Pague Menos Executive and Leadership Team

May, 2026

Leadership Overview

Pague Menos has 4 executives leading key functions including strategy, technology, operations, and governance.

Driven by a commitment to accessible healthcare, Pague Menos operates as a leading Brazilian pharmacy retail chain, delivering essential medications and personal care products through a robust network of physical stores and an advanced online platform, solidifying its significant presence in the national healthcare market.

Leadership Roles at Pague Menos

  • Chief Executive Officer - Geovanna Duarte
  • Chief Operating Officer & Digital Manager - Gianni Gill
  • President - Deusmar Queiros
  • Chief Technology Officer - Afro Vasconcelos
  • Geovanna Duarte - Chief Executive Officer

    Geovanna Duarte, the Chief Executive Officer at Pague Menos, directs the overall strategic vision and operational execution for the Brazilian pharmacy retail chain. Duarte oversees the integration of physical store expansion with the company's digital platform, ensuring a cohesive customer experience across all touchpoints. This leadership role involves driving market share growth by optimizing product offerings, including medications, generic drugs, and dermocosmetics, to meet evolving consumer needs throughout Brazil. By fostering innovation in retail strategies, Geovanna Duarte ensures Pague Menos maintains its competitive edge and commitment to delivering accessible healthcare solutions. The Chief Executive Officer's focus extends to enhancing the Sempre loyalty program, thereby strengthening customer relationships and driving repeat business. Duarte's executive oversight ensures alignment with the company's mission to serve the Brazilian population effectively.

    Gianni Gill - Chief Operating Officer & Digital Manager

    Gianni Gill, the Chief Operating Officer & Digital Manager at Pague Menos, spearheads the operational efficiency and digital engagement strategies for the pharmacy retail chain. Gill manages the day-to-day operations of both the extensive network of physical stores and the burgeoning online platform, ensuring consistent service delivery and product availability across Brazil. This dual role involves optimizing inventory management, streamlining distribution channels for medications and personal care items, and enhancing the customer experience. The Chief Operating Officer & Digital Manager's purview includes driving digital initiatives that complement the physical retail presence, such as improving the user interface of the e-commerce site and integrating the Sempre loyalty program for maximum customer benefit. Gianni Gill focuses on operational excellence to support Pague Menos's mission of providing accessible healthcare products and services nationwide.

    Deusmar Queiros - President

    Deusmar Queiros, the President at Pague Menos, provides high-level governance and strategic oversight for the Brazilian pharmacy retail leader. Queiros guides the company's long-term vision, focusing on sustainable growth and market leadership within the pharmaceutical retail sector. This executive position involves ensuring robust corporate governance practices and fostering relationships with key stakeholders, including investors and regulatory bodies. The President's influence extends to shaping the company's strategic direction regarding product expansion, including medications, generic drugs, and dermocosmetics, and its commitment to serving diverse customer needs across Brazil. Deusmar Queiros champions the company's mission to deliver accessible healthcare solutions and oversees the strategic development of initiatives like the Sempre loyalty program. Queiros's leadership ensures Pague Menos maintains its strong presence and reputation in the Brazilian healthcare market.

    Afro Vasconcelos - Chief Technology Officer

    Afro Vasconcelos, the Chief Technology Officer at Pague Menos, architects and executes the company's technology roadmap, driving digital transformation across its retail operations. Vasconcelos leads the development and maintenance of the online platform, ensuring seamless integration with physical store systems to provide a unified customer journey. This involves overseeing the implementation of advanced IT infrastructure that supports Pague Menos's extensive product catalog, from medications to personal hygiene items. The Chief Technology Officer's responsibilities include enhancing data security, optimizing supply chain logistics through technological solutions, and leveraging data analytics to inform business decisions. Afro Vasconcelos champions innovation in technology to improve operational efficiency and expand the company's reach throughout Brazil, ensuring the Sempre loyalty program is technologically robust. Vasconcelos's strategic direction empowers Pague Menos to adapt to the dynamic digital landscape.

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    Frequently Asked Questions Regarding Pague Menos Top Executives and Leadership Team

    Who leads Pague Menos?
    Pague Menos is led by Geovanna Duarte (Chief Executive Officer), along with executives such as Gianni Gill (Chief Operating Officer & Digital Manager) and Deusmar Queiros (President).
    Who is part of Pague Menos’s executive team?
    The executive team of Pague Menos includes leaders such as Geovanna Duarte (Chief Executive Officer), Gianni Gill (Chief Operating Officer & Digital Manager), Deusmar Queiros (President) and other senior executives.
    How many executives does Pague Menos have?
    Pague Menos has 4 executives leading key business areas.
    What roles are included in Pague Menos’s leadership team?
    The leadership team of Pague Menos includes roles such as Chief Executive Officer, Chief Operating Officer & Digital Manager, President, Chief Technology Officer.