare sector. The Chief Executive Officer's focus remains on enhancing customer value through the Sempre loyalty program and expanding product offerings, including generic drugs, dermocosmetics, and mother and baby essentials. Duarte's executive oversight guarantees operational efficiency and sustained financial performance, reinforcing Pague Menos's standing as a key player in pharmaceutical retail.

Gianni Gill, the Chief Operating Officer & Digital Manager at Pague Menos, executes the day-to-day operational strategies and oversees the digital management functions. Gill directs the expansion and optimization of the physical store network, ensuring efficient inventory management and superior customer service across all locations in Brazil. This dual role involves managing the integration of digital initiatives with traditional retail operations, enhancing the overall customer journey. By streamlining supply chain logistics and implementing best practices in store management, Gianni Gill directly contributes to Pague Menos's market presence and operational scalability. The Chief Operating Officer & Digital Manager's purview includes driving performance metrics for both brick-and-mortar stores and the online sales channels, ensuring consistent brand experience. Gill's leadership ensures operational excellence and supports the company's mission to deliver a wide range of medications, dermocosmetics, and personal hygiene items effectively.

Deusmar Queiros, the President at Pague Menos, provides high-level governance and strategic oversight for the entire organization. Queiros guides the long-term vision and corporate strategy, ensuring Pague Menos upholds its commitment to serving the Brazilian healthcare market with essential products. This presidential role involves fostering key stakeholder relationships and ensuring adherence to regulatory standards across all operations, from physical stores to the online platform. By championing the company's core values and market positioning, Deusmar Queiros directly influences Pague Menos's sustained growth and reputation. The President's focus extends to maintaining the integrity of the Sempre loyalty program and ensuring the comprehensive product assortment, including medications and personal care items, meets customer needs. Queiros's leadership ensures the company's enduring impact and operational integrity within the pharmaceutical retail sector.

Afro Vasconcelos, the Chief Technology Officer at Pague Menos, architects the company's technological infrastructure and digital transformation roadmap. Vasconcelos spearheads the development and maintenance of the online platform, ensuring a seamless and secure e-commerce experience for customers nationwide. This role involves integrating innovative solutions to enhance operational efficiency across all Pague Menos locations and the digital channels. By driving advancements in data analytics and IT systems, Afro Vasconcelos directly supports the company's expansion and service delivery capabilities. The Chief Technology Officer's responsibilities include managing cybersecurity protocols, optimizing supply chain technology, and exploring emerging technologies to improve customer engagement and product accessibility. Vasconcelos's strategic technology leadership ensures Pague Menos remains at the forefront of digital innovation in the Brazilian pharmacy retail market.